Adding Key Performance Indicators and measurements means there needs to be a sea change in how the ILSC views the website. It isn’t just something thrown together in an afternoon, to be handled by some temp hired for a few weeks and then never seen again. Instead, it needs to be an integral part of the organization.
As media (print, television, Internet, etc.) all becomes deliverable on one piece of hardware (generally a smartphone or an iPad), and one is advertised or copied or shared on another, should our metrics and means of measuring reach, etc. on these platforms also diverge? And what does that mean for the future of measurement?