Optimize by Lee Odden Optimize by Lee Odden was not an unfamiliar concept. I have read about search engine optimization on countless websites and in any number of books already. But I don’t think I ever truly understood it until now. Lee Odden has taken an almost mysterious concept and made it comprehensible. I definitely […]
Supporting Indie Authors Supporting Indie Authors – do you do it? I am published, and one issue that comes up, time and again, concerns how people can go about supporting indie authors. In particular, friends and family far removed from the business of writing or social media or public relations or marketing or the like still […]
A review of The Zen of Social Media Marketing by Shama Hyder Kabani.
CLUMPS of SEO Huh? CLUMPS is an ugly acronym and I apologize profusely for that. But if you want to build and promote a website and improve your SEO (Search Engine Optimization), you should think in CLUMPS. What are CLUMPS? I will explain. Content C stands for Content, and Content is King. Don’t believe me? Try looking […]
A Look at Podcasting Podcasting can get you to a wider audience. It’s a different medium from what you might be used to. And it offers practice and the opportunity to polish some skills that you, the writer, might not have realized you needed, such as thinking on your feet and being an interview subject. […]
SEO, design and content are the keys to any successful website. I can make content. Can I do right by the other two?
Book Review: The Yahoo! Style Guide The Yahoo! Style Guide. For my social media writing class at Quinnipiac University, we were required to purchase this book and use it as a reference. However, instead of just referencing the guide as needed, I read it from cover to cover. And it is a fantastic guide. Writing […]
Supercharging Your On-Line Presence Supercharging? Yes! This post is a riff on the February 2011 edition of Law Practice Today About a thousand (er, twenty) years ago, I used to practice law. And, of course, things were far different then as opposed to now. But I have retained some of my old interests and connections, […]
The Top 10 Positives About Job Seeking Job Seeking. Sigh. Adventures in Career Changing means job applications. Beyond networking, education and research, there are just sometimes some forms to fill out. I have filled out – I have no idea how many. And while there are problems with many of these forms, there is also […]