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Quinnipiac Assignment #11 – J-Krak on MySpace and Google+

J-Krak on MySpace and Google+

My partner and I certainly never intended to create two separate new platform presences for our project. However, it turned out that way. We just didn’t have a lot of choice in the matter as our first choice took a spectacular nosedive.

J-Krak on MySpace

Oh, God. MySpace.  We tried. I swear, we tried. But it felt like a waste of time from the get-go.

J-Krak on MySpace and Google+

The board flashes and zips by, but there are nearly no instructions as to how to use it. Search is little help – you can locate people by city, gender, and music genre. And that’s it.

J-Krak on MySpace and Google+

I could not find (confirmed) professional DJs, but I could sure as hell find professional escort services.

Engagement was virtually nonexistent. And this wasn’t just true about a tiny outfit such as ours.  Britney Spears, God love her,  has a million and a half incoming connections but, since she doesn’t have to connect back, her outgoing connections list is considerably smaller. There are comments on her profile by fans, but she and her marketing team don’t seem to answer them.

Perhaps the most telling piece of information about the Britney Spears page on MySpace is that it seems to have last been updated last December. You know, five months ago.

J-Krak on MySpace and Google+

Hit Me Baby, One More Time?

Don’t you have to hit MySpace once, first?

Like the shiny wasteland that it is, Britney seems to be leaving MySpace in her rear view.

And so did we.

J-Krak on Google+

J-Krak on MySpace and Google+

On Google+, it was easy to set up a band page and make it look good.

While we still need to add music, the look and feel of the page are already there.

Even better is the fact that posts can be scheduled in HootSuite, a capability that is missing from MySpace.

It’s too early to really get meaningful metrics, but we’re trying!

Stay tuned.

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Facebook Quinnipiac Site Development Social Media

Quinnipiac Assignment #9 – J-Krak Facebook Page

Quinnipiac Assignment #9 – J-Krak Facebook Page

logo

J-Krak Facebook Page

Once again, we did not have to create a video this week for Quinnipiac Assignment #9. Instead, my partner, Kim Scroggins, and I were required to create a Facebook page for our J-Krak fans community (which in our blog, we were referring to as KrakHeads). We decided to call the page J-Krak RI in order to better emphasize our intimate connection to the state of Rhode Island.

The Facebook page was designed with a standard Creative Commons background image of sheet music and our preexisting KrakHeads logo (Kim made it by combining a Creative Commons image of a vinyl record with lettering in a font that we selected together) was used as our logo and the avatar for the page itself. That avatar has since been replaced with an image of John Krakowski and John Cairo together (the avatar was replaced after our class was finished).

We were pleasantly surprised when we hit one hundred likes in about six and a half hours. Currently, the new page has 125 fans on Facebook.  We are very excited about this, and Kim and I feel that we have definitely found our platform!

Thank you for following! And party on!

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Quinnipiac Social Media Class

Quinnipiac Assignment #8 – J-Krak Blog

Quinnipiac Assignment #8 – J-Krak Blog

This week, we did not have to record a video. Instead, my partner, Kim Scroggins, and I created a blog for our ‘client’. We will be adding content to it. I hope you will read what we have to say.

Our main concern, to start with, was to properly design the blog. To that end, we spent some time crafting a representative logo. This was an image of a vinyl record (it was simply a Creative Commons image that Kim had found online somewhere), and then adding verbiage over it, in a free use font. We did spend some time going back and forth over font selection. We wanted something that would be somewhat edgy but would also be clear to read. We did not want it to appear amateurish in any way.

Another activity was to obtain as many free use Creative Commons images as possible which could somewhat generically evoke music and musicians. This was done as, sometimes, there are no good images for a particular blog post or another. The concept was to have some of the ‘port in a storm’ images so that we could put some sort of an image into each and every blog post.

I also took some pictures with the camera in my cell phone. The quality was all right, although these images will certainly not win any prizes for their somewhat dubious artistry. These were images of things like a stack of compact discs, a bunch of vinyl long-playing records, a number of single records, and CDs in a holder.

J-Krak Blog

J-Krak Blog
Justin and John of J-Krak

As we continue in this class, I am sure that we will add more media and will change the design, in addition to adding content.

Thank you all for following!

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Quinnipiac Social Media Class

Quinnipiac Assignment #7 – POST Method Building Social Media Strategy

Quinnipiac Assignment #7 – POST Method Building Social Media Strategy

Quinnipiac Assignment #7 – POST Method Building Social Media Strategy – For Quinnipiac Assignment #7 of ICM 522 (Social Media Platforms), I worked with my partner, Kim Scroggins, in order to develop the first three pieces of what is referred to as a POST Method – building social media strategy.

Quinnipiac Assignment #7 – POST Method in Building Social Media Strategy

POST (in the realm of social media strategy) stands for –

  • People
  • Objectives and
  • Strategy

Technology (the fourth piece of four) will come later during this semester. For now, we are to concentrate on the first three areas. This is, I feel, a great idea, as we so often (myself included) tend to put the cart before the horse when it comes to social media behaviors. We chase shiny new platforms without performing any social listening whatsoever, without doing any investigations into feasibility or even whether anyone thinks that the platform will be around next year, and without much of an idea of what we are even going to say once we get there.

Working with Kim Scroggins was great, and we began to truly gel together as an effective team. I do not believe that we ever had a serious conflict, and that is no exaggeration on my part.  Plus, at any time that some task or another needed to be accomplished, one or the other of us would simply do it. There was no nagging, and no feeling that one person or the other was taking on too much. There was no feeling that the workload was somehow unfairly divvied up, either.

Here is my half of the presentation (which just so happens to be the second half):

And here is Kim’s half of our joint assignment, which I hope you will also watch, partcularly as it is the beginning half and does act as something of an introduction to my own piece of our project,  Quinnipiac Assignment #7 – POST Method – Building Social Media Strategy.

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