Social Media Specialist Resume for Janet Gershen-Siegel

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My Social Media Specialist Resume

Janet Gershen-Siegel
Brighton, Massachusetts
Contact
Social Media Specialist

Resume for Social Media Specialist with extensive cross-industry experience. This includes law, financial services, and insurance. Experienced blogger and article and landing page writer.

HubSpot Certified in Content Marketing and Email Marketing. HootSuite Certified Professional. Admitted to the New York Bar.

EXPERIENCE

Credit Suite, Remote, July 2017 – July 2023
Content Manager/Senior Finance Writer

In charge of all content on site. Also managed two employees, a virtual assistant and a writer. Included hiring, reviewing, and firing. Also included assigning tasks, and preparing and delivering reviews.

  • Created webinar PowerPoint slideshows for weekly webinars. This included research and writing, and topic choice. Write e-books and guides.
  • Also managed Help Desk and triage tickets on Zendesk (and through Zendesk Sell) from blog and requests for guest post slots. Posted on social media. Also handled interactions with customers and prospects. This includes answering questions and addressing complaints. Plus updated company knowledge base. 20 – 40 Help Desk tickets came in per day.
  • Copy edited marketing letters, brochures, and podcast promotional materials. Refreshed all guides with current copyright data. Edited and updated all free guides and company bonus material available on the Business Finance Suite.
  • Writer for Entrepreneur

Blog-Related Accomplishments

  • Wrote thrice weekly blog posts. Researched business credit for blogging and also digital marketing of a fintech SaaS product.
  • Managed all guest post authors and also acted as editor in chief for their contributions
  • Responsible for working with SEO contractor and improving SEO on site. As a result, average positions for all keywords have improved by over 7%. Optimize content for SEO. So this includes blog posts and webinars on YouTube and Facebook.
  • Kept full blog inventory. Analyzed metrics on blog including page views (overall and unique), entrances and exits. Analyzed bounce rates and time on page to improve user experiences. Reached out to Inc. and Entrepreneur and HARO to expand company influence.

Expertise

SEO blog transformation including advanced experience with MarketMuse, Surfer SEO, and Ahrefs. Managed content calendar and inventory including comprehensive blog audit and redesign. Copyedited and also wrote persuasive copy for landing pages, brochures, marketing emails, e-books, guides, and company product information. Editor in chief for company.

Cited as expert in business credit by Yahoo! Finance and US News and World Report.

  • Wrote 774 of the 1,207 published and scheduled blog posts (64.13%).
  • Wrote 400 of the 515 presented and scheduled webinars (77%).
  • Updated or wrote all 66 guides the company distributes to customers and prospects (100%).
  • Also wrote all 22 business financing landing pages for the company website overhaul (100%).

Upwork, Remote, July 2016 – June 2017
Blogger, Article Writer, and Landing Page Writer

Top-rated freelancer. Also part of Upwork’s Premium Talent program. Besides, a 95% approval rating. Also, highly rated for over a year, with over 80 hours worked.

Landing page writer. So, this was for topics as diverse as maritime law and business factoring. Also dentistry, exterminators, and building business credit. Also blog and article writer on varied subjects. So these included photography and the Merit Systems Protection Board. Also weddings, and bringing medical malpractice claims.

After 6 months, Credit Suite hired me directly!

Able2Know.org, Remote, August 2002 – present
Project Manager

Co-founder and moderator of a Question and Answer Internet community. Able2know has grown from 2 to more than 1,300,000 users.

Moderate and manage site, including develop and put in place Disciplinary Policy. Also, seed forums with keyword-rich content to attract various user demographics. In addition, select and supervise a staff of 30 remotely located volunteers.

Furthermore, manage Help Desk and triage support tickets to technical personnel. Keep all site metrics on membership growth and finances. Report results and trends to site owner. Finally, wrote Terms of Service Member Agreement. Also wrote Privacy Policy and Forum Descriptions.

G & T Show Podcast, Remote, June 2014 – Dec. 2017
Social Media Manager

Social Media Specialist: updated and grew G & T Show presence in social media. Managed social media presence. Improved SEO on blog posts and YouTube videos. In addition, live tweeted weekly shows.

Also, spread info on GoFundMe and Patreon fundraisers. Also recorded a personal appeal for YouTube. Besides, appeared on podcast to cover law and fandom. Also prepared monthly product round up blog post. So this was to showcase discussion specifics. In addition, reported metrics to management each week.

Also, in 104 weeks, the podcast’s social media performance improved as follows:

  • 175% more MixCloud listeners.
  • 107% more Facebook followers.
  • Also, 3800% more Pinterest followers.
  • 103% more Tumblr followers.
  • 78% more Twitter followers.
  • Also, 180% more YouTube channel subscribers.

MadLab, Remote
SEO Specialist/Blogger/Community Manager/Social Media Specialist

Blogger on nursing employment outlook on MadLab-owned sites. Furthermore, used Buzzstream CRM system to organize and start SEO efforts. Also undertook a letter-writing campaign to over 5000 online targets. Also created nursing and employment content for over 1000 web pages. In addition, managed company nursing sites and forums.

Also grew membership. In addition, kept members on topic and managed moderating teams.

Neuron Robotics, Cambridge, MA
Director of Social Media and Public Relations/Social Media Specialist

Social Media specialist for startup robotics company. But note: Neuron Robotics is now Commonwealth Robotics.

First of all, planned and held company pre-adventure presentation for TEDxBoston, July 27, 2010. Also planned and held pre-adventure for TEDxBoston, June 24, 2011. Finally, kept metrics with Google Analytics, Compete.com and Yahoo Site Explorer.

Also, other experience includes database reporting and analysis, voice recognition, publishing, and practicing law.

SOCIAL MEDIA SPECIALIST EDUCATION

  • M. S. Communications (Social Media), QUINNIPIAC UNIVERSITY, Online, 2016. (also graduated with a 4.0 GPA).
  • Juris Doctorate, WIDENER LAW SCHOOL, Wilmington, DE.
  • B. A. Philosophy, BOSTON UNIVERSITY, Boston, MA.

PUBLICATIONS

Articles for Entrepreneur

Entrepreneur articles included:

Business financing topics

  • These Funding and Business Assistance Programs Are Helping Felons Restart Their Lives, December 4, 2020
  • The Best Funding Resources for Disabled Entrepreneurs, January 8, 2020
  • 7 Helpful Financing Options for LGBTQ+ Entrepreneurs, February 4, 2020
  • Win the Uphill Battle for Success with Business Funding for Women, May 17, 2020
  • 3 Nonprofit Funding Avenues All Founders Should Know About, May 25, 2020
  • The Best Business Funding Options for Immigrant and Refugee Entrepreneurs, June 3, 2020
  • Options for Small Business Loans Beyond PPP, August 14, 2020; updated January 31, 2021
  • How to Find Funding to Start a House Flipping Business, June 2, 2021

Other topics

  • Perpetrators of Crowdfunding Fraud Can’t Hide From the Law Forever, April 5, 2019
  • 5 Mistakes that Sabotage Your Company’s Bank Credit Score, April 12, 2019
  • Do Politics Affect Business Financing? September 30, 2020

FedSmith article:

Everything You Ever Wanted Know About the Merit Systems Protection Board – FedSmith, June 12, 2017

Business.com articles:

  • Ways to Fund Your Startup Without Losing Equity, September 9, 2019
  • How to Excel as a Manager, September 15, 2019
  • Minority Business Loans and Grants, February 27, 2020
  • Save the Planet With These Business and Personal Credit Cards, May 29, 2020

Businessing Magazine articles:

SOCIAL MEDIA SPECIALIST: TECHNICAL SKILLS

Technical skills include blogging, landing page writing, and editing. Also include SEO, content strategy, content calendar, and people management.

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