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Month: February 2021

Feeding the Content MonsterContent Strategy, Halvorson, Hip-Hop Content Strategy, Content Monster

Feeding the Content Monster

Published by Janet Gershen-Siegel on February 23, 2021

Feeding the Content Monster

Is there such a thing as a content monster?

I don’t mean the happy, contented monster. Because that one wouldn’t need any feeding.

I mean the concept of adding content regularly.

I enjoy writing about as much as, perhaps, any blogger. But sometimes the words just don’t come. And, in the meantime, you need to be pumping out content!

C’mon, chop chop! What the devil is wrong with you? Why aren’t you yammering, 24/7, like you’re supposed to?

Egad, it’s enough to put you off your feed. Or, at least, put you off blogging.

Case in Point

I used to write for the Examiner.

So I was supposed to post every month. And I did. I liked having an active status there, even if it was fairly marginal by the end. It’s not like I was buying groceries with my big earnings from there. And, truthfully, they did pay me one time. It thrilled me at the time. These days, I get an actual salary for my musings. Hence a pittance from the Examiner, while considerably better than a kick in the teeth, stopped cutting it.

And it was not enough for them, anyway. Instead, they would send me a reminder every two weeks.

The Whining Content Monster

This being constantly reminded never gave me content ideas. Going to their content idea bank never gave me ideas, either, although I knew they tried and did not fault them for that. I tend to zig when I should be zagging (or perhaps it’s the other way around). And, in the meantime, being prodded every fortnight never made me a happy blogger.

Instead, it made me feel like I was listening to a spoiled, petulant child who was dissatisfied with what I had provided, and only wanted more, more, more!

I gave you a Honda. And now you want a BMW? Cripes. Leave me alone, content monster.

Today

I still have to feed a content monster with a shovel. But at least I have other people to feed me ideas. Thank God.

Solutions

So far as I’m concerned, there are three real solutions for feeding the content monster.

Make a list, brainstorming, of everything that could possibly, ever, be associated with your topic

This list will change as time goes by, as you evolve, as the sun sinks slowly in the west, etc. etc. Refer to the list often, and record when you’ve written about a particular subtopic.

Let’s take my old weight loss column from back in the day. The list included things like carbs, aerobic exercise, running 5K races, shopping for clothes, etc. If I last wrote about clothes shopping in 2010, I could write about that activity again.

But if I last wrote about it last week, though, then forget it. So I would need to cast about for something else. Keep updating the last, even splitting out larger topics if appropriate. The subject of clothes shopping could divide by season. Or write one post just devoted to buying a swimsuit.

Strike while the iron is hot

That is, if you’re feeling inspired, don’t just write the current  blog entry. If you’ve got the time, write the next five. Just go until you run out of gas.  Any blogging software worth its salt provides the ability to schedule posts in advance. Take advantage of this.

Repurpose, repackage, reply, rethink

Go online. Look at others’ takes on your topic. There are few new topics under the sun. Someone has written about your topic. I can practically guarantee that. And that’s fine. Just don’t out and out plagiarize. But I don’t see any laws against referencing someone else’s blog or article on a topic and then expanding on it.

The Content Monster is a Cannibal

At a certain point, if your content is too similar, it harms your SEO efforts. It can compete against itself and cannibalize itself. You really, really don’t want that.

Takeaways

Nourish the content monster when you can, for there will be fallow times, and you must prepare for them. And, when it works for you, even silence can be golden. After all, if you’ve got absolutely nothing to say, who needs to hear that?

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Online Personas and Cyber Infidelity, Oh My!Legal, Creative Commons, fanfiction, crash course, copyright law, exceptions, Practice Law, Avoiding Common Legal Mistakes, Transitioning, cyber infidelity,

Online Personas and Cyber Infidelity, Oh My!

Published by Janet Gershen-Siegel on February 18, 2021

A Look at Online Personas and Cyber Infidelity—Oh My!

Cyber Infidelity? Yep, it sure exists.

Years ago, author Sophie Hannah did some research for a book she was writing. And so, she conducted a survey of Twitter, OKCupid and other sites, in conjunction with just plain out and out asking people – is online infidelity worse than in-person infidelity?

Results

Her results were mixed.

Some of the respondents saw less harm in a relationship where the parties never actually, physically, meet. Others saw it as being more or less the same as a physical affair, or at least an emotional one.

Hannah did this research for her book, The Telling Error. She says,

“The thing about Twitter is that everything is on there, so whatever you’re interested in is there.But it is capable of being incredibly nasty. I noticed that whenever somebody either does something wrong or offends somebody, Twitter will form a kind of aggressive, vindictive mob and start slagging off that person. Almost always, the punishment is worse than the crime.”

Cyber Infidelity: Some Takeaways

For bored and isolated people, social media can often serve as a godsend. Yet with worries such as this, spouses might do well to be cautious. Not necessary jealous, but at least to be wondering a bit, if someone spends seemingly forever online. It does not help that a lot of online behaviors encourage an almost addictive obsession. Because we crave the latest tweets.

We can’t wait to read the next gem from the Huffington Post, or take the latest meaningless quiz from Buzz Feed, or try to prank our friends with the most recent fake news from The Onion. And do not get me started on Candy Crush.

In fact, many of these algorithms and reward systems are designed for, you guessed it, keeping us on the edge of our seats and fully engaged.

Hence the opportunities are all too ample for vulnerable, lonely people to end up typing a little too much with someone else, and for it to turn into sexting and worse.

Where Do We Go From Here?

Making friends online is truly fun and, for a lot of people, the only thing that truly keeps them sane. Consider the shut-in, the 24/7 caregiver, or the spouse of someone on deployment. Or the person crippled by anxiety. They probably aren’t getting a lot of opportunities to talk to people within spitting distance of their age group.

And of course there are people who have a significant other who does not share their fandom. Or just plain bored people.

Every single one of these folks is vulnerable, in some way, to this kind of cheating.

I wonder who will tweet The Scarlet Letter now.

Cyber infidelity? It’s here to stay.

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The Conquest of LinkedIn – Your ResumeLinkedIn, inmaps, Profile Page, Resume, Network, Meeting Offline, Facelift, Last Little Bits, Q & A, Social Media Specialist

The Conquest of LinkedIn – Your Resume

Published by Janet Gershen-Siegel on February 11, 2021

he Conquest of LinkedIn – Your Resume

LinkedIn is almost a corporate version of Facebook, a serious social networking site, a place to plonk your resume amidst all the chatter. If you are looking for a job, you need to be on LinkedIn. In case you might be looking for work again some time in your lifetime, you need to be on LinkedIn.

If you might ever be called upon to professionally recommend someone, or professionally network together people from disparate times of your life (such as a college classmate and a person you know from your last job), you need to be on LinkedIn. And if you ever need to showcase your credentials to a mass audience, for any reason whatsoever, you need to be on LinkedIn. And the cornerstone of it all is your resume.

Who Should Be on LinkedIn?

And if there’s anyone else over the age of eighteen left in the United States, or potentially on the planet, chances are pretty good that they need to be on LinkedIn as well.

Why?

All of the aforementioned are perfectly good reasons to be on LinkedIn, but there’s one more. It puts together all of your professional data into one safe, trusted and uniform online package. Hence LinkedIn, like your resume itself, gives Hiring Managers a well-presented collection of information about you as a worker.

But that is if you take the time to make a complete, compelling and well thought out profile. If not, well, then LinkedIn can become a fast ticket to oblivion.

Hence, you need to put together a cogent profile, and the first place to start is with your resume. It will be similar, but not identical, to the resume you provide directly to Hiring Managers.

Improving Your LinkedIn Resume

So here are some tips for making your LinkedIn resume as good as it can be:

† List only your major, recent jobs, so long as the company (or a successor) is still in business. On LinkedIn, don’t list as many companies as possible to make linking easier with a greater number of people. Save those for the projects section. This way, your resume can look clean and not go back more than maybe 10 years, 15 on the outside
• Place key words and phrases in your job descriptions. People hunting through LinkedIn are most likely using the search feature. So you need to use words and phrases that people will be using to search for someone like you. E. g. if you’re looking for work as a Business Analyst, don’t just include the title – also include the fact that you did (assuming this is accurate) requirements gathering, which is a main Business Analyst task across multiple disciplines

More Tips for Your Resume

† List the different types of software you’ve used, with versions. This is, again, to make your profile come up in searches. E. g. if you used Excel 2003 and Excel 2007, make sure they are listed that way.
• Just like with a standard resume, use action words and well-defined metrics to show what you did in your career. “Worked on the Smith project” is nowhere near as impressive as “Performed quantitative analysis; these recommendations saved the company 20% of the estimated costs on the Smith project”. Numbers are impressive. Use them.

† Make sure your company listings jibe with what’s already on LinkedIn. That is, let the software give you choices (if any) for the company name. If you worked for a very large company (say, Fidelity Investments), the company name is already on LinkedIn. Don’t type it in yourself. This automatically makes it easier to link to everyone listing Fidelity Investments as a current or past employer.
• Feel free to add more than one current employer. This includes any volunteer work you may be doing. Again, this will add to the ease with which you can link to others.

Want More About the Conquest of LinkedIn?

If my experiences with LinkedIn resonate with you, then check out my other articles about the largest networking site on the planet.

What LinkedIn Has to Offer

• Your Profile Page
† Your Resume
• Meeting Offline
† Your Network
• Giving Your LinkedIn Profile A Facelift
† Last Little Bits
• InMaps – Visualize Your Network on LinkedIn

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