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Whether you want to admit it or not, being a writer means you are now — congratulations! — a small business owner.

InMaps – Visualize Your Network on LinkedIn

A Look at InMaps – Visualize Your Network on LinkedIn

InMaps were cool. But alas, they are no more. LinkedIn, like other social media sites, is a lot more about advertising these days.

Let’s say you’ve got a nice, growing network on LinkedIn.

Hurray! Now let’s say that it’s large enough that you’re unsure of how it’s all trending. After all, what if your network is mainly people who used to work at Fidelity but you want to get into Prudential instead? How can you see how things are shaking out?

Or maybe you want to get a handle on job titles that you’re seeing – what if most of your network consists of tradespeople in your area, rather than people who might actually be able to find you something?

If you’re an accountant, a network full of hairdressers and landscape contractors is lovely but it might not be really doing it for you, eh?

Here’s where InMaps came in.

What InMaps Did

Essentially, what LinkedIn was doing is, instead of geographically mapping your connections, they were mapping other meaningful relationships among all of those people. So instead you could see things like job titles that frequently come up, and other connections. These included who used to work where.

If you’d worked in several places (like I have) you might have seen one former employer dominate, particularly if you’d just left a particular role.

After all, when Hachette Book Group and I parted ways, suddenly I connected to the other seventeen or so people who were being outsourced. There was a bit of urgency to getting connections, and we wanted to maintain friendships. I’d had to dig a bit in order to find former colleagues further back in my career.

And, by the way, FYI, this does behoove one to try to make connections. These connections would be both during employment and to reach back to older connections. This is because the natural push to connect might not come about if you’re thinking about a job you held twenty years ago, long before the existence of LinkedIn.

The Downside

It would take a while for LinkedIn to generate an InMap. Particularly if you’ve got a lot of connections. This was a feature that never really got out of Beta, so that was totally understandable.

But here was the InMap for a woman named Leslie Gotch Zarelli. So this should give something of an idea about how the overall pattern looked. Her InMap (I would have posted mine, but LinkedIn never generated one) was dominated by general areas like Legal. Plus she had probably a former employer or two, and what appeared to be some job duties.

More information was on LinkedIn. LinkedIn discontinued the service in 2015 and never really found a replacement for it. So your contacts now are static. A pity, as it was a great idea. LinkedIn – people want this! Get mappin’!


Want More About the Conquest of LinkedIn?

If my experiences with LinkedIn resonate with you, then check out my other articles about the largest networking site on the planet.

What LinkedIn Has to Offer

Your Profile Page
Your Resume
Meeting Offline
Your Network
Giving Your LinkedIn Profile A Facelift
Last Little Bits
InMaps – Visualize Your Network on LinkedIn

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Responding to Facebook’s Organic Reach Decline

Responding to Facebook’s Organic Reach Decline

Are you responding to Facebook’s organic reach decline? Facebook’s organic reach is going down. That is, fewer people are seeing your posts (unless you cough up some dough. So, what’s a writer or social media marketer to do?

Social Media Today’s Pam Dyer has the scoop on how to respond.

Then in 2012, Facebook restricted brand content reach to around 16%. But in 2014, the figure plummeted to just about a dismal 6%.

Per Dyer

So, according to Dyer, “No one really knows for sure how Facebook decides what appears in news feeds, but some elements are well known as weighting factors:

† Post types that receive the most user interaction
• Posts that users hide or report as spam
† How a user interacts with Facebook ads
• The device that is used to access Facebook and the speed of its connection”

EdgeRank

EdgeRank has less importance than it had. But it’s not quite absent from the mix. So, it consists of –

† “Affinity: The closeness of the relationship between the user and the content/source
• Weight: The action that was taken on the content
† Decay: The freshness of the content”

Responding to Facebook’s Organic Reach Decline: Four Steps

Dyer lays out four steps.

1. Optimize Facebook content. Test what’s working, and what isn’t.  What are people clicking on? And are they clicking through to your site? Look at Google Analytics 4 for your site, and determine which content is the source for your Facebook-generated traffic.
2. Create incentives for sharing content. Whether that’s offers, contents, or just can-you-believe-this types of posts, create the kind of content that people want to spread to their peers.
3. Work a multi-network campaign strategy. Use hashtags; they show up in all sorts of places, and not necessarily on Facebook.  Also, put your hashtag in all of your promotions, e. g. blogs, television commercials, literature, etc.
4. Track data, and act on it accordingly! What’s happening with your links? Where is your audience coming from? Dovetailing with step #1, be the company that knows where your traffic is really coming from. Know where your audience is clicking.

Knowledge is power.

Seven Years Later, Organic Reach Decline is Even Worse

But that’s probably something to expect. The number of Facebook users continues to rise exponentially.

Per Hootsuite, Facebook is flirting with 2 billion daily users. Yes, you read that right. But also —

About 15% of Facebook Feed content is recommended by AI from non-followed accounts

Mark Zuckerberg has said that he expects that percentage to more than double by the end of 2023. That’s loads of potential for brands to get in front of new audiences organically. All the more reason to stay on top of the latest changes in the Facebook algorithm.

This is heartening. Maybe Meta has listened to advertisers. After all, that’s how they make their money. If advertisers aren’t selling, then they will go someplace where they will. That place may be TikTok, Instagram (another Meta property), LinkedIn, or the like. Or it may be a bit more outside the box, like Twitch, Quora, or Google ads.

If Facebook doesn’t want its competition to eat its lunch, then Facebook has to make it possible for advertisers to do well on its platform.


Want More About Facebook?

If my experiences with Facebook resonate with you, then check out my other articles about the largest social network on the planet, by far.

… And Facebook for All

Demystifying Facebook
Creating a Facebook page
Working with a Facebook Page
… And Facebook for All — Your Profile Page, Part I
… Your Profile Page, Part II
Home Page
… Company Pages
Offsite Sharing
All Your Account Settings
… And Facebook for All
All the Rest of It
Advertising on Facebook
Facebook versus Forums

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They Used to Call me Robot Girl

They used to call me Robot Girl?

It’s true. They used to call me Robot Girl.

But I haven’t blogged for a while. Yeah, I know.

I was uninspired and didn’t want to just subject all two of my readers to my ramblings. Plus, I was looking for an actual day job.

Robot Girl Gets A Day Job

Well, I found one. It’s a temping gig for a large financial services company which shall remain nameless. I am a Financial Analyst, preparing and running database reports. The job is rather similar to several other gigs I’ve held. And then I will be back in Social Media full time.

In the meantime, the Bot Boys are not forgotten, and I actually blog more for them that I had been. The need for Social Media exposure does not diminish just because I’ve got a new gig.

But I wanted to reach out, on this blog, for the first time in quite a while, to offer up some of the things I’ve learned along the way. So gather ’round, and hopefully I can help someone else to navigate the wild world of startups.

Some Wisdom from the Trenches

1. The best gift that anyone can offer startups is money. Advice and expertise are great, and they are helpful, but it all pales in the face of do-re-mi.

And while startup competitions may not want (or, truly, be able) to part with too much of it, it is money that is most needed because, to truly succeed, someone has to quit their day job. You know, the thing I just got a few weeks ago? Yeah.

Someone has to take a flying leap into outer space – but that person still needs to be able to afford ramen and a futon.
2. Speaking of ramen and futons, the startup game is, often, played by the young. This is not to say that those of us who were born during the Kennedy Administration have naught to offer.

Rather, it is that we have mortgages. We may have children. We have lives that often require more than minimal Connector-style health insurance. We may have aging parents, credit card debt or any number of things that make living off ramen, on a futon, nigh impossible.

And More

3. However, this does not mean that the not-so-young do not have a place in the land of startups. But that place is often a different one. The enthusiastic feel of Judy Garland and Mickey Rooney (now I’m really dating myself)

Cropped screenshot of Judy Garland and Mickey ... robot girl
Cropped screenshot of Judy Garland and Mickey Rooney from the trailer for the film Love Finds Andy Hardy. (Photo credit: Wikipedia)

yelling, “Hey, kids! Let’s put on a show! We can get the barn!” is replaced with “Let’s see if we can get this thing to work before defaulting on the mortgage/Junior needs braces/gall bladder surgery is required/etc.”

Our needs are different, and we may be more patient with setbacks. This does not necessarily spell being less hungry but, perhaps, less able to truly go for broke.

The not-so-young person’s role in a startup is often more advisory. We are the ones who can’t quit day jobs until the salaries are decent. And that day may never come.
4. Startup events are best when they have a focus. Mass Innovation Nights, I feel, is something of a Gold Standard. There is a coherent beginning, middle and end to each event. It’s not just a lot of business card trading. The participants and the audience get good conversational hooks.

Making contacts is vital – I hooked up with the Bot Boys at an event like that – but it can’t just be “Hey, let’s get a bunch of startups together, eat pizza and trade business cards!” The startups that are succeeding are too busy for such activities. And those that aren’t ….

And Even More…

5. Cloud computing, apps and software companies are everywhere in the startup space. With the Bot Boys, we could stand out a bit as we were a hardware company. Having a product that people can see and feel is valuable amidst a sea of virtual stuff.
6. The downside to that is that hardware companies have spinup problems that cloud computing companies just don’t have – app companies do not have to worry about shipping and packaging. They do not have to perform quality control checks on shipments. They do not have to work on product safety.
7. No one wants to talk to the job seeker, but everyone wants to talk to the entrepreneur – and those are often the same person! Human nature is a bit odd in this area.

But I have seen people who are barely past the “I’ve got this great idea I’ve sketched on the back of a napkin” stage where there is a flock of interested people swarming around, whereas a person honest about looking for work is often overlooked.

Kinda Sad But True

8. Charisma counts. While one founder is going to be the inventor or the developer (the idea person), the other pretty much must be the socializer. Otherwise, even the best ideas are all too often buried.

Someone must be willing and able to do public speaking, elevator pitching and sales. This need not be an experienced sales person, but that person has got to be a lot friendlier and a lot more fearless than most.
9. Most startups and most entrepreneur groupings will fail, morph, coalesce or break apart before succeeding. And perhaps that is as it should be, for being nimble is one of the characteristics of a successful startup.

If the product sells when it’s colored blue, but not when it’s colored green, dip it in dye, fer chrissakes!
10. We all work for startups, or former startups. Even the large financial services firm was, once, a gleam in someone’s eye. Every invention started off as an idea.

Even day jobs were, at one time, in places where the founders were living off that generation’s equivalent of ramen and sleeping in that era’s analogue to a futon. Yet somehow, against the odds, they made it.

And a lot of today’s startups can, too.

See you ’round the scene. Robot Girl may have left the building. But I have not.

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