I feel that much of the book could have been better condensed. And essentially, I feel, the strategic planner or public relations expert wants to follow an organization's general goals. For example, an organizational goal could be to get more exposure.
Goals are where the organization wants to go; objectives are the roadmap.
Quinnipiac Assignment 04 – ICM 527 – Defining Publics “Super Bass-o-Matic ’76 – you’ll never have to […]
Strategic Planning, Formative Research, and Issues Management Key Concepts in Strategic Planning During the course of this […]
It's all about the planning – or lack thereof – when it comes to social media and public relations.
Quinnipiac Assignment 07 – ICM 552 – Wal-Mart and the PR Disaster on Wheels In 2006, Wal-Mart […]