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Mass Innovation September 15, 2010

So, September 15, 2010 at Mass Innovation was a blast!

What Happened on September 15, 2010?

Oh, I have just spent scads of time reviewing it on the Neuron Robotics blog.

So I’m kinda all blogged out.

But! I did want to say that it was a marvelous time. And presenting is a far different experience from just attending. It’s work to prepare, to be there, to set up, present and, of course, follow up afterwards. Much of that is not done yet.

But it’s incredibly satisfying and I wouldn’t trade it for the world.

And Then…

Beyond all the hype (mostly by me) and the noise, it did not do too much for Neuron Robotics. And I lay that directly at the feet of the folks in the company.

That would be me, Bob, Greg, Kevin, and Alex.

But this was a pretty typical story of the life of this particular startup venture. And, quite frankly, I would be shocked if it happens more often, with many startups.

Something to Think About

I mean, consider this. Who are the inventors of the world? Those would be scientists, doctors, and engineers for the most part. Of course, there are plenty of folks who are none of those. In fact, Ron Popeil comes to mind immediately.  This is no slam on him.

But for the kinds of inventors I am thinking about, inventing probably comes easily. But sales? Marketing? Speaking to large groups? Being persuasive? Eh, not so much.

I cannot recall where I heard or read this, but evidently the optimal number of founders of a startup is two.

Two? Why two?

It Takes Two—and ONLY Two

One person is the inventor or they have the idea. After all, no idea, no startup, am I right? But that other person? They should be in sales or marketing.

Because no matter how amazing an invention is, it means nothing if no one will buy it.

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