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Month: January 2014

Quinnipiac Assignment #2 – Disruption (NSFW)Quinnipiac, impression management online, virtual groups, persuasive industry, locative media, what is information, role of social media, ICM top 5, strategic planning, defining publics, strategic planning to nonprofits, strategic plan implementation, Center for Science in the Public Interest, Wal-mart, project management styles, future, journalism, reflections, NESN SEO, onward to Quinnipiac, A Day in My Life in Social Media, Viral Videos, Qualitative and Quantitative Analytics in my Life, social media monitoring tools, Media Convergence, Basic Web Analytics, A Crash Course in SEO, Semantic Search, Monopoly, Algorithmic Surfacing, Ambient Awareness, Polarization, Television, Participation, Physician Boundaries, Ethical Dilemmas, Charlie Hebdo, Premium Service, Spiderman, Brian Williams, Dark Patterns, Content Moderation, Big Data, Net Neutrality, Privacy and Big Data, Forgotten, Most Important Role of a Community Manager, Influencer Impact and Networks, Harrison Parrott, Content Marketing for Community Managers, Authentic Brand Voice in Social Media, Best Practices in Using Social Media for Customer Service, Highly Regulated Industries, Sabra Hummus, SWOT and PEST Analyses, Message Strategies, Communication Tactics, Program Evaluation, Continuing Program Evaluation, Strategic Campaign Plan Formatting, RPIE, Biblical Texts, Disruption, Facebook network, Qualitative and Quantitative Analytics, NESN Key Indicators, Writing Ethics, Spiderman, Wireframing, Sabra Hummus, Lonely Writer, Final Project ICM 522, reinvention, Regulation, Position Statements, Formative Research, Creative Obfuscation, Copyleft, Recommender Systems, social listening, POST method, regulation, Ad Astra Community, Persuasive Industry, What is Information, Biblical Texts, Strategic Planning to Nonprofits, Message Strategies, Strategic Plan Implementation. Strategic Campaign Plan Formatting, Center for Science, RPIE, Compare Project Management Styles, Content Marketing for Community Managers, SWOT and PEST Analyses, Ethical Dilemmas, Spiderman, Authentic Brand Voice in Social Media, Social Media for Customer Service, Brian Williams, Wal-Mart, Dark Patterns, Content Moderation, Big Data, Net Neutrality, Privacy and Big Data, Forgotten, How Highly Regulated Industries Can Best Use Social Media, Sabra Hummus, Communication Tactics, Program Evaluation, Continuing Program Evaluation, Wireframing and Paper Prototyping,

Quinnipiac Assignment #2 – Disruption (NSFW)

Published by Janet Gershen-Siegel on January 28, 2014

Disruption (NSFW)

Consider disruption (NSFW): Good Lord, people, hide the fine china! Lock up your children! Clutch your pearls! It’s all gone NSFW!

Still, I shouldn’t kid.

This assignment is about using social media being as a tool for disruption. I chose to examine the Boston Marathon bombings, and of course, that’s nothing to be flippant about. Further, I selected a completely NSFW (Not Safe For Work) moment during the ordeal.

David Ortiz for the Disruptive Win!

I chose to center my video around Boston Red Sox player David Ortiz taking the microphone during the first game after the bombs went off, and him bellowing into the mic, “This is our f—in’ city!”

There are some people who complained, after the fact, about the obscenity. But the vast, vast majority of viewers took it all in stride.

How Did Social Media Handle All This?

What did Social Media do? How did it disrupt coverage? Well, let’s just put it this way. If the bombing had occurred fifteen years ago, or even five, coverage (and our memories of it) would have been far, far different.

It would have been far less immediate. We would not have seen the carnage in anywhere near as much graphic detail. Jeff Bauman would have maintained some privacy with reference to his grave injuries. And David Ortiz, if he had dropped the f-bomb live on TV at all, would have been fined, big time, as would have the Red Sox organization.

Instead, we know. We have seen. We have heard. And it’s a lot harder to forget.  The news is no longer being sanitized successfully in America.

Welcome to the media treating us like grownups.

Disruption Eight Years Later…

Looking back at this post in last 2022, my first observation is that it’s almost quaint. No one seemed to really care about Ortiz dropping an f-bomb on television. But why?

It’s quite simply because he just said what we were all thinking. And many of us had probably said it in the comfort and privacy of our own homes.

But David had the microphone, and the platform.

Oh, and PS — my own video ^ is restricted on YouTube these days! Wacky. So, social media does not treat us like adults these days!

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Onward to Quinnipiac!Quinnipiac, impression management online, virtual groups, persuasive industry, locative media, what is information, role of social media, ICM top 5, strategic planning, defining publics, strategic planning to nonprofits, strategic plan implementation, Center for Science in the Public Interest, Wal-mart, project management styles, future, journalism, reflections, NESN SEO, onward to Quinnipiac, A Day in My Life in Social Media, Viral Videos, Qualitative and Quantitative Analytics in my Life, social media monitoring tools, Media Convergence, Basic Web Analytics, A Crash Course in SEO, Semantic Search, Monopoly, Algorithmic Surfacing, Ambient Awareness, Polarization, Television, Participation, Physician Boundaries, Ethical Dilemmas, Charlie Hebdo, Premium Service, Spiderman, Brian Williams, Dark Patterns, Content Moderation, Big Data, Net Neutrality, Privacy and Big Data, Forgotten, Most Important Role of a Community Manager, Influencer Impact and Networks, Harrison Parrott, Content Marketing for Community Managers, Authentic Brand Voice in Social Media, Best Practices in Using Social Media for Customer Service, Highly Regulated Industries, Sabra Hummus, SWOT and PEST Analyses, Message Strategies, Communication Tactics, Program Evaluation, Continuing Program Evaluation, Strategic Campaign Plan Formatting, RPIE, Biblical Texts, Disruption, Facebook network, Qualitative and Quantitative Analytics, NESN Key Indicators, Writing Ethics, Spiderman, Wireframing, Sabra Hummus, Lonely Writer, Final Project ICM 522, reinvention, Regulation, Position Statements, Formative Research, Creative Obfuscation, Copyleft, Recommender Systems, social listening, POST method, regulation, Ad Astra Community, Persuasive Industry, What is Information, Biblical Texts, Strategic Planning to Nonprofits, Message Strategies, Strategic Plan Implementation. Strategic Campaign Plan Formatting, Center for Science, RPIE, Compare Project Management Styles, Content Marketing for Community Managers, SWOT and PEST Analyses, Ethical Dilemmas, Spiderman, Authentic Brand Voice in Social Media, Social Media for Customer Service, Brian Williams, Wal-Mart, Dark Patterns, Content Moderation, Big Data, Net Neutrality, Privacy and Big Data, Forgotten, How Highly Regulated Industries Can Best Use Social Media, Sabra Hummus, Communication Tactics, Program Evaluation, Continuing Program Evaluation, Wireframing and Paper Prototyping,

Onward to Quinnipiac!

Published by Janet Gershen-Siegel on January 21, 2014

Woo-Hoo! Onward to Quinnipiac

For quite a while now, as I have searched for work, I have been dismayed at not only issues with networking, but also with the need to make myself stand out from the pack. Hence, onward to Quinnipiac.

I believe that education will do this. However, most social media educational opportunities are with what seem to be more like fly by night operations.

When I learned that Quinnipiac University had a graduate and certificate program in social media, I decided to give it a whirl.

Currently, I am taking one class, ICM 522.

ICM 522 In a Nutshell

ICM 522, Social Media Techniques and Practices, 3 graduate credits
Spring 2014, Summer 2014 – 12 weeks

The proliferation of social media in society has created a new communications environment built on platforms that encourage contribution and collaboration through user-created media and interaction. This course explores the underlying theoretical concepts, development and management of social media platforms as well as the creation of effective strategies to facilitate a viable social media presence.

Covered will be:

  • Content creation and interactions from semester-long blog postings
  • Establishment and maintenance of credible social media presence on multiple platforms
  • Demonstration and understanding of platform usage and capabilities
  • Written analysis and review of notable social media practitioners or brands
  • Overall growth, and effectiveness of student’s semester-long social media presence

What it’s All About

ICM 522 proved to be an excellent introduction to the subject matter. It was also a really great way for me to get into the mindset of taking a class. And studying. And trying to get a good grade!

One thing I was not prepared for was how much I was going to truly love the class.

Onward to Quinnipiac: Takeaways

So I guess it’s back to school for me.

Spoiler alert: I didn’t just pass. I graduated—in 2016—with a 4.0 GPA.

Oh and PS

Since most of the Quinnipiac posts are old and not getting any readers, I am unpublishing many of them. I get the feeling no one will be looking around for them.

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