Demographics for Instagram, Tumblr and Pinterest
Demographics change over time. Hence the specific numeric percentages could be off, but the gist of these measurements remains on target. Part of this has to do with crowds. If a platform already caters to your demographic, you are probably going to be more interested in it than in a platform that does not.
At Agile Impact, Hilary Heino compiled some impressive statistics about who really uses these image-based social media platforms.
First of all, Tumblr reportedly has loyal users highly dedicated to the site.
And two-thirds of all users are under the age of 35. In addition, nearly forty percent have not yet seen 25 summers.
Finally, there are about 300 million monthly unique users; the site grew by 74 percent in 2013.
First of all, as of July of 2013, there were 46.9 million unique monthly users. And women continue to dominate the platform; around a third of all women online have Pinterest accounts. In addition, two-thirds of all Pinterest users are over the age of 35, making it a near opposite to Tumblr.
Furthermore, a good three-quarters of its traffic comes through mobile apps. Hence if you post to Pinterest, make sure that your content is visible, clear, and comprehensible on smart phones. Finally, 80 percent of total Pinterest pins are repins. It’s probably the sign of a strong community. In addition, the site boasts 2.5 billion monthly pageviews.
So with 150 million active users, Instagram reports 1.2 billion daily likes.
And 18% of smartphone users in the 30 – 49 demographic report using it. However, the majority of users are teens and young adults.
Furthermore, the site ties with Facebook as being the second-most popular site for teens. Yet Twitter is the first for that age demographic.
So know your image-based social platforms. Because they are not the same!