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Writing Progress Report – First Quarter 2018

Progress Report – First Quarter 2018

First quarter 2018 proved to be a good time to write. Since this is the first of my writing progress reports, here are the details.

I wrote all the time or at least I worked on something to do with writing. The process generally runs from idea to percolating that idea or combining it with other ideas, outlining, drafting, preliminary editing, and reading aloud to my husband (a HUGE help for spotting flow errors).

Then it is beta readers sending feedback which I work out, off to the pro editor, write the query letter, query, wait for acceptance or rejection.

Accepted work? Then it is time to work on promoting it. Rejected work? Then it is time to regroup. This may mean more editing on my part, or changing the query or just shelving a work for a while.

Finished Works for First Quarter 2018

First of all, I worked on a number of new short stories. A lot of these had been drafted on paper and so I spent some time fixing and polishing them. This included an older story, You Call is Very Important to Us.

Here is what I created and improved.

January

I wrote well and regularly this month. It was a great kickoff to first quarter 2018.

January 1 – 7

During the first week of first quarter 2018, I wrote a piece every day. there are two pieces which are over 2,000 words long: The Resurrection of Ditte and A True Believer in Skepticism.

Another four are under 2,000 words: Short, Sharp; Dragon for Sale, Cheap; Too Tired (tiny!); and The Landing. The seventh was also under 2,000 words and is a little scene from The Real Hub of the Universe trilogy: Snowy Allston.

Of these seven short stories, Dragon and Landing are both comedies. Allston is kind of melancholy. Tired was really just so I could get something written that day. The other three are somewhat ironic and all of them give off a Twilight Zone sort of vibe.

My favorite for this week is a tie between Ditte and Skepticism. They both having something to say about the human condition.

January 8 – 14

Then I wrote more short stories during the second week of first quarter 2018. All of the pieces are under 2,000 words. I wrote: The Forest; I Used to be Happy; The Star; I Hate Promises; A Kitten; The Outside World; and The Meeting.

Of these seven short stories, The Star; I Hate Promises; and The Meeting are comedies. The Forest and The Outside World are more like fables, with the former being about helping a stranger and the latter about being curious about freedom.

A Kitten is heartwarming and could be read to a child.

My two favorites for this week are I Used to be Happy and A Kitten. Both should make a reader think, and I love writing like that.

January 15 – 21

And I wrote even more during the third week of first quarter 2018. These are all under 2,000 words: The Other, Canada Saves the World, Worthy, Nothing Good Ever Happens at 3 AM, Who Do We Blame for This?, None of this is real, and Inventory.

Of these short stories, The Other is another fable. Canada Saves the World and Inventory are comedies. None of this is real is more of a nascent romance. Nothing Good Ever Happens at 3 AM and Who Do We Blame for This? are both tragic first contact stories.

Worthy is kind of an odd story about what is a sort of dystopian society that has lost its way.

This week, I had a lot of favorites. In fact, the only one that was not a favorite was Canada Saves the World as it was just kind of silly. Even Inventory was better.

January 22 – 31

So, I wrote a lot more during the final ten days of the first month of first quarter 2018. Everything was under 2,000 words long.

And these stories were: Soul Rentals, And the Horse You Rode in On, The Guitarist, The Metuchen Mystery, So Long, Will’s Dog, I Used to be Cruel, Just Married (sequel to The Meeting), Justice, and This is My Child.

Of these short stories, Soul Rentals is kind of spiritual. And the Horse You Rode in On is historical. The Guitarist is YA. The Metuchen Mystery is fantasy. So Long is tragedy.

Will’s Dog and Just Married are more fluff pieces. Justice is dystopian. I Used to be Cruel and This is My Child are both drama.

For these last ten days, my favorites were pretty much everything but The Metuchen Mystery, which felt too light and silly. I am not a fan of dragons, even if they are in New Jersey. The Guitarist was a particular fan favorite. I wrote almost 29,000 words during this month.

February

By design, I did no writing. However, I edited Mettle and The Enigman Cave. I did not do any promotions although I was busy with some work for Wattpad (I am an Ambassador there).

Working with beta readers was iffy/spotty at best. Since I do my best to nurture those relationships, but I also need to get a lasso around version control, I created a Facebook group and started using Google docs.

So far, that has had a mixed reception. Plus I did not work on promotions. It is not so much that I was busy; it was more that I am just kind of burned out on that.

Beta readers, so far, have enjoyed The Guitarist, The Obolonk Murders, None of This is Real, and The Forest. Who Do We Blame For This? got a mixed reception, as did So Long and This is My Child.

I have been trying not to be too pushy but unfortunately Facebook algorithms require a lot of activity. I am still trying to find a good groove there while, at the same time, respecting everyone’s time and interest levels. And my own, too!

Plus I worked some more on the plot for Real Hope of the Universe.

March

There was even more writing!

March 1 – 7

I started off the month with a bang, writing Kelvin 505.928, Oh Little Town, Almost Shipwrecked, Courage, Hot Mess, Enchantment Street and Clay. These were all under 2,000 words long.

So of these short stories, Kelvin 505.928 is science fiction. Oh Little Town is horror. Almost Shipwrecked is humor and is a lot like The Meeting. Hot Mess is a prequel to Almost Shipwrecked.

Courage is a romance with a twist. Enchantment Street is kind of dreamy and it is one of the more positive stories I have written this quarter. Clay is a kind of odd deep future type of time travel story. Yeah, it is weird.

My favorites this week included the one-two punch of Hot Mess and Almost Shipwrecked, plus Courage is a sweet story.

March 8 – 14

And then I kept it up by writing Blue Card, Protection, Shadows, The Path, Guinea Pigs, Loud, and It’s Five O’clock Somewhere. These were all under 2,000 words long.

Hence of these short stories, Blue Card is dystopian and might even be about the Nazis or something like that. Protection is a bit of a true crime story.

Shadows and It’s Five O’Clock Somewhere are both time travel stories and they are representative of how I have been thinking about that premise lately. The Path is another dystopian story but there is a bit of hope in there.

Guinea Pigs is a weird science fiction story that is kind of underdeveloped.

My favorites this week included Blue Card as it is evocative and creepy at the same time. I also liked Shadows and It’s Five O’Clock Somewhere.

March 15 – 21

During the following week, I wrote Space Con, Daybreak, AM/FM Ghosts, The Interview, Modern Sonnet, The Witness and How Much?. These were all under 2,000 words long.

Therefore of these stories, Space Con is something of a science fiction true crime story. Daybreak is about a medical miracle. AM/FM Ghosts plays with some urban fantasy I have been considering.

The Interview and How Much? are both truly creepy science fiction. Modern Sonnet is a touch of poetry. The Witness is a little crime drama.

This week’s favorites included the matter-of-fact vibe of Space Con and the creepiness of How Much? But the big winner is also the fan favorite: The Interview. Beta readers told me they wanted to see more, which is always a great sign.

March 22 – 31

During the final 10-day period, I wrote Appealing, The Cause, The Invaders, Halfway, Merciful, Wicked Ways, and A Trip (there are three more but I am posting them after this blog goes live). These were all under 2,000 words long.

Hence of all of these, Appealing is an after-prison story which I admit I cribbed from my own fan fiction. The Cause and Halfway are both historical. The Invaders is a little bit of unexpected humor.

Wicked Ways and Merciful feel like they relate to each other, as an oppressive society turns to good. A Trip is similar to a work I did for an Alzheimer’s charity Anthology, called Props.

This week’s favorites included Appealing (one beta reader liked the main character’s strength) and Halfway. I also like Merciful; it is a hopeful story.

During this month (apart from three stories which will not make it to this blog post), I have written just under 19,000 words. The big drop-off in production makes sense as work ate me alive.

Milestones for First Quarter 2018

Also, I have written over two and a half million words (fan fiction and wholly original fiction combined). So right now my stats on Wattpad for wholly original works are as follows:

• How to NaNoWriMo – 5,662 reads, 74 comments
† My Favorite Things (like kibble) – 969 reads, 133 comments
Revved Up – 57,999 reads, 523 comments
† Social Media Guide for Wattpad – 11,870 reads, 587 comments. This is under my actual name, Janet Gershen-Siegel.

• The Canadian Caper – 436 reads, 37 comments
The Dish
There is a Road – 188 reads, 28 comments
† WattNaNo’s Top Picks 2018 – 236 reads, 8 comments

WIP Corner for First Quarter 2018

The current WIPs are as follows.

The Obolonk Murders Trilogy is a futuristic crime story where our society is divided into three parts – humans, semi-sentient and sentient robots, and aliens. I may end up writing a sequel trilogy. I am not sure, so stay tuned.

The Enigman Cave takes place about a half a millennium from now and imagines a first contact where the aliens are at the level of Australopithecus.

The Real Hub of the Universe Trilogy takes place about 140 years ago and covers an Earth overrun by alien factions during the Victorian Era.

Mettle takes place only a few years from now and is the story of how society crumbles when metals begin to disappear.

Prep Work During First Quarter 2018

So currently, I have been working on some writing prompts to keep me sharp and keep the words flowing through first quarter 2018.

My intention, for this year’s NaNoWriMo, is that I will probably write the third novel in the Real Hub trilogy. But I need a plot! So a lot of this year will be spent on that.

And – heh – I might actually have a different plot for this year’s NaNo, taking place in, of all things, the Obolonks universe. But I really should finish Real Hub. Really. Shut up, plot bunnies!

Pre-First Quarter 2018 Works

Because there is just no other place to put them, here are some older works of mine.

Very Old Stuff, Long Before First Quarter 2018

So, my first real-live writing was more in the form of what we would now call graphic novels. I was a child, so these do not exactly have much of a narrative structure. They were basically stories of puppies going on adventures. I do not have any of them anymore.

The dates for those most likely range from about 1967 to 1972, when we moved from Pennsylvania to New York.

In 1981, I wrote a story which I have renamed Freedom of Choice and updated in 2025.

Then, during law school (probably starting in 1985), through when I was practicing law, and up to about when I got married in 1992, I wrote a multi-book series about a girl detective named Jane Barnett. I cannot recall if there was a name to the books or the series beyond her name.

A lot of these are printed and live under my desk. Someday, I will scan these!

2011 and 2012

In 2011, I wrote a story called The End, although it may be much older. But that is the vintage of the oldest version I have of it.

Then in 2012 (again, this one could potentially be a lot older), I wrote There is a Road.

2013 and 2014

In 2013, I wrote The Dish, but that is another one which could be older. On Wattpad, I wrote Revved Up.

And for my first-ever NaNoWriMo, I wrote Untrustworthy!

Then in 2014, I wrote I’d Rather Have Plastic and drafted but did not finish Truth in Advertising. For my second NaNo, I wrote the second book in the Obolonk trilogy, The Polymer Beat.

2015

So, when 2015 rolled around, I wrote All My Aliens as a group writing exercise for an anthology. I also contributed Complications and Props to two separate anthologies.

For my third NaNo, I wrote The Enigman Cave.

2016

In 2016, I wrote Cynthia, The Last Patient, and Wilder Bloom. All of these were for anthologies.

Also, I started but did not finish (these are on my radar) Getting Over It, No Trip to Jupiter, The Jungle, and The Lost Luggage of Time.

And for my fourth NaNo, I wrote The Real Hub of the Universe.

2017 and Going to Right Before First Quarter 2018

And in 2017, I wrote Darkness into Light, The Boy in the Band, and Your Call is Very Important to Us.

In addition, I wrote The Escape Violinist.

The novel for my fifth NaNo was Mettle.

First Quarter 2018 Productivity Killers

Work, and what else during first quarter 2018? Plus I have all sorts of offline junk going on, including house renovations and the inevitable lousy New England weather which means shoveling snow and also running the car when it is really cold out so it will not stall.

Another productivity killer was my own mood. Not only does winter do it to me (I get Seasonal Affective Disorder), it is also that I have some burnout. Sometimes the writing days did not come so easily.

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Interview with EJ Roberts

Meet EJ Roberts

EJ Roberts is an all-around indie author reviewer! Back in July of 2016 I did something different and handed over the reins to her.

She’s from A Drop of Ink Reviews. So take it away, EJ Roberts!

Background

I am EJ Roberts, the reviewer for A Drop of Ink Reviews. So let’s sit and talk about what all of this entails and how it affects the indie author.

First off, I’ve been reading since I was four. I made my family teach me how to read when I couldn’t get anyone to read to me often enough to keep me happy. And I have been devouring books left and right ever since.

I honestly can’t get enough of the written word. Though it wasn’t until about 2009 that I began to have an inkling that such a thing as an “indie author” even existed and could be viewed in a good light.

Writerly Ambitions

I used to think I wanted to be a writer.

Adventures in Career Changing | Janet Gershen-Siegel | EJ Roberts and A Drop of Ink Reviews
Welcome to EJ Roberts of A Drop of Ink Reviews!

And I have some skill at putting words together, but the idea of exposing yourself as an author and facing the rejection and judgement of others – that scared me to death.

I eventually came to the realization that I could use my skills in writing for something else entirely.

I frequented a writing group on Facebook that featured mainly indie authors. There were a few traditionally published writers in the group, but not many. However, their lament was all the same. They couldn’t get reviews for their books. So, in 2015, A Drop of Ink Reviews was born.

Why Reviews Matter

Reviews are incredibly important to an author, and more so for an indie author than one traditionally published. The reviews tell other potential readers that someone took a chance on this unknown author. The more reviews there are, the more the book gains recognition.

Indie authors don’t have advertising and marketing budgets. They have to do all of the work themselves, so each and every review is precious. It’s free marketing and helps propel their book further.

How She Got Her Start

Until that moment, I’ll admit I’d never written a review. I looked at a lot of review websites out there to see how others were doing them. I then created my own idea and ran with it. Before authors would trust me with their books, I had to essentially audition for the right to read and review them for free. I started with a few books I had on my shelf and off I went. It wasn’t long before I was swamped with requests for reviews.

How to Get a Review

Most indie book reviewers will do this free of charge. The only thing being they are given a free e-book. Each reviewer will have their preferred genre, so it’s always important to pay attention to their submission guidelines. Think of it as trying to get an agent. You have to pay attention to their guidelines or your book will be tossed aside.

Personally, I’m quite open about what I’ll review. I do avoid horror, LGBT, non-fiction, poetry, and erotica. I joke that I’m a prude and don’t even want excessive scenes in a book. If they’re important to the storyline, that’s one thing. If they’re thrown in for shock value? Please don’t bother. I’m also fond of Young Adult and Middle Grade books. A lot of reviewers won’t touch those, so it’s important to pay attention.

The Indie View

But how does one go about finding these elusive reviewers? There is an excellent list out there called The Indie View. They sponsor a list of active book reviewers. They also list what genres the author will and will not read so you can eliminate a lot of guesswork. This is not a comprehensive list as indie reviewers must submit themselves. I was on there at one point, but have since been removed.

That’s okay though as I have a steady stream of people still interested.

It’s Just an Opinion (from EJ Roberts or Anyone Else)!

One super important thing to remember about a book review. They are all the opinion of a single person. Once, I posted a 2 star review on my site. I rarely post those, but I was one of the few of hundreds of people who’d read it and gave it a low star rating. I figured the readers of my blog would still be interested and it could bring more readers to the author.

About four people told me they were going to buy the book and read it themselves. That was until the author approached me about removing the review from my site and I made the mistake of doing so. From that moment on, an entire wave of people vowed to never read anything that author ever wrote.

While your feelings might be hurt by a review, let it stand. Don’t say a word. You never know when that negative review will actually bring readers to you.

The Joys and Occasional Downsides of Being a Reviewer

Being a book reviewer I’m put in a unique position. I’m handed someone’s pride and joy and they wait anxiously to hear my opinion. I take this position seriously. My greatest joy is when I can put a 4 or 5 star rating on the book and recommend it to everyone I can think of. I have actually come across a few authors that I will buy their books as soon as they’re released because of my review site.

Unfortunately, along with the fun of discovering a great new author comes the pain of having to tell an author their book wasn’t ready for publication. I do not review those. I quietly give the author a review in an email and point out the flaws. Then there are the books I cannot read for whatever reason. That hurts the most.

Though I believe there is an audience for everyone, sometimes I’m just not it. I am not in a position to review the book if it wasn’t written for me.

Pet Peeves

As I continue to review, I am finding I’m growing a small list of pet peeves. I’m fairly lenient because I still dabble in writing on the side and I know I have my own flaws.

However, the longer I dwell in the indie book world, the more I’m finding less excuses for what are obvious errors. One being not taking the time to proofread your book. A ton of typos drives me nuts. The author cannot see them. He or she has been looking at the book too long. It requires another person to do it. Have a friend who’s picky as all get out help you. Your other option is to pay someone.

When faced with this decision, keep in mind you are investing in the future of your book. I have had the privilege of watching a book blossom from a new cover and editing services. It went from being dead in the water to netting the author a decent little income. Never underestimate the power of editing and cover art.

One Book, Though …

In the past year and a half I’ve been reviewing, I have come across a single book where I could get past the fact it wasn’t edited. A single book. I have 77 reviews on my site. I have read over a 100 books. Only one book. Think about that.

The storyline was so incredible and amazing I could overlook the typos, and there were a lot. Do not think your book can do that. Do not make that mistake. It takes an incredible author to pull that off and they’re a rare breed.

What’s Next for EJ Roberts?

I love what I do. I love reading new books and sharing my opinion with others. And I love that I can shine a light on unknown indie authors and convince people who’d never think to look at an indie author to give one a try. Indie authors break the rules.

Sure, there are a lot out there who will still follow the same worn paths as traditionally published books, but the rule breakers are here. The ones that are carving out the new genres are alive and well in the indie world. I’m glad to be a part of it.

Thank You!

Well, Hello There

It’s me again (Janet). Thank you to EJ Roberts! Please check out A Drop of Ink Reviews when you get a chance.

Just about seven years later, the need for reviewers is still huge! Indie writers need reviewers. And readers need them, too.

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The Karmic Wheel Turns

Social Media Karma

What is the Karmic Wheel? Alas, the Examiner is no more, but the Karmic wheel keeps spinning all the same.

I was at one time contacted by a friend, Phil Butler, to write an article for the Examiner.

Now, Phil and I had known each other for a few years. We met through the original Q & A discussions on LinkedIn.

We have never actually seen each other, in person. He is not even on the same continent as I am. Yet I wrote the article all the same. It was on an article called Food Addictions and Treatments.

Now, did I expect fame and fortune from all this?

Well, I would be lying if I said it wouldn’t be nice. But did I honestly think that empires would rise and fall based upon my one little article?

Of course not.

Karmic Wheel Spinning

But I think it illustrates the point I have made about collaboration. That is, sometimes you just up and do something for someone. And you do it because you just, well, want to do something for someone.

So that ends up a reward unto itself, is it not?

I think the article is the kind of thing that people have got to write about. And it continues to shock me that other writers would not touch the subject matter with a ten-foot pole, as if it would give them the adult equivalent of cooties to talk about addiction.

As if being at all sympathetic with people who are ill would, somehow, mean they were condoning those lifestyle choices or admitting that they, too, were imperfect.

Hey, I will shout it from the rooftops – I’m imperfect!

And if I am not mistaken, the sky did not just come crashing down.

Go forth, and I hope you will collaborate, and do things for others. And then the karmic wheel will turn for you, too.

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Social Media’s Seduction AKA Oops, Did I Do That?

Social Media’s Seduction AKA Oops, Did I Do That?

Seduction is often a good thing. Hmm.

But this post riffs on Seduced: For Lawyers, the Appeal of Social Media Is Obvious. It’s Also Dangerous, which is a post on ABA Journal Online.

The Background

So here’s the scoop. An attorney named Sean Conway wrote a blog post, about a perceived injustice going on in the Florida courts. According to him, “Judge Cheryl Alemán was asking defendants whether they were ready for trial only about a week after their arraignment”.

Okay, so far, so good.

Except Mr. Conway decided to use inflammatory language in order to get his point across. However, he did go through normal channels initially and got no satisfaction. Because the problem with the one-week prep lead time is that the lead time, apparently, is normally some four or five weeks.

Hence Mr. Conway felt there was an injustice being perpetrated, e. g. the right to a speedy trial.

Over the Top

In addition, he apparently referred to the judge (who is now deceased), as follows:

• “evil, unfair witch”
† “seemingly mentally ill” and
• “clearly unfit for her position and knows not what it means to be a neutral arbiter.”

Now, let’s see. I can go along, perhaps, with unfair as a descriptor, particularly if other defendants, perhaps in other area courts, were being given more lead time. However, after that, Mr. Conway, what the heck are ya doing????

Seriously. So why did he have ever believe that this sort of overly inflammatory rhetoric would be acceptable, at any time, ever? Now, I am not, specifically, suggesting a Bowdlerization of language, or of using softer words to describe hard actions. But we’re not talking about genocide here!

Furthermore, we are not describing babies being pummeled or any other awful image you’d like to conjure up (I leave this to your own devices, Gentle Reader). Rather, it is a difference in lead prep time of three to four weeks. And it’s nothing more.

Yet is it a Civil Rights violation? Possibly. I’ll even give him that one, although neither he nor I are the arbiters of same (er, that’s why we have courts in the first place). Rather, the over the top language is just, well, it’s a very, very bad idea.

Alternatives to Social Media Seduction

Because surely he could have made the point with far less negativity. Conway feels that the invective was necessary to get the point across.

According to the article, “[t]he Florida Bar, however, concluded that he had violated five ethics rules, including Rule 4-8.2(a) (making false or reckless statements regarding the qualifications or integrity of a judge) and Rule 4-8.4(d) (engaging in professional conduct that is prejudicial to the administration of justice). However, Conway argued that his actions were protected by the First Amendment, but the Florida Supreme Court rejected this. Finally, in the end, Conway acquiesced with a public reprimand and a fine of $1,250.”

The Real Issues

No one said he couldn’t talk or write about this. It’s just the overly inflammatory rhetoric, truly, at issue here.

Although, by making the statements, possibly without too many supporting materials, he could’ve still been dinged on Rule 4-8.2(a), the “false or reckless statements” clause.

However, truly, the very stuff that he added to try to make his post stand out (e. g. the over the top statements and name-calling) were, most likely, the very things that made the Florida Bar not only sit up and take notice.

Those statements probably also made the Florida Bar ding him an amount that, for some people, equals close to one month’s worth of mortgage payments. It’s not a huge sum, but it’s not a small, one, either. Because clearly the Florida Bar was less than pleased.

So, what have we learned here? To my mind, it’s two things. One, we’ve got Free Speech! Yay! Awesome! And, two, that doesn’t mean we should be reckless with it.

Because, certainly, if we’re gonna make accusations with our free speech, we might want to do some research and back up our statements well.

Seduction and What it Can Teach Us

Oops, we’ve also, I hope, learned a third and fourth thing as well. Three, Social Media is actual speech and it’s pretty dang permanent.

Therefore, we might wanna think twice before putting stuff out there. And four, yeah, we’ve got free speech (yay!). However, it doesn’t mean we have to be jerks about using it.


Want More About Social Media?

If my experiences with non-platform-specific social media resonate with you, then check out my other articles about navigating our social media obsessed world.

Social Media in Our Society

Social Media Continues its Relentless Pace
Social Media’s Seduction AKA Oops, Did I Do That?
Social Media Background Check Being Used For Jury Selection
Social Media: Hope, Hype or What?
Social Media Balance
How Social Media Can Ruin Your Life
Happy Holidays, Social Media Style

Reviews of Books on Social Media

Social Media Marketing by Liana Evans, A Book Review
Book Review – Likeable Social Media by Dave Kerpen
The Zen of Social Media Marketing by Shama Hyder Kabani, a Book Review

Working with Social Media

A Day in the Life of a Social Media Marketer
Five Ways for Charities to use Social Media
Four Important Social Media Stats
Social Networking/Social Media Tips
The Best Lengths for Social Media Posts and More
Jell-O on the Wall: Social Media Perfection is Fleeting
When NOT to Post on Social Media Platforms

Social Media for Writers

The Power of Social Media (Neurotic Writers’ Edition)
Social Media and Writing
Social Media and Writing Part 2
Social Media and Writing Part 3
Are You Promoting Your Writing With Social Media?

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The Future of Lonely Writer and Adventures in Career Changing

The Future

The future? Well, more specifically, I mean the future of the Lonely Writer website.

Wait, What?

So as some readers may recall, I started that website as my capstone project at Quinnipiac University. I needed the project in order to graduate with a Master’s in Science in Communications (social media).

Well, graduation happened in August of 2016. However, I had paid for the domain until the end of March of 2017. It seemed silly to try to cancel early.

But now it’s March of 2017.

Changes

Hence I want to change things up. My life has gotten considerably more busy since I graduated. I currently hold down four part-time work from home jobs, all centered around various tasks having to do with blogging. I also podcast every month and I blog for that podcast and for its parent podcast. Furthermore, I still blog about social media and even about fan fiction.

In addition, I still write and still work. I always try to get more of my work published. As a result, I just plain don’t have the time for yet another domain. Most noteworthy, I’d also like to save a few bucks. This project does … okay. Yet Adventures in Career Changing does better.

Therefore, I realized: I should combine the two.

What Will Happen in This Future?

The Lonely Writer YouTube channel and Facebook groups will both live on. And the Twitter stream won’t be going away, either. They do not require as much work as a separate blog. Plus, they are also free of charge. I am only talking about the other domain and those particular blog posts.

So, where did they go? Why, they came here! As a result, the blog URLs changed, and the blog posts themselves were removed for later re-posting. I changed them up, too, so they would be more up to date. That’s all. So don’t worry, okay? That advice and that work will not go away.

It all just moved here, down the street. I was excited about the move. I thought it would help to freshen up Adventures without losing the focus, which is altering my career and also embracing social media. And the writing-related posts, of course, would give that more of a writing bent. That’s all.

Thank you so much for reading.

But then…

Greetings from the Future!

It’s 2024 as I update this post. So, here we are, seven years later. Still no flying cars.

Just kidding.

But in all seriousness, combining the two blogs was a good idea but it also wasn’t. Because the God’s honest truth is, like for so many blogs out there, this site has too much content. And, the content’s focus is often scattered.

So, how do I fix this? One way is here, by updating things. Another is by deleting (or, rather, unpublishing) a ton of stuff. But then that runs into issues with other posts pointing at the stuff which is no longer live.

Of course, I can stop pointing at them. Which… is more work.

I swear, I have the ambitions of a full SEO team for this blog, and the team is just, well, me. Heh.

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Demographics for Instagram, Tumblr and Pinterest

Check Out Some Older Demographics for Instagram, Tumblr and Pinterest and Some New Demographics

Demographics change over time. Hence the specific numeric percentages could be off, but the gist of these measurements remains on target. Part of this has to do with crowds. If a platform already caters to your demographic, you are probably going to be more interested in it than in a platform that does not.

At Agile Impact, Hilary Heino compiled some impressive statistics about who really uses these image-based social media platforms.

Tumblr

First of all, Tumblr reportedly has loyal users highly dedicated to the site. But Tumblr demographics have changed.

2013

In 2013, two-thirds of all users were under the age of 35. In addition, nearly forty percent had not yet seen 25 summers.

Finally, there were about 300 million monthly unique users; the site grew by 74 percent in 2013.

2022

By 2022, over 32 million Tumblr bloggers lived in the US. The demographics of Tumblr have changed a bit, in that now the number of users under the age of 35 is 2 out of 5 (or, 40%). Its audience is 40% Gen Z and 30% Millennials.

Tumblr traffic fell off dramatically in late 2018 when the platform banned adult content. The site still has not recovered. According to Finances Online, Tumblr has 16.74 million monthly users. Reddit, in contrast, has about 3 times as many monthly users. But some of that may be due to it being blocked in China, Iran, and Kazakhstan.

Genders are split nearly 50-50. The number of site users has continued to decline, and they failed to capitalize on so many people being home at the start of Covid-19. Will Tumblr go the way of MySpace? Or will someone buy it?

Demographics for Pinterest

Here is a look at 2013 and 2022 Pinterest demographics side by side.

2013

First of all, as of July of 2013, there were 46.9 million unique monthly users. And women continued to dominate the platform; around a third of all women online had Pinterest accounts. In addition, two-thirds of all Pinterest users were over the age of 35, making it a near opposite to Tumblr.

Furthermore, a good three-quarters of its traffic was coming through mobile apps. Hence if you posted to Pinterest, you had to make sure that your content is visible, clear, and comprehensible on smart phones. Finally, 80 percent of total Pinterest pins are repins. It is probably the sign of a strong community. In addition, the site boasts 2.5 billion monthly pageviews.

2022

According to Omnicore,a good half of all Pinterest users were outside the United States. Just over 77% of all users were female. There were over 478 million monthly users. As in ten times as many as in the earlier demographics of Pinterest, above.

Per 2021 info from Statista, 38% of persons between the ages of 50 and 64 were Pinterest users, making them the most represented cohort. But that number dropped dramatically, to 18% for persons aged 65 and up. However, that was probably explainable, due to generational differences and people just plain getting sicker and otherwise not having time for social media.

Instagram Demographics

Here is a comparison of Instagram demographics from 2013 to 2022. How had things changed in those 10 or so years?

2013

So with 150 million active users, Instagram reported 1.2 billion daily likes.

And 18% of smartphone users in the 30 – 49 demographic reported using it. However, the majority of users were teens and young adults.

Furthermore, the site tied with Facebook as being the second-most popular site for teens. Yet Twitter/X was the first for that age demographic.

2024

Again, according to Omnicore, Instagram had nearly 2 billion daily users. The ages were suddenly skewing differently.

Just under 2/3 of all users were between the ages of 18 and 34. In the US alone, 22.5% of users were 25 to 24 years old. Also in the US, 73% of teens said Instagram was the best way to reach them about brands or products.

Men slightly outnumbered women, 51.6% to 48.4%.

Now it is a good idea to add TikTok, which was not around in 2013.

TikTok

Per HubSpot, this platform was dominated by Gen Z in the US (it still is). But around the world, the demographics for TikTok skewed more millennial. And globally, only about 14% of all persons aged 50 to 64. About 1/4 of Americans aged 12 to 34 had used it. Contrast this with only about 3% of American adults over 35 years old.

TikTok users were more engaged and more likely to buy when they were on the platform.  There were over 14 million daily users on the Android version of the app, and almost 30 million using the iOS version. About 88% reported that sound was vital to their enjoyment.

Social Media Platform Demographics: Takeaways

Savvy social media marketers (and book marketers) would do well to consider the demographics of their ideal customer/buyer persona before starting an account on any of these platforms. Marketing to women over the age of 50? Then Pinterest is still important, and you can probably safely ignore TikTok and Tumblr. You may or may not be able to ignore Instagram.

If you are marketing to teenaged boys, then TikTok is right up your alley. But you should not ignore Instagram. Pinterest would be a nonstarter for you. As for Tumblr, it may or may not be worth your time.

Since time and energy are finite, focusing like a laser on demographics will save both.

So, know your image-based social platforms. Because they are not the same!

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InMaps – Visualize Your Network on LinkedIn

A Look at InMaps – Visualize Your Network on LinkedIn

InMaps were cool. But alas, they are no more. LinkedIn, like other social media sites, is a lot more about advertising these days.

Let’s say you’ve got a nice, growing network on LinkedIn.

Hurray! Now let’s say that it’s large enough that you’re unsure of how it’s all trending. After all, what if your network is mainly people who used to work at Fidelity but you want to get into Prudential instead? How can you see how things are shaking out?

Or maybe you want to get a handle on job titles that you’re seeing – what if most of your network consists of tradespeople in your area, rather than people who might actually be able to find you something?

If you’re an accountant, a network full of hairdressers and landscape contractors is lovely but it might not be really doing it for you, eh?

Here’s where InMaps came in.

What InMaps Did

Essentially, what LinkedIn was doing is, instead of geographically mapping your connections, they were mapping other meaningful relationships among all of those people. So instead you could see things like job titles that frequently come up, and other connections. These included who used to work where.

If you’d worked in several places (like I have) you might have seen one former employer dominate, particularly if you’d just left a particular role.

After all, when Hachette Book Group and I parted ways, suddenly I connected to the other seventeen or so people who were being outsourced. There was a bit of urgency to getting connections, and we wanted to maintain friendships. I’d had to dig a bit in order to find former colleagues further back in my career.

And, by the way, FYI, this does behoove one to try to make connections. These connections would be both during employment and to reach back to older connections. This is because the natural push to connect might not come about if you’re thinking about a job you held twenty years ago, long before the existence of LinkedIn.

The Downside

It would take a while for LinkedIn to generate an InMap. Particularly if you’ve got a lot of connections. This was a feature that never really got out of Beta, so that was totally understandable.

But here was the InMap for a woman named Leslie Gotch Zarelli. So this should give something of an idea about how the overall pattern looked. Her InMap (I would have posted mine, but LinkedIn never generated one) was dominated by general areas like Legal. Plus she had probably a former employer or two, and what appeared to be some job duties.

More information was on LinkedIn. LinkedIn discontinued the service in 2015 and never really found a replacement for it. So your contacts now are static. A pity, as it was a great idea. LinkedIn – people want this! Get mappin’!


Want More About the Conquest of LinkedIn?

If my experiences with LinkedIn resonate with you, then check out my other articles about the largest networking site on the planet.

What LinkedIn Has to Offer

Your Profile Page
Your Resume
Meeting Offline
Your Network
Giving Your LinkedIn Profile A Facelift
Last Little Bits
InMaps – Visualize Your Network on LinkedIn

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SEO, Continued

SEO Continued – (Search Engine Optimization) Strategy)

So, yesterday I put together more of an SEO strategy. Er, SEO continued, that is.

The Mechanics

I started with tabs and tabs of an Excel spreadsheet as I began to think about what I really want to do with all of this.

So, it is becoming more obvious is that I have got major ambitions and there are not enough hours in a day in which I can accomplish them.

To really make a good site, a beautifully designed one with awesome SEO and kick-bun content, means engaging something like 50 people to do it.

Egad. I am organized and I am energetic and I have got time these days, but I am not 50 people.

How Did I Get SEO Continued and Working for Me?

This is a source of a bit of stress, to be sure, but it is also a challenge. How can I leverage what I have already got?

So, how can I use my organizational skills to make things easier on myself? And how can I set up some things which will run on their own, thereby saving me time? So, what is the timing of, well, of all of it?

I am very excited about this whole venture. Plus, I actually got a little Google traffic yesterday! Yay!

I have only been on Google for maybe 3 days. Holy cow. This stuff really works.

I have a billion things to do. Oh and I am running in a 5K in a week. If I could do web development while running, I would.

Nine Years Later, More SEO Continued

Well, the truth is, this stuff never, ever stops. And that even includes what I am doing right now, which is fixing SEO on older blog posts and organizing them better. And, oof, dealing with the onslaught of AI.

Yet every year, I learn more. Hell, every day. It also helps a lot to be working with someone who knows their way around SEO. So, I can see what is working. And how to fix whatever is not.

Onward and sideways.Click to buy Untrustworthy on Amazon

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Responding to Facebook’s Organic Reach Decline

Responding to Facebook’s Organic Reach Decline

Are you responding to Facebook’s organic reach decline? Facebook’s organic reach is going down. That is, fewer people are seeing your posts (unless you cough up some dough. So, what’s a writer or social media marketer to do?

Social Media Today’s Pam Dyer has the scoop on how to respond.

Then in 2012, Facebook restricted brand content reach to around 16%. But in 2014, the figure plummeted to just about a dismal 6%.

Per Dyer

So, according to Dyer, “No one really knows for sure how Facebook decides what appears in news feeds, but some elements are well known as weighting factors:

† Post types that receive the most user interaction
• Posts that users hide or report as spam
† How a user interacts with Facebook ads
• The device that is used to access Facebook and the speed of its connection”

EdgeRank

EdgeRank has less importance than it had. But it’s not quite absent from the mix. So, it consists of –

† “Affinity: The closeness of the relationship between the user and the content/source
• Weight: The action that was taken on the content
† Decay: The freshness of the content”

Responding to Facebook’s Organic Reach Decline: Four Steps

Dyer lays out four steps.

1. Optimize Facebook content. Test what’s working, and what isn’t.  What are people clicking on? And are they clicking through to your site? Look at Google Analytics 4 for your site, and determine which content is the source for your Facebook-generated traffic.
2. Create incentives for sharing content. Whether that’s offers, contents, or just can-you-believe-this types of posts, create the kind of content that people want to spread to their peers.
3. Work a multi-network campaign strategy. Use hashtags; they show up in all sorts of places, and not necessarily on Facebook.  Also, put your hashtag in all of your promotions, e. g. blogs, television commercials, literature, etc.
4. Track data, and act on it accordingly! What’s happening with your links? Where is your audience coming from? Dovetailing with step #1, be the company that knows where your traffic is really coming from. Know where your audience is clicking.

Knowledge is power.

Seven Years Later, Organic Reach Decline is Even Worse

But that’s probably something to expect. The number of Facebook users continues to rise exponentially.

Per Hootsuite, Facebook is flirting with 2 billion daily users. Yes, you read that right. But also —

“About 15% of Facebook Feed content is recommended by AI from non-followed accounts

Mark Zuckerberg has said that he expects that percentage to more than double by the end of 2023. That’s loads of potential for brands to get in front of new audiences organically. All the more reason to stay on top of the latest changes in the Facebook algorithm.”

This is heartening. Maybe Meta has listened to advertisers. After all, that’s how they make their money. If advertisers aren’t selling, then they will go someplace where they will.

That place may be TikTok, Instagram (another Meta property), LinkedIn, or the like. Or it may be a bit more outside the box, like Twitch, Quora, or Google ads. Or Bluesky, even.

If Facebook doesn’t want its competition to eat its lunch, then Facebook has to make it possible for advertisers to do well on its platform.


Click to buy Untrustworthy on Amazon

Want More About Facebook?

If my experiences with Facebook resonate with you, then please be sure to check out my other blog posts about the largest social network on the planet, by far.

… And Facebook for All

Creating a Facebook page
Working with a Facebook Page
… Your Profile Page
Home Page
Offsite Sharing
All Your Account Settings
All the Rest of It
Facebook versus Forums

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Quinnipiac Assignment 11 – ICM 527 – Continuing Program Evaluation

A Look at Quinnipiac Assignment 11 – ICM 527 – Continuing Program Evaluation

This week, we continued studying the evaluation of public relations campaigns as a continuing program evaluation.

Ethical Issues Regarding Evaluation

As is true for any presentation of numbers, there are ways to spin findings which can lead a reader to believe one thing or another. You can use numbers to make a case. And some numbers, if suppressed or deemphasized or just plain omitted, could alter organizational decision-making. This only gets into telling the truth with numbers.

All bets are off if a strategic planner or any sort of analyst out and out alters the figures they have to present,. Or if they didn’t get accurate or truthful numbers to begin with.

Cans Get You Cooking

But even if the analyst is completely honest about results and figures, there are still issues with emphasis and language. For the Cans Get You Cooking campaign, the initial purpose had to have been to increase the sale of canned goods. Instead, they labeled the campaign as a success for leading to an increase in awareness of canned foods.

Awareness is a perfectly legitimate (and objective) goal for a campaign. But they seem to have swept the goal of increased sales under the rug. This was in favor of the one, demonstrable, favorable outcome – a boost in awareness.

On page 125, Place notes

“The role of ethics in public relations evaluation was described by participants as inherently associated with truth and fairness. For some professionals, this meant conveying evaluation data accurately and truthfully to organizational leadership or clients. For other professionals, this meant measuring whether the most accurate story or brand image reached an organization’s publics.”

Upshot

Professionals, fortunately, realize that others can misinterpret their words, even if they are reporting accurately on the numbers. If a campaign increases, say, signups for a class by five over an initial figure of five, then how do they report that?

Is it a report of a new five signups, or does the professional state that signups have doubled? Both are mathematically correct, but there is an exciting spin to the latter which may be making it look more significant than it truly is.

The Real Warriors and Okay 2 Talk Campaigns

A review of both campaigns revealed good attention to detail. Both campaigns seemed to be rather carefully planned.

The Real Warriors Campaign was designed to encourage active armed services personnel and veterans of recent American military campaigns (since 9/11) to seek psychological counseling and other help for post-traumatic stress disorder, e. g. ‘invisible wounds’. Primary research included focus groups and key informant interviews. All of the campaign’s goals were awareness-based.

The goal was to decrease stigma felt by veterans seeking mental health assistance.

Measurements

The measurement of the effectiveness of the campaign included the distribution of campaign materials, website visitors, and social media interactions, plus news stories. This is good for an awareness campaign, but where are the actions? Where are the increased numbers of veterans seeking help?

A far more germane measurement would be to show an increase in personnel hours for armed forces mental health professionals.

Or perhaps there could be a measurement of the hiring of more counselors, or agreements with more civilian counselors. Without naming names or otherwise violating privacy, the number of patients in treatment is easy to tally. So can the number of appointments made, even if some of the appointments were never kept. Another objective measurement of success would be a decrease in suicides and fewer calls by veterans to suicide prevention hotlines. The campaign shows none of that.

OK 2 Talk

As for the OK 2 Talk Campaign, that campaign’s goals were to create awareness and also to launch a safe social media space. Tumblr was their chosen platform as it allowed for anonymity. It seems to have also been chosen for a demographic match although that is not spelled out.

Metrics

The measurement of the effectiveness of that campaign was a lot more closely aligned with its initial goals than the Real Warriors report showed. For example, the OK 2 Talk report gave objective figures regarding engagement on OK2Talk.org. The page views are not necessarily indicative of much. It is the content submissions which seem to better reflect engagement.

On the Tumblr blog, they encourage visitors to anonymously post about how they are feeling. The blog makes it clear that they will not post everyone’s writing.

However, there are several well-written or illustrated posts showcasing various viewpoints. OK 2 Talk intelligently shows all kinds of posts. This is even those where the writers clearly need help or are just reblogging messages put together by creative professionals.

The Continuing Program Evaluation Campaign

The campaign report shows the number of content submissions and the number of clickthroughs to a ‘get help’ screen. There is also a statement regarding ‘thousands’ of comments but no specifics. They could have shown this more clearly. But that does not truly matter.

Showing the number of clickthroughs to the ‘get help’ screen was an objective and direct measurement of how the campaign is going. It answers the question, ‘did it work, or was it just a colorful and fancy waste of time?’ with ‘yes, it did’, and far more effectively than the distribution of materials ever could.

Smith Says…

As Smith notes on page 335

“Guesses aren’t good enough; Hard work and cost aren’t measures of effectiveness; Creativity isn’t, either; Dissemination doesn’t equal communication; Knowledge doesn’t always lead to acceptance; and Behavior is the ultimate measure.”

In particular, Real Warriors should have remembered that dissemination does not equal communication. After all, the distributed campaign materials could have gone right into the trash. Yes, the campaign’s stated goal was awareness. But the campaign can only really measure it with some form of observable action. Without some demonstrated actions, Real Warriors seems more like a lot of paper redistribution.

The two campaigns have similar goals, and both have the valiant ideal of helping the mentally ill. But it’s only OK 2 Talk which is showing objective and relevant results.

Relating it all back to the ILSC

For the Institute for Life Sciences Collaboration, deciding what to measure, and to make sure it is being accurately measured, are important steps to take. It is pretty easy to count website visitors using Google Analytics or the like. But a better measurement is actual engagement like blog comments, Facebook comments and shares, and LinkedIn comments. This will tie directly to awareness objectives.

For objectives on adding high schools to the Small World Initiative, good measurements include the number of times that educators click through to a ‘get information’ page. The ILSC should add one to a revamped website. They can also expect such inquiries in the comments and messaging sections of a possible future ILSC Facebook group.

A similar vehicle for obtaining such inquiries could be a possible future LinkedIn group for the ILSC, and its topics.

Measurements of the campaign reaching donors could be a look at the number of visits to a donations page. It would also be the percentages of site visitors who went all the way through the online donations funnel. Knowing where they stop (if a visit does not lead to a donation) would be extremely helpful information to have.

More About the Continuing Program Evaluation

For the website, Google Analytics should be used to tie back to visitor acquisition. If Facebook turns out to be the most popular place for visitors to come from, then the ILSC should concentrate there. A surprisingly small amount of money (e. g. $20.00 or so) can boost a post and reach even more people.

This measurement is useful for all types of objectives, as it helps to define where to best concentrate the ILSC’s social media time. There is little use in devoting substantial time to LinkedIn if the publics don’t come to the website and don’t donate any funds.

Awareness needs to be related to action, for it is action that will get the SWI out of its funding gap and help keep the ILSC going for years to come.

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Adventures in Career Changing

My leap into a Social Media and Writing career

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