Color Theory, Part 3
For color theory, Part 3 – If you want to create your own covers, or if you are a part of selecting your cover in your published work, you will need to understand color theory.
What happens when you select a cover color predominantly from the family of yellows?
The Basics of Color Theory, Part 3
Color theory is the associations and impressions we get when confronted with a certain color or set of colors. Color matters. What do we think of, when we think of yellows?
Yellow and its family of colors
Yellow is a vibrant color but it is rather difficult to see against a white background. If your cover is mainly white, then yellow is a poor choice for author or title lettering unless you outline the yellow in a darker color.
We associate yellow with sunshine but also with lemons, which can evoke either cleanliness or a car that just never seems to work right. Yellow can also evoke cowardice and caution. It can also feel like early springtime, particularly in the northeastern United States. This is because two early flowers, forsythia and daffodils, are primarily yellow in color.
It can also remind us of taxis and urban living. But it can also remind us of Buddhist monks’ saffron robes, or even the spice saffron itself, which is rare and expensive. In science fiction, it signifies an intermediate alert, a cause for concern but not out and out panic. But we also use an amber alert for locating missing children.
And, sorry to the squeamish readers among us, but we all know that it’s the color of urine.
Gold
Gold more closely aligns with wealth and winning. We may also associate it with wedding rings and even old-fashioned false teeth. Gold is scarce. At least, that’s what we tend to believe when it comes to gold.
Gold is also something we use in electronics, due to its inherent properties. But if you want to dissolve gold (as opposed to just melting it), then you’ll need to make aqua regia. Oh, you don’t have hydrochloric acid and nitric acid just lying around? So, maybe hold off on dissolving it just yet.
So, gold can be pretty. However, adding it can feel a bit much, like gilding the lily, as opposed to illuminating a sacred manuscript. Gold has ancient associations with wealth, and was reportedly used in the Ark of the Covenant.
Add yellow to your book cover for a splash of sunshine or wealth, or scarcity, depending on the shade. And watch the darker shades. Unless, of course, for some reason you want people to think of #1 when they think of your book.
Want More of the Color Theory?
If color theory resonates with you, then check out my other articles about how colors can work with covers and more.
Color Explorations
Color Theory
Part 2
Part 3
also, Part 4
Videos: Color Theory Videos