Creating a Facebook Page

Creating a Facebook page

How do you go about creating a Facebook page?

Pages versus Groups

Why do you want one over another? Why does it matter?

Groups, as you might expect, allow for more discussion. However, everyone is on a more or less equal footing in terms of presenting content. And if that is what you want, then of course that is perfectly fine.

However, if you are looking to essentially market your own wares, then a group is not going to help you very much. Instead, your own messages will be lost in the shuffle of everyone else’s content and messaging. As the administrator, though, you can eliminate any discussions you do not wish to see.

This can get tedious, plus you lose the entire discussions.

With a page, you are the site owner/administrator. You create the content, which others react to, which can include commenting, and those comments can include links. If you want those comments and links gone, you can eliminate them. But this is an activity which is bound to become tedious. But at least the generalized discussions would remain.

Creating a Facebook Page for You, an Independent Writer

Like other small business persons (for that is what an indie author is, right?), you have two separate lives on any social network. One is as an individual. You have friends, you have opinions. You might play games or write about politics.

Or you might post memes or videos. You have fun, you express support or sympathy. And, let’s face it, you give and receive attention.

Your other life is as a writer. A writer who might need help with marketing. Maybe a writer who might want to bounce ideas off other authors. A writer who might need some help with a plot, or at least a sympathetic ear. You might want to talk to others who have been where you are.

Plus, you might want to connect with people who can help you improve your craft. Those are beta readers, cover artists, and editors. They might be writers you admire or even publishing houses which interest you.

And, let’s face it. You may be there to sell your stuff. In fact, you probably should be.

Creating a Facebook Page: Go For a Particular Look and Feel

We have all noticed branding for our favorite commercial ventures, whether it is the shade of green for Starbucks and its products, or the use of a mascot/spokes-character like Flo from Progressive Insurance. Or it could be the backward ‘R’ in the Toys ‘R’ Us store signage. For your Facebook page, your website, your Twitter stream, and your background image, it pays to brand these items.

Branding can be subtle, such as a color scheme, or more sophisticated, with the creation of a special logo for your page.

And yes, even if you’re not much of a visual artist, you can still engage in branding. Color and word choice can be your best friends.

How to Create a Facebook Page

Facebook is constantly changing the means of performing tasks, as it is continuously A/B testing (e. g. it tests which layout or color scheme, etc. gets you to click more). Currently, the way to make a page is, click on Pages on the left side of your feed and then click on Create a Page.

Then select the page type. Select Artist, Band, or Public Figure, and pick either Author or Writer. Add your name and then click Get Started.

Seriously, it’s that simple.

Now go make an author page!

Does This Method Ever Change?

Yes. Constantly. Check at the source, always!

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Want More About Facebook?

If my experiences with Facebook resonate with you, then please be sure to check out my other blog posts about the largest social network on the planet, by far.

• Creating a Facebook page
† Working with a Facebook Page
• … Your Profile Page
† Home Page
• Offsite Sharing
† All Your Account Settings
• All the Rest of It
† Facebook versus Forums

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