Let’s Deconstruct Your Elevator Pitch
We have all heard of what an elevator pitch is. It seems like it is the kind of stuff for some overly eager new sales associates looking to make an impression on the big boss between floors.
But there is more to it than that.
Someone has just turned to you and asked, “You’re a writer. What is your book about?”
Don’t just stand there! You have got to be ready.
Some Ideas for Your Verbal Elevator Pitch
Try something like this on for size.
Imagine if animals started talking, and they told you what to do in a topsy-turvy world.
My book is about Alice; she’s a young girl, a little bored on a sunny afternoon, when she spots a white rabbit. The odd thing about this rabbit is, he’s wearing clothes and talking. She follows him down a rabbit hole, but then she can’t get out.
That is less than seventy words, and the person asking has the basic plot, the name of the main character, and a reason to want to know more.
Also, you do not give away any spoilers with this pitch. Is that important? You had better believe it is.
Your Pitch in Writing
Yes, you need one of these, too. But a written elevator pitch is going to be a little different.
Even if readers know you for writing sweeping, epic sagas, you should still write some short stories. They can be in your universe, or not, although it might help with both marketing and your own personal creativity if they can fit somewhere within your universe.
They do not even necessarily have to be sent out for publication, but they could be good for anthologies. Do not knock that. This is exactly how a lot of people get their starts.
In fact, if you are having trouble breaking in, or want to impress a publisher, try submitting to anthologies. You can get a publication credit and impress the publisher of the anthology. And maybe also impress other publishers.
That is a win-win right there.
Point them there, if someone wants to read a sampling of your work. Do not make them commit to a 100,000 word novel.
Unless, of course, you really feel like alienating a potential customer.
In all seriousness, never, ever do something like that.
How Do You End Both Types of Elevator Pitches?
Why, with a call to action, of course! Why, here’s one right now.
On Balance
Finally, try to have some fun with it. Is your main character funny?
What about quoting one of her best zingers, assuming you do not need to explain the joke (that is key)?
Now that is an off-beat idea for a pitch.
And it just might be memorable enough to snag you a customer.
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