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Adventures in Career Changing Posts

Self-Review – Zeugma

Let’s Look at Zeugma

A zeugma is when you use a word in two different manners in the same sentence or paragraph. It’s often intended to be funny and clever.

I wrote this story during the second quarter of 2021. I had never before heard of this term used in language. And the word and the story mainly exist because I needed a prompt word starting with the letter Z.

But unlike a lot of my other short stories from 2018 and 2021 where I had to fit in a prompt word somehow, some way, I think this one turned out fairly well.

Background

The original prompt word was just the word that became the title. And then, of course, I had to look it up.

In addition, this story has a language device which I have used before, and I love. That is, that alien names are tough for us, so the program gives us human-sounding (English or French or Hebrew, etc. as necessary) words instead. Hence, students have names like Arrow and Key.

I also used this idea in The New Kid.

A Zeugma of a Plot

There is very little plot here. The main thing that happens is that the teacher imparts wisdom to students who just so happen to not be human.

But the truth is, without the descriptions of the alien students, this lesson could have been taught in virtually any regular classroom from Boston to Brisbane.

Characters in Zeugma

The characters are Marta (the teacher), and aliens, including ones named Dahlia, Brownie, Arrow, and Key.

Memorable Quotes

“Class!” Marta called out. “Today, we’re going to learn about a rather odd part of human speech.”

The class clicked or squawked once they heard that. Alien communication organs—not always what anyone would refer to as a mouth—couldn’t always make sounds understood by humans. Translation devices were a common and necessary fact of life. But the vagaries of human syntax and expression were important. Marta’s job was to teach that.

“Teacher?” asked a mechanical voice associated with a feathered alien in the front row.

“Yes, Dahlia?” Alien names were hard for humans—as hard as human names often were for aliens. Translations and transliterations had to suffice.

“Is this part of human speech common?”

“That’s a very good question. And, in point of fact, it’s not. It’s not too far off from our unit on puns.”

“Oh, yeah,” said a mechanical voice on the right side of the room, belonging to a tall, thin insectoid alien. “Like when you said a human might refer to fourteen carats when they mean a diamond or other precious gem, but another human might take that to mean vegetables.”

“Precisely, Arrow. The zeugma is so strange that I suspect most humans don’t know what it’s called when they use it,” said Marta.

Genre and Overall Mood

The genre is science fiction/school story. The mood is educational and a bit playful. Or, to use a zeugma, it’s a bunch of bits of writing and computer memory.

Rating for Zeugma

The story has a K rating.

Takeaways

I like the idea behind this one. I’ve covered these kinds of classrooms before, where a human teacher is trying to impart the subtleties of our society to a room full of aliens who may or may not ever get it.

I like the idea enough that I would probably do well to compile some of them and write something longer.

Hmm.
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Want More of my Short Stories and Novellas?

If this story resonates with you, then I hope you will check out some of my other blog posts about my shorter works.

And finally, for a complete list of my shorter works, please be sure to check out the Hub Page—Short Stories.

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Self-Review – Water

Let’s Take a Deep Dive into Water

I really like the idea behind Water, because I fully believe that this is the kind of action while will happen in the future. And, it should be a good story to document such a historical moment.

However, with very little dramatic tension in this story, it would be better as a small scene within a far larger piece.

I wrote this story during the third quarter of 2021.

Background

The original prompt word for this particular short story was just the word that became the title. And, heh, sorry, not sorry about the horrible play on words in the first section.

Plot

There is not too much of a plot to speak of. Still, it is the kind of activity which it makes sense for someone to write about: terraforming.

Contrast this with the plot and overall soul of the far superior Mettle.

Characters from Water

The characters are Jason and Shelley.

Memorable Quotes

“If this works, we’ll be rich,” said Jason.

“And if not?” asked Shelley.

“Eh, we’re no worse off than before, I guess.”

“How does it work?”

“It grabs hydrogen—the planet’s full of this stuff.”

“But there’s not a lot of oxygen,” she said.

“I know. But we only need half. And if we really need to, we can do little fancy molecular footwork.”

“I won’t pretend that I get the mechanics of it all. But whatever—let’s see if it all really works.”

Genre and Overall Mood

The genre is science fiction. The mood is cautiously optimistic.

Rating for Water

The story has a K rating.

Takeaways for Water

Whenever we as a species are truly able to perform this task, I feel that it would be a vital part of our overall development. This is the kind of activity that will be revolutionary. It will thoroughly alter the course of our history.

As such, it deserves a far more subtle and in-depth treatment than in this little throwaway story. Truly, it will be an epic achievement, and this short tale does not do it justice, not by a long short. That’s unfortunate.
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If this story resonates with you, then I hope you will check out some of my other blog posts about my shorter works.

And finally, for a complete list of my shorter works, please be sure to check out the Hub Page—Short Stories.

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Self-Review – Quartz

Let’s Look at Quartz

I can immediately tell that Quartz got its name because I was hunting around for a prompt word that started with the letter Q. And the fact of the matter is that is generally not going to be the world’s most compelling reason to tell any sort of story.

Unfortunately, the piece suffers, due to this rather precise fact. But I am still going to report on it here in my blog, warts and all.

I wrote this story during the second quarter of 2021.

Background

The original prompt word was just the word that became the title.

Plot for Quartz

There’s barely a plot to this one. It’s really just an idea, and not a too terribly well executed idea, at that.

In fact, the excerpt below is something like three-quarters of the entire piece.

Characters

The sole character is just the narrator. And I never even gave them a name, anyway.

Memorable Quotes

Glass on spaceships is a terrible idea. Just think, meteors. And aluminum oxynitride is a great idea in theory, except it’s polluting as all get out. As in, threatening the lion population.

So, engineers had to come up with something or other that would be durable but also something you could see out of. Hence, they hit upon quartz. Which is lovely, but for one thing: it easily gets distorted.

Genre and Overall Mood

The genre is science fiction, with a very small amount of humor. Very small. The mood is mostly instructional beyond anything else. There is not really a lot of dramatic tension in this tiny piece.

Rating for Quartz

The story has a K rating. I had to fudge the ‘facts’ by making the alternative material horribly polluting. It was the only way to make this tiny piece work at all.

Takeaways

Could it be better? I kind of doubt that. In actuality, Quartz would normally just be a few throwaway lines in a longer piece.

Hey, they can’t all be gems. Still, I offer you what I’ve got, the good, the bad, the weird, and the grievously underdeveloped. Which is what this story most certainly is.

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Want More of my Short Stories and Novellas?

If this story resonates with you, then I hope you will check out some of my other blog posts about my shorter works.

Finally, for a complete list of my shorter works, please be sure to check out the Hub Page—Short Stories.

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Self-Review – The Hermit

Let’s Look at The Hermit

While it is the title of this short story, the hermit isn’t the main character at all.

I wrote this story during the third quarter of 2018. In addition, I am quite sure that the title and the prompt are one and the same.

Background for The Hermit

As almost a side story to Aenor the Wanted, this story pulls from the other side of the same medieval village, in a way. But I apparently wrote this one earlier.

Plot of The Hermit

As the unwanted daughter of a villager in the tenth century, the unnamed narrator is blamed for every misfortune that befalls her family. Eventually, this leads to the entire village blaming her for bad crops and other disasters.

But she knows there’s a hermit living high on a nearby hill. When she can finally escape her abusive family, it’s the only place she can think of going.

Characters

The characters are the unnamed narrator, her terrible family, the miller’s family, the hermit, and a scout who is sent up the hill several years later.

Memorable Quotes

He was one of those people rarely if ever seen in the village. At least, that’s what I was told when I was a very young girl. And with the threat, that if I didn’t go to sleep when told or eat my supper, or if I otherwise misbehaved, that somehow, some way, he would come and get me.

And so, I was afraid of him in the early part of my life, as were many of the village children.

My parents didn’t want a girl. Girls are trouble; girls are expensive, they would say. And so, I was given the heel of the bread and the last of the meat. It was all saved up for their almighty son, my elder brother.

But curiously enough, after I was born, my mother could no longer have any children. Perhaps there were spirits punishing her and my father for being so cruel and neglectful. I don’t know. They blamed me for her infertility. They blamed me for everything.

Genre and Overall Mood

The genre is historical fiction. And while things start off grim for the narrator, they do turn themselves around.

Rating for The Hermit

The story has a K rating. While the reader knows the main character has a difficult life, and is suffering beatings, nothing like that is actually ‘on screen’.

Takeaways

With a much more realistic take on the Middle Ages than the far more optimistic Aenor the Wanted, this story presents a life for a girl which ends relatively happily. But there were any number of chances when it wouldn’t have.

And how many real girls of the tenth century would have lost their lives for no reason apart from being female and not dying when a brother did? We would most likely never know the details. But it was rather possible. The people of this time frame were very superstitious.

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Want More of my Short Stories and Novellas?

If this story resonates with you, then I hope you will check out some of my other blog posts about my shorter works.

And finally, for a complete list of my shorter works, please be sure to check out the Hub Page—Short Stories.

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Self-Review – Buzz

Let’s Look at Buzz

You won’t need to get a good buzz on, in order to read about this short story!

I wrote this story during the second quarter of 2018. I believe the title is the prompt word. It seems as good a guess as any.

Background

While I cannot recall exactly what I was thinking a good (Egad, really? Yes, really!) seven years ago, the idea of using the term to denote caffeine ingestion is my kind of zig instead of zagging writing.

Plot

A member of a remote religious order loses their place in the community and their home for the unpardonable sin of going out for coffee.

Along with drinking something clearly impure and forbidden, the narrator has left the order’s compound.

And that, quite simply, is never allowed to happen.

A Small Buzz of Characters

The characters are the narrator, who talks about a person they only call the Guru, a barista for the coffee shop (never seen on screen) and at least one other person in the coffee shop.

Memorable Quotes

So I drank way too much coffee this morning and now I might be able to smell colors.

Okay, so I’m kidding about the colors, but I really am wired. Which is kind of odd, because everybody is so mellow at the retreat, so loose and calm. We all reflect, usually silently, and we eat our wholesome raw vegan foods and do yoga and the predominant fashion color choices are white, beige, blush, and saffron.

We are one with the universe.

And now my universe is hopelessly caffeinated.

It all started when I did something wrong, which I will admit to gladly and with no forcing. But we don’t call it wrong there or bad or evil or criminal or anything of the sort. I mean, it’s not horrible in the greater scheme of things, although I can tell the Guru thinks so.

My crime?

I went out for coffee.

Genre and Overall Mood

The genre is contemporary fiction, I suppose you could say. The mood? Neutral more than anything else.

Rating for Buzz

The story has a K rating.

Takeaways

I really like the idea of the buzz from coffee waking us all up from our slumbers. And then, with the narrator, waking them up from simply blindly accepting every single little thing that goes on in the unnamed religious order.

In fact, they ‘wake up’ so much so that they start to realize it was really a cult.

Click to buy Untrustworthy on Amazon

Want More of my Short Stories and Novellas?

If this story resonates with you, then I hope you will check out some of my other blog posts about my shorter works.

And finally, for a complete list of my shorter works, please be sure to check out the Hub Page—Short Stories.

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How Online Community Managers Can Follow Corporate Requirements Yet Go With the Flow

Online Community Managers Can Follow Structure But Still Go With the Flow

For many community managers, the idea of putting together a new online destination can be a little… scary.

And so, they might embrace structure and rules and corporate requirements with zeal. And that’s great!

But that’s only part of it. Going with the flow can also bring results. And, I might add, it may be the best way to start, grow, and sustain a community.

So, let’s start with not the absolute beginning. Rather, we’re going to start with a small community that already exists. Your definition of ‘small’ may differ from mine, so recognize that your mileage may vary.

Think of it as, perhaps, a community you just bought. Or maybe you’ve exhausted your friends and family and are looking to leap to the next degree of relationship with you—acquaintances. Or maybe you want to go even further, and into strangers’ territory.

Community Managers: From Small Things, Big Things Sometimes Come

Every forum starts out small. Getting started is one thing. How do you get big?

The secrets to getting big go hand in hand with those for getting started: Search Engine Optimization and content.

SEO

Let’s start with SEO. If you haven’t checked your keywords in three months, check them now. Compare them to your competitors, and check Google Adwords. Consider changing up your keywords for a while and see if you can draw more traffic.

The basic principles of offsite SEO still apply. Yes, even now, in the age of AI search.

Get your site linked to by other sites which are more popular. Also, consider article marketing (if appropriate) and guest blogging. Perhaps some of your best content can be repurposed as articles or blog entries.

Ask the creator(s) of that content for their permission (even if your Terms of Service say that you own all posts, this is courteous) and update and repackage the content.

Articles can still be a great way to generate interest in your site so long as you add your URL into the “About the Author” section. And make it clear that you allow reprint rights only so long as the article remains completely intact, including the “About the Author” section.

Blogging

One good blog deserves another. If you want to see if your better content can go on others’ blogs, why not create your own site blog? So, at minimum, you can use it to inform your users of site changes and planned outages. But you can use it for a whole lot more.

Because you can showcase and expand better content, announce contests and promotions, and keep important site information front and center. Plus, if you add a blog, you can again make the rounds of basic social media bookmarking sites such as Reddit.

Add an RSS feed if you have not already. You can often feed it into Twitter (X) and Facebook using a promotional site like HootSuite. And for blogs, you can usually just link to the appropriate feed and have WordPress do the reposting for you. I do.

Facebook

Create a Facebook fan page and, at minimum, populate it with the RSS feed. Community managers can also use it to assure users if your site goes down, particularly for unexpected outages. Because such an outage can make some users nervous.

So, Facebook (and X/Twitter, too) can be a means by which you reassure them. But don’t stop there! You can use Facebook as a means of attracting people to the site by reposting the good stuff. And just with good old social media marketing.

Site Redesign

Another area where you might be able to better grow your user base is with some site redesign. Be careful with this as a community can often take (frequently somewhat unfounded) proprietary interest in the site’s look and feel.

One way you can ease users into a change is by telling them (don’t ask for permission) that you’re going to be testing some site changes. Consider using A/B testing and compare a few different versions and see which one works better.

Simplified Registration

Consider simplifying your registration process, if you can, and embrace user-centered design. You still want to use a captcha code, and you still want to have your members sign up with a real, usable email address. Plus, you’ve got to comply with GDPR.

But look at your process and see if there are any unnecessary hurdles. Are you asking for something like a potential user’s middle name or home city? Isn’t that kind of useless (and many users would feel that home city information would be excessively intrusive)?

Jettison the question and your registrations might increase.

Since you’re tinkering with the signup process and not the overall look and feel of the site, your regular membership might not take so much of a proprietary interest. They might not even notice.

But Google, which cares a lot about UX design when it comes to search, will notice.

Analysis

Check your metrics. Small things on a daily basis are not going to matter too much. But if you’ve got a continuing decline over time, or if membership is staying the same and not really increasing much, you may need to take action.

To grow your site, you need to continue to promote fundamental principles: improve your site design and test it; take care to add and promote good, keyword-rich content; and continue good onsite and offsite SEO practices.

And be patient as small things become bigger ones. Most communities weren’t built in a day.

And keep in mind that truly organic communities don’t stay on topic forever. But that’s okay. It’s a big part of going with the flow.

Community Managers: Let’s Look at Going off Topic

Is going off topic ever a good idea? Surprisingly, yes. There is nothing more like going with the flow than going off-topic.

And this is a part of every community, and it is a sign of health. Don’t worry about this. Because otherwise, people aren’t interacting naturally.

How Community Managers Can Fix the Problem

Well, it’s not much of a problem, truth be told. Still, targeted off-subject conversations can work. There may be targeted, related topics you can try, if you’re having problems getting engagement or people sticking around.

So, give your users more topic leeway, and they might be more inclined to stay and become customers – a trade-off that any Marketing Department should love.

And then there are the superstar users who, seemingly, can do no wrong.

Community Managers: Consider Superstar Users

What are superstar users? Some people just seem to be born with it. If you’ve ever spent some time on forums, you immediately know who they are.

Their topics rarely go without a response for long. And their contributions are routinely applauded (either using available site software or via written praise) by the other users. Their absences are lamented (and noticed!).

Fellow members celebrate their returns. In addition, people rarely forget their birthdays and membership milestones.

They are superstar users.

They can be made by the community, or they can be nudged along by you, the Community Managers. The community can sometimes choose stars that don’t promote your company’s vision very well. But you can combat this by selecting some superstars of your own.

How Community Managers Can Start Converting Users into Superstars

How do you make superstar users? Almost the same way that the community does. However, you may have some added tricks up your sleeve. First of all, choose a few likely candidates. Go into your member list and sort by number of posts, from most to least.

Select your top 20 posters.

You probably know who they are already. But if you don’t, if you have a posts/day statistic, copy that down. Put all of this into a spreadsheet. Add in the dates each user joined the site and the dates of their most recent posts (which may be the day you compile this information).

If anyone has overwhelmingly negative social signals (vote downs, ignores, complaints or reports against them), if you can put your hands on that information quickly, discard that member from your list and replace him or her with the next one.

Ignore sock puppets and second accounts, if you have good proof that two accounts belong to the same person.

Again, just move onto the person with the 21st-most posts/day, etc.

Now look at your list. Who is the member with the most recent posting date, with the highest number of posts/day, who has been a member the longest? Rank that person #1 and rank everyone else in order behind him or her. Ties are fine.

This is a rough calculation, not meant to be perfect.

Researching Superstar Users

Now you’ll need to do a little more research. If you have this data readily available, use it: the section(s) of the site where your top 20 users spend most of their time. This could divide by tags or subforums or categories.

It really depends on however your site is divvied up. However, if this information is not readily available, research it by investigating everyone’s last 10 posts.

Of course, their most recent 10 posts could potentially not be perfectly characteristic of their behavior on the site. So, you take that chance. Nothing is set in concrete; you can always revisit this later.

If your #1 user’s last 10 posts are all on message or in the section(s) of the site devoted to your company’s message, that person stays at #1. But if not, weigh them as against their 19 competitors.

And if #2 is close to #1 but a lot more on message, switch their rankings. Also use this measurement of being on message (or not) to resolve any ties.

Continuing

Now look at your list again. #1 should be the user who is most on message, with a lot of posts and recent activity, who has a long history on the site and whose negative social signals are minor.

There are usually some negative social signals, particularly for long-time, popular posters. That’s fine; just try to stay away from universally reviled people. This is the first person you want to approach.

And, how do you approach them? Handle this both indirectly and directly.

Indirectly by promoting their posts, topics and replies, with up votes, applause, positive ensuing comments and making their topics sticky. In short, do whatever your software allows which provides them with attention and positive reinforcement.

Don’t do this all at once. Spread it out over time. Community managers, you’re in a marathon, not a sprint here. Provide the same indirect positive reinforcement to your other candidates, but less as you go down your list.

Directness

The direct approach: engage them, both openly on the boards and in private messages (most sites have the means to do this). You should never out and out flatter them. Instead, offer encouragement or point out their posts that you find interesting.

Or tell them about others’ posts that you feel might interest them. Again, don’t do this all at once. Offer these little tidbits gradually.

Every few months or so, review your list and consider whether to add or drop anyone. If you’ve made friends with these users then of course don’t drop them from your personal life just because they’ve gone off message too much!

But certainly, curtail your official Community Manager messages to them if there are others who would be more receptive.

Why do community managers want to do this?

Superstar users can help to bring your site out of a funk. They can (and do) make you aware of spam. Superstar users create and promote good content. They help trolls lose their power. They can help to calm the site down and ease it into and out of transitions.

You can count on them.

However, they need to feel valued. And, even more importantly, they need to feel that you don’t just call on them when you want something.

Provide positive reinforcement when there is no crisis and you’ll be able to call on them when there is one. And the corollary is true as well: superstar users, if unappreciated, will leave, and other users will follow them out of your forum.

Ignore them at your peril.


Want More About Community Management?

If my experiences with community management resonate with you, then check out my other articles about how online communities work.

Community Management Tidbits

A Day in the Life of a Community Manager
Analytics
Get Together
Going From a Collection of Users to a True Community
• Handling Yourself as a Good Netizen
† How Online Community Managers Can Go With the Flow
Let’s Get this Party Started
Look at Me!
Risks of a Community Without Management
Snakes in the Garden
The Circle Game
† Are Off Topic Posts Ever Okay?

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Self-Review – It’s Five O’clock Somewhere

Let’s Look at It’s Five O’clock Somewhere

Of course, many if not all of us have heard the term it’s five o’clock somewhere before. It’s always in the context of drinking at some weird hour. For this disturbing short story,
I wrote this story during the first quarter of 2018.

Background

I wrote something relatively similar to this back when I was writing a lot of fan fiction. But back then, I pulled a lot more punches, and that scene/story ended much more happily. Much, much happier.

Not so this time.

Plot

As the head of a time travel team talks about how time travel should be impossible, she also goes into what’s essentially almost the Sapient Timeline theory. The idea about the Sapient Timeline theory is that time travelers are almost off the hook.

That is, that everything will eventually right itself in the end. Is it wishful thinking? Of course it is!

While the narrator doesn’t actually refer to it as wishful thinking in so many words, she does make it clear that looking at a timeline over the course of millennia doesn’t do a damned bit of good for the people in the here and now.

Characters

The characters are really just the narrator, who supervises her team and her junior engineer. They work as time travelers.

Memorable Quotes from It’s Five O’clock Somewhere

This is not supposed to be possible. The very thought of it just plain doesn’t work, in a philosophical sense. Yet here we are, and it exists so therefore it must be possible.

Cogito ergo whatever.

I shouldn’t be so flip about it. It’s bloody tragic and depressing is what it is.

Time travel is a beast and a wild invention and I’m glad I’m in charge of our team but at the same time, it’s got collateral damage. I suppose we don’t stop to think of some poor fellow who perishes in Pompeii, AD 79 who wasn’t supposed to. We don’t stop to think of the extra casualty at Antietam or the extra survivor of the Titanic who marries someone and another doesn’t get the opportunity. We don’t think about such things. {Rather,} we just let them go. They all are supposed to just even themselves out over the course of the millennia.

Genre and Overall Mood

It’s science fiction. More specifically, it’s time travel. And the mood is exceptionally depressing.

Rating for It’s Five O’clock Somewhere

The story has a T rating. The ending is seriously disturbing, and you may want to reach for a bottle of your own once you’re done. Sorry.

Takeaways

This one is a gut punch, and it should remind a reader that there is every reason that time travel, if it is even remotely possible, should be hard to do. Really, really hard to do.
Click to buy Untrustworthy on Amazon

Want More of my Short Stories and Novellas?

If this story resonates with you, then I hope you will check out some of my other blog posts about my shorter works.

And finally, for a complete list of my shorter works, please be sure to check out the Hub Page—Short Stories.

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Self-Review – Your Planet Smells Like Wet Dog

Let’s Look at Your Planet Smells Like Wet Dog

I love this line, and the title came long before the plot of Your Planet Smells Like Wet Dog.

I wrote this story during the second quarter of 2018.

Background

The title or at least the idea of it came from a series of fan fiction stories I wrote during the 2010s. But this story has nothing to do with those, apart from the fact that the aliens in both instances are rather canid in both appearance and aspect.

Plot for Your Planet Smells Like Wet Dog

When Private Rachel Corcoran, a data specialist, arrives to work with a canid alien species to merge their database with ours, she commits an unpardonable diplomatic gaffe almost immediately.

Characters

The characters are Rachel Corcoran, her unnamed supervisor, the canid alien supervisor, and Rachel’s alien counterpart, Gray. There’s a third alien, but they never speak and I do not describe them at all.

Memorable Quotes

The three aliens standing with us were fluffy, with foxlike ears and pointed snouts. As one, they all tilted their heads to one side as they listened to the translation through their version of earbuds. I tried not to chuckle.

Their leader, who was reddish, spoke and we waited for the translation. “What does that mean?”

My superior officer was about to answer for me when I just said, “Forget it. I’m an idiot. I’ve got no diplomatic experience, and it shows.”

My superior added, emphasizing the first word, “Private Corcoran here is not used to the niceties of embassies. Her background is in data. She’s here to help you integrate your records with our own.”

“Yes, yes, of course. My right hand here is versed in such things. We are all anxious to see how our two technologies can merge.” The canid leader indicated a shorter alien with a kind of blue merle fur pattern. They were all canid, but at least they were wearing clothes. Thank God for small miracles.

“We’ll leave you two to get acquainted,” my superior said. Then she whispered to me, “Try not to make an ass out of yourself again, Rachel.” I nodded and they left.

Genre and Overall Mood

The genre is hard science fiction. And while the initial bit would make you believe that we might even suffer an attack for Rachel’s inability to keep her trap shut, it turns out all right. And so, the overall mood is positive.

Rating for Your Planet Smells Like Wet Dog

The story has a K+ rating. There is some very mild language in there, and at the start, it does feel as if things could go south rather quickly.

Takeaways from Your Planet Smells Like Wet Dog

It is a wonder, in science fiction, how anything gets done properly. And perhaps one of the biggest issues, I believe, is that there could always be someone a lot like Rachel, who would engage her mouth a lot earlier than she would engage her brain.

Oops. But at least she didn’t start an interplanetary incident. So, we’ll give her a gold star for that one. A really, really small star. Let’s not get carried away here.

Click to buy Untrustworthy on Amazon

Want More of my Short Stories and Novellas?

If this story resonates with you, then I hope you will check out some of my other blog posts about my shorter works.

And finally, for a complete list of my shorter works, please be sure to check out the Hub Page—Short Stories.

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Community Management – Are Off Topic Posts Ever Okay?

Well, are Off Topic Posts Ever Okay?

Do you think that off topic posts are ever okay? Does anyone else think they are? Surprisingly, yes. They can often be a lot more than okay.

Even the most literal-minded among us rarely remain perfectly on message all the time. It’s so hard to express yourself quite so linearly.

It just plain is not how we interact with our fellow human beings.

Most conversations meander; otherwise, they become dull. And there are just so many ways one can talk about the fact that there’s a 40% chance of rain over the weekend. This is the case even if you’re speaking at a Meteorologists’ Convention.

For example, even very specific TV programs, such as This Week in Baseball or This Old House will jump around.

Our human attention spans aren’t what they used to be. But there’s more to it than just that. It’s also about creating a memorable presentation. A little memorable off-topic talking can save an otherwise limited conversation.

Communities Have Off Topic Posts All the Time

The same is true with communities, even those started and run by corporations. You make and promote conversations. Because no one is writing scholarly papers. Or advertising copy. Seriously, put down the company’s vision statement and step away.

Picture this: you’ve just started a forum, with a modest group of users. But after only one or two topics, or five or so posts, they leave. Now, there will always be people who join a forum for one small, specific purpose and then depart.

In addition, you will always have a healthy percentage (it can even be a good 90%!) of lurkers, no matter what you do.

They are a part of every community, and they are a sign of health. So don’t worry about them!

But right now, your issue is that there’s no traction. Users come in quickly, may or may not get satisfaction, and then they just… disappear. And because they are not engaging with one another, there isn’t enough momentum to create cohesion among them.

And no one misses them or asks about them.

A healthy number of off topic posts, in all seriousness, is a way for a community to grow. Sorry, not sorry, corporate overlords.

Off Topic Posts Tend to Help More Than They Harm

Here’s where some targeted off-subject conversations can work. Let us assume that your forum is about water softening. It may seem to be an esoteric topic. You probably won’t get people too emotionally engaged.

Most will come in looking for a dealer, a part, a catalog or some quick advice.

But there are targeted, related topics you can try. Your users are virtually all homeowners (some may be landlords or superintendents), so which topics do homeowners typically discuss?

There’s mortgages, appliances, pest control, repairs, landscaping, and purchases and sales, for starters.

The landlords in your community will inevitably have tenancy issues. Expand what you consider to be on topic to some of these areas by adding a few feeler topics such as these.

Humor as One Way to Address a Surfeit of Off Topic Posts

Consider humor as a way to counter an off topic onslaught.

But humor can fall flat, and it is easy to misinterpret. In addition, people from different countries, religions and cultures will find disparate things amusing (or offensive). Hence there are risks involved.

However, in the water softening forum example, you can offer a topic on, say, a humorous battle or competition where the course is changed (the tide is turned, perhaps) on the presence of softened versus hard water.

Absurd humor does seem to work better than other types (and it may have a longer shelf life), so this kind of topic can offer a little less risk.

Recognition

Another tactic: begin recognizing great topics, posts and answers. Promote people who draw in more users – you can spot them fairly quickly. This can take the form of badges, up votes, sticky topics and special user titles.

Mail them company swag if the budget allows (tee shirts, baseball and trucker caps, note pads, branded flash drives, whatever you’ve got).

Give these people a little more leeway than most when they do go off message. Keeping these ‘superstar users’ happy can pay dividends.

Corporate may want you to stay on message all the time, but that’s simply not realistic as it ignores normal human interactions. Furthermore, it tends to drive away users as they only hang around for the length of a few topics.

But give your users more topic leeway, and they will be more inclined to stay and become customers – a trade-off that any Marketing Department should embrace with ardor.

But Off Topic Posts Might Not Be So Great for SEO

Oh, well.

SEO tends to reward directness better than nearly anything else. This is particularly true about LLM SEO (that is, search engine optimization done for the purpose of attracting mentions by AI).

While forums are conversations, SEO is more about serving people who specifically want answers. Amy from Illinois just wants her water softening question answered.

She doesn’t want to hear about Louie from Hong Kong’s time in the Army.

So, recognize that there should be some topics which you should try harder to defend from an onslaught of off-topic sludge.

If there’s a good, on point give and take, and it’s still actively going on, then don’t let it be overrun by the off-topic stuff until you just can’t hold back the tide any longer.

Because too many off topic posts are going to bite your SEO efforts where it hurts the most.

An interesting discussion about this very subject is on Xenforo.

Want More About Community Management?

If my experiences with community management resonate with you, then check out my other blog posts about how online communities work. These are some posts about my years in community management, and what I’ve learned.


A Day in the Life of a Community Manager
† Analytics
Going From a Collection of Users to a True Community
Risks of a Community Without Management
• Are Off Topic Posts Ever Okay?

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Self-Review – Blue Card

A Review of Blue Card

It’s time to look at Blue Card, another story where the government is a tyranny.

I wrote this story during the first or second quarter of 2018.

Background

Since for many people, it’s necessary to carry a kind of identity card, this idea sprang up relatively naturally and easily.

And now, given the current presidential administration, it could become a reality for even more people, heh. Not a pleasant thought, not one bit.

Plot for Blue Card

A blue identity card left in the street, a bit of litter, mars the otherwise ‘perfect’ world of a child of a couple who are members of an unnamed fascist party.

As the only deviation and ‘defect’ in her life, the girl fixates on this imperfection and obsesses over it until her curiosity gets the better of her.

Characters in Blue Card

The characters are the narrator, an unnamed girl in a distant, dystopian future, and the people of her society.

Memorable Quotes

There is a blue card in the street. It’s dirty and a bit folded. The writing is hard to decipher. The wrinkles in it make the printing hard to make out. But it’s there all right.

I stepped over it the first time I saw it, trying not to get my new shoes wet and dirty because it was right near a puddle. I was going to school for the first day of the autumn-winter term and I wanted to look my very best. That’s because we’re party members – or at least my parents are. And that means we need to set a good example. It would never do for me to look dirty.

The second time I saw it, it was a few weeks later. The puddles had frozen and it had been trapped in one of them, and that’s why it was obscured. There was a slight thaw and one corner of it was visible, peeking out of the side of the frozen puddle, as if it were a crocus.

Again, I avoided it; this time, I sidestepped it.

The winter came and went. The spring term began.

When the weather got warmer in earnest, I walked a different route so I did not see it. I walked through the town, showing off my clean coat and polished shoes, my fresh-scrubbed face and my two perfectly symmetrical braids. I knew I was being looked at. And I knew I was making a good example. Someone has to, after all.

Rating

The story has a T rating. There are a lot of not too pleasant things that go on in this one. You have been warned.

Takeaways from Blue Card

I had thought that this story was on Wattpad, but it turns out that it isn’t!

Although I believe I did make the rounds of querying it for a while there.

With a little expansion, I think this could become a rather good story. It’s a bit like The Resurrection of Ditte in a lot of ways. And, perhaps, the POV character will get a chance for atonement just like Edith does in Ditte.

Click to buy Untrustworthy on Amazon

Want More of my Short Stories and Novellas?

If this story resonates with you, then I hope you will check out some of my other blog posts about my shorter works.

And finally, for a complete list of my shorter works, please be sure to check out the Hub Page—Short Stories.

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