Podcasting Podcasting can get you to a wider audience. It’s a different medium from what you might be used to. And it offers practice and the opportunity to polish some skills that you, the writer, might not have realized you needed, such as thinking on your feet and being an interview subject. Getting Started What […]
Getting More Twitter Followers Getting More Twitter Followers. Oh, it’s the Holy Grail, isn’t it? Getting more people to follow you, and moving that magical Twitter followers number up, up and ever upwards, to stratospheric heights. And, even more importantly, increasing it to more than the number of people you’re following (more on that later). […]
Optimize by Lee Odden Optimize by Lee Odden was not an unfamiliar concept. I have read about search engine optimization on countless websites and in any number of books already. But I don’t think I ever truly understood it until now. Lee Odden has taken an almost mysterious concept and made it comprehensible. I definitely […]
SEO, design and content are the keys to any successful website. I can make content. Can I do right by the other two?
Book Review: The Yahoo! Style Guide The Yahoo! Style Guide. For my social media writing class at Quinnipiac University, we were required to purchase this book and use it as a reference. However, instead of just referencing the guide as needed, I read it from cover to cover. And it is a fantastic guide. Writing […]
Supercharging Your On-Line Presence Supercharging? Yes! This post is a riff on the February 2011 edition of Law Practice Today About a thousand (er, twenty) years ago, I used to practice law. And, of course, things were far different then as opposed to now. But I have retained some of my old interests and connections, […]
The Top 10 Positives About Job Seeking Job Seeking. Sigh. Adventures in Career Changing means job applications. Beyond networking, education and research, there are just sometimes some forms to fill out. I have filled out – I have no idea how many. And while there are problems with many of these forms, there is also […]
Executive’s Guide to New Media-from Blogs to Social Networks Executive Alert! I recently finished reading Read This First: The Executive’s Guide to New Media-from Blogs to Social Networks by Ron Ploof. Like most books on Social Media, it’s a bit behind the times, but that is to be expected, as the time from concept to […]
A review of Jay Conrad Levinson’s book on marketing for small businesses.