Creating a Facebook Page

Creating a Facebook page

How do you go about creating a Facebook page?

Pages versus Groups

Why do you want one over another? Why does it matter?

Groups, as you might expect, allow for more discussion. However, everyone is on a more or less equal footing in terms of presenting content. And if that is what you want, then of course that is perfectly fine.

However, if you are looking to essentially market your own wares, then a group is not going to help you very much. Instead, your own messages will be lost in the shuffle of everyone else’s content and messaging. As the administrator, though, you can eliminate any discussions you do not wish to see. This can get tedious, plus you lose the entire discussions.

With a page, you are the site owner/administrator. You create the content, which others react to, which can include commenting, and those comments can include links. If you want those comments and links gone, you can eliminate them. But this is an activity which is bound to become tedious. But at least the generalized discussions would remain.

Look and Feel

We have all noticed branding for our favorite commercial ventures, whether it is the shade of green for Starbucks and its products, or the use of a mascot/spokes-character like Flo from Progressive Insurance. Or it could be the backward ‘R’ in the Toys ‘R’ Us store signage. For your Facebook page, your website, your Twitter stream, and your background image, it pays to brand these items.

Branding can be subtle, such as a color scheme, or more sophisticated, with the creation of a special logo for your page.

How to Create a Facebook Page

Facebook is constantly changing the means of performing tasks, as it is continuously A/B testing (e. g. it tests which layout or color scheme, etc. gets you to click more).  Currently, the way to make a page is, click on Pages on the left side of your feed and then click on Create a Page.

Then select the page type. Select Artist, Band, or Public Figure, and pick either Author or Writer. Add your name and then click Get Started.

Seriously, it’s that simple.

Now go make an author page!

Does This Method Ever Change?

Yes. Constantly. Check at the source, always!

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Want More About Facebook?

If my experiences with Facebook resonate with you, then check out my other articles about the largest social network on the planet, by far.

… And Facebook for All

• Demystifying Facebook
† Creating a Facebook page
• Working with a Facebook Page
† … And Facebook for All — Your Profile Page, Part I
• … Your Profile Page, Part II
† Home Page
• … Company Pages
† Offsite Sharing
• All Your Account Settings
† … And Facebook for All
• All the Rest of It
† Advertising on Facebook
• Facebook versus Forums

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