Resume

Janet Gershen-Siegel
Brighton, Massachusetts
Contact and Resume
Social Media Specialist (Resume)

Resume for Social Media Specialist with extensive cross-industry experience. So this includes law, financial services, and publishing. Also includes voice recognition and insurance. Experienced blogger and article and landing page writer. Also over ten years of database reporting and analysis. HubSpot Certified in Content Marketing. HootSuite Certified Professional. Admitted to the New York Bar.

EXPERIENCE

Credit Suite, Land O’ Lakes, FL (work from home)                                                          July 2017 – Present

Content Manager

• In charge of all content on site. Write daily blog, LinkedIn Pulse, and Medium posts. Research business credit for blogging. Also create webinar PowerPoint slideshows for weekly webinars. This includes research and writing, and topic choice.
• Optimize content for SEO. So this includes blog posts and webinars on YouTube and Facebook.
• Also manage Help Desk and triage tickets to sales and support. Posted on social media. Also handled interactions with customers and prospects. This includes answering questions and addressing complaints. Plus update company knowledge base. 20 – 40 Help Desk tickets come in per day.
• Copy edit marketing letters, brochures, and podcast promotional materials. Resume all guides with current copyright data. Edit and update all free guides and company bonus material available on the Business Finance Suite.
• Keep full blog inventory. Analyze metrics on blog including page views (overall and unique), entrances and exits. Analyze bounce rates and time on page to improve user experiences. Reach out to Inc. and Entrepreneur and HARO to expand company influence.
• Also manage two employees, a virtual assistant and a writer. Includes hiring and firing. Also includes assigning tasks, and preparing and delivering reviews.

Upwork, Boston, MA                                      July 2016 – June 2017

Blogger, Article Writer, and Landing Page Writer

Top-rated freelancer. Also part of Upwork’s Premium Talent program. Besides, a 95% approval rating. Also, highly rated for over a year, with over 80 hours worked.

• Landing page writer. This was for topics as diverse as maritime law and business factoring. Also dentistry, exterminators, and building business credit.
• Also blog and article writer on varied subjects. So these included photography and the Merit Systems Protection Board. Also weddings, and bringing medical malpractice claims.

Able2Know.org, Boston, MA                            August 2002 – present

Project Manager

Co-founder and moderator of a Question and Answer Internet community. Site has more than 1,000,000 users.

• Moderate and manage site, including develop and put in place Disciplinary Policy.
• Also, seed forums with keyword-rich content to attract various user demographics.
• Also, select and supervise a staff of 30 remotely located volunteers.
• Furthermore, manage Help Desk and triage support tickets to technical personnel.
• Keep all site statistics on membership growth and finances. Report results and trends to site owner.
• Finally, wrote Terms of Service Member Agreement. Also wrote Privacy Policy and Forum Descriptions.

G & T Show Podcast, Boston, MA                  June 2014 – December 2017

Social Media Manager

First of all, updated and grew presence in social media. Improved SEO on blog posts and YouTube videos. Live tweeted weekly shows. Also, spread info on GoFundMe and Patreon fundraisers. Also recorded a personal appeal for YouTube. Besides, appeared on podcast to cover law and fandom. Also prepared monthly product round up blog post. So this was to showcase discussion specifics. And reported metrics to management each week.

Besides, in 104 weeks, the podcast’s social media performance improved as follows:

• 175% more MixCloud listeners.
• 107% more Facebook followers.
• 3800% more Pinterest followers.
• 103% more Tumblr followers.
• 78% more Twitter followers.
• Also, 180% more YouTube channel subscribers.

MadLab, Boston, MA                                              January 2011 – June 2013, November 2016 – June 2017

SEO Specialist/Blogger/Community Manager

Blogger on nursing employment outlook. Furthermore, used Buzzstream CRM system to organize and start SEO efforts. Also undertook a letter-writing campaign to over 4000 online targets. Also created nursing and employment content for over 1000 web pages. And managed company nursing sites and forums. Also grew membership. Kept members on topic and managed moderating teams.

Neuron Robotics, Cambridge, MA                March 2010 – May 2012

Director of Social Media and Public Relations

Social Media expert for startup robotics company.

• First of all, planned and held company pre-adventure presentation for TEDxBoston, July 27, 2010 (http://tedxboston.org/pre-event-adventures/158-beyond-robotics).
• Also planned and held pre-adventure for TEDxBoston, June 24, 2011 (http://tedxboston.org/adventure/build-a-bot-in-a-few-hours-at-the-artisans-asylum).
• Finally, kept metrics with Google Analytics, Compete.com and Yahoo Site Explorer

Home Energy Remedies, Douglas, MA      August – December 2010

Freelance Social Media Marketer

Social Media expert for home energy audit company.

• First of all, wrote, curated, and edited company blog. Also updated Twitter. Furthermore, handled marketing and social media strategy.
• Started good content strategy practices. Also improved on and offsite SEO.
• Finally, kept metrics with Google Analytics, Compete.com, and Yahoo Site Explorer. Also reported on findings to owner.

EDUCATION

• M. S. Communications (Social Media), QUINNIPIAC UNIVERSITY, Online, 2016. (also graduated with a 4.0 GPA).
• Juris Doctorate, WIDENER LAW SCHOOL, Wilmington, DE, 1986.
• B. A. Philosophy, BOSTON UNIVERSITY, Boston, MA, 1983.

PUBLICATIONS

• Entrepreneur articles:
  • Perpetrators of Crowdfunding Fraud Can’t Hide From the Law Forever, April 5, 2019
  • 5 Mistakes that Sabotage Your Company’s Bank Credit Score, April 12, 2019
  • These Funding and Business Assistance Programs Are Helping Felons Restart Their Lives, December 4, 2020
  • The Best Funding Resources for Disabled Entrepreneurs, January 8, 2020
  • 7 Helpful Financing Options for LGBTQ+ Entrepreneurs, February 4, 2020
  • Win the Uphill Battle for Success with Business Funding for Women, May 17, 2020
  • 3 Nonprofit Funding Avenues All Founders Should Know About, May 25, 2020
  • The Best Business Funding Options for Immigrant and Refugee Entrepreneurs, June 3, 2020
• Everything You Ever Wanted Know About the Merit Systems Protection Board – FedSmith, June 12, 2017

• Business.com articles:
  • Ways to Fund Your Startup Without Losing Equity, September 9, 2019
  • How to Excel as a Manager, September 15, 2019
  • Minority Business Loans and Grants, February 27, 2020
  • Save the Planet With These Business and Personal Credit Cards, May 29, 2020
• The 6 Most Important Employment Laws Your Small Business Must Follow – Businessing Magazine, May 26, 2017
• Funding a Startup with Crowdfunding – Businessing Magazine, October 24, 2017
• Using a Writer’s Tricks to Spur Creativity in Your Business, Businessing Magazine, December 27, 2017

TECHNICAL SKILLS

Certification Training:

• First of all, Content Marketing Certified by HubSpot (certificate code: a977cff832dd4426b43eb451502262af)
• Passed Oracle SQL Certification test (1Z0-007).
• Also finished DBA certification training for Oracle Certified Professional (OCP).
• Furthermore, finished IIBA Business Analyst Fundamentals Certification Track. Also, classes included requirements gathering and use cases. Also system development life cycle (SDLC) and UML.