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Category: Career changing

This blog is all about career changing – and it’s even changed as my idea of a good career has evolved!

What Happened?

Welp, it’s like this…

See, I was in the insurance field. And I was working as a business analyst a lot of the time.

This … stank.

But I knew I could leave if I could find something or other to do in its stead.

I had always loved writing. But could it be the centerpiece of my career changing? I was not sure, to start.

Career Changing in Stages

You know, the United States is supposed to be a freeish society where you can more or less be anything, if you work hard.

Now, we all know that that conveniently forgets issues of class, race, economics, etc.

But one thing that is absolutely true about this ideal is that there is no one and nothing tying us to land or city. Even a farm can presumably sell the old homestead, go elsewhere, and buy a new homestead.

So, you would think that career changing would be a snap, eh?

Yet the truth is that is just kind of is not.

A Snap That Took Years

First of all, I had to get out of the company where I was working. And then, I had to do some work to start to build a reputation. But the truth is, I had little to no plan and I really just started freelancing.

I was fortunate to get a few clients and I was suddenly kind of busy. Some of them I liked. Others? Not so much. But I was making some degree of cash.

In the Meantime…

NaNo started to happen, and of course Untrustworthy happened.

And now, here we are.

Quinnipiac Assignment 02 – ICM 527 – Strategic Planning, Formative Research, and Issues ManagementQuinnipiac, impression management online, virtual groups, persuasive industry, locative media, what is information, role of social media, ICM top 5, strategic planning, defining publics, strategic planning to nonprofits, strategic plan implementation, Center for Science in the Public Interest, Wal-mart, project management styles, future, journalism, reflections, NESN SEO, onward to Quinnipiac, A Day in My Life in Social Media, Viral Videos, Qualitative and Quantitative Analytics in my Life, social media monitoring tools, Media Convergence, Basic Web Analytics, A Crash Course in SEO, Semantic Search, Monopoly, Algorithmic Surfacing, Ambient Awareness, Polarization, Television, Participation, Physician Boundaries, Ethical Dilemmas, Charlie Hebdo, Premium Service, Spiderman, Brian Williams, Dark Patterns, Content Moderation, Big Data, Net Neutrality, Privacy and Big Data, Forgotten, Most Important Role of a Community Manager, Influencer Impact and Networks, Harrison Parrott, Content Marketing for Community Managers, Authentic Brand Voice in Social Media, Best Practices in Using Social Media for Customer Service, Highly Regulated Industries, Sabra Hummus, SWOT and PEST Analyses, Message Strategies, Communication Tactics, Program Evaluation, Continuing Program Evaluation, Strategic Campaign Plan Formatting, RPIE, Biblical Texts, Disruption, Facebook network, Qualitative and Quantitative Analytics, NESN Key Indicators, Writing Ethics, Spiderman, Wireframing, Sabra Hummus, Lonely Writer, Final Project ICM 522, reinvention, Regulation, Position Statements, Formative Research, Creative Obfuscation, Copyleft, Recommender Systems, social listening, POST method, regulation, Ad Astra Community, Persuasive Industry, What is Information, Biblical Texts, Strategic Planning to Nonprofits, Message Strategies, Strategic Plan Implementation. Strategic Campaign Plan Formatting, Center for Science, RPIE, Compare Project Management Styles, Content Marketing for Community Managers, SWOT and PEST Analyses, Ethical Dilemmas, Spiderman, Authentic Brand Voice in Social Media, Social Media for Customer Service, Brian Williams, Wal-Mart, Dark Patterns, Content Moderation, Big Data, Net Neutrality, Privacy and Big Data, Forgotten, How Highly Regulated Industries Can Best Use Social Media, Sabra Hummus, Communication Tactics, Program Evaluation, Continuing Program Evaluation, Wireframing and Paper Prototyping,

Quinnipiac Assignment 02 – ICM 527 – Strategic Planning, Formative Research, and Issues Management

Published by Janet Gershen-Siegel on September 10, 2015

A Look at Strategic Planning, Formative Research, and Issues Management

PR and strategic planning were top of mind for this assignment, as was formative research.

Key Concepts in Strategic Planning

During the course of this week’s readings, a lot of concepts surfaced, with several definitions. These were words that we use in common, everyday parlance, but they have special meanings in the world of public relations/strategic planning.

Smith covers increasingly difficult positions for a strategic planner to be in. First there is the fairly neutral situation, which is basically just a set of circumstances facing an organization. It neatly divides into opportunities and obstacles.

After all, when the lights went out during the 2013 Super Bowl, Oreo could have sat tight like everyone else. Instead, ‘you can still dunk in the dark’ was born. Oreo didn’t just tread water – they scored a major victory. And it all happened during a situation that could have gone either way.

Strategic Planning for Issues

A step more difficult than a situation is an issue. Now, concern to the organization is baked right into the definition. There is more potential for problems when it’s an issue. And finally the definitions move to risks and then to crises.

The job of the strategic planner is to minimize and address the risks while, at times, dealing with out of control crises.

In the Reitz reading, the ‘dialogic model’ is (Page 43) where there is “a ‘communicative give and take’, where the process is open and negotiated between an organization and its publics.” This, in a way, is the essence of social media. It’s less of organizations dictating terms and paradigms to various publics. Instead, the publics are talking back, and it’s up to the strategic planner to carefully listen.

Formative Research — Its Role

On Page 15, Smith mentions formative research, denoting three pieces of it, to analyze the situation, the organization, and the publics.

To evaluate matters intelligently, the strategic planner must take a look at what’s happening. For a financial services company, it could be anything from a worldwide sell-off to crop failures in Argentina to an employee engaging in what might be insider trading.

For a car manufacturer, it could be recalls or new safety regulations or the applicable news from the United States Patent Office.

Next Steps for Formative Research

The social media professional must assess the organization. Is there an opportunity? Is the organization vulnerable? Could this even be fatal to the organization?

When Tylenol was laced with cyanide in 1982, there was a very real possibility that the fatal dose could be to Johnson & Johnson as well as the victims of the poisonings.

Publics

As for the publics, it behooves the strategic planner to consider how receptive they will be to any actions taken (sometimes the action to take is inaction, e. g. do nothing).

For Johnson & Johnson, they were dealing with publics who were used to trusting drug manufacturers, and who felt that trust had been betrayed. If the organization had opted to do nothing, the publics might not necessarily have blamed the organization for the poisonings, but they might have saddled the organization with a reputation for not caring.

Seeing the connections between caring, purity, and trustworthiness, the organization built its response around addressing safety concerns immediately. They probably removed a lot more product from shelves than was necessary. It’s possible that some of the safety precautions added were redundant and/or unnecessary.

But the organization spent the time and the money and the brainpower and it paid off with dividends. Johnson & Johnson is still roundly praised for its response to the crisis. It’s hard to see how they could have handled it better.

Issues Management

On Pages 49 and 50, Reitz talks about issues management. On Page 49, Reitz defines issues management as quoting, “Cutlip, Center, and Broom define issues management as ‘the proactive process of anticipating, identifying, evaluating, and responding to public policy issues that affect organizations’ relationships with their publics’ (2000: 17).”

Crises

A crisis is, by definition, unpredictable, but companies can anticipate certain crises. If an organization prepares for inevitable crises, they have already won over half of the battle. Here are some instances wherein an organization should prepare

It is not a question of if, but rather when of when any of these will occur:

† Automobile manufacturers and recalls
• Product manufacturers and product liability claims
† Maintenance companies and snow removal or trip and fall claims
• Transportation carriers and lateness and accidents

If any of these organizations is unaware that such crises could happen, and that they could escalate, then those organizations might want to rethink their business plans.

Life does not come without risk. It’s a foolish organization that doesn’t at least make an effort to plan for it.

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Quinnipiac Assignment 04 – ICM 526 – The Importance of Content Marketing for Community ManagersQuinnipiac, impression management online, virtual groups, persuasive industry, locative media, what is information, role of social media, ICM top 5, strategic planning, defining publics, strategic planning to nonprofits, strategic plan implementation, Center for Science in the Public Interest, Wal-mart, project management styles, future, journalism, reflections, NESN SEO, onward to Quinnipiac, A Day in My Life in Social Media, Viral Videos, Qualitative and Quantitative Analytics in my Life, social media monitoring tools, Media Convergence, Basic Web Analytics, A Crash Course in SEO, Semantic Search, Monopoly, Algorithmic Surfacing, Ambient Awareness, Polarization, Television, Participation, Physician Boundaries, Ethical Dilemmas, Charlie Hebdo, Premium Service, Spiderman, Brian Williams, Dark Patterns, Content Moderation, Big Data, Net Neutrality, Privacy and Big Data, Forgotten, Most Important Role of a Community Manager, Influencer Impact and Networks, Harrison Parrott, Content Marketing for Community Managers, Authentic Brand Voice in Social Media, Best Practices in Using Social Media for Customer Service, Highly Regulated Industries, Sabra Hummus, SWOT and PEST Analyses, Message Strategies, Communication Tactics, Program Evaluation, Continuing Program Evaluation, Strategic Campaign Plan Formatting, RPIE, Biblical Texts, Disruption, Facebook network, Qualitative and Quantitative Analytics, NESN Key Indicators, Writing Ethics, Spiderman, Wireframing, Sabra Hummus, Lonely Writer, Final Project ICM 522, reinvention, Regulation, Position Statements, Formative Research, Creative Obfuscation, Copyleft, Recommender Systems, social listening, POST method, regulation, Ad Astra Community, Persuasive Industry, What is Information, Biblical Texts, Strategic Planning to Nonprofits, Message Strategies, Strategic Plan Implementation. Strategic Campaign Plan Formatting, Center for Science, RPIE, Compare Project Management Styles, Content Marketing for Community Managers, SWOT and PEST Analyses, Ethical Dilemmas, Spiderman, Authentic Brand Voice in Social Media, Social Media for Customer Service, Brian Williams, Wal-Mart, Dark Patterns, Content Moderation, Big Data, Net Neutrality, Privacy and Big Data, Forgotten, How Highly Regulated Industries Can Best Use Social Media, Sabra Hummus, Communication Tactics, Program Evaluation, Continuing Program Evaluation, Wireframing and Paper Prototyping,

Quinnipiac Assignment 04 – ICM 526 – The Importance of Content Marketing for Community Managers

Published by Janet Gershen-Siegel on June 9, 2015

The Importance of Content Marketing for Community Managers

Why is content marketing important for Community Managers?

It is deceptively easy for companies to ‘get on Facebook’ or ‘get a Twitter’, and start pushing content out through a firehose. Companies may even make a splash in the beginning. But it’s unsustainable. Furthermore, it’s not serving customers and potential customers terribly well.

Much like any other aspect of modern business, online content requires strategy and structure. Just having content is not enough. It has to be relevant to fans and followers, and be more than something they will just click on and read. Instead, content is for marketing; it is for getting customers and potential customers into the sales funnel and then bringing them along. This is the case whether the sale occurs online or in a brick and mortar store.

The Content Marketing Institute says –

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

The Numbers Say It All

As Steven MacDonald reminds in The 5 Pillars of Successful Content Marketing, the amount of data being created in two days is more than was created from the beginning of time until 2003. Certainly, that figure is only going to grow. The United States census, in 2012, released an infographic comparing 2012 data on computers and Internet usage with 1997 (when the census first began asking about Internet usage) and 1984 data.

Per the United States census, the percentage of households without Internet has fallen dramatically, from 45.3% in 2003, to 25.2% in 2012. This does not even take into account persons who might not have home access, but are using the Internet at work, school, a café or public library or other such location.

Relevancy

With all of these people online, and all of that content coming at them 24/7/365, the race is less to get any sort of content online. It’s more to get relevant and preferred content to consumers.

A potential customer is being bombarded with Instagram images of their friends’ lunches and Facebook status updates with pregnant friends’ ultrasounds. They get gossipy Tweets about celebrities and amusing Tumblr blog posts about upcoming movies. And they get Pinterest boards with recipes.

Yet somehow, some way, a company’s content has got to compete with all of that.

Buying Reach?

While companies can purchase additional reach and engagement, a more sensible ad spend is to target content more closely to customers’ and potential customers’ preferences and demographics. This is easier and more detailed and better-researched than ever before. It’s due to all of the tracking coding which is embedded in social media.

As Avinash Kaushik has said about digital marketing (a term often used interchangeably with ‘content marketing’ but a bit more general, involving the use of digital devices but not necessarily as fully integrating marketing with content types like in true content marketing) and measurement –

The root cause of failure in most digital marketing campaigns is not the lack of creativity in the banner ad or TV spot or the sexiness of the website. It is not even (often) the people involved. It is quite simply the lack of structured thinking about what the real purpose of the campaign is and a lack of an objective set of measures with which to identify success or failure.

Structured Thinking

Structured thinking and objective measurement can help marketers to create and define success. Content marketing is similar in that it’s studied and planned.

Content marketers don’t just put up any old content whenever. They study the various platforms, as Gary Vaynerchuk strongly suggests. Successful content marketers listen to their audience (there’s that idea of measuring again!). They determine what does and doesn’t work. They post their content when their customers and potential customers are online and listening.

Putting Content Marketing Together With Community Management

Community Managers often must shape conversations online. This is everything from thanking happy users to publicly addressing complaints to being the first line of communications for public relations problems. But that’s mainly reactive communications. Proactive communications from community managers can and should dovetail with company plans. These can be to market to consumers (or to businesses in a B2B organization).

Offering helpful, engaging, amusing, and informative content is the job of the community manager. It’s as much as the soothing of angry online customers is. Posting the right content, when consumers want to see it, can be the difference between a sale and no sale. Put enough of those together, and jobs and even companies can be on the line. The community manager, doing content marketing right, can bring in business. They can help a company retain its customers even in hard economic times.

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Quinnipiac Final Paper – ICM501 – Creative ObfuscationQuinnipiac, impression management online, virtual groups, persuasive industry, locative media, what is information, role of social media, ICM top 5, strategic planning, defining publics, strategic planning to nonprofits, strategic plan implementation, Center for Science in the Public Interest, Wal-mart, project management styles, future, journalism, reflections, NESN SEO, onward to Quinnipiac, A Day in My Life in Social Media, Viral Videos, Qualitative and Quantitative Analytics in my Life, social media monitoring tools, Media Convergence, Basic Web Analytics, A Crash Course in SEO, Semantic Search, Monopoly, Algorithmic Surfacing, Ambient Awareness, Polarization, Television, Participation, Physician Boundaries, Ethical Dilemmas, Charlie Hebdo, Premium Service, Spiderman, Brian Williams, Dark Patterns, Content Moderation, Big Data, Net Neutrality, Privacy and Big Data, Forgotten, Most Important Role of a Community Manager, Influencer Impact and Networks, Harrison Parrott, Content Marketing for Community Managers, Authentic Brand Voice in Social Media, Best Practices in Using Social Media for Customer Service, Highly Regulated Industries, Sabra Hummus, SWOT and PEST Analyses, Message Strategies, Communication Tactics, Program Evaluation, Continuing Program Evaluation, Strategic Campaign Plan Formatting, RPIE, Biblical Texts, Disruption, Facebook network, Qualitative and Quantitative Analytics, NESN Key Indicators, Writing Ethics, Spiderman, Wireframing, Sabra Hummus, Lonely Writer, Final Project ICM 522, reinvention, Regulation, Position Statements, Formative Research, Creative Obfuscation, Copyleft, Recommender Systems, social listening, POST method, regulation, Ad Astra Community, Persuasive Industry, What is Information, Biblical Texts, Strategic Planning to Nonprofits, Message Strategies, Strategic Plan Implementation. Strategic Campaign Plan Formatting, Center for Science, RPIE, Compare Project Management Styles, Content Marketing for Community Managers, SWOT and PEST Analyses, Ethical Dilemmas, Spiderman, Authentic Brand Voice in Social Media, Social Media for Customer Service, Brian Williams, Wal-Mart, Dark Patterns, Content Moderation, Big Data, Net Neutrality, Privacy and Big Data, Forgotten, How Highly Regulated Industries Can Best Use Social Media, Sabra Hummus, Communication Tactics, Program Evaluation, Continuing Program Evaluation, Wireframing and Paper Prototyping,

Quinnipiac Final Paper – ICM501 – Creative Obfuscation

Published by Janet Gershen-Siegel on November 27, 2014

Quinnipiac Final Paper – ICM501 – Creative Obfuscation

What is creative obfuscation?

Internet identity, reputation, and deception in the online dating world. Truth and little white lies on the Internet.

Introduction

Several weeks ago, when participating in class, I used the term creative obfuscation. The idea behind it was (and still is) that people of course bend the truth or cover it up, or they lie by omission. Some of these lies are more egregious than others.

For my final paper, I decided to look at what it all means with reference to internet dating. And boy, was there a lot of fodder! Here are some excerpts.

Identity

For many people[1] these days, social media is wrapped with identity, as identity is, in turn, intimately wrapped up with social media. It is often a daily[2] presence in our lives. As Julia Knight and Alexis Weedon discovered, online life and self are increasingly just as important as offline life and self.[3]

“In 2008, Vincent Miller’s article in Convergence recognized in our ubiquitous and pervasive media the essential role of phatic communication[4] which forms our connection to the here and now.

Social media has become a native habitus for many and is a place to perform our various roles in our multimodal lives, as a professional, a parent, an acquaintance, and a colleague. The current generation has grown up with social media and like the 10-year-old Facebook, Twitter too has become part of some people’s everyday here and now.”[5]

References

[1] About 39% of the world is online, according to Internet World Statistics. This includes just fewer than 85% of North America and over 2/3 of Europe and Oceania.

[2] According to Pew Research, in 2013, 63% of Facebook users visit the site daily. Just under half (46%) of Twitter users visit that site on a daily basis.

[3] Knight, Julia and Weedon, Alexis, Convergence, ISSN 1354-8565, 08/2014, Volume 20, Issue 3, pp. 257 – 258, Identity and social media

[4] Phatic communications are generally language for the purposes of social interaction rather than the conveying of information or the making of inquiries, e. g. ‘small talk’.

[5] Knight and Weedon, Ibid., Page 257.

Reputation and Creative Obfuscation

Unlike offline reputation, online reputation can be categorized and quantified. For sites attempting to preserve and promote civility, but which cannot or will not adopt a real-names policy like Facebook’s, reputation scores can sometimes alert other users to an individual’s tendency to be either helpful or abusive.

AS Crane Said…

As AS Crane noted in Promoting Civility in Online Discussions: A Study of the Intelligent Conversation Forum[6],

“Moderation in combination with reputation scores have been used successfully on the large technology site Slashdot, according to Lampe and Resnick (2004). Slashdot moderation duties are shared among a group of users, who can assign positive or negative reputation points to posts and to other members. Users who have earned a sufficient reputation rating are allowed to participate in moderation if they wish. Meta-moderators observe the moderators for abuse and can remove bad moderators, or reward good moderators by assigning a higher point value to their votes.” In Slashdot’s case, it would seem that good behavior not only is rewarding in and of itself, but it also provides a reward in the form of being granted the ability to police others’ behavior.

[6] AS Crane, 2012, Promoting Civility in Online Discussions: A Study of the Intelligent Conversation Forum, rave.ohiolink.edu, Page 17

Deception

For those who bend the truth on Facebook and other social media websites, some of the consequences are unexpected ones.

For example, a ten-year-old child claims to be thirteen. So, in five years, they’ll be considered eighteen on a social networking site. This will alter her privacy settings automatically. And lets everyone see images, including pedophiles.[7]

[7] Olsen, Tyler, 22 April 2013, Liar, Liar, Pants on Fire: An Explanation of Deception, Professor Combs English 1010-21

Creative Obfuscation: Conclusion

It is fairly easy to bend the truth when composing an online dating profile. But an in-person meeting will expose the lie to all. As a result, the liar will lose social capital and likely never make it to a second date. More problematic is when a person’s sincerely made identity does not jibe with their appearance or their birth characteristics.

Differences between online verbiage and offline appearance might not have an intentionally malicious origin. So, it is entirely possible for online daters to, through ambiguity or poor word choice, appear deceptive and untrustworthy. When they may be anything but.

But regardless of the reason for an untruth, online daters care about their reputations. And their online and offline appearances. What others think matters to them. Much of that directly relates to the object behind the use of an online dating site. So, the object is to meet. That is, the mission is the date.

Setting up the date for failure or the loss of face is not in online daters’ best interests. So, most act to assure success or at least prevent and minimize failure and the loss of social capital.

Personal Identity

Personal identity matters in the online world, and it is a heady brew of inborn traits, learned and attained characteristics, and identification, desire, and preference.

For the person presenting their identity and showing this admixture to all and sundry, what it means to be them, what they think of as the ‘self’, is they cobble together from potentially thousands of measurable and nonquantifiable data points in order to present a full picture of their personality.

For the recipients of these messages, the potential dating partners and perhaps even more permanent mates, the choice is whether to read or listen to these many messages. And accept all or some of them. Even if they conflict with or downright contradict the evidence that the recipient can observe or otherwise gather independently.

You are who you were at birth, who you have become, and who you claim to be, and who you think you are. But that does not mean that anyone has to believe you, accept you, or love you.

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Quinnipiac Assignment 11 – ICM501 – Mobile & Locative MediaQuinnipiac, impression management online, virtual groups, persuasive industry, locative media, what is information, role of social media, ICM top 5, strategic planning, defining publics, strategic planning to nonprofits, strategic plan implementation, Center for Science in the Public Interest, Wal-mart, project management styles, future, journalism, reflections, NESN SEO, onward to Quinnipiac, A Day in My Life in Social Media, Viral Videos, Qualitative and Quantitative Analytics in my Life, social media monitoring tools, Media Convergence, Basic Web Analytics, A Crash Course in SEO, Semantic Search, Monopoly, Algorithmic Surfacing, Ambient Awareness, Polarization, Television, Participation, Physician Boundaries, Ethical Dilemmas, Charlie Hebdo, Premium Service, Spiderman, Brian Williams, Dark Patterns, Content Moderation, Big Data, Net Neutrality, Privacy and Big Data, Forgotten, Most Important Role of a Community Manager, Influencer Impact and Networks, Harrison Parrott, Content Marketing for Community Managers, Authentic Brand Voice in Social Media, Best Practices in Using Social Media for Customer Service, Highly Regulated Industries, Sabra Hummus, SWOT and PEST Analyses, Message Strategies, Communication Tactics, Program Evaluation, Continuing Program Evaluation, Strategic Campaign Plan Formatting, RPIE, Biblical Texts, Disruption, Facebook network, Qualitative and Quantitative Analytics, NESN Key Indicators, Writing Ethics, Spiderman, Wireframing, Sabra Hummus, Lonely Writer, Final Project ICM 522, reinvention, Regulation, Position Statements, Formative Research, Creative Obfuscation, Copyleft, Recommender Systems, social listening, POST method, regulation, Ad Astra Community, Persuasive Industry, What is Information, Biblical Texts, Strategic Planning to Nonprofits, Message Strategies, Strategic Plan Implementation. Strategic Campaign Plan Formatting, Center for Science, RPIE, Compare Project Management Styles, Content Marketing for Community Managers, SWOT and PEST Analyses, Ethical Dilemmas, Spiderman, Authentic Brand Voice in Social Media, Social Media for Customer Service, Brian Williams, Wal-Mart, Dark Patterns, Content Moderation, Big Data, Net Neutrality, Privacy and Big Data, Forgotten, How Highly Regulated Industries Can Best Use Social Media, Sabra Hummus, Communication Tactics, Program Evaluation, Continuing Program Evaluation, Wireframing and Paper Prototyping,

Quinnipiac Assignment 11 – ICM501 – Mobile & Locative Media

Published by Janet Gershen-Siegel on November 6, 2014

Let’s look at Mobile & Locative Media

Locative Media? Just as online communities are giving us digital posses and homes away from home, locative and mobile media are providing us with a means of joining a group in person at any time.

There’s A Party Somewhere

With locative media, there is always something going on.

For persons traveling to an unfamiliar section of their city, locative media can give them a sense of where to go. Let’s say a person living in the Allston section of Boston takes the wrong Green Line trolley outbound from Park Street. Instead of the B, which would take them along Commonwealth Avenue to home, they get on the E, which goes down Huntington Avenue.

Instead of despairing at being lost, or turning around, or getting a bus or cab (or the correct trolley) back home, what if the unintentional explorer looks on FourSquare (or if this scenario took place before 2013, Google Latitude, the successor to Dodgeball)?

Locative Media Mixes the Familiar with the Unfamiliar

But with locational technology, the traveler finds friends, or recommendations, or even just a bit of tracking thrown out there by people they’re connected to. If the traveler can find his or her friends, the unfamiliar space might become parochialized.

As Humphreys, L. (2010). Mobile social networks and urban public space. New Media & Society, 12(5), 763-778. [Library Link | PDF] wrote,

“Parochial spaces are territories characterized by ‘a sense of commonality among acquaintances and neighbors who are involved in interpersonal networks that are located within communities’ (Lofland, 1998: 10). Neighborhoods are examples of parochial spaces.” (Page 768)

So, the act of parochialization lends familiarity and commonality to a public space. Humphreys further stated,

“Mobile social networks can help to turn public realms into parochial realms through parochialization. Parochialization can be defined as the process of creating, sharing and exchanging information, social and locational, to contribute to a sense of commonality among a group of people in public space. Sharing information through mobile social networks can help to contribute to a sense of familiarity among users in urban public spaces.” (Page 768, Ibid.)

Pre-Planning

Humphreys refers to a use of Dodgeball as a means of pre-planning parochialization, and wrote,

“People also used Dodgeball to parochialize the public space when traveling with a group of people. For example, several New York participants mentioned using Dodgeball at South by Southwest, an annual music/film/hi-tech festival in Austin, Texas. A large group of colleagues and friends were at the festival and used Dodgeball to ensure meeting up with familiar people in an unfamiliar city.” (Page 773, Ibid.)

However, even a semi-serendipitous finding of like-minded individuals could happen. For our hypothetic traveler, a stroll down Huntington Avenue reveals Northeastern University and the Museum of Fine Arts.

Nearby is the Isabella Stewart Gardiner Museum.

But with FourSquare checkins, the traveler knows that her friends are at the Gardiner, and she can choose to join them, or contact them and suggest a change of venue to the MFA, or avoid them by entering the campus of Northeastern.

Is the RSVP dead?

So now, even planned meetings have changed.

As Rheingold, H. (2002). Shibuya epiphany. In Smart mobs: The next social revolution (pp. 1–28). New York: Basic Books. [Posted to “Course Materials” on Blackboard] wrote,

“‘Kids have become loose about time and place. If you have a phone, you can be late,’ added Kawamura. Kamide, the other graduate student, agreed that it is no longer taboo to show up late: ‘Today’s taboo,’ Kamide conjectured, is ‘to forget your keitai [cell phone] or let your battery die.” I later discovered that this ‘softening of time’ was noted for the same age group in Norway. ‘The opportunity to make decisions on the spot has made young people reluctant to divide their lives into time slots, as older generations are used to doing,’ agreed another Norwegian researcher.” (Page 5)

But all of this is small comfort to someone planning (and paying for) a major event like a wedding or a Bat Mitzvah. Kids may have become looser about time and place, but caterers have not.

Caveats

Also, constantly knowing where everyone is at all times can take away the fun of accidental meetings. It can make them nigh well impossible. Continually seeking preexisting friends when in unfamiliar places can keep people from extending their hands and introducing themselves to new people. With augmented reality, the locatability isn’t even necessarily voluntary anymore.

As Lamantia, J. (2009, August 17). Inside out: Interaction design for augmented reality.UX Matters. [Link] wrote,

“With tools like augmented ID on the way, what happens if your environmentally aware AR device, service, or application recognizes me and broadcasts my identity locally—or globally—when I want to remain incognito? At least until the advent of effective privacy management solutions—including hardware, software, standards, and legal frameworks—AR experiences that identify people by face, marker, or RFID tag could severely challenge our ability to do ordinary things like get lost in a crowd, sit quietly at the back of a room, or attend a surprise party for a friend.”

Even more chilling, what happens when victims are trying to escape abusers or stalkers? It seems, at times, akin to the microchipping of pets. We don’t want our dogs and cats to wander too far, because we fear they’ll get lost or will be injured or even stolen. But humans are (ostensibly) smarter than all that. So, shouldn’t we have the freedom to, if we want to, just go out without having a tracer put on us?

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They Used to Call me Robot Girl

Published by Janet Gershen-Siegel on November 4, 2014

They used to call me Robot Girl?

It’s true. They used to call me Robot Girl.

But I haven’t blogged for a while. Yeah, I know.

I was uninspired and didn’t want to just subject all two of my readers to my ramblings. Plus, I was looking for an actual day job.

Robot Girl Gets A Day Job

Well, I found one. It’s a temping gig for a large financial services company which shall remain nameless. I am a Financial Analyst, preparing and running database reports. The job is rather similar to several other gigs I’ve held. And then I will be back in Social Media full time.

In the meantime, the Bot Boys are not forgotten, and I actually blog more for them that I had been. The need for Social Media exposure does not diminish just because I’ve got a new gig.

But I wanted to reach out, on this blog, for the first time in quite a while, to offer up some of the things I’ve learned along the way. So gather ’round, and hopefully I can help someone else to navigate the wild world of startups.

Some Wisdom from the Trenches

1. The best gift that anyone can offer startups is money. Advice and expertise are great, and they are helpful, but it all pales in the face of do-re-mi.

And while startup competitions may not want (or, truly, be able) to part with too much of it, it is money that is most needed because, to truly succeed, someone has to quit their day job. You know, the thing I just got a few weeks ago? Yeah.

Someone has to take a flying leap into outer space – but that person still needs to be able to afford ramen and a futon.
2. Speaking of ramen and futons, the startup game is, often, played by the young. This is not to say that those of us who were born during the Kennedy Administration have naught to offer.

Rather, it is that we have mortgages. We may have children. We have lives that often require more than minimal Connector-style health insurance. We may have aging parents, credit card debt or any number of things that make living off ramen, on a futon, nigh impossible.

And More

3. However, this does not mean that the not-so-young do not have a place in the land of startups. But that place is often a different one. The enthusiastic feel of Judy Garland and Mickey Rooney (now I’m really dating myself)

Cropped screenshot of Judy Garland and Mickey ... robot girl
Cropped screenshot of Judy Garland and Mickey Rooney from the trailer for the film Love Finds Andy Hardy. (Photo credit: Wikipedia)

yelling, “Hey, kids! Let’s put on a show! We can get the barn!” is replaced with “Let’s see if we can get this thing to work before defaulting on the mortgage/Junior needs braces/gall bladder surgery is required/etc.”

Our needs are different, and we may be more patient with setbacks. This does not necessarily spell being less hungry but, perhaps, less able to truly go for broke.

The not-so-young person’s role in a startup is often more advisory. We are the ones who can’t quit day jobs until the salaries are decent. And that day may never come.
4. Startup events are best when they have a focus. Mass Innovation Nights, I feel, is something of a Gold Standard. There is a coherent beginning, middle and end to each event. It’s not just a lot of business card trading. The participants and the audience get good conversational hooks.

Making contacts is vital – I hooked up with the Bot Boys at an event like that – but it can’t just be “Hey, let’s get a bunch of startups together, eat pizza and trade business cards!” The startups that are succeeding are too busy for such activities. And those that aren’t ….

And Even More…

5. Cloud computing, apps and software companies are everywhere in the startup space. With the Bot Boys, we could stand out a bit as we were a hardware company. Having a product that people can see and feel is valuable amidst a sea of virtual stuff.
6. The downside to that is that hardware companies have spinup problems that cloud computing companies just don’t have – app companies do not have to worry about shipping and packaging. They do not have to perform quality control checks on shipments. They do not have to work on product safety.
7. No one wants to talk to the job seeker, but everyone wants to talk to the entrepreneur – and those are often the same person! Human nature is a bit odd in this area.

But I have seen people who are barely past the “I’ve got this great idea I’ve sketched on the back of a napkin” stage where there is a flock of interested people swarming around, whereas a person honest about looking for work is often overlooked.

Kinda Sad But True

8. Charisma counts. While one founder is going to be the inventor or the developer (the idea person), the other pretty much must be the socializer. Otherwise, even the best ideas are all too often buried.

Someone must be willing and able to do public speaking, elevator pitching and sales. This need not be an experienced sales person, but that person has got to be a lot friendlier and a lot more fearless than most.
9. Most startups and most entrepreneur groupings will fail, morph, coalesce or break apart before succeeding. And perhaps that is as it should be, for being nimble is one of the characteristics of a successful startup.

If the product sells when it’s colored blue, but not when it’s colored green, dip it in dye, fer chrissakes!
10. We all work for startups, or former startups. Even the large financial services firm was, once, a gleam in someone’s eye. Every invention started off as an idea.

Even day jobs were, at one time, in places where the founders were living off that generation’s equivalent of ramen and sleeping in that era’s analogue to a futon. Yet somehow, against the odds, they made it.

And a lot of today’s startups can, too.

See you ’round the scene. Robot Girl may have left the building. But I have not.

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Quinnipiac Assignment #2 – Disruption (NSFW)Quinnipiac, impression management online, virtual groups, persuasive industry, locative media, what is information, role of social media, ICM top 5, strategic planning, defining publics, strategic planning to nonprofits, strategic plan implementation, Center for Science in the Public Interest, Wal-mart, project management styles, future, journalism, reflections, NESN SEO, onward to Quinnipiac, A Day in My Life in Social Media, Viral Videos, Qualitative and Quantitative Analytics in my Life, social media monitoring tools, Media Convergence, Basic Web Analytics, A Crash Course in SEO, Semantic Search, Monopoly, Algorithmic Surfacing, Ambient Awareness, Polarization, Television, Participation, Physician Boundaries, Ethical Dilemmas, Charlie Hebdo, Premium Service, Spiderman, Brian Williams, Dark Patterns, Content Moderation, Big Data, Net Neutrality, Privacy and Big Data, Forgotten, Most Important Role of a Community Manager, Influencer Impact and Networks, Harrison Parrott, Content Marketing for Community Managers, Authentic Brand Voice in Social Media, Best Practices in Using Social Media for Customer Service, Highly Regulated Industries, Sabra Hummus, SWOT and PEST Analyses, Message Strategies, Communication Tactics, Program Evaluation, Continuing Program Evaluation, Strategic Campaign Plan Formatting, RPIE, Biblical Texts, Disruption, Facebook network, Qualitative and Quantitative Analytics, NESN Key Indicators, Writing Ethics, Spiderman, Wireframing, Sabra Hummus, Lonely Writer, Final Project ICM 522, reinvention, Regulation, Position Statements, Formative Research, Creative Obfuscation, Copyleft, Recommender Systems, social listening, POST method, regulation, Ad Astra Community, Persuasive Industry, What is Information, Biblical Texts, Strategic Planning to Nonprofits, Message Strategies, Strategic Plan Implementation. Strategic Campaign Plan Formatting, Center for Science, RPIE, Compare Project Management Styles, Content Marketing for Community Managers, SWOT and PEST Analyses, Ethical Dilemmas, Spiderman, Authentic Brand Voice in Social Media, Social Media for Customer Service, Brian Williams, Wal-Mart, Dark Patterns, Content Moderation, Big Data, Net Neutrality, Privacy and Big Data, Forgotten, How Highly Regulated Industries Can Best Use Social Media, Sabra Hummus, Communication Tactics, Program Evaluation, Continuing Program Evaluation, Wireframing and Paper Prototyping,

Quinnipiac Assignment #2 – Disruption (NSFW)

Published by Janet Gershen-Siegel on January 28, 2014

Disruption (NSFW)

Consider disruption (NSFW): Good Lord, people, hide the fine china! Lock up your children! Clutch your pearls! It’s all gone NSFW!

Still, I shouldn’t kid.

This assignment is about using social media being as a tool for disruption. I chose to examine the Boston Marathon bombings, and of course, that’s nothing to be flippant about. Further, I selected a completely NSFW (Not Safe For Work) moment during the ordeal.

David Ortiz for the Disruptive Win!

I chose to center my video around Boston Red Sox player David Ortiz taking the microphone during the first game after the bombs went off, and him bellowing into the mic, “This is our f—in’ city!”

There are some people who complained, after the fact, about the obscenity. But the vast, vast majority of viewers took it all in stride.

How Did Social Media Handle All This?

What did Social Media do? How did it disrupt coverage? Well, let’s just put it this way. If the bombing had occurred fifteen years ago, or even five, coverage (and our memories of it) would have been far, far different.

It would have been far less immediate. We would not have seen the carnage in anywhere near as much graphic detail. Jeff Bauman would have maintained some privacy with reference to his grave injuries.

And David Ortiz, if he had dropped the f-bomb live on TV at all, would have been fined, big time, as would have the Red Sox organization.

Instead, we know. We have seen. We have heard. And it’s a lot harder to forget.  The news is no longer being sanitized successfully in America.

Welcome to the media treating us like grownups.

Disruption Eight Years Later…

Looking back at this post in last 2022, my first observation is that it’s almost quaint. No one seemed to really care about Ortiz dropping an f-bomb on television. But why?

It’s quite simply because he just said what we were all thinking. And many of us had probably said it in the comfort and privacy of our own homes.

But David had the microphone, and the platform.

Oh, and PS — my own video ^ is restricted on YouTube these days! Wacky. So, social media does not treat us like adults these days!

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Onward to Quinnipiac!Quinnipiac, impression management online, virtual groups, persuasive industry, locative media, what is information, role of social media, ICM top 5, strategic planning, defining publics, strategic planning to nonprofits, strategic plan implementation, Center for Science in the Public Interest, Wal-mart, project management styles, future, journalism, reflections, NESN SEO, onward to Quinnipiac, A Day in My Life in Social Media, Viral Videos, Qualitative and Quantitative Analytics in my Life, social media monitoring tools, Media Convergence, Basic Web Analytics, A Crash Course in SEO, Semantic Search, Monopoly, Algorithmic Surfacing, Ambient Awareness, Polarization, Television, Participation, Physician Boundaries, Ethical Dilemmas, Charlie Hebdo, Premium Service, Spiderman, Brian Williams, Dark Patterns, Content Moderation, Big Data, Net Neutrality, Privacy and Big Data, Forgotten, Most Important Role of a Community Manager, Influencer Impact and Networks, Harrison Parrott, Content Marketing for Community Managers, Authentic Brand Voice in Social Media, Best Practices in Using Social Media for Customer Service, Highly Regulated Industries, Sabra Hummus, SWOT and PEST Analyses, Message Strategies, Communication Tactics, Program Evaluation, Continuing Program Evaluation, Strategic Campaign Plan Formatting, RPIE, Biblical Texts, Disruption, Facebook network, Qualitative and Quantitative Analytics, NESN Key Indicators, Writing Ethics, Spiderman, Wireframing, Sabra Hummus, Lonely Writer, Final Project ICM 522, reinvention, Regulation, Position Statements, Formative Research, Creative Obfuscation, Copyleft, Recommender Systems, social listening, POST method, regulation, Ad Astra Community, Persuasive Industry, What is Information, Biblical Texts, Strategic Planning to Nonprofits, Message Strategies, Strategic Plan Implementation. Strategic Campaign Plan Formatting, Center for Science, RPIE, Compare Project Management Styles, Content Marketing for Community Managers, SWOT and PEST Analyses, Ethical Dilemmas, Spiderman, Authentic Brand Voice in Social Media, Social Media for Customer Service, Brian Williams, Wal-Mart, Dark Patterns, Content Moderation, Big Data, Net Neutrality, Privacy and Big Data, Forgotten, How Highly Regulated Industries Can Best Use Social Media, Sabra Hummus, Communication Tactics, Program Evaluation, Continuing Program Evaluation, Wireframing and Paper Prototyping,

Onward to Quinnipiac!

Published by Janet Gershen-Siegel on January 21, 2014

Woo-Hoo! Onward to Quinnipiac

For quite a while now, as I have searched for work, I have been dismayed at not only issues with networking, but also with the need to make myself stand out from the pack. Hence, onward to Quinnipiac.

I believe that education will do this. However, most social media educational opportunities are with what seem to be more like fly by night operations.

When I learned that Quinnipiac University had a graduate and certificate program in social media, I decided to give it a whirl.

Currently, I am taking one class, ICM 522.

ICM 522 In a Nutshell

ICM 522, Social Media Techniques and Practices, 3 graduate credits
Spring 2014, Summer 2014 – 12 weeks

The proliferation of social media in society has created a new communications environment built on platforms that encourage contribution and collaboration through user-created media and interaction. This course explores the underlying theoretical concepts, development and management of social media platforms as well as the creation of effective strategies to facilitate a viable social media presence.

Covered will be:

• Content creation and interactions from semester-long blog postings
† Establishment and maintenance of credible social media presence on multiple platforms
• Demonstration and understanding of platform usage and capabilities
† Written analysis and review of notable social media practitioners or brands
• Overall growth, and effectiveness of student’s semester-long social media presence

What it’s All About

ICM 522 proved to be an excellent introduction to the subject matter. It was also a really great way for me to get into the mindset of taking a class. And studying. And trying to get a good grade!

One thing I was not prepared for was how much I was going to truly love the class.

Onward to Quinnipiac: Takeaways

So I guess it’s back to school for me.

Spoiler alert: I didn’t just pass. I graduated—in 2016—with a 4.0 GPA.

Oh and PS

Since most of the Quinnipiac posts are old and not getting any readers, I am unpublishing many of them. I get the feeling no one will be looking around for them.

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Every time I think of careers ….Online Presence, Supercharging your online presence, pet peeves, careers, virality, Alibaba

Every time I think of careers ….

Published by Janet Gershen-Siegel on April 2, 2010

…. I get nervous. Careers scare me.

That’s Because Careers Are Definitely Scary

I think of just how long I’m (hopefully) going to be living. And can I ever really be happy? But now I feel I’ve found my bliss — social media.

All I needed was to make the leap into doing it professionally. Every day I would run up, hard, to the gate. Eventually, I made the jump and landed in a few places.

There was robotics, where we competed for money at the WPI Venture Forum. Or I would go to lectures that were sometimes kinda gimmicky. Okay, very gimmicky.

And a Master’s in Communication (Interactive Media) from Quinnipiac University.

Come watch.

An Update After a Decade Plus

So, over 10 years later, it felt like I had finally landed somewhere. And then…. things changed.

Careers and Ambitions

Careers are tricky things, aren’t they? We ask people about their ambitions all the time. In fact, for children, it can even be an occurrence that happens more than once per week.

What do you want to be when you grow up?

Raise your hand if you ever said, “I don’t know.”

Because that is totally okay.

Time Keeps On Going; If You Don’t Look Around, You Just Might Miss It

So that’s kinda, sorta paraphrasing Ferris Bueller.

But that’s all right. Because, you see, time slipping away has made careers like mine possible in the first place.

Say what?

Seriously.

Invention and Reinvention

So, I graduated from high school in June of 1979. There were no smart phones. There was no internet. Yet there I was, a kid who kinda, sorta understood communications.

Oh yeah, computers were the size of a room. And the popular fiction of the time showed them as unhinged menaces, lurking and ready to get us.

I’m looking at you, 2001.

And you, Star Trek TOS.

I graduated from college in 1983. Computers were a little smaller. But their cost was still comparable to a car. I had taken one programming class, hated it, and had dropped out before I could get a failing grade.

But I had liked fooling around on the computer. I just didn’t want to program in DOS.

And then…

I graduated law school in 1986. I had used LexisNexis. But then I went to work for a large firm where there was still a typing pool. And IBM Selectric typewriters. No lie. Two secretaries had word processors.

But at least the managing partner had a computer which he was trying (miserably) to teach himself how to use.

So, I left after 6 months and was at a firm where we had dumb terminals with some actual information in them. We did scheduling this way – although the clerk still used a huge book.

When I left a few years later (and left the practice of law altogether), things had not changed much.

Plus…

I taught paralegals. And I adjusted claims. Everywhere I went, it seemed computers were used less and less. In 1995, I started as a litigation auditor. I did not know how to turn on the Apple PowerBook 170 they gave me.

According to Wikipedia, it was vintage 1991. I 100% believe that.

So I taught myself how to use it, and how to get faster. Slowly, we were switched to better computers. In my last 3 months or so (late 1999), we were finally given internet access.

Because I knew databases, and it was the dot-com boom, I found another job fast. 9/11 happened, and it stole my job, along with a lot of other peoples’. I drifted.

Slowly, I was getting away from databases. In 2004, I worked at Dictaphone, and I did three separate stints at Fidelity Investments.

And I was at that third Fidelity job when I first wrote something like 73 words for this, my first-ever blog post.

Life Has Changed and That’s Changed Careers

From there to here, I wanted out. So I went to grad school and I blogged – here! Plus I made whatever contacts I could.

In 2014, I became a published fiction author. And in 2017, I was offered a job managing content for a business credit company. Now, I don’t even do that anymore. The future looks blurry. The current administration makes it even blurrier.

What a long, strange trip it’s been. I have never regretted changing my life this way. Careers, I have learned, are for bending and changing. Because you will never know if there might be a better choice out there than you’ve got right now.

Careers are for reinvention. Never, ever set yours in stone.

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