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Category: Book Reviews

Check out my book reviews on all the books I’ve read on career changing.

I have also read a bunch of books on writing!

But this is not the spot for reviewing of my own works. I call those self-reviews.

I suppose I’m a glutton for my own personal punishment for reviewing myself. But hey! How else does one get better, hmm?

Are They Honest Book Reviews?

Why yes, yes they are!

I would not post them if they were not. I mean, after all (seriously, folks!) what good would it do me, or anyone else for that matter, for me to sugarcoat stuff? Seriously.

I most definitely do not love and gush over every single thing I read. And I do not think everything I have ever written is priceless and precious, either.

I do not dish out to other writers anything that I am unable to take myself.

But I do try to be kind about things. I know what it is like to be critiqued. It feels like some random person is telling you that your baby is ugly.

Okay, so I will just, maybe, kinda, sorta, tell you that your baby needs a makeover.

Or at least a toupee.

All Kidding Aside…

I do my level best to tell you what I think about the things that jump across my desk. I do so because, let’s face it, I have just (perhaps) taken one for the team.

For if I disliked something or other, I am not about to make you suffer through it as well.

Self-Review – Cynthia

Review – Cynthia

So the thing about Cynthia is, it’s a fun although ultimately sad story.

You see, Cynthia is a Great Dane.

And to her sorrow, her master is succumbing to Alzheimer’s. This short story was written for the second volume of The Longest Night Watch. All of the proceeds go to the Alzheimer’s Association.

I love the canine point of view. There is just something about writing about a species that is so incredibly close to us yet their ‘language’, such as it is, is vastly different.

Furthermore, even science says that dogs experience so much more than we do when it comes to scent. And so, I firmly believe that their perceptions have to be rendered in that manner.

Background

I have always been a dog lover, and I even have some fan fiction where the POV comes from a canine perspective. As a result, I had the itch to write something similar yet wholly original. I also wanted it to reflect the overall subject matter, Alzheimer’s. What better way, than to show that the creature keeping their faculties is one who didn’t have quite so many to begin with?

Plot

The plot is small and compact, and it reflects how Daniel’s life is shrinking in on itself. The dog even says that there is more food when Keisha arrives, and the walks are longer. You don’t need to be human to know that Daniel is faltering. Because this status quo will change, and the center will not hold.

Characters

The characters are the narrator, Cynthia the dog, Daniel Robinson, her owner, and Daniel’s daughter, Keisha. However, we only see Keisha at the end, although there is a mentioning of her before.

Memorable Quotes from Cynthia

I love him.

He smells good.

Rating

The story is Rated K.

Cynthia: Upshot

Canine POV, as I noted above, is great fun to write. But the story is truly a sad one. For Keisha in particular, her father is slipping away. And even though she’s a nurse, she can do nothing to slow down or stop his decline.

Cynthia’s devotion and love are as real and true as any human’s. #amwriting


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Character Review — Ixalla

Consider Ixalla, One of My Original Characters

Who is Ixalla?

When I first started to write the novel Untrustworthy, the idea what that Tathrelle was going to be the main character. But I fell in love with Ixalla. Now, Tathrelle is still the protagonist. But her wife became something more while I was writing her.

Where Did Ixalla Come From?

The circumstances under which I wrote Untrustworthy are maybe a little odd. The main idea for the book came to me in a dream, as some of my book ideas have. But initially, the only ‘face’ I saw was Tathrelle’s.

In fact, there originally wasn’t a lesbian relationship. But as I got to know the characters and the plot (and keep in mind, I was writing this during 2013 NaNoWriMo, so everything happened a lot faster than it usually would), Ixalla started to take on more importance.

The Past is Prologue — Backstory for Ixalla

The truth is, there isn’t much of one. Unlike Tathrelle, Ixalla just kind of appears fully formed, as if she was the armored Athena springing from the head of Zeus.

When the story starts, all we really know about her, apart from her being pregnant, is that she’s a schoolteacher. She teaches the Tenth Form which is meant to be the high school level.

Description

Without giving away too much of the plot of Untrustworthy, Ixalla’s appearance does change within the context of the story. When we first see her, she has blonde hair and blue eyes. But later, she has brown hair, and reddish eyes.

Oh, did I mention that she’s an alien?

Yep, Ixalla is a Cabossian. There are no humans in that book. None!

So, there’s really no actress who I can point to and say, “That’s Ixalla.”

As for how she sounds, the aliens in this book have very stilted speech—and that’s the idea. They’re aliens. They shouldn’t be talking, acting, or looking like us.

Quotes

“Student Number Five!” Ixalla exclaimed, “I will remind you of the rules. You are referred to by a youthful number and not by name, and there is a very good reason for this. It is because students have varying degrees of wealth and status. By using your youthful number designations – and those are your classroom designations, and not your actual numbers, which will come when you are of age – we can educate everyone, regardless of whether their parents are in the government or drive a transportation sleigh. As a result, you cannot speak about what either of your parents does, or even if both of your parents are male, or they are both female, or if they are mixed. I trust I make myself clear? Or would you prefer having the Lead Educator explain it to you again?”

Relationships

Ixalla’s main relationship is with Tathrelle. But as the book goes on, Tathrelle is essentially taken away from her. When Ixalla leaves, an authority officer flirts with her. But it’s nothing serious.

And even later, she essentially adopts two lost children. One is just called Student Number Seventeen, whereas the other has even less of a designation. I just called her the Unknown Girl.

Conflict and Turning Point

Even though she’s technically not the main character, Ixalla essentially picks up the main thread of the narrative. She acts as the main character whenever Tathrelle is off-screen.

Hence the conflict for her is virtually the same as Tathrelle’s—something is changing their world, and those changes are not for the better.

For Ixalla, the turning point comes when she arrives at the school drunk and yells at the Tenth Form. She starts off as an outsider and spectator and the kind of person who doesn’t get involved.

And then she becomes a revolutionary.

Continuity/Easter Eggs

This work has the least amount of continuity with my other works, as it kind of can’t. The characters are far too different and the scenario is way too dissimilar. Hence there’s little to no continuity with her, or cross-referencing.

One of the closest characters to her in another universe is possibly Elise Jeffries in the novel Mettle. Elise is just as intelligent and is also a not-so-main character who gets a lot of airtime anyway. But that’s about where any similarities end.

Future Plans

Again, without getting into spoiler territory too much, I can’t have future plans for this character because the book is, at heart, a tragedy.

But I love her spirit, how she goes from being domestic and intellectual to a street smart, resourceful, scrounging survivor.

Ixalla and Future Inspiration

For this character, I think the main form of inspiration I can get from her is the idea that a character can even surprise the writer. You may have certain plans, but it’s the character’s voice and the character’s desires that will win out in the end.

Ixalla showed me that she was more than just a place to bounce Tathrelle’s thoughts off. And once she had showed me that, she became three-dimensional.

Ixalla: Takeaways

For this character, perhaps my favorite bit about her is that she was never intended to be this big and this vital. But after a few days of writing her and Untrustworthy, the genie was out of the bottle, and she became more.

Ixalla—for when you need a revolutionary in your prose.Click to buy Untrustworthy on Amazon


Want More of Ixalla and the Rest of Untrustworthy?

If Untrustworthy resonates with you, then please be sure to check out my other blog posts about how an alien society all-too easily devolves into fascism.

Character Reviews: Untrustworthy

Character Review—Adger
Character Review—Tathrelle
Character Review—Velexio
† Character Review—Student #17

Untrustworthy Universe
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The New Rules of Marketing & PR by David Meerman Scott, A Book Review

A Look at The New Rules of Marketing & PR by David Meerman Scott

The New Rules of Marketing & PR by David Meerman Scott was a fascinating book that I had as required reading for Quinnipiac University’s Social Media Platforms course (ICM522).

The Premise

First of all, the premise is, like a lot of other books about the Internet and social media marketing, that marketing has become less of a one-size-fits-all/push system. Instead, it has instead evolved into a far more balanced bilateral conversation.

And perhaps the most interesting part of the book consists of the rules themselves, which are in Chapter 2, on page 31 and are as follows –

David Meerman Scott and The New Rules

The New Rules of Marketing and PR

• First of all, marketing is more than just advertising
† In addition, public relations is for more than just a mainstream media audience
• You are what you publish
† And people want authenticity, not spin
• People want participation, not propaganda
† Instead of causing one-way interruption, marketing is about delivering content at just the precise moment your audience needs it
• Furthermore, marketers must shift their thinking from mainstream marketing to the masses to a strategy of reaching vast numbers of underserved audiences via the web
† In addition, public relations is not about your boss seeing your company on TV. It’s about your buyers seeing your company on the web
• Marketing is not about your agency winning awards. Instead, it’s about your organization winning business

And the internet has made public relations public again, after years of almost exclusive focus on media

• Furthermore, companies must drive people into the purchasing process with great online content
† In addition, blogs, online video, e-books, news releases, and other forms of online content let organizations communicate directly with buyers in a form they appreciate
• And social networks like Twitter (X), Facebook, and LinkedIn allow people all over the world to share content and connect with the people and companies they do business with
† Finally, on the web, the lines between marketing and public relations have blurred

Because customers are talking back.  And companies and their marketing departments had better start listening.

Rating

Review: 5/5 stars.

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Book Review: Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

Jab, Jab, Jab, Right Hook is a bit too cleverly named, but the premise is an interesting one.

Essentially, what Gary Vaynerchuk is saying is, little bits of content and engagement which reach your potential customers are the setup for the big finish (which is not really a finish, actually) of a call to action and an attempt to make a sale.

The other major premise of the book is that all platforms have their own native quirks and idiosyncrasies. Therefore what is reliable on Pinterest, might fall flat on Facebook.

What is killer on Tumblr might get a shrug on Instagram. And what is awesome on Twitter might bring the meh elsewhere.

But that all makes sense, as these are somewhat different platforms. Their demographics are different. They have differing user bases and numbers of people online at any given time.

Breaking Down What Went Wrong, and What Went Right

So, the most powerful part of this work was in the analysis and dissection of various real-life pieces of content on the various platforms. Why did something not work?

Maybe the image was too generic or too small or too blurry. Or maybe the call to action was too generic and wishy-washy, or the link did not take the user directly to the page with the sales information or coupon.

Or maybe there was no link or no logo, so the user was confused or annoyed.

While this book was an assignment for my Community Management class, the truth is, I can also see it as applying to the User-Centered Design course at Quinnipiac.

After all, a big part of good user-centric design is to not confuse or annoy the user. Vaynerchuk is looking to take that a step further, and surprise and delight the consumer.

Give people value. So, give them what they want and need, or that at least makes them smile or informs them. In the meantime, show your humanity and your concern.

And then work your tail off.

A terrific read. Everyone in this field should read this book.

Ten Years Later, What Do I Think?

Well, I think that the points Gary V makes are exceptionally valuable for the purposes of marketing. If the user has no idea what you want them to do, then they’ll just do nothing.

So, what do you want them to do? Download an app? Leave a review? Click on a link? Make a purchase? Share a post?

This is why virtually the best buttons you see on any website are the only that just say Click or Buy Now. Nobody writes War and Peace on those. Hell, you just plain can’t! The same should be true for any place where you’re putting a call to action.

This is vital for writers as well, and not just for the marketing of their wares. If you want to evoke sadness in the reader, then you had better make it clear that the characters have experienced, or they are experiencing a sad event.

Show the first with crying or depression or the like. And then show the second with a truly sad event: a death, a divorce, losing a job, failing a class—you get the idea.

This book and its contents have never been more relevant. My review and rating still stand.

Rating for a Right Hook…

5/5 Stars


Want More Book Reviews?

If my experiences with book reviews for social media and writing resonate with you, then please be sure to check out my other book review blog posts.

Check Out Book Reviews on Social Media, SEO, Analytics, Design, and Strategy

Avinash Kaushik’s Web Analytics 2.0, a Book Review
The Cluetrain Manifesto: 10th Anniversary Edition, a Book Review
Content Strategy for the Web by Kristina Halvorson, a Book Review
Groundswell by Charlene Li and Josh Bernoff, An Updated Book Review
Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
Likeable Social Media by Dave Kerpen
The New Rules of Marketing & PR by David Meerman Scott, A Book Review
The Numerati by Stephen Baker, a Book Review
Social Media Marketing by Liana Evans, A Book Review
Trust Agents by Chris Brogan and Julien Smith, a Book Review
White Space is not your Enemy by Kim Golombisky and Rebecca Hagen, a Book Review
The Zen of Social Media Marketing by Shama Hyder Kabani, a Book Review

Click to buy Untrustworthy on Amazon

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Writing Progress Report – Second Quarter 2019

Progress Report –Second Quarter 2019

How great was second quarter 2019? So I spent second quarter 2019 mainly editing. This is because The Real Hope of the Universe had over 185,000 words to start with. So how amazing was that?

Second Quarter 2019 Posted Works

First of all, I spent time on editing The Real Hope of the Universe. The beast is truly enormous and I need a chainsaw. Seriously.

I also had on a number of new short stories. A lot of these had been drafted on paper and so I considered spending some time fixing and polishing them.

Then on Wattpad I posted some fan fiction as I am not posting wholly original work there these days. That is, unless it’s for the WattNaNo profile.

Finally, on I posted

Milestones

Also, I have written over two and a half million words (fan fiction and wholly original fiction combined). So right now my stats on Wattpad for wholly original works are as follows:

• How to NaNoWriMo – 13,603 reads, 142 comments
† My Favorite Things (like kibble) – 972 reads, 133 comments
Revved Up – 59,005 reads, 526 comments
† Social Media Guide for Wattpad – 12,680 reads, 587 comments
• The Canadian Caper – 457 reads, 37 comments
The Dish – 249 reads, 24 comments
There is a Road – 188 reads, 28 comments
† WattNaNo’s Top Picks 2018 – 1,545 reads, 45 comments
• What Now? – 1,602 reads, 44 comments

More Published Works

Also, I am amassing quite the collection of published works!

Untrustworthy, which is my first published novel. So yay!

Almost Shipwrecked, a story in the January 2019 edition of Empyreome, a site which unfortunately is no more.

Canaries, a short story in the March 29, 2019, edition of Theme of Absence.

Complications, a story in the Queer Sci Fi Discovery anthology. So this is an anthology where the proceeds went to supporting the QSF website.

Cynthia and Wilder Bloom, stories in the Longest Night Watch II anthology.

Props, a story in the Longest Night Watch I anthology. So this is an anthology where the proceeds go to Alzheimer’s research.

Surprises, a story in Book One of the 42 and Beyond Anthology set.

The Boy in the Band, a story in the Pride Park anthology. So, this is an anthology where the proceeds go to the Trevor Project.

The Interview, the featured story in the December 14, 2018 edition of Theme of Absence. So, they even interviewed me!

The Last Patient, a story in the Stardust, Always anthology. This was an anthology where the proceeds go to cancer research.

The Resurrection of Ditte, a story in the Unrealpolitik anthology.

This is My Child, a short story published in the April 8, 2019 edition of Asymmetry Fiction, another site which is no more.

Three Minutes Back in Time, a short story to be published in Mythic Magazine.

WIP Corner

So my current WIPs are as follows:

The Obolonk Murders Trilogy – so this one is all about a tripartite society. But who’s killing the aliens?

The Enigman Cave – can we find life on another planet and not screw it up? You know, like we do everything else?

The Real Hub of the Universe Trilogy – so the aliens who live among us in the 1870s and 1880s are at war. But why is that?

Mettle – so it’s all about how society goes to hell in a handbasket when the metals of the periodic table start to disappear. But then what?

Prep Work

So, currently, I have been working on some writing prompts to keep me sharp and keep the words flowing. My intention, for this year’s NaNoWriMo, is that I may write a new novel in the Obolonks universe. But I need a plot! So a lot of this year will be spent on that.

Second Quarter 2019 Queries and Submissions

So here’s how that’s been going during second quarter 2019.

In Progress

As of second quarter 2019, the following are still in the running for publishing:

This list is the name of the story and then the name of the potential publisher.

• A Kitten – Wee Tales
† Blue Card – Gods Among Men podcast
• Darkness Into Light – Polychrome Ink
† Dinosaurs – The Weird and Whatnot
• Gentrification – Hecate
† Killing Us Softly – Future Visions
• None of This is Real – Mithilia Review
† Nothing Good Ever Happens at 3 AM – Unfading Daydream
• Side by Side – Leading Edge Magazine
† Soul Rentals ‘R’ Us – Weekly Humorist
• Who Do We Blame for This? – Perpetual Motion Machine Publishing Newsletter

Some of those have been out for a while, so I’m not exactly hopeful. Dinosaurs is on its 8th query, and Side by Side is on its 9th. Assuming they’re not picked up, at some point, I’ll throw in the towel on those, and just post them on Wattpad.

All Other Statuses

So, be sure to see the Stats section for some details on any query statuses for second quarter 2019 which were not in progress.

Stats

So in 2018, my querying stats were:

† 68 submissions of 19 stories
• Acceptances: 4, 5.88%
† In Progress-Under Consideration: 3, 4.41% (so, these don’t seem to have panned out)
• In Progress: 10, 14.71%
† Rejected-Personal: 14, 20.59%
• Rejected-Form: 24, 35.29%
† Ghosted: 13, 19.12%

So in 2019 my querying stats are:

• 23 submissions of 11 stories (so 6 submissions carry over from 2018)
† Acceptances: 4, 17.39%
• In Progress: 11 (so this includes 2 holdovers from 2018), 47.83%
† Rejected-Personal: 4, 17.39%
• Rejected-Form: 3, 13.04%
† Ghosted: 1, 4.35%

Second Quarter 2019 – The Productivity Killers

So it’s work, what else? And second quarter 2019 just will not be the end of that!

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White Space is not your Enemy by Kim Golombisky and Rebecca Hagen, a Book Review

White Space is not your Enemy by Kim Golombisky and Rebecca Hagen

I read White Space is Not Your Enemy on my own, and then for class.

White Space is not your Enemy by Kim Golombisky and Rebecca Hagen is a beginning design book. And I purchased it because I definitely need assistance with design. While I (at least I think I do) have something of an understanding of which color goes with which, it is sometimes difficult for me to make something look good. Seeking some inexpensive professional help, I turned to this book.

Practical Help With Your White Space and More

So apart from the obvious title, the book offers tips on color combinations, font selection, focal points and even how to prepare a document for a professional print job. And the chapter on design sins really resonated with me.

I have seen poorly designed advertisements (both online and offline) and websites, and have never really been able to adequately articulate just why they were so hideous. So now I can.

Exercises

The exercises in the back of each chapter seemed, I thought, somewhat superfluous. However, I did find myself beginning to look at designs with a more critical eye.

For example, I noticed a print advertisement where the background photograph was of varied colors. Some were light, some, dark. The print, however, was pure white, and cut horizontally along the middle of the photograph.

Hence this would have been fine, except the copy crashed straight into a white space, so some of the print was invisible. Which part? The company’s name. Epic design fail.

Foolproof

Another extremely helpful chapter: the one on the “works every time” layout. This layout is all over the Internet and all over print media, and for good reason. It is, essentially, a full width photograph or other graphic across the top third of the screen or page, with the remaining two-thirds divided into two vertical columns for text.

A cutline (caption) goes directly underneath the visual (if appropriate; some visuals don’t need a cutline), with a more prominent headline directly below that.

Break up the columns into paragraphs and beware widows and orphans (one or two short words on a line). Place tags (these aren’t Internet meta tags), which are the logo, company name and small nugget of information such as the URL or physical address, in the lower right-hand corner. In addition, round it all out with generous margins all around. Voila! An instant beautiful (albeit somewhat common) layout!

If nothing else, that chapter has a greater value than the price of admission.

Learning Creativity

Creativity cannot, truly, be taught. But the peripherals around it can, such as how to gather ideas and nurture them, and how to place those ideas together in a coherent format. It’s like teaching pottery and smithing but not cookery: you get enough so that you can set the table, but not nourish anyone.

For that, you need to be an artist. And that, sadly, no book can ever teach you.

Rating for White Space is Not Your Enemy

5/5

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Groundswell by Charlene Li and Josh Bernoff, An Updated Book Review

Another Look at Groundswell by Charlene Li and Josh Bernoff

This is something of an updated review of Groundswell by Charlene Li and Josh Bernoff as, by the time I got to the ICM 522 Social Media Platforms class at Quinnipiac University, I had already read this seminal work.

But no matter. Because this is still a terrific work by Josh Bernoff and Charlene Li, and it remains more than a little relevant.

And in fact, I think I understand it better than I ever have.

Changing the Way You Think about Online Marketing for Good

For Li and Bernoff, the online world is a rich and diversified community. And in that large umbrella community, there are several smaller communities. But unlike in the case of the classic Matryoshka (Russian nesting dolls), there is an enormous amount of overlap.

Above all, they put forward the idea of a system called POST. And if you read nothing else, read this part of not just my review but of their book itself.

• Personae – who are your potential buyers? Who are your readers? And who makes up your audience?
† Objectives – what do you expect to get out of going online, and continuing online, or going in a different direction online?
• Strategies – how will you implement your ideas? What comes first? In addition, what must wait?
† Technologies – which platforms will you use? How will you use these differently as your strategy begins to click into place?
So the last time I read Groundswell, I suspect that I did not really understand POST.

And now I know never to start a social media campaign without it. So thanks to Charlene Li and Josh Bernoff! This work is a classic for a damned fine reason. It really is that good. Because you need this book in your social media library.

Thirteen Years Later — are Charlene Li and Josh Bernoff Still Relevant?

Social media platforms come and go. Fads rise and fall. Yet through it all, the lessons of the POST strategy, and why it’s so vital? Those are a rock, an anchor in an online world that sometimes feels like just so much jello stuck to the wall, ever sliding downwards.

Ew, sorry for that image, folks.

But never mind that for now.Want to see more from me, on writing, and the business of being an independent author? Click here to add my site as a preferred source.

I think the biggest and most vital part of POST is the first initialism, the P. The buyer persona is someone who we should be thinking about all the time. Not just sometimes, and for God’s sake not just when there’s an exam at school or the boss comes around at work.

It is even a vital concept in a place that you would least expect it — a personal blog. And even in our own social media postings.

For if we are flinging those pixels out to the universe, then we are expecting an audience. We are wishing and hoping to be read!

But if we don’t take that buyer persona into account at all (even when we aren’t selling anything and not expecting anyone to ever want to buy anything), we should still account for our audience.

Social media is exceptionally performative. We curate our photos and our words and our stories and our snark. If we want any sort of a reaction, then we have our audience in mind. Even if that’s subconsciously.

Being offensive is bad. Being unfunny is worse. But being unread? Quelle horreur! That is the worst.

Rating

4 stars. It is hard to get any better than this.

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