Bookmark and Share

Putting the Social Back into Social Media

Janet Gershen-Siegel is a Social Media Specialist based in Boston, with over a decade of experience as a Community Manager, a law degree and a flair for training and making presentations.
She has special expertise in Facebook, Twitter, Google+ and LinkedIn, yet also has analytical experience with Excel, Hyperion/Brio and Access, and is even admitted to the New York Bar.

Social Media Marketing Philosophy and Strategy

Take a look at her social media blog for tips and philosophy on social media marketing and more!

Social media marketing is a two-way conversation. Companies and customers should be not only talking but also listening to one another. A community arises when more than two people talk about something. It can be small and ad hoc, or it can be sprawling. It doesn't have to be forums, though community management is certainly a part of it. It can be a Facebook group or a Twitter list or a blog with readers and commenters. Formality is up to the community and its members. The members can take the community in directions that the company never dreamed of. That kind of letting go can end up being a very good thing indeed.

This is passion.What kind of unconventional heights will you be able to climb today?

Privacy Policy

What do we use your information for?
Any of the information we collect from you may be used in one of the following ways:
To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you)
Do we use cookies?
We do not use cookies.
Do we disclose any information to outside parties?
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
California Online Privacy Protection Act Compliance
Because we value your privacy we have taken the necessary precautions to be in compliance with the California Online Privacy Protection Act. We therefore will not distribute your personal information to outside parties without your consent.
Childrens Online Privacy Protection Act Compliance
We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.
Online Privacy Policy Only
This online privacy policy applies only to information collected through our website and not to information collected offline.
Terms and Conditions
Please also visit our Terms and Conditions section establishing the use, disclaimers, and limitations of liability governing the use of our website at
Your Consent
By using our site, you consent to our privacy policy .
Changes to our Privacy Policy
If we decide to change our privacy policy, we will post those changes on this page.
Contacting Us
If there are any questions regarding this privacy policy you may contact us using the information below.
301 Faneuil St.
Boston, Massachusetts 02135
United States
This policy is powered by Free Privacy Policy and Rhino Support help desk software.