A Look at a Boston SEO Meetup Meeting in 2010
The speaker was Eric Covino, who is a Search Engine Optimization expert. The first topic of conversation was the Google May Day update. Essentially what the Mayday update did was, it tamped down the numbers for companies which had been using their main pages as sources of good SEO numbers for their more obscure and deeper pages.
For example, a housewares site might have excellent SEO for its main page but not much for its page where it sells rakes. Under the old system, the rakes page got a benefit from an association with the main page.
Now, that is no longer the case, and the rakes page (in our hypothetical) must beef up its SEO on its own.
It stands or falls, SEO-wise, based upon its own merits, and not on those of the main page. This is an advantage for smaller companies and companies with fewer deep pages (which, generally, is going to define smaller companies anyway).
Stagnant sites show this (and all Google updates) much more readily than more actively updated sites, so in those instances, a change like this loomed large.
However, companies with robust and actively updated sites may not have noticed too much of a difference, except in the sense that their rankings may have improved.
What’s the Question?
The real question, as always is: are we in a market where we can compete? That should be a question every company asks. Focus on links. Interacting where your users (or potential users) are is also very helpful. This means forums, blogs, etc. It’s all about content and calls to action. Keep adding and promoting content, blog about it, invite in guest bloggers and look to guest blog on others’ sites.
There was a lively discussion on keyword domains. That is, these are domains whereby the domain name is a precise match to the keywords used to search for it. An example, would be Clothes.com. There is a known bonus for having keywords that match one’s domain name.
However, since individual words are pretty much all taken, there was a question as to whether separating keywords in a domain name, such as by using hyphens, would help or hinder a site’s rankings. The consensus was that the hyphens would probably not help.
Boston SEO Meetup Recommendations
More recommendations were: Advanced Link Manager and Advanced Web Ranking. He also liked Raven SEO Tools, which has a link toolbar that’s $19/month. There’s also Majestic SEO but it does not seem to be updated on a timely basis.
The discussion then turned to Facebook ads. It was anecdotally reported that one person had gotten an 85% clickthrough rate for his business. We agreed that, even if that rate is not perfectly correct, Facebook is very good for very granular targeting. It can be very worthwhile and it is rather inexpensive.
Inside Facebook was recommended as a book to read about the ins and outs of advertising and running social media business fan pages on Facebook.
Finally, the hashtag for the event was #BostonSEO. Their next meetup is August 2nd; I am considering attending.