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The Conquest of LinkedIn – Your ResumeLinkedIn, inmaps, Profile Page, Resume, Network, Meeting Offline, Facelift, Last Little Bits, Q & A, Social Media Specialist

The Conquest of LinkedIn – Your Resume

Published by Janet Gershen-Siegel on November 10, 2026

he Conquest of LinkedIn – Your Resume

LinkedIn is almost a corporate version of Facebook, a somewhat more serious social networking site, a place to plonk your resume amidst all the chatter.

If you are looking for a job, you need to be on LinkedIn. In case you might be looking for work again some time in your lifetime, you need to be on LinkedIn.

If you might ever be called upon to professionally recommend someone, or professionally network together people from disparate times of your life (such as a college classmate and a person you know from your last job), you need to be on LinkedIn.

And if you ever need to showcase your credentials to a mass audience, for any reason whatsoever, you need to be on LinkedIn. And the cornerstone of it all is your resume.

Who Should Be on LinkedIn?

And if there is anyone else over the age of eighteen left in the United States, or potentially on the planet, chances are pretty good that they need to be on LinkedIn as well.

Why?

All of the aforementioned are perfectly good reasons to be on LinkedIn, but there is one more. It puts together all of your professional data into one safe, trusted and uniform online package.

Hence LinkedIn, like your resume itself, gives Hiring Managers a well-presented collection of information about you as a worker.

But that is only going to happen if you take the time to make a complete, compelling and well thought out profile. If not, well, then LinkedIn can become a fast ticket to oblivion.

Hence, you need to put together a cogent profile, and the first place to start is with your resume. It will be similar, but not identical, to the resume you provide directly to Hiring Managers.

Improving Your LinkedIn Resume

So here are some tips for making your LinkedIn resume as good as it can be:

† List only your major, recent jobs, so long as the company (or a successor) is still in business. On LinkedIn, do not list as many companies as possible. This is even though it makes linking easier with a greater number of people.

Save those for the projects section. This way, your resume can look clean and not go back more than maybe 10 years, 15 on the outside

• Place key words and phrases in your job descriptions. People hunting through LinkedIn are most likely using the search feature. So you need to use words and phrases that people will be using to search for someone like you.

E. g. if you are looking for work as a Business Analyst, include more than just the title. Also include the fact that you did (assuming this is accurate) requirements gathering, which is a main Business Analyst task across multiple disciplines

More Tips for Your Resume

† List the different types of software you have used, with the most recent versions. This is, again, to make your profile come up in searches. E. g. if you used Excel 2007 and Excel 2024, make sure they are listed that way.

And I would (if I were you) seriously consider dumping Excel 2007 unless you work in an industry where an older version of software is commonly used

• Just like with a standard resume, use action words and well-defined metrics to show what you did in your career.

“Worked on the Smith project” is nowhere near as impressive as “Performed quantitative analysis; these recommendations saved the company 20% of the estimated costs on the Smith project”. Numbers are impressive. Use them.

† Make sure your company listings jibe with what is already on LinkedIn. That is, let the software give you choices (if any) for the company name. If you worked for a very large company (say, Fidelity Investments), the company name is already on LinkedIn.

Do not type it in yourself. This automatically makes it easier to link to everyone listing Fidelity Investments as a current or past employer.

• Feel free to add more than one current employer. This includes any volunteer work you may be doing. Again, this will add to the ease with which you can link to others.

Want to see more from me, on writing, and the business of being an independent author? Click here to add my site as a preferred source.

Want More About the Conquest of LinkedIn?

If my experiences with LinkedIn resonate with you, then check out my other articles about the largest networking site on the planet.

What LinkedIn Has to Offer

† Your Profile Page
• Meeting Offline
† Your Network
• Giving Your LinkedIn Profile A Facelift
† Last Little Bits

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InMaps – Visualize Your Network on LinkedInLinkedIn, inmaps, Profile Page, Resume, Network, Meeting Offline, Facelift, Last Little Bits, Q & A, Social Media Specialist

InMaps – Visualize Your Network on LinkedIn

Published by Janet Gershen-Siegel on November 3, 2026

A Look Back at InMaps: When You Could Visualize Your Network on LinkedIn

InMaps were cool. But alas, they are no more. LinkedIn, like other social media sites, is a lot more about advertising these days.

But we can look back at those goldenish days of yesteryear all the same.

Let us say that you have a nice, growing network on LinkedIn.

Hurray! Now let’s say that it is large enough that you are unsure of how it’s all trending. After all, what if your network is mainly people who used to work at Fidelity but you want to get into Prudential instead? How can you see how things are shaking out?

Or maybe you want to get a handle on job titles that you are seeing. What if most of your network consists of tradespeople in your area, rather than people who might actually be able to find you something?

If you work as an accountant, a network full of hairdressers and landscape contractors is lovely but it might not be really doing it for you, eh?

Here is where InMaps came in.

What InMaps Did

Essentially, what LinkedIn was doing was, instead of geographically mapping your connections, they were mapping other meaningful relationships among all of those people. So instead you could see things like job titles that frequently come up, and other connections.

These included who used to work where.

If you had worked in several places (like I have) you might have seen one former employer dominate, particularly if you had just left a particular role.

After all, when Hachette Book Group and I parted ways, suddenly I connected to the other seventeen or so people who were also being outsourced. There was a bit of urgency to getting connections, and we wanted to maintain friendships.

I had had to dig a bit in order to find former colleagues further back in my career.

And, by the way, FYI, this did behoove one to try to make connections. These connections would be both during employment and to reach back to older connections.

This was because the natural push to connect might not come about if you were thinking about a job you held twenty years ago, long before the existence of LinkedIn.

The Downside

It would take a while for LinkedIn to generate an InMap. Particularly if you had a lot of connections. This was a feature that never really got out of Beta, so that was totally understandable.

But here was (it will not work anymore, alas) the InMap for a woman named Leslie Gotch Zarelli. So this should give something of an idea about how the overall pattern looked.

Her InMap (I would have posted mine, but LinkedIn never generated one) was dominated by general areas like Legal. Plus she had probably a former employer or two, and what appeared to be some job duties.

More information was on LinkedIn. LinkedIn discontinued the service in 2015 and never really found a replacement for it. So your contacts now are static. A pity, as it was a great idea. LinkedIn – people want this! Get back to mappin’!

Want to see more from me, on writing, and the business of being an independent author? Click here to add my site as a preferred source.

Want More About the Conquest of LinkedIn?

If my experiences with LinkedIn resonate with you, then please be sure to check out my other articles about the largest networking site on the planet.

What LinkedIn Has to Offer

† Your Resume
• Your Network
† Giving Your LinkedIn Profile A Facelift

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What Do You Look Like Online?

Published by Janet Gershen-Siegel on September 3, 2024

So, What Do You Look Like Online?

This post is a riff on a rather old post, Do You Know What You Look Like Online. Essentially, the question is, if you were searching for someone (someone just like you, perhaps), what sorts of judgments would you make? What seems off?

What’s being suppressed, which aspects should you be promoting, and vice versa? Is the picture clear or fuzzy?

The gist of that article is, take control of your information, keep it as a uniform brand and check it every month or so. The corollary to this is one from Shama Hyder Khabani, which is, essentially, don’t spread yourself too thin. Concentrate in only a few places.

My Own Information—What I Look Like Online

Absolutely agreed. When I google my own last name, 40,900 hits come up. And, fortunately, my own website is on page 1 (Yay, SEO!). My Entrepreneur profile (writing I did for work) comes up on the first page of results. So do my Twitter/X and LinkedIn profiles.

Also on the first page are my Facebook profile, and my Amazon author page. Get to page 2 and there’s my profile on YouTube.

Another Angle

Putting my last name into quotation marks yields 6,480 hits. All of the same usual suspects come up on Page One of the results. And nothing is too weird or scandalous. Even MuckRack, which essentially just scrapes for your name, doesn’t have anything bad.

Hey, Bartleby published me!

How Accurate is the Information?

To my mind, checking and rechecking every single month might just be a bit excessive. Is there a need to keep your profile accurate? Sure. Flattering, or at least not damaging? Yes, particularly if you are looking for work.

But to keep it sterile and perfect, as you scramble to make it perfect every moment of every day? Eh, probably not so much.

My own profile is the product of just doing a lot, and it being published. It’s easy to find flattering info on me. What I look like online is competent more than anything else. There’s nothing radical.

As for less flattering stuff, well, let’s just say that I am glad the internet wasn’t around when I was in high school.

Yikes.

But…

I would like to think (am I naïve? Perhaps I am) that potential clients and employers will see the occasional typo and will, for the most part, let it slide unless the person is in copyediting.

I am not saying that resumes, for example, should not be as get-out perfect as possible. What I am saying, though, is that this kind of obsessive and constant vigilance seems a bit, I don’t know, much.

Will the world end if I accidentally type there instead of their on this blog? And, does it matter oh so much if I don’t catch the accident immediately? Even when you consider that I’m a writer. After all, I should know better, yes?

I mean, with all of this brushing behind ourselves to cover up and/or perfect our tracks, and all of the things we are leaving behind, where’s the time and energy to make fresh, new content and look in front of ourselves?

Clean Up Your Presence

To me, there is little joy in reading a blog post or website that looks like the person who put it together was barely literate. But there is also little joy in reading sterile, obsessively perfect websites and blog posts.

A little imperfection, I feel, is a bit of letting the ole personality creep in there. Genuineness – isn’t that what the whole Social Media experience is supposed to be about, anyway?

I refuse to believe – I hope and I pray – that a bit of individuality never cost me potential jobs or any company I’ve ever worked for potential clients.

And if it has, then that saddens me, to feel that, perhaps, people are paying a lot of lip service to the genuineness of Social Media but, when the chips are down, it’s just the same ole, same ole.

Genuineness is great. One you can fake that, you’ve got it made? Please, say it ain’t so.

And don’t get me started on AI.

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Giving Your LinkedIn Profile A FaceliftLinkedIn, inmaps, Profile Page, Resume, Network, Meeting Offline, Facelift, Last Little Bits, Q & A, Social Media Specialist

Giving Your LinkedIn Profile A Facelift

Published by Janet Gershen-Siegel on March 24, 2022

What’s this About Giving Your LinkedIn Profile A Facelift?

Dahling, you need a facelift! This post is a riff on an old article from Social Media Today: 6 Tips for giving your LinkedIn profile a facelift.

I liked this article and recognize that it was designed to be a straightforward beginner’s set of tips, but there is more that could be done. There usually is.

Use a Profile Photograph

I absolutely agree. I realize there are people who are shy or who feel that they don’t photograph well. But the truth is, most of us on LinkedIn don’t care.

Unless you are looking for a modeling or an acting gig, your appearance does not and should not matter. That is, so long as you are neat and presentable, and are in business attire. Head shots and  images up to about the middle of your chest are best. You don’t need a full-length body shot.

I also think that keeping a picture off your profile because you don’t want to reveal your race, gender or age is somewhat wrongheaded. After all, what are you going to do if you actually get an interview with a company (and not necessarily directly through LinkedIn)?

Send a proxy in your stead, a la Cyrano de Bergerac? That’s kinda silly, dontcha think?

As for me, people online are going to figure out that I am female, they will get a pretty good handle on my age and my religion and if they look a bit, they’ll even see pictures of me when I weighed nearly 350 pounds. And I embrace those things and don’t try to hide them. Your ideas may differ, but I don’t, personally, see the value in hiding such things.

And if an employer is going to pass me by because I’m no longer 21, or not Asian, or too short or whatever, then I don’t want to work for that employer, anyway. And… that’s probably illegal, anyway.

Use a Vanity URL

On LinkedIn, you can get them to make you a specific URL for your profile, rather than just accept the computer-generated one. Not surprisingly, I think this is a great idea. This happens to be mine. You can get a bit of an SEO bounce if you use a vanity URL. It is easy and it is free, and it is considerably more memorable.

Plus, if you wish, it’s a good thing to put on a business card or a resume, or even into a signature line in email.

For a Facelift, Use a Headline

Personally, I find these weird, but that may be just me. For me, just my job title seems to be fine, as it evokes (currently) not only what I do but the industry I am in right now. I’ve always, personally, found that titles like Terrific Social Media Manager or Experienced Fry Cook just seem odd. But that may be me.

Try it—but I’d recommend doing so as a more or less controlled experiment. If it’s not working after, say, six months, I recommend rethinking it.

Update Your Email Settings

If you’re open to receiving job openings, make sure that your profile says so. And if not, make sure you say that instead. People won’t necessarily follow your requirements in this area, but some will. And it can serve as an indirect means of indicating you might be interested in making a move if the timing and the circumstances were right.

Make Your Profile Public

Personally, I think that the only time your profile should be private is in the first five seconds after you’ve created it. Then again, I have had an online persona since 1997, and find it easy to share a lot of things.

Of course not everyone feels this way, but it seems to be kind of useless to have a LinkedIn profile if you don’t want to share it with anyone. Networking, which is what LinkedIn is all about, is, in part, about going outside your comfort zone and meeting new people. This is not like Facebook where, potentially, the pictures of you drinking in 1963 could come back to haunt you.

This is a gathering of professionals. Any employer upset if you have an online presence on LinkedIn is not only not with the times. They are being thoroughly unrealistic. Employees look for better opportunities all the time. Wise employers recognize and accept that. Denying someone access to LinkedIn, or being upset by an employee’s presence therein, is misplaced.

So go out there and fix your profile! And give it a facelift!

Want More About the Conquest of LinkedIn?

If my experiences with LinkedIn resonate with you, then check out my other articles about the largest networking site on the planet.

What LinkedIn Has to Offer

• Your Profile Page
† Your Resume
• Meeting Offline
† Your Network
• Giving Your LinkedIn Profile A Facelift
† Last Little Bits
• InMaps – Visualize Your Network on LinkedIn

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The Conquest of LinkedIn – Meeting OfflineLinkedIn, inmaps, Profile Page, Resume, Network, Meeting Offline, Facelift, Last Little Bits, Q & A, Social Media Specialist

The Conquest of LinkedIn – Meeting Offline

Published by Janet Gershen-Siegel on October 5, 2021

The Conquest of LinkedIn – Meeting Offline

Meeting Offline. Oh. My. God. You want me to do what?!??!

Go offline. Yes, I really and truly want you to do this. I want you to go out and meet real-live, honest to goodness human beings. You know, members of your own species.

But, but, but, I hear you saying, why am I on on online networking site in the first place? Isn’t it to build a network online?

Well, sure it is. But nowhere in there is the word only living. Online, yes. But not exclusively there.

Not by a long shot.

Traditional vs. New-Style Networking

Traditional networking involves fairly formalized, ritualized meetings between job seekers and employees of companies where the job seekers wish to work.

Here’s the drill: the job seeker gets an introduction via a friend, or a friend of a friend, and goes to the contact’s office. The job seeker brings his or her resume and the two of them chat, maybe for a half an hour or so.

And the job seeker leaves the resume and, if he or she is good at follow up, sends a nice thank-you note. The contact may or may not respond, promising to get in touch if something comes up, or if the contact thinks of someone else for the job seeker to talk to.

And the cycle either continues, or it dies on the vine. And so it goes.

LinkedIn Changes That

With LinkedIn, the drill differs. Here is what I found to be helpful. Your mileage may vary, or you may come up with something else. So, instead,

1. You find a person you want to meet. They may be in your industry, or an industry you want to get into. Or they are in a company where you think you’d like to work. Make sure they are close enough to you that getting together is feasible.

2. And you ask them to link to you.

3. You do this with about 19 other people – this is a numbers game, and not everyone will say yes. My experience has been, out of over 200 of these, only one person has flat out said no.

However, over half either ignored my link request or just never got around to it.

I have even met some of these people under other circumstances – it’s often not hostility that keeps them from linking to me, it’s that they are busy and processing far too much information at any given one time.

So, give yourself better odds. Mine have been about 45% have said yes to the link request.

More

4. Someone says yes. Great! Send them a note, saying something like,

Thank you for linking with me. Would it be possible to meet briefly for coffee? I am interested in going into ___/working at ___ company/working as a ____ and can see that you have done that, and I hope that you have a few tips you can share. Thanks!

5. Repeat this with anyone else who’s agreed to link with you, pursuant to your initial request. My experience has been that, out of the people who linked to me, I contacted about 55% of them to ask them to coffee.

For the others, I realized they were either too geographically remote or they let me know they could link but were busy, e. g. they were new parents.

And then, out of that group, about 25% of those actually got as far as scheduled meetings. Hence my success rate was that I met with about 6% of the people I initially wrote to.

6. So block off an hour or two, but tell your guest that you only want 20 minutes of their time. Hence that way, if the meeting goes over, you’re covered.

Yet More!

7. Don’t bring your resume! Instead, bring either a laptop or your smartphone or a pen and paper. And bring a paper list of companies you’re targeting. Because if the conversation flags, you can always ask your guest what he or she thinks of those companies, or if your guest knows anyone at any of them.
8. Furthermore, have your guest select the date, time and place. In addition, give a couple of choices of dates or places for meeting offline, if your guest is having trouble deciding and
9. Offer to pay for coffee. Even if you’ve been out of work for a long time, most people are sensitive enough, and realize you’re probably watching your funds. However, you must ask.

Meeting Offline Specifics

As for the meeting itself, make it whatever you want it to be. And if the conversation flags, remember it’s only 20 minutes out of your life.

So you can always claim a prior appointment. However, if the conversation goes well, be sensitive to your guest’s time – just ask – do you need to go? And then just follow their lead.

So follow up with a thank-you email, and send a note every few months or so, to maintain the connection. Just send along an article or blog post that you think that your guest might enjoy.

And it is also a courtesy – although not strictly necessary – to follow them on X and/or read and comment on their blog, if any.

So will it work? It can. I did not meet with a lot of people in terms of percentages. However, the people I met with gave me very good information, and introduced me to others (or informed me of upcoming events) which helped me out even more.

And it also was incredibly helpful to me in my work, as I had a good, strong network to draw on when we had events and needed to fill a room.

This kind of activity will certainly get you out and about, and give you exposure to people in your current or future field. Finally, meeting offline counts as making a job contact for virtually any Department of Unemployment.

There, now, meeting offline wasn’t so bad, was it?

Want More About the Conquest of LinkedIn?

If my experiences with LinkedIn resonate with you, then check out my other articles about the largest networking site on the planet.

What LinkedIn Has to Offer

• Your Profile Page
† Your Resume
• Meeting Offline
† Your Network
• Giving Your LinkedIn Profile A Facelift
† Last Little Bits
• InMaps – Visualize Your Network on LinkedIn

Next article

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The Conquest of LinkedIn – Your Profile PageLinkedIn, inmaps, Profile Page, Resume, Network, Meeting Offline, Facelift, Last Little Bits, Q & A, Social Media Specialist

The Conquest of LinkedIn – Your Profile Page

Published by Janet Gershen-Siegel on January 19, 2021

To Continue the Conquest of LinkedIn, Let’s Look at Your Profile Page

What’s up with your profile page?

You’re doing it. And you’ve got your resume up. You’re answering questions. And you’re joining groups. You’re even meeting people offline. But you aren’t getting an enormous number of invitations to connect.

Or, perhaps, you’re blogging and tweeting. But you’re not getting a lot of readers in either medium. And you’d love to get some of your LinkedIn buddies to read some of your stuff. Maybe you want to use your writing and social media skills as a part of your overall job search strategy.

So the most obvious place to look, and to fix, is your Profile page.

Just like with a resume, a news story, or even if you were trying to sell your home, it pays to spruce up the first thing people see. Hence special care should be taken, as this is your first (and it may very well be your only) chance to make an impression.

There are any number of things you can do to assure that this impression is a positive one.

Driving Traffic

And, you can even use it to help you drive a little traffic to your own website and/or blog. Here’s how:

• Make sure that you make use of all available fields, and customize these as you are able.
† Next, list your blog.
• and I also recommend adding X or Bluesky.

If another social media platform will fit better, then add your details there as well, such as YouTube for videographers.

More You Can Do With Your Profile Page

So assuming that your resume has been integrated in its entirety, your next task should be to update the summary and specialties sections in your profile page. First of all, the specialties section is essentially just for keywords, so load them up.

However, the summary section should be more grammatical. So don’t make it an old-fashioned and generic personal statement. Instead, highlight your main differences here.

Pix, Pictures, Images, You Get the Idea

Include a current, clear, professional image of yourself. And once that image becomes, say, about five, eight, ten or so years old, replace it with a newer one.

URL City, Baby!

LinkedIn won’t give you a nice URL unless you essentially make your own. But they offer instructions for customization. After all, it is absolutely in LinkedIn’s best interests for you to put your LinkedIn URL on, say, your resume, your business cards, etc.

And most people won’t do that if the URL is breathtakingly ugly.

It’s a very, very easy thing to do, and there is truly no excuse not to polish your URL.

Posts and Takeaways

Yes, you can add posts to your profile page (a feature which seems to come and go). But you don’t have to. This isn’t Facebook, so a continual stream of statuses (statii?) is not expected.

Finally, with a little polish, your front door (profile page) can look mighty inviting to all.

Want More About the Conquest of LinkedIn?

If my experiences with LinkedIn resonate with you, then check out my other articles about the largest networking site on the planet.

What LinkedIn Has to Offer

• Your Profile Page
† Your Resume
• Meeting Offline
† Your Network
• Giving Your LinkedIn Profile A Facelift
† Last Little Bits
• InMaps – Visualize Your Network on LinkedIn

Next article

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Online Advertising: Facebook Ads vs. Google AdWords vs. LinkedInFacebook, advertising, account settings, Profile Page Part, Home Page, Working, Facebook, Rest, Facebook versus Forums, Company Pages, offsite sharing, Facebook Page, demystifying Facebook, Facebook Video Ads, Facebook to Allow Users to Login with Less Info, Facebook video ads, Facebook Ads vs. Google, Organic Reach Decline,

Online Advertising: Facebook Ads vs. Google AdWords vs. LinkedIn

Published by Janet Gershen-Siegel on July 31, 2014

Online Advertising: Facebook Ads vs. Google AdWords vs. LinkedIn

Social Media Today several years ago compared these three types of online advertising, namely: Facebook Ads vs. Google AdWords vs. LinkedIn. To find out who the top dog was, read on.

Google

Google’s ads got more expensive at the end, and their success often seemed to be hit or miss. Wide geographic ranges could give dramatic numbers but few results – narrowing things down geographically seemed to accompany a commensurate rise in click quality.

According to the article, Google advertising, “… works if you have a unique and popular product or service. The interface feels professional, with excellent reporting tools, great usability and many various options.”

Facebook

So, the Facebook advertising experience seemed to be the most satisfying to the writer of the article.  With a demographic and geographic focus (and fast service by Facebook support), you can credit ads with near-pinpoint accuracy.

But when speaking of Facebook, which is much more of a leisure time site than LinkedIn or Google is, the article stated, “(t)he secret is not to become too serious in your ads and keep them simple.”

LinkedIn

LinkedIn was seen as being great for ads intended to reach strictly professional audiences. However, the LinkedIn admin team took significantly longer to approve advertisements than their counterparts at Facebook and Google took.  Also, the reporting also had some serious restrictions. And it only offers a CSV file for download.

Facebook Ads vs. Google, Etc.

I agree with the conclusions drawn in the article – Facebook was overall the best, Google would be helpful for targeted ads for specific, unique or well-known products. And LinkedIn lagged, big time.

To my mind, this also dovetails well with these sites’ overall purposes. Facebook is where people go for socializing. And so it seems to work with ads in the same way that we view television commercials. Google and LinkedIn have other purposes. And so we are less likely to expect such a marriage of content and online advertising.

Click to buy Untrustworthy on Amazon

Want More About Facebook?

If my experiences with Facebook resonate with you, then please be sure to check out my other blog posts about the largest social network on the planet, by far.

• Creating a Facebook page
† Working with a Facebook Page
• … Your Profile Page
† Home Page
• Offsite Sharing
† All Your Account Settings
• All the Rest of It
† Facebook versus Forums

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