The Deal Behind Online Community and Social Media Job Descriptions
Social Media Job Descriptions! This is a shout-out to Blaise Grimes-Viort, Community Manager extraordinaire. His older blog post still rings true today.
So in 2010 (it was his most popular blog post), Blaise outlined some differences in Social Media job descriptions.
His thinking is: there are internal and externally-facing types of jobs. And the internally-facing ones tend to look more like Community Management, e. g. what I do for Able2know. Those tasks include pulling spam, making peace among the users, interpreting site statistics and measurements, or scrubbing graffiti tags. Furthermore, they can also include adding correct tags to topics, and working on that site’s Help Desk. Those jobs tend to be called Community Manager, Head of Online Community, etc. Content Strategist and Content Curator seem to fit into this bucket as well. However, those other jobs can be more about promoting content rather than serving those who make it.
On the other hand, externally-facing jobs are more like what I did for Neuron Robotics. Because in that role, I attended events on behalf of the company, conducted product demonstrations, did outreach and sales, communicated with potential customers, etc. Hence those jobs tend to have words like Marketing or Marketer in their titles.
Blogging seems to be either external or internal. However, it all begs the question, though: what happens when you’ve got skills in both areas? Must you choose one or the other? See, this is what’s been bothering me, all along, about the whole Social Media career-changing experience. There seems to be a requirement that a person drop themselves into one pigeonhole or another.
And I say, why can’t I be in both?
So for more information, check out Blaise’s February 8, 2010 blog entry and please help to make it even more popular. Kudos to him!