Category: Career changing

Book Reviews , Content Strategy , Facebook , Google+ , LinkedIn , Quinnipiac , Social Media , Social Media Class , Twitter

by Janet July 16, 2019 No Comments

Jab, Jab, Jab, Right Hook by Gary Vaynerchuk Jab, Jab, Jab, Right Hook is a bit too cleverly named, but the premise is an interesting one. Essentially, what Gary Vaynerchuk is saying is, little bits of content and engagement which reach your potential customers are the setup for the big finish (which is not really […]

Career changing , Content Strategy , Facebook , SEO , Site Development , Social Media , Twitter

by Janet July 9, 2019 No Comments

CLUMPS of SEO Huh? CLUMPS is an ugly acronym and I apologize profusely for that. But if you want to build and promote a website and improve your SEO (Search Engine Optimization), you should think in CLUMPS. What are CLUMPS? I will explain. Content C stands for Content, and Content is King. Don’t believe me? Try looking […]

Career changing , Inspiration

Complex evil characters

by Janet June 20, 2019 1 Comment

Complex evil characters For complex evil characters to work, you’ve got to give them some screen time, as it were. Because a paragraph or two simply will not cut it. Backstory Since evil characters are a certain type of character, it pays to give them a backstory as deep and rich and meaningful as the […]

Career changing , Publishing

Beta Reading, Part 2

by Janet June 6, 2019 No Comments

Beta Reading, Part 2 For beta reading, part 2, let’s take a look at the actual feedback process. But first, let’s get the mechanics out of the way. Practical Mechanics When beta reading, you are generally only using a few possible programs. Here’s how to best use them: When using Microsoft Word, go to Review and […]

Adventures in Career Changing | Janet Gershen-Siegel | Beta Reading

Career changing , Publishing

Beta Reading for Indie Writers

by Janet June 4, 2019 2 Comments

Beta Reading Beta reading is both an art and a science, I feel. There are good ways to do it. And there are not so good ways. But as an independent writer, the best way to get beta readers to help you is to become a beta reader yourself. Here I’ll address common issues and […]

Adventures in Career Changing | Janet Gershen-Siegel | What is a query letter

Career changing , Publishing

Beta readers and editors

by Janet May 21, 2019 4 Comments

Beta readers and editors Beta readers and editors – what’s the difference? Does it matter which one you use to help with your manuscript? Beta Readers Beta readers are people who read over your work and evaluate it before it gets anywhere near a publisher. They might read for typos, spelling errors, grammatical issues, and […]

Janet-Gershen-Siegel-Adventures-in-Career-Changing-Crash Course in Copyright Parody-Satire Exceptions

Career changing , Legal

A crash course in copyright law, part 3 (exceptions)

by Janet April 25, 2019 No Comments

A crash course in copyright law, part 3 (exceptions) What are some exceptions to copyright infringement cases? So, when is it all right? Purdue University offers a terrific and very readable summary of the main known exceptions to copyright infringement claims. Note: the law changes in every area. This blog is no substitute for talking directly with an […]

Janet-Gershen-Siegel-Adventures-in-Career-Changing- Crash Course in Copyright Law Scenes-a-Faire

Career changing , Legal

A crash course in copyright law, part 2

by Janet April 23, 2019 No Comments

A crash course in copyright law, part 2 Want to learn more about copyright law? How about infringement? We are artists and that means we are copyright holders, even if we never assert our rights and never file with the copyright office. According to American copyright law, you own it if you made it. You […]

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Category: Career changing

Book Review: Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

CLUMPS of SEO

Complex evil characters

Social Media Balance

Beta Reading, Part 2

Beta Reading for Indie Writers

Beta readers and editors

The Power of Social Media (Neurotic Writers’ Edition)

A crash course in copyright law, part 3 (exceptions)

A crash course in copyright law, part 2