Categories
Career changing Community Management Facebook

Facebook versus Forums

Let’s Look at Facebook versus Forums

What hath Facebook wrought?

It’s a Facebook versus Forums smackdown!

Facebook, as anyone not living on a desert island knows, is a juggernaut of massive proportions. According to Oberlo, Facebook has about 2.80 billion monthly users and 1.84 billion daily users.

In contrast, according to Worldometers, 1.439 billion people live in China, and 1.380 billion live in India. The US has a bit over 331 million in population.

Hence, daily Facebook usage is the entire population of China + the entire population of the United States. And another 7 million people on top of that. So, Paraguay.

It is the 800 pound gorilla of the internet. And it is rapidly changing our interpersonal interactions, both on and offline. So one of those areas is in the area of internet forums.

Facebook and a forums site like Able2know

Facebook hits all forum sites and not just A2K. For years, I have been seeing drop off on a lot of different sites. It doesn’t seem to matter whether they are large, generalized places like Able2know, or small niche sites devoted to something like Star Trek. In addition, I hear about this same kind of drop off in other areas.

Facebook has its fingers in a lot of pies, and it is only trying to get into more and more of them.

Everybody get in the pool

So there are two generalized kinds of interactions (there are more, of course, but hear me out, okay?). One concerns the shallow end of things. You trade information about weather and generalized health inquiries. It’s political sound bites and the zippy pop song.

The other side of things is deeper. Because here is the in-depth political discussion where you really get to the heart of the issues. It’s the detailed information on a health condition or even how to make a soufflé or plant an herb garden. It is the symphony. And online, just like offline, it is a far rarer bird. For you need time to develop that kind of trust. Furthermore, truly, you have to devote some time in order to have such a conversation in the first place.

Swimming with Facebook

Facebook fulfills the shallow end of online interactions extremely well. It is very, very easy to catch up on a superficial level with high school classmates or the like. A Star Wars groups, for example, might ask basic questions like “Who was the best villain?”

George Takei has mastered these kinds of interactions (although, in all fairness, he also writes occasional longer notes). Because these constitute the quick hits that people can like and share, all in the space of less than a quarter of a minute. It works very well for mass quantities of information.

Facebook versus Forums – where Facebook Wins

Topics about one’s favorite song go better on Facebook than on forums as they are a quick hit and posting YouTube videos is simple. It’s colorful and, just as importantly, it’s pretty easy to pick and choose when it comes to interactions there, despite changes in privacy settings.

Other basic interactions (remember a/s/l?) are seamless or don’t need to happen at all. Partly this happens due to Facebook’s real names policy. Also, more people tend to use their real photograph and their real (generalized) location and age than not.

Facebook versus Forums – where Forums Win

What Facebook doesn’t do so well is the deeper end of interactions (the extensive political discussions, etc.), and/or it does not do them well for a larger group of people or over a significant period of time or for a longer or wider discussion.

All of the deep discussions go unsaid. Topics about elections outside the United States (particularly if Americans participate in said topics) are handled poorly, if at all. When it comes to the deeper end of the interactions pool, Facebook is just not a good place for that at all. Another consideration: even now, a lot of people still find that Facebook moves too quickly for them.

Swimming with Forums

For the deep end, it makes sense to collect into forums. You need to get to the heart of the matter. Arc of a Diver Facebook versus ForumsAnd that takes time, a luxury that Facebook often does not afford, as it scrolls by in a blur. Instead of mass quantities, forums can fulfill a very different niche by instead concentrating on quality interactions.

Forums offer, even for people who use their real names and are fairly transparent about their interactions, a chance to use a persona.

This is because Facebook far too closely parallels to our real lives. There’s just so much posturing you can do about being a famous rock star when your high school cronies are also there, and they remember holding your head when you had your first beer.

The Endless Online Christmas Brag Letter

And Facebook, while it can be a refuge for people to truly show they care for each other (in particular, in the groups, or using notes or chat), is more often a place where people instead get a chance to preen and show off. Like something? Then hit like! Don’t like it? Then either scroll past it or click to hide it, or even report it as spam or as being threatening. And apart from the latter, the person posting the image, anecdote, status, etc. is none the wiser when it comes to your reaction.

But with the forums, even if you do not use your real name, your opinions are still out there, for all to see, whether it’s about global warming or the Designated Hitter rule.

Facebook versus Forums: the Future

My crystal ball says Facebook is only going to get larger and more complicated. And advertising and other ways of keeping forums open is only going to get harder. Unless Facebook finds a way to take a deep dive into topics – and make it easier for people to find their way back after a day or two – then I fear a form of interaction may eventually be lost forever.

That is, unless Zoom calls and the like can rise to such a challenge. In and among the fluff and Zoombombing and other annoyances and weirdnesses, perhaps that’s the way to go. Because I fear that forums are going to bite the dust before 2030, if not sooner.

There is room for both types of interactions. Facebook versus forums doesn’t have to pick a winner. The internet is a mighty big tent. But economics and sheer numbers might award a prize anyway.

Categories
Career changing Content Strategy Facebook Social Media Twitter

Social Media Balance

Social Media Balance

Social media balance is sometimes elusive. Yet much like everything else, social media needs to be balanced. Too much, and you’ll alienate your readers. And too little, and they’ll wonder if you’re still alive.

I’ll confine my comments to just blogging, Facebook and Twitter. Of course there are other outlets, but let’s just look at those three.

Too Much

social media balance
CHRISTMAS MUSIC (Photo credit: Zellaby)

During the 2012 Christmas season here in Boston, the oldies station began broadcasting all-day Christmas music early. How early?

So it was, if I am recalling correctly, before Veterans’ Day. Egad, it was awful. And then of course other radio stations also began their regular broadcast of holiday music. So it was very hard to get away from it all.

Now, lots of these songs are lovely. This is not me slamming religion – don’t misunderstand me. Rather, it was just … c’mon already! Because it was way too much!

It was not festive. Instead, it annoyed. And the same can be said of social media. If you’re a small outlet, a tiny company, a Mom and Pop operation, here’s a little secret. You don’t need to constantly tweet and update Facebook.

Reasons Why You Shouldn’t Overdo It

  • You’ll oversaturate the people you’re trying to endear, and they’ll turn off to your message.
  • And you’ll burn out.
  • Also, you’ll run out of things to say.

Not Enough

It continually amuses me when people say something like, “I have a blog.” And they’ll post

Facebook logo Español: Logotipo de Facebook Fr... social media balance
Facebook logo Español: Logotipo de Facebook Français : Logo de Facebook Tiếng Việt: Logo Facebook (Photo credit: Wikipedia)

their link. However, the last time they updated was 13 months ago, or more, or they’ve never updated. Or it’s a Twitter stream with three tweets, and the account is over a year old. Maybe they have a Facebook page with nearly nothing on it.

Given the number of abandoned accounts, and the number of deceased persons’ accounts on Facebook and the like, followers might be wondering. Have you gone to the great computer room in the sky?

Reasons Why You Shouldn’t Underdo It

  • Your readers will leave you, big time. They may be loyal but today’s audiences are also pretty fickle. You’re no longer shiny and new. So they leave.
  • Google still indexes abandoned accounts, although the information is out of date. And it can sometimes end up making you look worse than not having a social media presence at all.
  • You show, essentially, that you no longer care about your subject matter. So why should anyone read what you write at all, if even you don’t believe in it?
  • The algorithm will smash your site into smithereens. While the exact, perfect information on any algorithm is proprietary and kept secret from us hoi polloi, onething is certain. Newness counts. No posting means you’ve got nothing new going on. And it will push your site down in rankings on Google and YouTube. Facebook also values recency. And as for Twitter? No one will be able to find your stuff.

Balance

It’s rather Zen, I suppose, to seek a balance here.

social media balance
zen (Photo credit: mkebbe)

But how do you get it?

The easiest way is to consider the people who you follow where you just love their updates. They don’t seem forced or rushed, and they seem to come in, just at the right time.

Don’t think of really big wigs in social media, like George Takei, Shama Hyder Kabani, Wil Wheaton, Guy Kawasaki, or Ashton Kutcher,

Shama Kabani social media balance
Shama Kabani (Photo credit: bjmccray)

etc. Instead, consider your friends, colleagues, and neighbors, even if it’s people who aren’t making (or trying to make) a career out of social media.

Look at their Facebook walls and their Twitter streams and their blogs. What is it about how they handle those outlets that grabs you?

By the way, recognize that a person might be really good at one form of balance, but not at another. That’s not unexpected, as these are all rather different forms of media.

Your friend who crushes it on Twitter might be just plain awful on Facebook.

Reasons Why You Should Strike a Balance

  • Posting too much at the beginning can lead directly to posting pretty much nothing later on, so spread things out over time, and you can avoid both issues simultaneously.
  • Giving yourself a degree of posting responsibility can help you take it all more seriously. Of course you can (and probably should) be playful. But even the silliest of accounts have some form of a schedule, particularly if they’ve gotten large. They can’t just “forget” to post.

Schedule Those Suckers

  • If you’re really inspired and have a lot to say, that’s great! But unless it’s time-sensitive, use the scheduling features of programs like HootSuite. Or try Facebook’s own post scheduling feature. WordPress and Blogger both allow you to save drafts and schedule them to publish when you want them to.
  • Spreading the wealth over time will assure your readers that you’re not just some flash in the pan. It will also assure them that you’re still among the living.
  • Too many posts means that many of them get lost in the shuffle. Too few means that they can loom large, and maybe seem more important than you think they should be. Spread the wealth, and you can avoid both problems.

One more thing about social media balance. While Tweeting, Facebooking, etc. should be mindful, it should also be kinda fun. Overdoing it means that you’re probably spending too much time online. While underdoing it probably means that it no longer interests you that much. Or, at least, what you’re posting out has lost its luster.

Consider what either of those scenarios means to you. Because social media balance matters.

Categories
Content Strategy Facebook Google+ Twitter

Are You Promoting Your Writing With Social Media?

Promoting Writing With Social Media

Promoting Writing is important! So let’s say you’re an amateur writer. You know you should be promoting writing with social media. But how do you get started?

Not to worry; I’ve got you covered, whether you’re looking to sell your work or just get your unsellable fanfiction noticed.

My Background

I have my Masters’ degree in Interactive Media from Quinnipiac University. I blog, tweet, and go to Facebook pretty much every day. And I did all of that for grades and now for work.

Promoting Writing With Social Media
English: Infographic on how Social Media are being used, and how everything is changed by them. (Photo credit: Wikipedia)

Furthermore, I have been in the social media space for years, long before the term was even so much as coined. I go back to Usenet.

Getting Started

So it may be tempting to just plunge right in and start hyping your work on Facebook or Twitter or the like. After all, everyone else is doing it, right? It seems so easy. And it doesn’t hurt that it’s free. But I want you to take a step backward because we are going to do some basic strategizing. It’s called the POST Strategy.

P is for Personas

A persona, or a buyer persona, is the person who would typically buy your work. This is demographics, generally including gender, age range, and race. It can include highest educational level attained. It can also include marital status or sexual identity, time zone, and sometimes household income.

I know you don’t have the bucks to hire a team to build a demographic profile. That’s okay. You’re more or less covered online, if you don’t mind some vagueness.

In 2017, Pew Research investigated who in America is reading. You can also pull related data, such as this study on gaming. Google, as is often the case, is your friend.

Once you’ve got your general demographics together, write a short thumbnail sketch of a biography of them. E. g.

Steve loves science fiction as he enjoys the escapism elements. He’s in his thirties and lives in a small town where he has a technical job. Unmarried, Steve wants to escape into the strange worlds that are a staple of science fiction. Because Steve is bi, and he’s in a small town where that might seem strange to his neighbors, he is semi-closeted. He wants to read about people like him or more or less like him. He enjoys action and adventure but doesn’t mind some romance in the storyline so long as it’s not dominant.

You are writing a description of your ideal reader. That person might be a lot like you. They might turn out not to be. Plus you might find more than one persona. That’s okay, too.

O is for Objectives

We’ve all got pie in the sky notions, where we want to be recognized for our art, published, get an agent, make a mint, and hobnob with the best writers we can think of. Or maybe that’s just me. But you’ve got to be realistic here.

What’s realistic? Breaking even, on a first novel, is probably not realistic. But selling at least one copy to someone you do not personally know? That’s a good, attainable goal. It may not sound like a lot, but you start this way.

And do some measuring, in order to know you met your objectives. Amazon shows sales data, and many places show read counts even if you aren’t publishing for $$ at this time. I personally use spreadsheets but I’ve got a data analysis background so this appeals to me. You don’t need to go nuts! You can get by with just vague ideas, such as to see that sales have gone up, or you haven’t broken 1,000 reads, that sort of thing.

S is for Strategy

What’s your plan? First of all, allow me to suggest one thing right off the top – get HootSuite or Tweetdeck or Buffer or some combination and learn how to use their scheduling features. Don’t be tweeting in the middle of the night. So schedule stuff. Trust me; scheduling will save your offline life.

T is for Technology

So now let’s start thinking about platforms. And do some more research (Pew is awesome!). Where is your buyer persona going online?

Our mythological buyer persona, Steve, is fairly young and male. I bet he likes Tumblr and Twitter. Plus he’s on Facebook because many people are. While he might be on Pinterest (it’s not 100% female), the likelihood is greater that he’s elsewhere.

So what’s your mission? To post your promotional links where Steve is. Maybe Betty. Or Lakeisha. Perhaps Hong. Or José. And change up to reach whoever your buyer persona is.

Want to know more about POST Strategy? Go to the source!

More Information

However, this barely scratches the surface when it comes to promoting writing. Because there’s a ton more to know! Where can you get started? I just so happen to have a book for that. And it also just so happens to be free. Ask me anything, here or on Wattpad in the comments for that book. Am I missing something? And do you want anything updated or clarified? I gladly take requests to update the Social Media Guide.

Now go out there and knock ’em dead!

Categories
Facebook Social Media

… And Facebook for All – All the Rest of It

… And Facebook for All – All the Rest of It

What’s the rest of it? There are really only two areas that I haven’t delved into: Groups and Notes (and keep in mind, FB changes constantly, so these could go away).

Groups

Groups: a lot more self-explanatory than you might expect.

 Rest
Trekkies at Florida Supercon (Photo credit: daspader)

They are, of course, a means for people to gather themselves together. Facebook is enormous and so, instead of looking through several million people to try to find someone who likes, say, Star Trek United, you can hunt for a Star Trek group, join it and, voila! Instant collection of people with an interest similar to your own.

Joining in a group affords few obligations. Get invited to a group event? Well, it’s nice to RSVP, but not necessary. New discussion in the group? Well, it’s nice to participate, but you don’t need to. Add photos? Again, lovely, but no one’s holding a gun to your head.

Group Management

Managing a group differs a tad because it’s good to keep it lively. I’ve already talked a bit about groups before in this series, so I won’t repeat what I’ve said. However, mainly you want to keep discussions going (if any) and interest up. Gathering an enormous number of fans (yes, I know they are called Likes now, but what’s the human term? Likers? That just sounds weird, Facebook) helps with that.

This helps because it’s a somewhat objective means of showing interest in your group or cause or company, but since there’s a proliferation of dual accounts, that’s not necessarily much of an achievement. Plus, since it’s so easy to toss a Share or Like button on any site, and Liking is so easy, having a lot of fans often just means you got your group in front of a bunch of people who are fine with clicking on a Like button, and nothing more. A group with 1,000 fans is not necessarily going to be easier to monetize than a group with only 100.

Notes

Notes became yet another means of getting across information. The main difference between them and discussions? The replies seem more like subordinate-appearing comments versus discussion replies.

Huh?

Yeah, it’s a difference without much of a real distinction.

The main usage I’ve seen for Notes consists of old-fashioned “getting to know you” kinds of notes. You know, the kind where you’re asked your favorite ice cream flavor or the name of your childhood pet. I’ve been on the Internet for over a decade and a half and, frankly, I think I’ve seen all of these by now.

The last bit about Facebook is its very ubiquity. One of the reasons why it is so successful is because it’s, well, so successful. E. g., a long time ago, it hit a tipping point and started to become famous for the sake of being famous, and got bigger pretty much just because it was already huge.

It is well-known to be a worldwide phenomenon. Mentioning it is so obvious, so simple and so well-known that it practically isn’t product placement to talk about it any more, much like mentioning a telephone in a movie isn’t really product placement to give a profit to Alexander Graham Bell’s descendants.

See you online. And, yes, I will friend you if you like.

Categories
Book Reviews Facebook SEO Social Media Twitter Work

Podcasting for Fun and Possibly Some Profit

A Look at Podcasting

Podcasting can get you to a wider audience. It’s a different medium from what you might be used to. And it offers practice and the opportunity to polish some skills that you, the writer, might not have realized you needed, such as thinking on your feet and being an interview subject.

Alas, I currently no longer podcast. But these tips don’t go out of style.

Getting Started with Podcasting

What do you need for podcasting? This image is a pretty good summary of what you need –

Podcasting
Podcast 1 (Image by user Tim Wilson on Wikimedia Commons). File is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license.

The good news is that you have most of this stuff already. In fact, you don’t even need everything that’s in the image.

Computers

It doesn’t seem to matter too much which type of computer you use. You really just need an Internet connection. You will need some speed, so dispense with dial up if you’re still using it (someone out there is, right?). I would, though, recommend using an actual computer as opposed to a phone for podcasting, as the resultant file is going to be huge.

Microphones

The image shows a studio-style mic, but the truth is, you don’t need to get quite so fancy. My own microphone is part of a headset. It works just fine and most importantly, the mouthpiece is adjustable. You want adjustability because, inevitably, you’re going to sneeze or cough, or the phone will ring or whatever.

Software

To be able to talk to your fellow podcasters on your show, or to your guests, you’ll need some software. Essentially what you are looking for is chat. My team and I liked to use TeamSpeak. I imagine you could do as well with Yahoo! or Facebook chat. Just make sure that whatever you are using is private. Oh, and turn any sound notifications off.

If you’re going to put your podcast on YouTube (I think this is generally a good idea), you’ll need software for that, too. I use software that came from my school, Screencast-o-matic. The school also uses TechSmith Relay but I prefer Screencast-o-matic. Either way, you want software which allows you to record a fairly long video.

You may not think that you need any sort of visual art software, but I beg to differ. At minimum, your podcast needs a logo or at least a slide that you can slap onto the front of your YouTube video. Photoshop or Gimp is ideal, but Paint or even Microsoft PowerPoint can do in a pinch.

Image Permissions

If you are going to use an image that you didn’t make, check the license! I like to use Wikimedia Commons as a lot of their images have open licenses or they just require an attribution and nothing more. But remember – just because an image exists online and you can right-click and save it, does not mean that you have permission to use it! When in doubt, use one of your own images. I like to use scenery images if I don’t have a logo. Scenery can even be something really tiny, such as one flower bud.

For sound editing, the beauty of TeamSpeak is that it allows for sound recording. But you will still need to trim something or other. I have Audacity though I admit I don’t use it for much (I don’t do the sound editing for our podcast). But Audacity is otherwise useful.

Practice

You should practice before you try to go anywhere with podcasting. It doesn’t need to be long or involved. Get to know the software. For example, TeamSpeak allows for a push to talk feature. Use it! This will help a lot when you are recording, as you need to consciously press a button for any sound to come out. Practice using this until it’s second nature.

Use Audacity, and record yourself saying something simple and scripted. It can be a nursery rhyme or the like. You don’t want to be doing this for more than a minute or so.

The idea here is to listen to playback. Can you be understood? Are you too breathy? Does your accent push through a bit too much? Do you talk too fast? Every single one of these issues can be fixed, including the accent.

Fix Your Audio

Generally, you will need to slow down and enunciate. This doesn’t mean that you can’t have fun, but at least in the beginning you’ll want to talk more slowly, in particular if you have a thick accent.

If you’re too breathy-sounding, try bringing the mic farther away from your mouth. As for outside noises, you’ll need to close windows and doors, put pets outside, and turn off fans and space heaters. Set your phone on mute.

When you work with co-hosts, practice with them at least once. Remember to not talk over them and, if you’re laughing at their jokes, you need assure that even your laughter is being recorded.

Hosts and Guests

Consider your subject and your potential audience. On the G & T Show, we talked about Star Trek and Star Trek Online. This included the novels and cosplay. We would also branch out to talk about other gaming and other science fiction. Having this broad a topic but with its own limitations made it fairly easy to come up with show ideas. As for guests, our hosts networked at conventions, in the STO game, and on social media such as Facebook and Twitter.

Cohosts

A co-host is an extremely good idea, as otherwise you’re talking to yourself a lot. While you could carry a show by yourself, it’s a lot easier if you don’t have to. Three hosts tends to be a really good number, particularly if the third is not too active. You’ll quickly find your hosts unconsciously dividing into three groups:

  1. The talker – this person won’t necessarily stay on topic all the time, but they can fill dead air.
  2. The organizer – this person understands creating a theme and keeping the show on target. This person often remembers to thank the guests.
  3. The utility infielder – this person can chime in and also cover if either of the first two cannot podcast. Along with the organizer, this person often performs research and gathers potential podcast material in advance.

Guests

As for guests, consider your circle, both online and off. You can podcast without guests, and you will most likely need to get a few under your belt before anyone will want to visit.

However, when you do get guests, the usual details apply, e. g. be polite, give them ample time to plug whatever they want to plug, and prepare questions for them in advance. If your guest writes, for example, you might want to talk about the themes in their book, where they get their inspiration, how long they’ve been writing, and how they first became published.

Think outside the box and consider guests a little removed from your basic subject. Hence if your subject is books and writing, why not have a cover artist on as a guest, or a professional editor? Maybe feature a literary agent or a representative from a publishing house.

Podcasting Extras

At G & T we had a Streaming page and used a minicaster. This also included a hosted chat room – the show broadcasted live and the audience could listen and follow along in the chat room. This was not necessary, but it’s fun.

Blogging

We also blogged about the show, which meant that we took notes (in our case, the utility infielder did this). The blog was a great place to get the URLs in that we may have talked about but our audience might not have gotten the first time we mentioned them. With the blog, we could just make clickable outbound links. We also made sure that a player was embedded into the blog, so that a reader could listen to the show if they would prefer that.

Podcasting and Distribution

We always uploaded our podcast to not only iTunes, but also MixCloud and YouTube. These spread our broadcast even further. We used a regular logo card as the image accompanying our YouTube videos. For special interviews, we made different images, usually with our guest’s provided headshot.

To introduce new segments, we used bumpers. These are just short (less than half a minute long) introductions to various segments (e. g. Star Trek News). Ours consisted of our utility infielder’s niece giving the title of the segment and then some introductory music that we had permission to use (always get permission or make sure that music is public domain!).

Bumpers help because they provide a smooth transition between segments and they can cover up any ragged transitions. We spliced these into the completed file. Our announcer girl also recorded our intro and our credits portion (with music we could use), so we added these as a part of post-production. Again, these provided recognizable transitions for our audience.

Promotions and Podcasting

We promote our show on social media, with mainly our YouTube, Facebook, and Twitter accounts. We also have Tumblr, and Pinterest accounts but use them less. Our main promotions come from YouTube, Facebook, and Twitter. We also promote at conventions, including a table at Star Trek Las Vegas for the past few years.

Why Not Podcasting?

So what are you waiting for? Why not give podcasting a try?

Janet Gershen-Siegel is the Content Manager at Credit Suite. Her novel, Untrustworthy, was published by Riverdale Avenue Books in 2015 and is available on Amazon in both Kindle and paperback editions.

Categories
Facebook Social Media

… And Facebook for All

… And Facebook for All

Facebook matters.

At least, that’s what Mark Zuckerberg would want us all to think, wish and feel. I can understand that, a desire to make a website about as universal as possible. Once the site stopped being exclusive to collegians, the inevitable business model was to universalize it. And the site, today (although that will probably change), has about the best chance to become a truly universal web experience as any site.

Universality

Facebook for All
Mark Zuckerberg, founder of Facebook (Photo credit: Wikipedia)

So, are you on the biggest social media site on the planet? About 1.82 billion daily users are, as of this writing (late 2020). But, wait, not so fast. Is that number truly accurate? Absolutely not. After all (and for different reasons), my husband and I each have more than one account. Do you? Even if you don’t, I bet you’ve got at least one friend who does, and probably lots more.

And that is perfectly all right, and is absolutely permitted by the site (although they’d like to change that). And they are trying to….

Real Names

Facebook also pushes for users to go with their correct names. Why? Because if you can hide behind a username, you might flame people more than if you can’t. Real names also (in theory) help to eliminate duplicates. But in all honesty, how many guys named Mike Brown do you know? I can think of two I’ve known in my life and that figure is probably more like four or five.

Even middle names might not fix such a duplication issue. There are probably several men with the name of Michael David Brown in the world.

Also, though, another use for real names is better marketing. If you Anglicize your name, then an advertiser might miss that you’re Hispanic, and incorrectly market to you.

Not So Fast On Those Real Names

We have all seen names which are not quite so perfectly right, though. How many of us have seen married women using a middle name of something like Was(whatever their maiden name was)? Hence Susan Davis might call herself Susan WasSmith Davis. It’s not a perfect solution, and you don’t really have to do that, anyway. Still, there are plenty of people who do.

Others might place a nickname within the middle name field. Robert Bob Brady, or Richard Dick Daily. But again, they might not have to. The more common nicknames are already going to come up in a search, even though, in both of these examples, the nickname starts with a letter different from the full name.

Still others may try to use stage names, but Facebook would rather you just created a fan page or had someone do so for you. This is not just to nicely help you keep your personal and professional lives separate. It’s also to market to your fan base better.

No Real Name, No, I Mean it, Facebook!

Then there are people who have damned good reasons for never using their real names, such as people escaping domestic violence. Facebook has gotten better and more sensitive when it comes to such needs.

Why Facebook?

The site’s main purpose (in case you’re just coming into the light after a few years on a desert island), is to sell advertising. Its offshoot purpose is to connect people, of all stripes, for free. But it’s those connections which sell the advertising.

There’s a lot else to it, at least on a general basis. But it’s still a valuable business tool for any Social Media Marketing Campaign.

But never forget: you’re the product Facebook is selling.

The Best Parts of the Site for Social Media Marketing

Facebook’s main virtues, when it comes to your business, can currently be divided into three basic areas:

  • Personal pages and peripheral connections to same
  • Company pages and groups and peripheral connections thereto, and,
  • Offsite connections back to the site

By “peripherals”, I mean all the extra stuff that goes along with the site experience, and not computer hardware peripherals.

The Concept of Universalish Reach at Facebook

Beyond just the sheer numbers, Facebook is extremely good at putting people together who are similar. You always get friend suggestions, yes? Those people tend to either have friends in common with you, or they have some other characteristic in common with you. That ‘in common’ bit might be home town. Or it might be favorite sports team. Another possible connection could be where you work.

Now, let’s face it: if you work in a huge Fortune 50 company, then you’ll have tons of coworkers. And the chances are beyond good that you won’t know everyone. You may not even know everyone in your office building or even on your floor.

So sometimes when a friend request arises, it may feel like a mystery. Hence – look for a commonality.

Clutches of People

But let’s get back to the people you do connect with. It’s perfectly natural to hang out with the people you went to high school with, or who love the same sports team you do. You might feel more comfortable with fellow cancer survivors. Or you might want to set up a political echo chamber. Another thing you might want to do is spend time with people in the same profession as you.

But no matter what, we people tend to group together. It’s a natural tendency. We’ve been gathering together since before there was a Homo sapiens species.

Facebook just exploits that. Really, really well.

And if antitrust cases go one way, they might not in the future. But we don’t know that yet.

Categories
Facebook Social Media Twitter

Social Media Continues its Relentless Pace

Social Media Continues its Relentless Pace to Try to Make You Stay Put

It’s a relentless pace out there. And much like the holidays accelerate the end of the year, and we suddenly look up on January 7th or so and wonder just what the hell just happened, social media is continuing to not so much reap the whirlwind as to be the whirlwind. But at the same time, there’s an effort afoot to slow down and control the whirlwind.

Twitter’s Relentless Pace

Social Media Continues its Relentless Pace to Try to Make You Stay Put
English: Infographic on how Social Media are being used, and how everything is changed by them. (Photo credit: Wikipedia)

Case in point: Twitter‘s recent changes are designed to keep people on as long as possible. They do this by embedding media more directly and making it so that you don’t have to leave Twitter’s embrace in order to enjoy a clip or a photograph. So far, so good. But shortened URLs allow for more malware exploits. It’s like one step forward, a step back and another one to the side.

Facebook’s Relentless Pace

Facebook, yet again, looks to change its layout. The profile is going to become richer and provide more information. This may or may not be useful to users but it will certainly keep them on longer. At least, that will happen in the beginning, when it’s a novel concept.

LinkedIn’s Relentless Pace

Long ago, LinkedIn tried adding Signal to make it easier to track even more of the social media avalanche – and, of course, to try to keep people on LinkedIn as long as possible.

Currently, they are using status types of communications. Sounds a lot like Facebook, eh?

The Common Thread

What these changes had in common, other than, perhaps, novelty for the sake of novelty, is the desire to keep people on site as long as possible. Put some tar down, and have us all stick, at least for a while.

So while the internet spins ever faster, and social media sites attempt to keep up, their overall strategies seem to try to slow us all down. Will it work? Is it a foolish dream to think you can keep people around with such tricks, such slick bells and whistles?

Lack of Content

What disturbs me is that there’s not a lot of content happening. And it would, could, should make me want to hang around. Instead of hiring writers to improve things, or rewarding good current content providers, each of the big three sites is instead pursuing a software solution. But what’s the sense in hanging around a site if the content isn’t compelling? Or are we, instead, merely getting the sites that we, perhaps, deserve?

Hence here’s what happens if my Facebook friends list is dominated by people I went to High School with over thirty years ago. Their status updates and my wall have a lot of news of their birthdays, their children and their careers. But isn’t that what we would expect? And if I instead tip my list in a different direction, and it’s suddenly dominated by the people I work with or diet with or do artwork with, the news is going to be different.

In particular, politically, you can see very different versions of each site, depending on your bubble. After all, a lot of us prefer to see people we like and agree with.

Comparison to Reality TV

One thing about Reality TV is that it’s anything but real if it’s at all successful. Because people just, generally, don’t lead terribly interesting lives (yes, you too, gentle reader). We pick up the dry cleaning. Or we bicker over the remote. We forget to buy sausages and make do with hot dogs. And around and around and around we go. And all three of the big social media sites, when we are not following celebrities and businesses, are really just a big agglomeration of Post-It Notes whereby we tell each other to grab milk on the way home. For “Reality” to be compelling at all, it’s got to be unreal, and scripted. It must become this fight or that rose ceremony or this other weird pancake-making challenge.

The big three older social media sites, when you strip away the celebrities and the companies, can be a boatload of errands or a standard-form holiday letter. You know the kind, where you learn little Suzie has taken up the clarinet. Over and over ad infinitum.

No wonder we need software solutions to keep us there. The relentless pace continues.

Categories
Facebook Social Media Twitter

Happy Holidays, Social Media Style

Happy Holidays, Social Media Style

Happy Holidays!

Oh, I do so wish I had written this.

Happy Holidays, Social Media Style

It says so much more about Social Media than most can say, and it does it in a breezy, easy to understand style.

The main idea behind this rather detailed video consists of a retelling of the Nativity Story. The video does so through the medium of social media, with everything from Facebook statuses to Foursquare checkins, to tweets, and more. Even electronic mail gets into the act. The Virgin Mary apparently uses Gmail.

Even More

And then there is even more, with a look at Nazareth from Google Earth. Of course there is a check for directions from Nazareth to Bethlehem. A check for hotel space reveals only a stable available (but of course). Joseph buys a cow (from Farmville, I would guess).

The Magi discuss their offerings (over Gmail – man, Google has its hands in everything!). And they pick up their gold, frankincense and myrrh at, you guessed it, Amazon.  Twitter gets into the act as the Magi, naturally, follow the star there (very clever play on words there).

Eventually, the visit to the baby by the Magi gets placed onto video and uploaded to – could there be any other place more perfect? – YouTube. The video shows, I suspect, a play.

Credit Where Credit Is Due

This beautifully made and cleverly written and produced video comes to us from ExcentricGrey, which is evidently a Portuguese advertising firm. They report that this viral video has over 20 million views. Viewers are concentrated more in the United States and Western Europe than elsewhere, a function (probably) at least in part due to the video being made available in both English and Portuguese.  Oddly enough, Portugal did not seem to have a very big concentration of viewers. Neither did Portuguese-speaking Brazil, Mozambique or Angola.

Enjoy, and have a wonderful holiday.

Categories
Community Management Facebook

Why Use a Screen Name?

Why Use a Screen Name?

Screen name – good idea, or no?

I was inspired by this post in Angela Connor‘s blog. If you don’t know Angela Connor, I urge you to check her out; her blog is extremely insightful and is still one of my favorites.

Her ideas make a great deal of sense, and I think some of this is why the Blizzard forum experiment in real names for users was such an immediate and egregious flop.

Masks

The ‘net, like it or not, is for many people a place of masks. You pretend to be younger and thinner than you are. Or you pretend to be unmarried. You pretend to be a Klingon. Or you’re a teenager and pretend to be an adult. Or you pretend to be another gender or richer or lovelier or more conservative or whatever.

And the masks can be freeing to many. Perhaps they were freeing when the ancient Greeks donned them while performing “Oedipus Rex” for the first time. I think there is more of a place for them than perhaps we’d all care to admit. Because there seems to be a value to being able to spread war paint (or lamp black) on one’s face, or wear a Halloween costume.

Screen Name Unreality

screen name
Halloween Costume Close-up (Photo credit: trustella)

And this is not the same as our reality. It is related but not identical. Maybe the librarian who goes out for Halloween dressed as a dance hall girl wants to be known as someone who takes risks (and maybe foolish ones, at that). But when the morning after rolls around, she’s back in the library helping others do research.

Anonymous Commenting

This kind of anonymous commenting allows for something like this. Because the sympathetic guy who’s really seething inside gets to call people out. He gets to be a bully and be an all-around racist jerk (I have worse names, but don’t wish to besmirch my blog) behind one screen name. But then he surfs to a different site where he can chat up the ladies with his sensitive New Age guy demeanor, all behind another screen name. And then when the time to log off comes, he goes home and kisses his wife and plays with his children. And this is all one guy.

Facebook

To comment openly through a full, correct name (usually) medium like Facebook would be to cut off the dance hall girl. And it would stifle the racist jerk, the ladies’ man, and any number of other secret selves in favor of a drab and ordinary world. Even on a news site, which is pretty much the definition of drab unless there’s some sort of a hot story, the jerk, the dancer and the Romeo all want to be free.

Who’s Real?

But we shouldn’t take their opinions as seriously as the real people. Because, even though those personae live in real people’s skins, it’s the real people who vote, marry, pay taxes, work, make the news and are members of our real society.

The trouble is telling them apart and knowing which one is real.

Can you always tell? I bet you can’t. Not always.

Categories
Facebook Social Media

… And Facebook for All – Your Home Page

Life, Liberty … And Facebook for All – Your Home Page

Your home page is vital. Log into Facebook, and it’s the first thing you see. It’s your Home Page. So here’s what’s in it. You can divide it into what look like columns.

NOTE: Facebook constantly A/B tests. Features move around, change, are renamed and resized, or disappear all the time. These are rolled out in stages; your neighbor may have a different-looking Home Page from yours. And this is 100% normal.

Home Page Links

So first of all, column one (left side, top):

Your Home Page
Facebook (Photo credit: Scott Beale)
  • News Feed
  • Messenger
  • Watch
  • Marketplace

Then shortcuts; this is a section you add to or subtract from.

Then …

  • Explore
  • Pages
  • Groups
  • Events
  • Fundraisers
  • Games etc.

Your Feed

Then column two (center):

  • Status messages on friends’ pages
  • Other friend activities
  • Anything your friends or the pages you follow are sharing

Column Three

Then column three (right, top):

  • Events
  • Friends’ Birthdays
  • Marketplace
  • Groups You Might Like
  • People You May Know
  • Targeted Advertisements
  • A list of friends available on chat (at the bottom)

Let’s start with Column One:

Groups

So this is a list of the groups you have joined.

Pages

These are pages you are following.

Friends

So pretty obviously, this is a way to access your entire list of friends.

Create Group

So you can create groups for any reason. And this includes to support a beloved entertainment figure, promote your business or just complain about people wearing Crocs. So I’ll get into the specifics later.

Games

These will rotate as you access more games, depending upon recency.

Status Messages on Friends’ Pages

So this is the actual News Feed itself. And you can comment on others’ statuses (statii?) or posted links.

Other Friend Activities

First of all, you are served everyone’s activities. Facebook can be a tsunami of data. However, a lot is aggregated; you are usually shown that six people joined a group, rather than separate messages on all half-dozen.

Events

So if you’ve got upcoming events and you haven’t RSVP’d, they’ll show up here, but you can jettison them by clicking the x on the right side. Note that you’ll be invited to all sorts of stuff, including sponsored activities and openings by commercial ventures. And RSVP’ing is not strictly necessary. However, as an event organizer, I have to say it’s appreciated so as to at least get a handle on headcount (and know who not to expect). You need not RSVP for commercial store openings or whatnot.

Friends’ Birthdays

Whether they’ve made the year apparent is their own business. But if they’ve got the month and day up on Facebook, birthdays will show up here. And of course you’re under no obligation to wish people a Happy Birthday, but it is kind of nice.

People You May Know

So this is based upon some sort of an algorithm whereby Facebook looks at things like your current friends list, their friends, your location and possibly also your school(s) and workplace(s). However, I don’t believe the latter are included at this time. So if you have any mutual friends, Facebook lists them as well. Facebook does not always get this right, or it gets it wrong in interesting ways, e. g. Facebook says I “may know” the spouse of someone I attended High School with. Well, unless I went to High School with the spouse (over 30 years ago), then there isn’t much of a likelihood there.

Hence there are times when this list is bewildering. Hey, Facebook is doing the best it can.

Targeted Advertisements on Your Home Page

Well, they’re as targeted as Facebook can make them. This  apparently has a basis in your click activity, your likes, your friends’ likes and whenever you click on an ad to get rid of it. Again, sometimes Facebook can get this wrong in rather spectacular ways; for example, when I wrote this post originally, it showed me an ad for Toyota. And I have neither owned nor contemplated owning one, ever.

A list of friends available on chat

It should go without saying that you should never click on links from chatters you don’t know well. And you’re under no obligation whatsoever to answer anyone’s instigated chat.

So a big part of the Facebook experience is not only playing games but also sharing them with others, or sharing status or links. The way you see and can participate in this sharing is via your Home Page. It is, essentially, a bulletin board between you and your pals. But keep your own wall the way you want it. If you don’t want people to swear or argue politics, etc., that is 100% within your rights.

Next: Your Account Settings