The New Rules of Marketing & PR by David Meerman Scott The New Rules of Marketing & PR by David Meerman Scott was a fascinating book that I had as required reading for Quinnipiac University’s Social Media Platforms course (ICM522). The Premise First of all, the premise is, like a lot of other books about the […]
Getting inspiration from music Inspiration from music Music is a rather common pairing with writing. Some people cannot write without it. Others are inspired by it. Still others are haunted by it. Lyrics Sometimes, it’s the lyrics. For me, personally, I pay a lot of attention to lyrics. As a result, I have a lot […]
Supporting Indie Authors Supporting Indie Authors – do you do it? I am published, and one issue that comes up, time and again, concerns how people can go about supporting indie authors. In particular, friends and family far removed from the business of writing or social media or public relations or marketing or the like still […]
Demystifying Twitter What can Twitter do for you, the independent writer? Let’s look at demystifying Twitter in all its glory. Demystifying Twitter: What’s the Big Deal About 140 280 Characters? Twitter is essentially a microblogging service. You broadcast your thoughts to the ether. Some of those thoughts, to be sure, are more interesting than others. […]
Twitter, Social Media and Professionalism Professionalism? This post riffs on Be careful who you hire to manage your business’ Twitter account, a post on Social Media Today. Since the post is from 8 years ago, it’s long gone. But I still think the ideas are of value. In addition, in the original article, the author […]
A review of The Zen of Social Media Marketing by Shama Hyder Kabani.
Book Review: Zen in the Art of Writing Zen. So for the social media writing class at Quinnipiac, we were required to purchase Zen in the Art of Writing by Ray Bradbury. However, the book proved to be optional. Yet I read it from cover to cover, and I just plain devoured that thing. So […]
Blurbs, queries, teasers, and elevator pitches Among blurbs, queries, teasers, and elevator pitches – which is which? Blurbs Blurbs are short promotional pieces. They used to just stay on the backs of books, but now they can serve as the copy you read on an Amazon author or book page. They can even be the snippet pulled […]
When NOT to Post on Social Media Platforms When NOT to Post on Social Media Platforms? Timing, as you might expect, is everything when it comes to posting on social media platforms. After all, if you, say, tweet when your audience is sleeping, they won’t see your tweet. It’ll be lost in the mountain of […]
How Social Media Can Ruin Your Life Social Media can really do it to you. Oh. My. God. You did WHAT???!?!?!? Quick, lemme tweet it! No, I’ll take a picture and upload it to Instagram. And I can’t forget to blog it! This kind of gaffe deserves a Facebook post, too! Really? So you know […]