Tips to Quickly Boost Results. Rebekah Radice of Canva offers some great ideas for how to improve your engagement on Google+, a social platform that even a lot of experienced social media managers can find rather confusing and daunting, and hard to break into.
It should come as no great shock that images are key when you want to quickly boost results. But that is true for pretty much all social media platforms these days. Posts without images are just contributing to the enormous tidal wave of text that we are all dealing with, all the time.
The 800 x 1200 size is optimal for Google+.
Share Fun, Inspirational and Educational Content
Well, sure, that makes sense. For most social media platforms, the mix should be of fun and smart content, with a smattering of inspirational. If your business is angel flights for children, you’ve got no shortage of inspirational content. If it’s The Daily Show, you’ll never have to hunt around for fun content. And if you’ve got Harvard to promote, you can get educational content.
Then there’s the rest of us.
But Radice has some great ideas for engagement, printed here in their entirety –
“Share your thoughts, expertise, mission, vision and values.
Give a nice shout out to your favorite blogs and websites.
Share inspirational thoughts, funny quotes and timely news stories.
Share other peoples content with context around it.
Don’t post and run away. Interact, connect and engage!
Be grateful. Thank people that share your content.
Be personable and share details about your business in a fun and interactive way.
Follow people within your industry and niche and create a conversation. Get to know them, share their content and spread the good word about their business. This creates reciprocity and more meaningful interactions.
Repurpose your content. Just because it’s old to you, doesn’t mean it’s not new to someone else.”
Optimize Your Profile
This includes adding details about what you do, links to your other online content, and sprucing up your profile/logo image and cover image. The 2120 x 1192 size is optimal for Google+ cover images.
Return to Your Buyer Personae
Why are people on Google+? And how can you align your strategy, and what you provide, to what they want, need, and crave? You can quickly boost results.
The book wastes no time and, by the tenth page, you’re already writing a little code. Mr. Harris’s style is to learn by doing. You read, you type, you copy what he’s written, you try it out. I found myself almost immediately altering his work to see what would happen. When the code didn’t break, or if it could be fairly readily fixed, it was a victory.
All concepts are explained, even those which may at the time seem like overkill, such as the practical differences among the .jpg, .gif and .bmp image formats. One of the earlier concepts explained is why CSS (Cascading Style Sheets) are the way to go. By the time you get to Chapter Two of the first book (the book is divided into eight mini-books), Mr. Harris is already talking about online validation. And that’s a good thing, as that by itself can help a novice web developer to fix recalcitrant code.
No Design and No SEO
Between the two of them, read this one first and learn the basics for creating your website. Then read the design book in order to give it some beauty. But lay the foundation first.
About a thousand (er, twenty) years ago, I used to practice law. And,
of course, things were far different then as opposed to now. But I have retained some of my old interests and connections, and would get the paper version of the ABA Journal for years after I had hung up my shingle.
Once a lot of that started to go online, I renewed my interest in any number of facets of law practice, in particular how it collides and dovetails with the Internet and, these days, Social Media.
Viral Marketing Gone Wrong
And I have seen enough tone-deaf Social Media campaigns (Able2know is rife with laughably bad viral marketing attempts, for example) to see the need for a publication like Law Practice Today to try to clear up some misconceptions and get lawyers going in a good — or at least non-harmful — online direction. What is great about this article is that it doesn’t just apply to attorneys.
Get Your Own Domain Name
The first point made in the article is: You need your own internet domain name. Well, yes. And it continues to surprise me when companies and individuals who are attempting to make a splash (or at least not appear to be totally out of it) online don’t do this. C’mon, people, domain names are cheap! Go to GoDaddy and buy one! You can direct WordPress to be posting through a domain name that has naught to do with WordPress. This is not too tough (hell, that’s what I’m doing with my blog), or you can hire someone to do this. It’s a lot, to me, like buying business cards with your actual name on them versus cards that just say “Lawyer”.
Rejuvenate Your Website
The next point is: Rejuvenate Your Website. No argument here. Stale websites are as appealing as stale bread. I am not saying that you need to update every minute or every day or even every week but I see an awful lot of abandoned blogs and websites out there — or at least they appear to be, as their most recent changes occurred in 2010. That means it’s been at least nearly two months since anyone changed them. Surely there is news, or at least even cosmetic changes would give one’s readership/potential clients a feeling that someone was minding the store.
Use a Good Profile Picture
Point number three is: Your picture is worth a thousand words. A good picture is, well, good. You might not be able to afford to hire a professional as the article suggests. That’s okay if you at least get a decent photographer friend to take a lot of pictures. How many? How’s one hundred? Lighting varies. You might not smile perfectly the first time. Your tie might be crooked. Your hair might be flying in your face. You might not be looking directly at the camera. There are any number of reasons why a photo can go wrong. And get your pal to snap photos of you in various places, doing various things, so long as they are germane to the site. For a lawyer, that could be in the office, or in front of a courthouse or in front of the office building or with colleagues or alone. After all, with a good hundred photos, you might end up with several usable ones. If there are choices in different locations, you can use them to make different points on your site.
Fill Out All About Me and Profile Pages
Point number four is: It’s All About Me. That is, create an “About Me” page. There’s a place to put a photograph or two, eh? It doesn’t have to be long, but give it a little personality. Be sensible, of course. This is probably not the place (assuming you’re a lawyer) to tout your ninja skills. But if you play tennis or have two kids or are from Omaha, by all means, those things are perfectly fine here. Otherwise, you’re just nameless, faceless Joe or Jane Lawyer — and I, as your prospective client, can find a million of them.
Give Visitors Take Aways
The next point is: Give visitors something to “take away” from your blog. Me, I write articles and I allow the reprint rights. So if my experiences can help you, then by all means reprint my articles, and I wish you well, so long as you respect my rights in the matter.
Work on SEO
The next point is: get on Google+ as it gives you a boost in rankings. For an SEO beginner, or someone with a limited budget, this is easy and free and it takes nearly no time.
Here’s another point: Make Sure You Advertise on Google Local. I felt no need to do this, but I’m not trying to push ecommerce directly through my site and blog. Your mileage will, undoubtedly, vary.
Next point: Be LinkedIn. Hell yeah. Here’s my LinkedIn profile. Yes, I will link to you – just send me a request. Also, I have found that LinkedIn is an excellent way to get to know people attending an event with you. If you can get a hold of the guest list in advance (and with Eventbrite, evite and others, you can), look those people up on LinkedIn. Hey, you might have something in common with them, their photo might be up so that you can recognize them and they might be someone you’d like to know, either personally or professionally.
Gather Business Intelligence
Then there’s the penultimate point: Use Social Networks To Gather Business Intelligence. People share all sorts of stuff these days. Want to know if someone is moving? Going on vacation? Selling their business? Changing jobs? A lot of that information is out there, free for the taking. And other things are out there, if you know how to dig. I’m not suggesting that you turn yourself into a creepy stalker but if a possible client is tweeting about buying land, and you’ve got a real estate practice, well, do I really have to connect the dots for you?
Tell People the News (About You or Anything Else of Interest)
Here’s the last point: Be the Evening News. The idea is, broadcast youtube-type stuff, either your own or pass along others’. Agreed, but I wouldn’t overdo this, particularly not at the expense of other types of content, which are generally easier for Google to index (and for you to get an SEO bounce from). But by all means, if it adds value (there’s a big if right there. I adore the Old Spice Guy but he does not help me on my site), add it.
The bottom line, I think is: don’t be afraid. Yes, the Internet can bite you. But it can also be quite a good friend to you. So start supercharging.
And what is this grand and glorious message? It is this: Markets are Conversations.
Um, okay. That’s it?
Yeah, that’s it. Oh and by the way, markets are conversations.
You just told me that.
More of it
Yeah, well, they are. Did I mention that markets are conversations? Oh and by the way, marketers and PR people are mean and nasty and awful. And they and other typical business people are a vaguely (and not so vaguely) sinister stereotype. Whereas all of the people (somehow, there are no details of who these typical business people and PR personnel are) are righteous, pure, just and true. They are individuals and deserve to receive our communication, and our undivided listening attention, like all individuals.
Like, uh, I’m unique, just like everyone else?
No, no, no! You’re a unique and wonderful and special personal with marvelous gifts and enormous accuracy in understanding good and positive and possible markets. And you do it all while making fun of typical business people who obviously not only do not have a clue but are also, let’s face it, heartless, cold, inaccurate, not listening, not worthy of the time of day or a significant study. And otherwise they should be ignored and forgotten, left to die on the vine.
But me, I’m a marketing type. The kind you said was evil.
So you are. Well, you’re evil, then.
Cut it out already!
You don’t even realize that I get it, this thing you are talking about, this point you keep dancing around as you keep beating the same old tired drum. Markets are conversations! Okay, great. I get that. And I have read it before although, in fairness, it was likely copying you. But after that – and after repeating this mantra at least a good 16 or so times in your book – what else have you got to say, other than that the creature known as Business as Usual needs to die? Fine, I get that, too. I’ve worked in traditional corporations, and I know that the work there can feel soul-killing. But at the same time, there are people who thrive in such environments, people who seem pleasant, intelligent, respected and even, at times, hip.
Out of touch?
But, but, but, those people are supposed to be like Richard Nixon in wingtips on the beach, so cluelessly out of tune with everything that they cannot possibly be reeled in.
Reeled in, to the Cluetrain way of thinking?
And at some point, and of course I am exaggerating, but the bottom line is, the book decries business as usual and stereotypical thinking, yet it turns right around and stereotypes the very people who it claims need to change the most. That is, of course, a lovely and time-honored way to get people to listen to you and change their methodologies to your way of thinking: make fun of them and make them feel small.
Where is it going?
So somewhere along the line, Cluetrain feels like it lost its way, like it cannot figure out how to be brief. Like it cannot comprehend that talking down to people – while it criticizes business as usual for talking down to people – is more than a little ironic, and that they are not on the happy end of that irony. Like it has almost become the very thing it says not to be: a business method and rule and playbook.
There are interesting observations in here, to be sure. But overlong tales of this, that and the other diverting digression bog those observations down. The Internet is full of people who are spouting and selling hokum! Yes, well The Refreshments said that before, and better: the world is full of stupid people. This is not, sadly, news. Oh and big business is not nimble and providing individual attention is lovely and wonderful, but hard to do if you’re very large and/or if the number of individuals you’re addressing is huge. This isn’t front-page material, either.
There is one nugget of interest: when you’re dealing with said enormous number of individuals, you generally don’t need to address them all as individuals – you just need to work with a few and the others will see that you care about individuals. And you’re pretty much set there. This makes sense in a Groundswell (a far better book, in my opinion) sort of a way, in that there are more people online who are reading and lurking versus writing or critiquing, so a message to one can be like a message to a thousand.
All of that panning for gold, and only one nugget? Perhaps I am cynical, and I’ve clearly read far too many Internet marketing books lately for my own good. But The Cluetrain Manifesto just left me cold. Although it did, happily, remind me of this video: