Color Theory Videos
What is it about videos, which makes learning so much easier?
In this series of videos, I tackle color theory. As a person who sometimes does not seem to see colors well, or get how design works, I have found studying theory to be a much more productive exercise than an artist simply telling me, “It just works!”
I hope my dive into color theory helps you, too!
Color Theory – Red
The color of lipstick and blood, red has more personal associations than any other color.
Color Theory – Pink
Red’s lighter cousin wasn’t always synonymous with femininity.
Color Theory – Orange
How can you have Halloween without orange?
Color Theory – Yellow
Sunshine and lemons!
Color Theory – Green
Green goes beyond ecology and the environment. But most of probably can’t think of plants without thinking of at least some green.
Color Theory – Gold
Gold has connotations of wealth, scarcity, and status. It can also have a sports vibe.
Color Theory – Silver
Beyond second place in sports, silver means family fortunes.
Color Theory – Copper
Most people wrap their feelings about copper together with their feelings about bronze. Small wonder, as bronze is mostly composed of copper. Copper can feel like roofs or pennies or cookware. Bronze is of course third place in games.
Color Theory – Blue
For a lot of people, blue is their favorite color. Whether it’s the idea of sea and sky, or the emotional connection many of us have with blue jeans remains to be seen. But blue and the blues also mean depression. And they can even have an erotic connotation.
Color Theory – Purple/Violet
Royal purple adds a flamboyance to nearly anything.
Color Theory – Brown/Tan
Brown and tan describe human skin tones better than nearly any other adjectives. They are the basis of description. Ditch the food and wood metaphors!
Color Theory – Black
Chic, slimming black can also make people think of death. What do you see when you gaze into the void?
Color Theory – Gray
The essence of compromise, gray can feel dull and drab, but also soft or even powerful.
Color Theory – White
In western cultures, we often think of brides. But white can also mean mourning and death in some cultures, mimicking the pallor of a corpse.
More to come!