A Look at J-Krak on MySpace and Google+
My partner and I certainly never intended to create two separate new platform presences for our project. However, it turned out that way. We just didn’t have a lot of choice in the matter as our first choice took a spectacular nosedive. J-Krak on MySpace was a bad idea from the start.
J-Krak on MySpace
Oh, God. MySpace. We tried. I swear, we tried. But J-Krak on MySpace felt like a waste of time from the get-go.
The board flashes and zips by, but there are nearly no instructions as to how to use it. Search is little help – you can locate people by city, gender, and music genre. And that’s it.
I could not find (confirmed) professional DJs, but I could sure as hell find professional escort services.
J-Krak on MySpace Got NO Engagement
Engagement was virtually nonexistent. And this wasn’t just true about a tiny outfit such as ours. Britney Spears, God love her, has a million and a half incoming connections but, since she doesn’t have to connect back, her outgoing connections list is considerably smaller. There are comments on her profile by fans, but she and her marketing team don’t seem to answer them.
Perhaps the most telling piece of information about the Britney Spears page on MySpace is that it seems to have last been updated last December. You know, five months ago.
Hit Me Baby, One More Time?
Don’t you have to hit MySpace once, first?
Like the shiny wasteland that it is, Britney seems to be leaving MySpace in her rear view.
And so did we.
J-Krak on Google+
On Google+, it was easy to set up a band page and make it look good.
While we still need to add music, the look and feel of the page are already there.
Even better is the fact that posts can be scheduled in HootSuite, a capability that was missing from J-Krak on MySpace.
It’s too early to really get meaningful metrics, but we’re trying!