My Social Media Specialist Resume
Janet Gershen-Siegel
Brighton, Massachusetts
Contact
Social Media Specialist
Resume for Social Media Specialist with extensive cross-industry experience. This includes law, fintech, edtech, and insurance. Experienced blogger and article and landing page writer, ready to tackle any topic and improve the writing and SEO.
HubSpot Certified in Content Marketing and Email Marketing. HootSuite Certified Professional. Admitted to the New York Bar.
EXPERIENCE
Lexia, Remote, November 2023 – present
Content Writer/SEO Writer
Rewrote landing pages and blog posts to improve search results, update language, and improve user experience. Maintained database of all published posts and assured it was correct and kept up to date. Also, updated testimonial videos on site.
Credit Suite, Remote, July 2017 – July 2023
Content Manager/Senior Finance Writer
In charge of all content on site. Also managed two employees, a virtual assistant and a writer. Responsibilities also included hiring, reviewing, and firing. Also included assigning tasks, and preparing and delivering reviews.
◘ Developed comprehensive content strategy and content calendar.
• Created webinar PowerPoint slideshows for weekly webinars. This included research and writing, and topic choice. In addition, wrote e-books and guides to attract and retain prospects for sales.
◘ Also managed Help Desk and triage tickets on Zendesk (and through Zendesk Sell) from blog and requests for guest post slots. Posted on social media. Also handled interactions with customers and prospects. This includes answering questions and addressing complaints. Plus updated company knowledge base. 20 – 40 Help Desk tickets came in per day.
• Copy edited marketing letters, brochures, and podcast promotional materials. Refreshed all guides with current copyright data. Edited and updated all free guides and company bonus material available on the Business Finance Suite.
◘ Guest writer for Entrepreneur magazine.
Blog-Related Accomplishments
◘ Wrote thrice weekly blog posts. Researched business credit for blogging and also digital marketing of a fintech SaaS product.
• Managed all guest post authors and also acted as editor in chief for their contributions
◘ Responsible for working with SEO contractor and improving SEO on site. As a result, average positions for all keywords have improved by over 7%. Optimize content for SEO. So this includes blog posts and webinars on YouTube and Facebook.
• Kept full blog inventory. Analyzed metrics on blog including page views (overall and unique), entrances and exits. Analyzed bounce rates and time on page to improve user experiences. Reached out to Inc., Entrepreneur, and also HARO to expand company influence.
Expertise
SEO blog transformation including advanced experience with MarketMuse, Surfer SEO, and Ahrefs. Managed content calendar and inventory including comprehensive blog audit and redesign. Copyedited and also wrote persuasive copy for landing pages, brochures, marketing emails, e-books, guides, and company product information. Editor in chief for company.
Cited as expert in business credit by Yahoo! Finance and US News and World Report.
◘ Wrote 774 of the 1,207 published and scheduled blog posts (64.13%).
• Created 400 of the 515 presented and scheduled webinars (77%).
◘ Updated or wrote all 66 guides the company distributes to customers and prospects (100%). • Wrote all 22 business financing landing pages for the company website overhaul (100%).
Upwork, Remote, July 2016 – June 2017
Blogger, Article Writer, and Landing Page Writer
Top-rated freelancer. Also part of Upwork’s Premium Talent program. Besides, a 95% approval rating. Also, highly rated for over a year, with over 80 hours worked.
Landing page writer. So, this was for topics as diverse as maritime law and business factoring. Also wrote landing pages on dentistry, exterminators, and building business credit.
In addition, blog and article writer on varied subjects. So these included photography and the Merit Systems Protection Board. Also blogged and wrote landing pages about weddings and bringing medical malpractice claims.
After 6 months, Credit Suite hired me directly!
Able2Know.org, Remote, August 2002 – present
Project Manager
Co-founder and moderator of a Question and Answer Internet community. Able2know has grown from 2 to more than 3,000,000 users.
Moderate and manage site, including develop and put in place Disciplinary Policy. Also, seed forums with keyword-rich content to attract various user demographics. In addition, select and supervise a staff of 30 remotely located volunteers.
Furthermore, manage Help Desk and triage support tickets to technical personnel. Keep all site metrics on membership growth and finances. Report results and trends to site owner. Finally, wrote Terms of Service Member Agreement. Also wrote Privacy Policy and Forum Descriptions.
G & T Show Podcast, Remote, June 2014 – Dec. 2017
Social Media Manager/Social Media Specialist
Social Media Specialist: updated and grew G & T Show presence in social media. Managed social media presence. Improved SEO on blog posts and YouTube videos. In addition, live tweeted weekly shows.
Also, spread info on GoFundMe and Patreon fundraisers. In addition, recorded a personal appeal for YouTube. Besides, appeared on podcast to cover law and fandom. Also prepared monthly product round up blog post. So this was to showcase discussion specifics to listeners and prospective listeners. In addition, reported metrics to management each week.
Also, in 104 weeks, the podcast’s social media performance improved as follows:
◘ 175% more MixCloud listeners.
• 107% more Facebook followers.
◘ In addition, 3800% more Pinterest followers.
• 103% more Tumblr followers.
◘ 78% more Twitter followers.
• Additionally, 180% more YouTube channel subscribers.
MadLab, Remote
SEO Specialist/Blogger/Community Manager/Social Media Specialist
Blogger on nursing employment outlook on MadLab-owned sites. Furthermore, used Buzzstream CRM system to organize and start SEO efforts.
Also undertook a letter-writing campaign to over 5,000 online targets. In addition, created nursing and employment content for over 1,000 web pages. In addition, managed company nursing sites and forums.
Also grew membership. In addition, kept members on topic and managed moderating teams.
Neuron Robotics, Cambridge, MA
Director of Social Media and Public Relations/Social Media Specialist
Social Media specialist for startup robotics company. But note: Neuron Robotics is now Commonwealth Robotics.
First of all, planned and held company pre-adventure presentation for TEDxBoston, July 27, 2010. Also planned and held pre-adventure for TEDxBoston, June 24, 2011. Finally, kept metrics with Google Analytics, Compete.com and Yahoo Site Explorer.
Also, other experience includes database reporting and analysis, voice recognition, publishing, and practicing law.
SOCIAL MEDIA SPECIALIST EDUCATION
◘ M. S. Communications (Social Media), QUINNIPIAC UNIVERSITY, Online, 2016. (also graduated with a 4.0 GPA).
• Juris Doctorate, WIDENER LAW SCHOOL, Wilmington, DE.
◘ B. A. Philosophy, BOSTON UNIVERSITY, Boston, MA.
PUBLICATIONS
Articles for Entrepreneur
My Entrepreneur articles as a guest writer include:
Business financing topics
• These Funding and Business Assistance Programs Are Helping Felons Restart Their Lives, December 4, 2020
◘ The Best Funding Resources for Disabled Entrepreneurs, January 8, 2020
• 7 Helpful Financing Options for LGBTQ+ Entrepreneurs, February 4, 2020
◘ Win the Uphill Battle for Success with Business Funding for Women, May 17, 2020
• 3 Nonprofit Funding Avenues All Founders Should Know About, May 25, 2020
◘ The Best Business Funding Options for Immigrant and Refugee Entrepreneurs, June 3, 2020
• Options for Small Business Loans Beyond PPP, August 14, 2020; updated January 31, 2021
◘ How to Find Funding to Start a House Flipping Business, June 2, 2021
Other topics
• Perpetrators of Crowdfunding Fraud Can’t Hide From the Law Forever, April 5, 2019
◘ 5 Mistakes that Sabotage Your Company’s Bank Credit Score, April 12, 2019
• Do Politics Affect Business Financing? September 30, 2020
FedSmith article:
Everything You Ever Wanted Know About the Merit Systems Protection Board – FedSmith, June 12, 2017
Business.com articles:
◘ Ways to Fund Your Startup Without Losing Equity, September 9, 2019
• How to Excel as a Manager, September 15, 2019
◘ Minority Business Loans and Grants, February 27, 2020
• Save the Planet With These Business and Personal Credit Cards, May 29, 2020
Businessing Magazine articles:
◘ The 6 Most Important Employment Laws Your Small Business Must Follow
• Funding a Startup with Crowdfunding
◘ Using a Writer’s Tricks to Spur Creativity in Your Business
SOCIAL MEDIA SPECIALIST: TECHNICAL SKILLS
Technical skills include blogging, landing page writing, and editing. Also include SEO, content strategy, content calendar, content strategy, and people management.
Certification Training
Content Marketing Certified by HubSpot (certificate code: a977cff832dd4426b43eb451502262af)