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May 6, 2014Quinnipiac

Quinnipiac Assignment #14 – Final Project ICM 522

Final Project ICM 522

These videos together make up our final project for Quinnipiac’s Social Media Platforms class, ICM 522. Or, if you prefer, final project ICM 522.

At this point in time, I have a short break before starting ICM 524, which is the Analytics class. I am taking it with the same instructor, Professor Eleanor Hong.

In the meantime, here are our project videos.

My partner, Kim Scroggins, went first. I would love it if you could take the time and watch her video, too. We were a true team and really enjoyed working together.

And now here’s my half of the presentation. One of the things that I made absolutely sure of doing was to thank my partner. This was without question a team effort and it would have turned out far differently if we had not gotten along as well as we did.

We went over our general experiences with J-Krak and the many social media platforms we tried. We made every effort, I feel, to engage our audience and garner buzz and attention for our ‘client’. And we set ourselves up for a rather difficult task, which was to try to get a small measure of fame for a rock band that was not even online in any way, shape, or form when we first started this project.

The Good and the Bad

We recalled MySpace as a failed experiment. Google+, for the most part, was a failed experiment in engagement, but it did help us with improving our search engine optimization efforts.

Twitter and our blog were somewhat in the middle. Twitter worked out fairly well as we were able to join the overall conversation. However, the number of our followers remained fewer than the number of people we were following. The blog had an ever-increasing number of followers, but we received few comments. Our best social media platform? Spoiler alert – it was Facebook.

Thanks for watching! Next week, I’ll post my impressions of the class overall.

Nine Years Later…

It was the class that launched not a thousand classes, but definitely my Master’s degree. And the truth of the matter is that I am now not so sure that I would have gone onto a Master’s of Science in Communications if I had not been enjoying this first class so damned much.

Thank you, Professor Hong. And thank you to Kim Scroggins, wherever you may be.

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