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Quinnipiac Social Media Class

Quinnipiac Assignment #8 – J-Krak Blog

Quinnipiac Assignment #8 – J-Krak Blog

This week, we did not have to record a video. Instead, my partner, Kim Scroggins, and I created a blog for our ‘client’. We will be adding content to it. I hope you will read what we have to say.

Our main concern, to start with, was to properly design the blog. To that end, we spent some time crafting a representative logo. This was an image of a vinyl record (it was simply a Creative Commons image that Kim had found online somewhere), and then adding verbiage over it, in a free use font. We did spend some time going back and forth over font selection. We wanted something that would be somewhat edgy but would also be clear to read. We did not want it to appear amateurish in any way.

Another activity was to obtain as many free use Creative Commons images as possible which could somewhat generically evoke music and musicians. This was done as, sometimes, there are no good images for a particular blog post or another. The concept was to have some of the ‘port in a storm’ images so that we could put some sort of an image into each and every blog post.

I also took some pictures with the camera in my cell phone. The quality was all right, although these images will certainly not win any prizes for their somewhat dubious artistry. These were images of things like a stack of compact discs, a bunch of vinyl long-playing records, a number of single records, and CDs in a holder.

J-Krak Blog

J-Krak Blog
Justin and John of J-Krak

As we continue in this class, I am sure that we will add more media and will change the design, in addition to adding content.

Thank you all for following!

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Quinnipiac Social Media Class

Quinnipiac Assignment #7 – POST Method Building Social Media Strategy

Quinnipiac Assignment #7 – POST Method Building Social Media Strategy

Quinnipiac Assignment #7 – POST Method Building Social Media Strategy – For Quinnipiac Assignment #7 of ICM 522 (Social Media Platforms), I worked with my partner, Kim Scroggins, in order to develop the first three pieces of what is referred to as a POST Method – building social media strategy.

Quinnipiac Assignment #7 – POST Method in Building Social Media Strategy

POST (in the realm of social media strategy) stands for –

  • People
  • Objectives and
  • Strategy

Technology (the fourth piece of four) will come later during this semester. For now, we are to concentrate on the first three areas. This is, I feel, a great idea, as we so often (myself included) tend to put the cart before the horse when it comes to social media behaviors. We chase shiny new platforms without performing any social listening whatsoever, without doing any investigations into feasibility or even whether anyone thinks that the platform will be around next year, and without much of an idea of what we are even going to say once we get there.

Working with Kim Scroggins was great, and we began to truly gel together as an effective team. I do not believe that we ever had a serious conflict, and that is no exaggeration on my part.  Plus, at any time that some task or another needed to be accomplished, one or the other of us would simply do it. There was no nagging, and no feeling that one person or the other was taking on too much. There was no feeling that the workload was somehow unfairly divvied up, either.

Here is my half of the presentation (which just so happens to be the second half):

And here is Kim’s half of our joint assignment, which I hope you will also watch, partcularly as it is the beginning half and does act as something of an introduction to my own piece of our project,  Quinnipiac Assignment #7 – POST Method – Building Social Media Strategy.

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Quinnipiac Social Media Class

Quinnipiac Assignment #6 – Social Listening

Social Listening

Social Listening

Quinnipiac Assignment #6 (Social Media Platforms) was all about social listening. So, what better thing to listen to than a rock band looking to hit it big?

Social listening is, essentially, the act of getting onto various social media platforms and just getting the lay of the land, as it were. I think that most people are inclined to just jump into the deep end. The problem with that sort of behavior is that it has no strategy behind it whatsoever. Furthermore, it is a way to commit all sorts of social (media) gaffes.

The truth is, when I first got into Twitter, Facebook, and blogging, I jumped in completely and utterly without thinking. In retrospect, that was rather foolish and impulsive. These days, I spend some time in the attempt to correct and repair some of the damage that that sort of non-strategy did to my online social media reputation.

This is not to say that things are so awful online. Not by any stretch of the imagination – the real problem is that I cannot seem to be able to take things to the next level. Hence, beyond attaining Social Media Certification (and possibly getting my Masters’ Degree in Communications with a Social Media concentration), I also want to learn how to handle myself better on social media. I probably have forums covered. But I could certainly use some help with Twitter and the like.

I had also never really gotten the hang of Google+.  Like a lot of people, the idea of dealing with yet another social network not only mystified me, it downright annoyed me. But social listening helped to get me to realize that there is a purpose to Google+ and that it is a different one from Facebook.

Oh, and here’s Rock ‘n Roll Predator by J-Krak (with much better sound than what I played in my video) –

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Quinnipiac Social Media Class

Quinnipiac Assignment #5 – Viral Videos

Viral Videos

Quinnipiac Assignment #5 – Viral Videos

Quinnipiac Assignment #5 of my Social Media Platforms class was all about viral videos. I therefore chose to discuss Gotye and Kimbra‘s “Somebody That I Used to Know” and burtonearny’s “Llama Llama Duck”.

Both of these songs are, I suppose, classics in their own unique ways. Okay, maybe “Llama Llama Duck” isn’t so much a classic as it is a synonym for annoyance. A llama‘s back’s worth of annoyance.

Some Social Media That I Used to Know

I probably listened to Somebody That I Used to Know more than a human being should ever be required to.  It is a terrific song, and the video is extraordinarily artistic and well done, but by the end of the assignment I had more or less had it. But at least it was better than the llamas.

Here’s a Llama, There’s a Llama

Yes, I also researched the origins of Llama Llama Duck. It first emerged from the primordial ooze on Deviant Art, assuming that my research is at all correct. The song still gets a ton of likes and comments there, and it is several years old. It is a phenomenon with staying power, for some strange reason or another. Possibly it is because, like with Rick Rolling, it is a way to prank your friends.

That is assuming that they remain your friends after you have sent them the ten hour version (yes, it really does exist, God help us all) of the song.

Oh, Social Media! I’m Never Gonna Give You Up

Rick Astley live in Chile
Rick Astley live in Chile (Photo credit: Alisson_Gothz_Parties)

Plus there was even a very special surprise appearance by this guy in my video.

Because every class video should be Rick Rolled.

This was another fun assignment. My professor seemed to agree, as I received a rather sweet grade for it.

Duck!

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