Tag: featured

Demystifying Twitter

Demystifying Twitter

What can Twitter do for you, the independent writer? Let’s look at demystifying Twitter in all its glory.

Demystifying Twitter: What’s the Big Deal About 140 280 Characters?

Twitter is essentially a microblogging service. You broadcast your thoughts to the ether. Some of those thoughts, to be sure, are more interesting than others.

Many of us know someone who tweets about everything in their lives. It’s dull, it’s dumb, and you want to throttle them half the time. Their cheesecake is not fascinating. Their slow bus to downtown is not riveting. You don’t much care why they didn’t buy a particular pair of sneakers.

We may also know someone who’s a lot more fascinating. I’m not talking about celebrities, who have other sources for their cachet. Instead, I am talking about people who just seem to be more interesting, or at least their tweets are. Or at least they are funny or relevant.

Guess which one you want to be like?

Two Lives

On much of social media, when you are an independent author, you lead two lives. There is your personal life where you have friends and family, but there is also your professional or semi-professional life. Even if you never sell (or never want to) a syllable of your work, if you want to improve, you’re at least in the realm of semi-professional.

Demystifying Twitter: Two Twitter Accounts?

That might not be such a bad idea. One for yourself, for your political opinions, your questions about the universe, your tweets to customer service when something goes wrong ….

The other? For writing. This can be for talking about what you’re doing, and even teasing it a bit. For reporting your NaNoWriMo progress, if you like, to your cheering section. Also, for #PitMad and #MSWL. For the hashtags #amwriting and #amediting, too.

Demystifying Twitter: A Little More About Hashtags

Engagement is the name of the game on Twitter. You want to, you know, actually tweet with people. Soooo…. what do you do? Well, if you start following hashtags you like, then you will start to see the content that you like.

And that means your stream will be more fun, more inspiring, and more of what you want. Pretty cool, huh?

There is more, of course. I’ll get to it soon. So stay tuned!

Tags featured, Marketing, social marketing, Social Media

Career changing Covers

Color Theory

If you are interested in creating your own covers, or if you are a part of selecting your cover in your published work, you need to understand something about color theory.

The Basics

Color theory is the associations and impressions we get when confronted with a certain color or set of colors. Color matters.

A Wheel and Some Hex

Your computer generates colors based on combinations of basic colors. These are written in RGB (red-green-blue) or hexadecimal. Once you know the code, you can replicate any color.

Using RGB or hex is particularly important as you replicate your colors and branding across multiple platforms. What looks like pure fire engine red on my monitor may appear more like brick or tomato to you. But at least with a uniform color code, I can get it right if I need to copy the red from your page or cover.

Imaging programs such as GIMP and Adobe InDesign both have color picker tools which look like eye droppers. Select the tool, click on the color you want to replicate, and the tool will grab the correct hex or RGB coded color.

Color Theory: How Does Color Make Us Feel?

It’s just like a lot of the marketing issues surrounding books and book covers. That is, a lot of this will depend upon the buyer persona or demographic associated with the most sales of your genre.

Let’s say you are a science fiction writer. Then a lot of your readership is probably going to skew male. Although if you write LGBT science fiction, you may find more female readers in the mix. Either way, how do they feel about colors? Furthermore, if you mainly have an American readership, their associations with colors will differ from if your ideal readers are Canadian or Swedish.

Color matters.

Tags art, featured

Career changing Publishing Writing

Beta Readers and Editors

Beta Readers and editors

Consider beta readers and editors – what’s the difference? Does it matter which one you use to help with your manuscript?

Beta Readers

Beta readers are people who read over your work. They evaluate it before it gets anywhere near a publisher. They might read for typos, spelling errors, grammatical issues, and punctuation problems, but that is not a very good way to work with them.

Beta Readers and Continuity Checks

Instead, you want them to help you with flow and continuity. If your main character is female and 5’2″ and has a chihuahua on page 4, then she should still be female, 5’2″, and the owner of a chihuahua on page 204, unless there is some on-page reason why she isn’t. E. g.:

They are transgender, and successfully transitioned (with or without surgery) to male. Or the character no longer identifies as female or male.
The character had a growth spurt and is taller, or has osteoporosis, and became shorter. Or maybe her legs were amputated (sorry, character!).
She gave away the chihuahua, or it ran away, etc.

The last thing you want is for your beta reader to wonder where the chihuahua went, particularly if the little dog isn’t a big part of the story.

Demographics

Good beta readers are in the demographics of the people you’re trying to reach with your novel. They like your genre or at least are willing to read in it and offer feedback. They don’t tear you a new one when they don’t like something, but they are also unafraid to tell you if something isn’t working for them.

Some Questions to Ask Them

Ask them:

Are the characters believable? Are they distinguishable?
Do you think the situations are plausible?
Are there good descriptions for the scenes? Can you picture yourself where the characters are?
Do the transitions work?
Are the conflicts plausible?
Is the conclusion a satisfying one?

Also ask about genre-specific issues, such as whether your mystery was too easy or difficult to solve, if your horror story was scary enough, if the technobabble in your science fiction novel was credible, etc.

The best way to get a beta reader is to be one! Offer a trade with another indie. Usually this work is done for free. So be kind, and either recommend your beta reader friend or at least donate a little something to one of their three favorite charities.

Editors

Editors are more professional than beta readers and are generally people you hire. They will do copy editing, where they check for typos, etc., although there should be a last pass by a proofreader before publishing, no matter what.

Editors can also check for continuity, but they will mainly read with the audience in mind. They are a good enhancement to the work of a beta reader, and are a good idea before you send your work out for querying.

Researching Editors

The best way to get an editor is to do some research. Ask people you know are published. After all, an editor no longer has to live in the same city or country as you (but you will do best with someone who is a native speaker of the language your book is in). Work with the editor on a sample chapter. Do you get along? Are his or her suggestions reasonable? Are they slow?

And if you are absolutely, utterly stuck for funds, try a local college or university. You might be able to get an English major to help you, but be aware they probably won’t have experience and they may not be the best fit. But they may be all you’ve got.

And make sure to have a written agreement with them! This is a sample copyediting contract, and it’s pretty good. Be sure to change the contract to indicate the laws of your state apply!

Tags featured

Social Media

The Best Lengths for Social Media Posts and More

Post author By Janet
Post date September 1, 2020
2 Comments on The Best Lengths for Social Media Posts and More

Facebook

The Best Lengths for Social Media Posts and More

Best Lengths for social posts can seem elusive. What’s right?

The fine folks at Buffer and, in particular, Kevan Lee, have done it again and have everything you always wanted to know about social post lengths but were afraid to ask.

In my travels online, I have seen blog posts that were under 50 words long. I have seen blog posts that were a good 10,000 words long. Tweets, of course, are limited. But there have been plenty of Pinterest pins with just an image and nothing else. Or they’ve got enough verbiage behind them to seemingly rival War and Peace. So, what’s ideal? Is there any science behind it?

Blogs

How long should blog posts be? Buffer likes blog post titles to be six words long (oops, this blog post’s title is too long). Interestingly enough, the blog post where I got the inspiration for this blog post from also has a title that is too long.

Sometimes, six words is just not long enough.

Thanks to Buffer for this graphic.

Interestingly enough, Buffer says blog posts are best at 1,600 words in length. However, Yoast (the fine makers of an SEO plugin I use for my own blog posting) provides good SEO credit for blog posts that are at least 300 words in length. The two are not necessarily mutually exclusive, but one thing is for sure – those fifty-word blog posts just plain are not long enough.

Facebook

How big should a Facebook post be? Buffer says forty characters. Keep it short, snappy, and to the point. According to Lee, Facebook posts that exceed forty characters degrade in engagement as they get longer. Not to put too fine a point on it, but that 700-word screed you wrote? Better make that a blog post instead and just link to it. But if you put the whole thing on Facebook, people will scroll right on by.

Here’s a trick to get around the forty-character wall – links show the title and some text, and you can always change these. Or add an image with some text. But don’t go nuts! It is very, very easy to hit and exceed critical mass.

Google+

How long should a Google+ post be? Buffer puts the figure at sixty characters. After that, you’re hitting a second line of text. How do you get around it? The idea is similar to Facebook – you have a little room to play with images and even a short subtitle.

How long should a LinkedIn post be? Buffer clocks in at twenty-five words, based upon clickthrough data.

How large should a Pinterest image be? Buffer’s got you covered – 735px x 1102px. These taller pins seem to stand out more, and are therefore shared more often.

Best Lengths for Twitter Posts

How long should an effective Tweet be? Buffer says to limit it to 71 – 100 characters, in order to provide some space for people to comment before sending out a modified tweet (MT). So keep hashtags at six characters for maximal impact. Yes, we all know that people sometimes use hashtags as a bit of wry commentary. Tumblr in particular seems to inspire hashtags like #DudeLooksLikeALady (and not just for fans of Aerosmith). Excessive hashtagging is one of the characteristics of Instagram. However, the best length hashtag on Twitter has six characters.

Upshot

TL; DR – Check out the chart, and the cited article, for more information. The research on best lengths for posts is sound, and fascinating, and the article was a hell of a find.

In addition, do you like this page? Like this page? Tweet it! Click To Tweet

Tags featured, Instagram, Pinterest, Social Media

Career changing Publishing

Writing a Blurb

Adventures in Career Changing | Janet Gershen-Siegel | Blurbs Blurb | teasers — Adventures in Career Changing | Janet Gershen-Siegel | Blurbs

Are You in the Middle of Writing a Blurb?

Have you ever written a blurb for a book? Here’s how.

Grab the Reader’s Attention

Adventures in Career Changing | Janet Gershen-Siegel | Blurbs — Blurbs are a great way to sell your work

The most effective blurbs are:

short
specific as to genre (don’t be coy; if it’s horror, then say so!)
open about who the protagonist is
spoiler-free
not a rehash of the first chapter or the entire plot
neutral about the quality of your work (don’t say: this is an incredible book. Your saying that does not make it so. Sorry.)

So keep in mind – these are not the same as the summary you write for a query.

Blurb Samples

In this fantasy tale, Dorothy is whisked away by a twister to an unknown magical land. But first she has to deal with the quite literal fallout of her house falling on, and killing, a wicked witch.

Blurbs give us an idea about the story, and they make us want to read more. Also, a blurb for The Wizard of Oz would likely be longer than the above, better reflecting the work’s complexity and length. While a long book does not need to have a long blurb, it at least could conceivably support one. However, a short novel probably would not. Unless, of course, you’ve written The Great Gatsby or To Kill a Mockingbird.

Reclusive millionaire Jay Gatsby leads the good life in 1920s New York. As his friend Nick Carraway watches, Gatsby’s life takes a turn with the all-too appealing but also all-too married Daisy Buchanan.

Or –

Scout and Jem Finch live in Alabama with their widowed father, Atticus, the town’s leading lawyer. It’s the 1930s, and Maycomb seems far from sophistication or enlightenment. And so the trouble starts when a black man is accused of raping a white woman – and Scout’s father agrees to defend the accused.

Back to you.

Tags art, featured, writings

Career changing Legal

Why you can’t charge for fanfiction

Post author By Janet
Post date June 23, 2020
No Comments on Why you can’t charge for fanfiction

Adventures in Career Changing | Janet Gershen-Siegel | Copyright and Fanfiction

Why you can’t charge for fanfiction

I enjoy fanfiction as much as, perhaps, the next person. But you still can never, ever charge for it. I implore you: don’t even try.

Seriously, put it out of your mind.

But aren’t there exceptions?

Yes, there are some. But first, let’s talk about why fan fiction is problematic.

Issues With This Form of Expression

For writers like you and me – and Stephen King and JK Rowling as well – we prepare our own universes. Some universes are familiar and take any number of real-life elements. For example, King’s The Stand mainly takes place in more or less present-day America. King does not run into any copyright issues with New York City being New York City. Other places in the book, though, are more the product of his imagination. In Rowling’s Harry Potter universe, though, a lot more of the scene is dreamt up by her.

For both authors, and for countless others, originality consists of creating a universe, creating characters, devising a plot, and then executing the plot in some fashion.

In fan fiction, another person (or persons) created the universe and the characters. Even when the fanficcer adds characters, the fictional world remains the original author’s creation. Hence one of the main issues with fan fiction is that it keeps the fanficcer from learning how to do that.

Benefits of Fanfiction

It’s not all bad, of course. The biggest and most measurable benefit is that it keeps you writing. Creativity is often sparked by simply being creative, that is, you write five or seven days per week, and you can fill up that writing time fairly readily. But if you only write three times per month, you may find you have writers’ block when you make the infrequent attempt. There is something about the pressure of deadlines or at least the pressure of your own internal expectations. It helps to not have a blank page to stare at all the time.

There is nothing whatsoever wrong with borrowing another’s universe in order to keep writing and exercising the creativity muscle.

Just don’t try to sell it.

Tags art, featured, writings

Career changing Personal Promotions

Longest Night Watch 2

The Longest Night Watch 2 is the second indie author anthology dedicated to fighting Alzheimer’s. All of the writers are independent authors. And we all hate Alzheimer’s.

In the United States, 5.4 million Americans have the disease. That number will rise in the next few decades as the population continues to age. We are not doctors. But we are writers. And so we are offering this work. All of the proceeds go to research. Because we don’t keep a dime of it.

Who Are We?

The team consists of: Amanda Parker Adams, Andrew Barber, AR Harlow, Becca Bachlott, Brittany Tucker, Carol Gyzander, Cayleigh Stickler, D.R. Perry, Debbie Manber Kupfer, Fiona Teh, Georgette Frey, and Janet Gershen-Siegel (that would be me). Also, Jennifer Stibbards, Joshua L. Cejka, Kate Post, Katelyn Scarlett, L. Anne Wooley, Michael J. Medeiros, Michael Walton, R.R. Virdi, Ryn Richmond, Skye Hegyes, Thomas E. Harper, Trine Jensegg, Virginia Carraway Stark and the team of The Longest Night Watch.

So this is our second time doing this. Last year, we all came together because of Sir Terry Pratchett’s death. That book was a success. Therefore, now we are going to see if lightning will strike again.

This Year’s Urgency

Last year, it was Terry Pratchett. But this year it was Gene Wilder. And now we have also learned Terry Jones of Monty Python is afflicted. Because this disease shows no mercy. As much as we love these entertainers (and Jones is a medieval studies scholar), Alzheimer’s just plain does not care.

But we do.

My contributions

For this year, I added two stories. Cynthia is about the decline as witnessed by a rather unexpected narrator. Wilder Bloom was written rather quickly and was, of course, about Gene Wilder.

Where You Can Get The Book

Right now, the book is listed on Amazon (currently it’s Kindle only, but that will change) and on GoodReads.

How You Can Help

Please buy the book, and leave a review. Even bad reviews help, as they put our link in more places. So you don’t have to love the book. That’s okay.

And so we thank you.

Oh, and there’s a third…

Tags biography, featured

Career changing Covers Legal

Working with covers

Covers! Let’s say you aren’t working with a cover artist. Or maybe you are doing the covers work, and you have purchased the work and been given full rights to it, to do with it as you please. Or maybe your work is not selling, and you are looking to make your own cover or covers (perhaps with a unified theme). Not to worry.

Adventures in Career Changing | Fonts and Covers | Janet Gershen-Siegel — Let’s Check out Fonts and Covers

Making Your Own Covers (10 rules)

So you might find that this is the way to go. Also, this can be an option if you are a decent photographer or cannot afford a cover artist. However, seriously consider a cover artist just the same. Or try Fiverr if you’re really stuck!

But let’s say you are bound and determined to create your own cover art.

Some tips

First of all, do yourself a favor, and use a program designed for this purpose. This means Adobe Photoshop or Adobe InDesign, or Gimp. Please don’t use Paint. This is because you just won’t have the options you would with these other programs I’ve listed.
Go simple. Why? Because busy covers look terrible online, and they usually don’t look so hot in bookstores, either. Consider a main element from your story and go with that as your image. The Twilight novels use this to stunning effect.

Use the right images

Use images which you have permission to use, always! Just because you can right-click on an image does not mean you have permission to use it! Here are three ways to assure you have permission to use an image:
- Take the picture yourself.
- Buy it from someone! Also, don’t forget to have a written agreement with them for usage.
- Get it from a friend or relative who has taken it. Yet again: don’t forget to have a written agreement with them for usage.
Don’t use a model unless you get a model release.

Working with images

Make the image big! Scaling it down is possible. Scaling it up will result in a loss of quality.
Consider what the image will look like if it any part of it is cut off. This is another argument in favor of simplicity.
Consider what the image will look like on mobile devices.
Never, ever use the word ‘by‘ unless you are referring to an ‘edited by‘ line. Otherwise, just use your name as the author name.

Fonts and verbiage

If the title is in serif font, use sans-serif for your name, and vice versa, unless you are using the exact same font. E. g. don’t use two different serif fonts. They’ll look mismatched.
Also, make sure your verbiage (title and author name) is readable! This means size and color, and sometimes outlining. Usually it helps if your image is more or less all one color or at least one color tint, tone, or shade. That, is make it all bright or all pastel or all muted, as that will make it easier for the verbiage to stand out and be readable.

Finally, practice! You aren’t going to turn out a great cover without knowing your program well.

You can do it!

Tags art, featured

Career changing Covers Legal

Creative commons

Creative Commons and Whether You Can Use Certain Images

What is Creative Commons?

Their story is best told by them:

Creative Commons is a nonprofit organization that enables the sharing and use of creativity and knowledge through free legal tools.

But this is not copyright! Instead, the concept exists to work with copyright, in order to help you refine the rights in your work. Also, it can work to help you understand the nuances of rights in others’ works. But which others? Cover artists and songwriters, to name two.

Can I use all of the images I find online?

Absolutely not. Just because you can right-click an image or take a screenshot does not mean you have the right to just take it. And do not get me started on wiping off someone else’s photographic watermark.

Just don’t do it. Don’t be a jerk.

Currently, CC specifies six separate types of licenses. So be sure to click and read the specifics!

Attribution CC BY – this is the most open of the licenses. It allows others to do nearly anything to a creative work.
Attribution-ShareAlike CC BY-SA – this one is similar to CC BY. Except, it requires you attribute to the original artist. Wikipedia uses this one!
Attribution-NoDerivs CC BY-ND – you can pass along the work. However, you can’t alter it. And you must credit the creator.
Attribution-NonCommercial CC BY-NC – you can alter the original work, but you must credit the original artist. Furthermore, you can’t make any money from the work.
Attribution-NonCommercial-ShareAlike CC BY-NC-SA – this one is the same as CC BY-NC. Except, you must license any new creations under identical terms.
Attribution-NonCommercial-NoDerivs CC BY-NC-ND – this is the most restrictive license, allowing for sharing. But attribution is required. Also, you cannot make any changes. Further, the sharer can’t make any money off the creative work.

Tags art, featured

Book Reviews Community Management Quinnipiac Social Media

Book Review – Likeable Social Media by Dave Kerpen

Post author By Janet
Post date July 25, 2019
No Comments on Book Review – Likeable Social Media by Dave Kerpen

Book Review – Likeable Social Media by Dave Kerpen

Dave Kerpen has a rather interesting book here.

Likeable Social Media

This book was required reading, as a part of my Community Management class at Quinnipiac University.

And it made for an excellent read.

For Kerpen, a lot of social media success comes from listening to, and then surprising and delighting customers and potential customers. Are your posts what they are interested in? If you received this post, would you bother clicking on it?

Case in point for surprise and delight

In May of 2015, my husband, parents, and I went to a Mexican restaurant in my parents’ town. We have eaten there before, but not so much that they know our names or our usual orders or the like. My husband and I don’t visit my parents too often. And he visits them even less than I am. To the restaurant, even if my parents are repeat customers, my husband and I surely don’t look like repeats.

There was a short wait until we got our food. Without prompting, we received a little appetizer, which mainly consisted of little breaded and fried mashed potatoes, configured a bit like sticks. There were three bits of sauce in different colors. The potatoes and sauce, most likely, were leftover odds and ends. It may have taken the chef all of ten minutes to make the dish. I didn’t see anyone else getting the appetizer. We thanked the server. The appetizer tasted good.

We were served our food, and you’d think that would be the end of it. But it wasn’t. We didn’t order dessert. But we received a plate of flan and four spoons anyway. No one asked us; we just got the flan (it tasted really good). We weren’t charged for either little extra.

These twin activities impressed us, so much so that I’ve even linked back to the restaurant. Win-win!

Surprise and delight your customers. Or, as I’d like to say, where’s their flan?

Being Likeable

By no coincidence, Kerpen named his company Likeable Media. From its positive name to its obvious association with Facebook, the book and the company are all about creating positive and meaningful experiences for customers and potential customers. Kerpen begins with listening and with careful, accurate, and specific targeting. E. g. not all women in their 50s have the same interests. He strongly urges marketers to dig deeper. He also encourages them to have empathy for their customers. Is a post interesting? Would it be welcome to the customer base? The first fans should be preexisting customers, with perks for the really rabid fans. Another skill to master: engaging in a true dialog. This means not just accepting praise, but also effectively and expeditiously responding to complaints. It also means owning up to your mistakes when you make them.

Honesty

Kerpen advocates authenticity, honesty and transparency in dealings, and promoting an exchange by asking questions, which goes right back to listening. From listening, comes the surprise and delight. Did the restaurant hear us complaining about slower than normal service? Possibly. The appetizer and the flan certainly helped to quell those complaints and win us over.

Because he’s talking about social media (and not restaurant service), Kerpen’s flan moment doesn’t just cover coupons and offers. It’s also the sharing of stories as social capital. Some of this includes stories of the company (e. g. how a product was invented that spawned an industry). But it also encompasses the stories of the customers themselves. Imagine being a soft drink company and asking customers who drank your soft drink during their first date to share their love stories?

Finally, rather than hard selling, Kerpen exhorts marketers to simply make it easy to buy. Good products and services will always have customers. Generally, you don’t need to massage demand. But you do need to make it easier for customers to open their wallets.

A terrific, breezy read, well worth your time.

Rating

5/5 stars

Tags featured, Social media marketing