An EditMe Webinar

Today I attended (well, I listened to it in my home computer room) the EditMe Webinar. EditMe is a company that puts out WYSIWYG collaborative site software. E. g. you can make a Wiki or a forums site with their software.

EditMe logo for EditMe WebinarI am not a customer but I am interested in pretty much anything to do with Social Media and, in particular, Community Management, as I’ve been managing Able2know for over 7 1/2 years now. It’s funny as I have more Community Management experience than many vaunted experts.

The main takeaways were as follows:

  • The Community is about them, not you
  • Make a big deal about participation. Thank everyone!
  • Use an Editorial Calendar, e. g. keep a schedule of when you’re going to release content, and keep it regular

I particularly loved that last one.

Communities and Social Media aren’t necessarily tough but they can be extraordinarily time-consuming. Everything you can do to help yourself in that area is a good thing.

2 Responses

  1. Not so much things I didn’t know but I really liked to see them confirmed, Matthew. E. g. courtesy counts. Thanking everyone. Reaching out to people. These are so vital. After all, these are supposed to be communities! So people want — and expect — to be treated kindly, and to have some attention paid.

    Another great idea which I love is releasing content on a regular schedule (I had not heard it as specifically being called an Editorial Calendar although the terms makes perfect sense to me). That is, keep the river flowing, and don’t let the users feel abandoned. Sure, sites go down, people go on vacations, get sick or leave the company, but the users need to feel that the site is reliable.

    Content need not be pumped out every single day and that may not even be such a great idea, as you want the users to talk. But let them know that if they don’t want to take the stage all the time, that you’ll be there. I’d say, also, that as a community gets larger, that the schedule for the company can spread out as there are more users to provide more of their own content. The role of management does change as a site grows. I definitely find myself doing different things and caring a lot more about scaling with a site of 100k plus people versus when the site had fewer than 100.

    Many thanks for commenting! 🙂

  2. Hi Janet – thanks for the writeup on our webinar. Glad you found it useful.

    As someone who’s managed Able2Know for 7.5 years, were we able to tell you something you DIDN’T already know? I hope so!

    Let us know what future topics you might find interesting, too.

    Sincerely,
    Matthew Mamet
    Head of Customer
    EditMe

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