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Category: Social Media

InMaps – Visualize Your Network on LinkedIn

A Look at InMaps – Visualize Your Network on LinkedIn

InMaps were cool. But alas, they are no more. LinkedIn, like other social media sites, is a lot more about advertising these days.

Let’s say you’ve got a nice, growing network on LinkedIn.

Hurray! Now let’s say that it’s large enough that you’re unsure of how it’s all trending. After all, what if your network is mainly people who used to work at Fidelity but you want to get into Prudential instead? How can you see how things are shaking out?

Or maybe you want to get a handle on job titles that you’re seeing – what if most of your network consists of tradespeople in your area, rather than people who might actually be able to find you something?

If you’re an accountant, a network full of hairdressers and landscape contractors is lovely but it might not be really doing it for you, eh?

Here’s where InMaps came in.

What InMaps Did

Essentially, what LinkedIn was doing is, instead of geographically mapping your connections, they were mapping other meaningful relationships among all of those people. So instead you could see things like job titles that frequently come up, and other connections. These included who used to work where.

If you’d worked in several places (like I have) you might have seen one former employer dominate, particularly if you’d just left a particular role.

After all, when Hachette Book Group and I parted ways, suddenly I connected to the other seventeen or so people who were being outsourced. There was a bit of urgency to getting connections, and we wanted to maintain friendships. I’d had to dig a bit in order to find former colleagues further back in my career.

And, by the way, FYI, this does behoove one to try to make connections. These connections would be both during employment and to reach back to older connections. This is because the natural push to connect might not come about if you’re thinking about a job you held twenty years ago, long before the existence of LinkedIn.

The Downside

It would take a while for LinkedIn to generate an InMap. Particularly if you’ve got a lot of connections. This was a feature that never really got out of Beta, so that was totally understandable.

But here was the InMap for a woman named Leslie Gotch Zarelli. So this should give something of an idea about how the overall pattern looked. Her InMap (I would have posted mine, but LinkedIn never generated one) was dominated by general areas like Legal. Plus she had probably a former employer or two, and what appeared to be some job duties.

More information was on LinkedIn. LinkedIn discontinued the service in 2015 and never really found a replacement for it. So your contacts now are static. A pity, as it was a great idea. LinkedIn – people want this! Get mappin’!


Want More About the Conquest of LinkedIn?

If my experiences with LinkedIn resonate with you, then check out my other articles about the largest networking site on the planet.

What LinkedIn Has to Offer

Your Profile Page
Your Resume
Meeting Offline
Your Network
Giving Your LinkedIn Profile A Facelift
Last Little Bits
InMaps – Visualize Your Network on LinkedIn

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SEO, Continued

SEO Continued – (Search Engine Optimization) Strategy)

So, yesterday I put together more of an SEO strategy. Er, SEO continued, that is.

The Mechanics

I started with tabs and tabs of an Excel spreadsheet as I began to think about what I really want to do with all of this.

So, it is becoming more obvious is that I have got major ambitions and there are not enough hours in a day in which I can accomplish them.

To really make a good site, a beautifully designed one with awesome SEO and kick-bun content, means engaging something like 50 people to do it.

Egad. I am organized and I am energetic and I have got time these days, but I am not 50 people.

How Did I Get SEO Continued and Working for Me?

This is a source of a bit of stress, to be sure, but it is also a challenge. How can I leverage what I have already got?

So, how can I use my organizational skills to make things easier on myself? And how can I set up some things which will run on their own, thereby saving me time? So, what is the timing of, well, of all of it?

I am very excited about this whole venture. Plus, I actually got a little Google traffic yesterday! Yay!

I have only been on Google for maybe 3 days. Holy cow. This stuff really works.

I have a billion things to do. Oh and I am running in a 5K in a week. If I could do web development while running, I would.

Nine Years Later, More SEO Continued

Well, the truth is, this stuff never, ever stops. And that even includes what I am doing right now, which is fixing SEO on older blog posts and organizing them better. And, oof, dealing with the onslaught of AI.

Yet every year, I learn more. Hell, every day. It also helps a lot to be working with someone who knows their way around SEO. So, I can see what is working. And how to fix whatever is not.

Onward and sideways.Click to buy Untrustworthy on Amazon

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Responding to Facebook’s Organic Reach Decline

Responding to Facebook’s Organic Reach Decline

Are you responding to Facebook’s organic reach decline? Facebook’s organic reach is going down. That is, fewer people are seeing your posts (unless you cough up some dough. So, what’s a writer or social media marketer to do?

Social Media Today’s Pam Dyer has the scoop on how to respond.

Then in 2012, Facebook restricted brand content reach to around 16%. But in 2014, the figure plummeted to just about a dismal 6%.

Per Dyer

So, according to Dyer, “No one really knows for sure how Facebook decides what appears in news feeds, but some elements are well known as weighting factors:

† Post types that receive the most user interaction
• Posts that users hide or report as spam
† How a user interacts with Facebook ads
• The device that is used to access Facebook and the speed of its connection”

EdgeRank

EdgeRank has less importance than it had. But it’s not quite absent from the mix. So, it consists of –

† “Affinity: The closeness of the relationship between the user and the content/source
• Weight: The action that was taken on the content
† Decay: The freshness of the content”

Responding to Facebook’s Organic Reach Decline: Four Steps

Dyer lays out four steps.

1. Optimize Facebook content. Test what’s working, and what isn’t.  What are people clicking on? And are they clicking through to your site? Look at Google Analytics 4 for your site, and determine which content is the source for your Facebook-generated traffic.
2. Create incentives for sharing content. Whether that’s offers, contents, or just can-you-believe-this types of posts, create the kind of content that people want to spread to their peers.
3. Work a multi-network campaign strategy. Use hashtags; they show up in all sorts of places, and not necessarily on Facebook.  Also, put your hashtag in all of your promotions, e. g. blogs, television commercials, literature, etc.
4. Track data, and act on it accordingly! What’s happening with your links? Where is your audience coming from? Dovetailing with step #1, be the company that knows where your traffic is really coming from. Know where your audience is clicking.

Knowledge is power.

Seven Years Later, Organic Reach Decline is Even Worse

But that’s probably something to expect. The number of Facebook users continues to rise exponentially.

Per Hootsuite, Facebook is flirting with 2 billion daily users. Yes, you read that right. But also —

“About 15% of Facebook Feed content is recommended by AI from non-followed accounts

Mark Zuckerberg has said that he expects that percentage to more than double by the end of 2023. That’s loads of potential for brands to get in front of new audiences organically. All the more reason to stay on top of the latest changes in the Facebook algorithm.”

This is heartening. Maybe Meta has listened to advertisers. After all, that’s how they make their money. If advertisers aren’t selling, then they will go someplace where they will.

That place may be TikTok, Instagram (another Meta property), LinkedIn, or the like. Or it may be a bit more outside the box, like Twitch, Quora, or Google ads. Or Bluesky, even.

If Facebook doesn’t want its competition to eat its lunch, then Facebook has to make it possible for advertisers to do well on its platform.


Click to buy Untrustworthy on Amazon

Want More About Facebook?

If my experiences with Facebook resonate with you, then please be sure to check out my other blog posts about the largest social network on the planet, by far.

… And Facebook for All

Creating a Facebook page
Working with a Facebook Page
… Your Profile Page
Home Page
Offsite Sharing
All Your Account Settings
All the Rest of It
Facebook versus Forums

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Online Advertising: Facebook Ads vs. Google AdWords vs. LinkedIn

Online Advertising: Facebook Ads vs. Google AdWords vs. LinkedIn

Social Media Today several years ago compared these three types of online advertising, namely: Facebook Ads vs. Google AdWords vs. LinkedIn. To find out who the top dog was, read on.

Google

Google’s ads got more expensive at the end, and their success often seemed to be hit or miss. Wide geographic ranges could give dramatic numbers but few results – narrowing things down geographically seemed to accompany a commensurate rise in click quality.

According to the article, Google advertising, “… works if you have a unique and popular product or service. The interface feels professional, with excellent reporting tools, great usability and many various options.”

Facebook

So, the Facebook advertising experience seemed to be the most satisfying to the writer of the article.  With a demographic and geographic focus (and fast service by Facebook support), you can credit ads with near-pinpoint accuracy.

But when speaking of Facebook, which is much more of a leisure time site than LinkedIn or Google is, the article stated, “(t)he secret is not to become too serious in your ads and keep them simple.”

LinkedIn

LinkedIn was seen as being great for ads intended to reach strictly professional audiences. However, the LinkedIn admin team took significantly longer to approve advertisements than their counterparts at Facebook and Google took.  Also, the reporting also had some serious restrictions. And it only offers a CSV file for download.

Facebook Ads vs. Google, Etc.

I agree with the conclusions drawn in the article – Facebook was overall the best, Google would be helpful for targeted ads for specific, unique or well-known products. And LinkedIn lagged, big time.

To my mind, this also dovetails well with these sites’ overall purposes. Facebook is where people go for socializing. And so it seems to work with ads in the same way that we view television commercials. Google and LinkedIn have other purposes. And so we are less likely to expect such a marriage of content and online advertising.


Click to buy Untrustworthy on Amazon

Want More About Facebook?

If my experiences with Facebook resonate with you, then please be sure to check out my other blog posts about the largest social network on the planet, by far.

Creating a Facebook page
Working with a Facebook Page
… Your Profile Page
Home Page
Offsite Sharing
All Your Account Settings
All the Rest of It
Facebook versus Forums

Next blog post

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