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Community Management for Indie Authors – Let’s Get this Party Started

Community Management, Drawn to Scale. Freshening, Get Together, Love, Small Things, Without Management, True Community, Party Started, Terrible Netizen, Snakes in the Garden, Circle Game, Look at Me, Good Netizen, Corralling, Wandering off Topic, Facebook versus Forums, Superstar Users, Community Management Analytics, Community Roundtable, Community Management Haikus, Life of a Community Manager, Social Media Job Descriptions, Superstar Users, Community Roundtable 2010, community managers, off topic posts,

Community Management for Indie Authors – Let’s Get this Party Started

Published by Janet Gershen-Siegel on January 20, 2026

One way you can get the party started for selling your books and short stories (and perhaps poetry, memoirs, book covers, etc.) is to create an online community for readers and prospective readers.

Here are some tips on how to get everything moving.

Indie Writers – Getting This Party Started

W00t!! Come on and get this party started! So, you have made the decision to have a forum on your website, or a Facebook group. That is great!

It can be for any number of reasons, such as to generate sales leads or bring together your beta readers. And so, you might have a site with forums, done up in Drupal, or maybe using a PHP application out of the box.

Or it might exist on Facebook exclusively. Or perhaps you have conjured up your own proprietary software.

And … nothing.

You have no users, no content, no conversations. The community should be a hubbub of activity, a virtual village. Instead, you are stuck with a ghost town.

Whaddaya do now?

Do not panic.

Recognize that no one wants to be first attendee at a party. So, you have got to get the party started. But how?

Success?

For any website to succeed, you need to be strong in four areas:

• Design
† Metrics/Measurement
• Content and
† SEO (Search Engine Optimization)

So let us operate under the assumption that you have the first two set (and, if you do not, make sure you fix, perfect and beautify your design as much as possible). If you are not already getting metrics, go get Google Analytics.

Now with those two set, you can, fortunately, work on the other two together. First of all, we will work on some elementary Search Engine Optimization. SEO divides into optimizing onsite and optimizing offsite. So start with a few basic offsite measures.

Create an X or Bluesky (or both) account for your website, and start to fill it with content. Follow likely members, or people you want to attract. In short, be a good netizen.

For Facebook

FB already has metrics and good design. SEO in this instance is creating more discoverability. This means posting when your customers and prospects are online (check demographic trends and do some trial and error experimenting) and posting regularly.

Also, always use an image! Numerous studies show posts with images cut through the noise a lot better than those without.

Content

For onsite SEO, it is time to move onto content. Because there is an intimate connection between the two of them.

Furthermore, your future users are going to want to see topics. And they are going to want to see them started by a number of different people. You will need to pull in some friends for this, and divide the new topics up as much as possible. Be sure to start with topics like this:

† Welcome to the New Members/Getting to Know You
• Basic News from outside your company, about you (if you have a company blog or press page already, link to them here and
† A few (say, half a dozen) topics showcasing your best keywords but are written for humans to read

For Facebook

Try a variant on the above by posting regularly and finding good, engaging topics. Experiment and figure out what your audience likes. Of course, do more of that. A lot more.

Keywords

That brings us to keyword research. Go to competitor sites, right-click and select “View Source”. Which keywords are they using? Consider using similar if not the same ones.

So if your book is about, say, infant and child care, your main keywords and key phrases are probably going to be words and phrases like infant, child, child care, childcare, children, baby, babies, pregnancy.

Do Google searches using these keywords and key phrases, with and without the words forum or community added.

Look at keywords and key phrases for those sites as well. Because you want to keep thinking of terms that your target audience will use for their own searches. Incorporate these words into your site and into the titles of some of your first topics.

Look at synonyms! If baby works better than infant, then use baby in the title but you can still put infant within the body of the post. Think like someone searching. What are they really looking for?

Specifics to Get Your Own Forums Party Started

Do not be afraid to be specific, for a child care book, try topics on such subjects as teething, sibling rivalry and readiness for kindergarten. Keep the keywords in the titles if you can logically and grammatically put them there.

Consider some really niche topics, such as handling siblings who are acting out because one child has special needs or a terminal illness. Because searchers are looking for those answers as well.

Now, you have some content, and you are getting some SEO, even if you are still low in rankings (do not worry, it is percolating). But you still need users. Here is where invitations come in. You, me, all of us – we have online networks.

We all have friends on Facebook, followers on X and Instagram and a network on LinkedIn, and a whole host of other groups of online acquaintances.

Plus we have friend and family email addresses.

Send Out Invitations to Get the Party Started

So craft an invitation. Make it polite, pleasant, simple and short. Be definite about what your forums are about (e. g. write more than “Please check out my site.”). So, if it is a writing community, mention that!

In particular, if you know people who like forums (perhaps you already regularly post on some other forums site, even if the main subject is radically different), invite those people.

And do this in small doses, say, 30 people at a time. This will keep an influx of new members from overwhelming you. And you can greet everyone personally, at least to start. Furthermore, it will add to the feeling of exclusivity that a small site can engender.

Do not worry if people start inviting others to your site, even these are people you have never heard of before. Because this is a good thing. You want them to do this.

So look for sites to link to you, and be sure to get reciprocal links. Consider adding a blog to provide directed quality content if you do not already have one. Furthermore, it will keep your users updated as to outages and new features as you add them.

Add a Facebook fan page for your site, although I would recommend waiting at least a little while after launching. After all, if no one likes you on Facebook, you will have the same issue. It is trying to attract people who do not want to be first.

Furthermore, you will need at least 30 Facebook fans (that number may rise in the future) to get metrics. And then you can really get this party started.

For a Community Strictly on Facebook

You can invite people via direct message. But be sure to target them as well as possible. Too much willy-nilly pushes to get uninterested people to join will be seen as spammy. You could find yourself in FB jail for that. So, be judicious.

But above all, have fun. And get this party started!

Want More About Community Management?

If my experiences with community management resonate with you, then check out my other blog posts about how online communities work.

Here are some posts about my years in community management, and what I have learned.

• A Day in the Life of a Community Manager
† Going From a Collection of Users to a True Community
• Risks of a Community Without Management
† Are Off Topic Posts Ever Okay?

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How Online Community Managers Can Follow Indie Author Requirements Yet Go With the Flow

Published by Janet Gershen-Siegel on January 8, 2026

As an independent author, yours is often a one-person business. So, if you have a larger fan base, you may be acting as a community manager along with the rest that you do. Maybe an assistant (in person or virtual) or two may work as community managers for you.

Your community may be a traditional forum or a Facebook group, or something else. Still, many of these ideas and rules apply to all of these kinds of online communities.

Online Community Managers Can Follow Structure But Still Go With the Flow

For many community managers, the idea of putting together a new online destination can be a little… scary. For an indie author depending on them, the stakes could not be higher.

And so, they might embrace structure and rules and your (perhaps corporate) requirements with zeal. And that is great!

But that is only part of it. Going with the flow can also bring results. And, I might add, it may be the best way to start, grow, and sustain a community.

So, it is best to start at not the absolute beginning. Rather, we are going to start with a small community that already exists. Your definition of small may differ from mine, so recognize that your mileage may vary.

Think of it as, perhaps, a community you just bought. Or maybe you have exhausted your friends and family and are looking to leap to the next degree of relationship with you—acquaintances. Or maybe you want to go even further, and into stranger territory.

Community Managers: From Small Things, Big Things Sometimes Come

Every forum starts out small. Getting started is one thing. How do you get big?

The secrets to getting big go hand in hand with those for getting started: Search Engine Optimization and content. And yes, this includes AI optimization.

SEO

Start with SEO. If you have not checked your keywords in three months, check them now. Compare them to your competitors, and check Google Adwords. Consider changing up your keywords for a while and see if you can draw more traffic.

The basic principles of offsite SEO still apply. Yes, even now, in the age of AI search.

Get your site linked to by other sites which are more popular. Also, consider article marketing (if appropriate) and guest blogging. Perhaps some of your best content can be repurposed as articles or blog entries.

Ask the creator(s) of that content for their permission (even if your Terms of Service say that you own all posts, this is courteous) and update and repackage the content.

Articles can still be a great way to generate interest in your site so long as you add your URL into the “About the Author” section. And make it clear that you allow reprint rights only so long as the article remains completely intact, including the “About the Author” section.

Blogging

One good blog deserves another. If you want to see if your better content can go on other blogs, why not create your own site blog? So, at minimum, you can use it to inform your users of site changes and planned outages. But you can use it for a whole lot more.

Because you can showcase and expand better content, announce contests and promotions, and keep important site information front and center. Plus, if you add a blog, you can again make the rounds of basic social media bookmarking sites such as Reddit.

Add an RSS feed if you have not already. You can often feed it into Twitter (X) and Facebook using a promotional site like HootSuite. And for blogs, you can usually just link to the appropriate feed and have WordPress do the reposting for you. I do.

Facebook

Create a Facebook fan page and, at minimum, populate it with the RSS feed. Community managers can also use it to assure users if your site goes down, particularly for unexpected outages. Because such an outage can make some users nervous.

So, Facebook (and X/Twitter, too) can be a means by which you reassure them. But do not stop there! You can also use Facebook as a means of attracting people to the site by reposting the good stuff. This is good old fashioned social media marketing.

Site Redesign

Another area where you might be able to better grow your user base is with some site redesign. Be careful with this as a community can often take (frequently somewhat unfounded) proprietary interest in the site look and feel.

One way you can ease users into a change is by telling them (never ask for permission) that you are going to be testing some site changes. Consider using A/B testing and compare a few different versions and see which one works better.

Simplified Registration

Consider simplifying your registration process, if you can, and embrace user-centered design. You still want to use a captcha code, and you still want to have your members sign up with a real, usable email address.

Plus, you must to comply with GDPR if you sell in Europe, or think you might in the future.

But look at your process and see if there are any unnecessary hurdles. Are you asking for something like a middle name or home city for a potential user? This is kind of useless, and many users would feel that home city information would be excessively intrusive.

Jettison the question and your registrations might increase.

Since you are tinkering with the signup process and not the overall look and feel of the site, your regular membership might not take so much of a proprietary interest. They might not even notice.

But Google, which cares a lot about UX design when it comes to search, will notice. And AI? It will probably notice, too.

Analysis

Check your metrics. Small things on a daily basis are not going to matter too much. But if you have a continuing decline over time, or if membership is staying the same and not really increasing much, you may need to take action.

To grow your site, continue to promote fundamental principles: improve your site design and test it; take care to add and promote good, keyword-rich content; and continue good onsite and offsite SEO practices.

And be patient as small things become bigger ones. Most communities were not built in a day.

And keep in mind that truly organic communities do not stay on topic forever. But that is okay. It is a big part of going with the flow.

Community Managers: What About Going off Topic?

Is going off topic ever a good idea? Surprisingly, yes. There is nothing more like going with the flow than going off-topic.

And this is a part of every community, and it is a sign of health. Never worry about this. Because otherwise, people are not interacting naturally.

How Community Managers Can Fix the Problem

Well, it is not much of a problem, truth be told. Still, targeted off-subject conversations can work. There may be targeted, related topics you can try, if you are having problems getting engagement or people sticking around.

So, give your users more topic leeway, and they might be more inclined to stay and become customers.

And then there are the superstar users who, seemingly, can do no wrong.

Community Managers: Consider Superstar Users

What are superstar users? Some people just seem to be born with it. If you have ever spent some time on forums, you immediately know who they are.

Their topics rarely go without a response for long. And their contributions are routinely applauded (either using available site software or via written praise) by the other users. Their absences are lamented (and noticed!).

Such superstar users can be made by the community, or can be nudged along by Community Managers. The community can sometimes choose stars that do not promote your own vision very well. But you can combat this by selecting some superstars of your own.

How Community Managers Can Start Converting Users into Superstars

How do you make superstar users? Almost the same way that the community does. However, you may have some added tricks up your sleeve. First of all, choose a few likely candidates. Go into your member list and sort by number of posts, from most to least.

Select your top 20 posters.

You probably know who they are already. But if you do not, if you have a posts/day statistic, copy that down. Put all of this into a spreadsheet. Add in the dates each user joined the site and the dates of their most recent posts (which may be the day you compile this information).

If anyone has overwhelmingly negative social signals (vote downs, ignores, complaints or reports against them), if you can put your hands on that information quickly, discard that member from your list and replace him or her with the next one.

Ignore sock puppets and second accounts, if you have good proof that two accounts belong to the same person.

Again, just move onto the person with the 21st-most posts/day, etc.

Now look at your list. Who is the member with the most recent posting date, with the highest number of posts/day, who has been a member the longest? Rank that person #1 and rank everyone else in order behind him or her. Ties are fine.

This is a rough calculation, not meant to be perfect.

Researching Superstar Users

Now you will need to do a little more research. If you have this data readily available, use it: the section(s) of the site where your top 20 users spend most of their time. This could divide by tags or subforums or categories.

It really depends on however your site is divvied up. However, if this information is not readily available, research it by investigating the last 10 posts for all likely users.

Of course, their most recent 10 posts could potentially not be perfectly characteristic of their behavior on the site. So, you take that chance. Nothing is set in concrete; you can always revisit this later.

If your #1 user most recently created 10 posts that are all on message or in the section(s) of the site devoted to your message, that person stays at #1. But if not, weigh them against their 19 competitors.

And if #2 is close to #1 but a lot more on message, switch their rankings. Also use this measurement of being on message (or not) to resolve any ties.

Continuing

Now look at your list again. #1 should be the user who is most on message, with a lot of posts and recent activity, who has a long history on the site and whose negative social signals are minor.

There are usually some negative social signals, particularly for long-time, popular posters. That is fine; just try to stay away from universally reviled people. This is the first person you want to approach.

And, how do you approach them? Handle this both indirectly and directly.

Indirectly by promoting their posts, topics and replies, with up votes, applause, positive ensuing comments and making their topics sticky. In short, do whatever your software allows which provides them with attention and positive reinforcement.

Never do this all at once. Spread it out over time. Community managers, you are in a marathon, not a sprint here. Provide the same indirect positive reinforcement to your other candidates, but less as you go down your list.

Directness

The direct approach: engage them, both openly on the boards and in private messages (most sites have the means to do this). You should never out and out flatter them. Instead, offer encouragement or point out their posts that you find interesting.

Or tell them about posts from other members that you feel might interest them. Again, do not do this all at once. Offer these little tidbits gradually.

Every few months or so, review your list and consider whether to add or drop anyone. If you have made friends with these users then of course never drop them from your personal life just because they have gone off message too much!

But certainly, curtail any official Community Manager messages to them if there are others who would be more receptive.

Why do Community Managers Want to do This?

Superstar users can help to bring your site out of a funk. They can (and do) make you aware of spam. Superstar users create and promote good content. They help trolls lose their power. They can help to calm the site down and ease it into and out of transitions.

You can count on them.

However, they need to feel valued. And, even more importantly, they need to feel that you only call on them when you want something.

Provide positive reinforcement when there is no crisis and you will be able to call on them when there is one. And the corollary is true as well: superstar users, if unappreciated, will leave, and other users will follow them out of your forum.

Ignore them at your peril.

Want More About Community Management?

If my experiences with community management resonate with you, then check out my other articles about how online communities work.

Community Management Tidbits

• A Day in the Life of a Community Manager
† Analytics
• Get Together
† Going From a Collection of Users to a True Community
• Let’s Get this Party Started
† Look at Me!
• Risks of a Community Without Management
† Snakes in the Garden
• The Circle Game
† Are Off Topic Posts Ever Okay?

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Community Management – Are Off Topic Posts Ever Okay?

Published by Janet Gershen-Siegel on October 28, 2025

Well, are Off Topic Posts Ever Okay?

Do you think that off topic posts are ever okay? Does anyone else think they are? Surprisingly, yes. They can often be a lot more than okay.

Even the most literal-minded among us rarely remain perfectly on message all the time. It’s so hard to express yourself quite so linearly.

It just plain is not how we interact with our fellow human beings.

Most conversations meander; otherwise, they become dull. And there are just so many ways one can talk about the fact that there’s a 40% chance of rain over the weekend. This is the case even if you’re speaking at a Meteorologists’ Convention.

For example, even very specific TV programs, such as This Week in Baseball or This Old House will jump around.

Our human attention spans aren’t what they used to be. But there’s more to it than just that. It’s also about creating a memorable presentation. A little memorable off-topic talking can save an otherwise limited conversation.

Communities Have Off Topic Posts All the Time

The same is true with communities, even those started and run by corporations. You make and promote conversations. Because no one is writing scholarly papers. Or advertising copy. Seriously, put down the company’s vision statement and step away.

Picture this: you’ve just started a forum, with a modest group of users. But after only one or two topics, or five or so posts, they leave. Now, there will always be people who join a forum for one small, specific purpose and then depart.

In addition, you will always have a healthy percentage (it can even be a good 90%!) of lurkers, no matter what you do.

They are a part of every community, and they are a sign of health. So don’t worry about them!

But right now, your issue is that there’s no traction. Users come in quickly, may or may not get satisfaction, and then they just… disappear. And because they are not engaging with one another, there isn’t enough momentum to create cohesion among them.

And no one misses them or asks about them.

A healthy number of off topic posts, in all seriousness, is a way for a community to grow. Sorry, not sorry, corporate overlords.

Off Topic Posts Tend to Help More Than They Harm

Here’s where some targeted off-subject conversations can work. Let us assume that your forum is about water softening. It may seem to be an esoteric topic. You probably won’t get people too emotionally engaged.

Most will come in looking for a dealer, a part, a catalog or some quick advice.

But there are targeted, related topics you can try. Your users are virtually all homeowners (some may be landlords or superintendents), so which topics do homeowners typically discuss?

There’s mortgages, appliances, pest control, repairs, landscaping, and purchases and sales, for starters.

The landlords in your community will inevitably have tenancy issues. Expand what you consider to be on topic to some of these areas by adding a few feeler topics such as these.

Humor as One Way to Address a Surfeit of Off Topic Posts

Consider humor as a way to counter an off topic onslaught.

But humor can fall flat, and it is easy to misinterpret. In addition, people from different countries, religions and cultures will find disparate things amusing (or offensive). Hence there are risks involved.

However, in the water softening forum example, you can offer a topic on, say, a humorous battle or competition where the course is changed (the tide is turned, perhaps) on the presence of softened versus hard water.

Absurd humor does seem to work better than other types (and it may have a longer shelf life), so this kind of topic can offer a little less risk.

Recognition

Another tactic: begin recognizing great topics, posts and answers. Promote people who draw in more users – you can spot them fairly quickly. This can take the form of badges, up votes, sticky topics and special user titles.

Mail them company swag if the budget allows (tee shirts, baseball and trucker caps, note pads, branded flash drives, whatever you’ve got).

Give these people a little more leeway than most when they do go off message. Keeping these ‘superstar users’ happy can pay dividends.

Corporate may want you to stay on message all the time, but that’s simply not realistic as it ignores normal human interactions. Furthermore, it tends to drive away users as they only hang around for the length of a few topics.

But give your users more topic leeway, and they will be more inclined to stay and become customers – a trade-off that any Marketing Department should embrace with ardor.

But Off Topic Posts Might Not Be So Great for SEO

Oh, well.

SEO tends to reward directness better than nearly anything else. This is particularly true about LLM SEO (that is, search engine optimization done for the purpose of attracting mentions by AI).

While forums are conversations, SEO is more about serving people who specifically want answers. Amy from Illinois just wants her water softening question answered.

She doesn’t want to hear about Louie from Hong Kong’s time in the Army.

So, recognize that there should be some topics which you should try harder to defend from an onslaught of off-topic sludge.

If there’s a good, on point give and take, and it’s still actively going on, then don’t let it be overrun by the off-topic stuff until you just can’t hold back the tide any longer.

Because too many off topic posts are going to bite your SEO efforts where it hurts the most.

An interesting discussion about this very subject is on Xenforo.

Want More About Community Management?

If my experiences with community management resonate with you, then check out my other blog posts about how online communities work. These are some posts about my years in community management, and what I’ve learned.

• A Day in the Life of a Community Manager
† Analytics
• Going From a Collection of Users to a True Community
† Risks of a Community Without Management
• Are Off Topic Posts Ever Okay?

Next blog post

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The Cyber Legacy

Social Media, Social Media Writing, Social Media Writing Part, Social Media Writing Part 3, Best Lengths, Hesitation Generation, screen name, Happy Holidays, Relentless Pace, Cyber Infidelity, Podcasting, Neurotic Writers, Social Media Balance, Social Media Perfection, Losing Control, Social Media Tips, Employee Passwords, Look Like Online, social media, Social Media Platforms, Promoting Writing, Social Media Marketer, EditMe Webinar, Demand for Social Media Jobs, Stumbleupon surpasses, Less Conversation, Snapchat Settles with FTC, Quickly Boost Results, Hope and Hype, Auto-Service Economy, Sharing Less, Social Media background check, formatted posts, Four Important Social Media Stats, Cheat Sheets, Social Media Seduction, social back, Social media background check, Collaboration rocks, Wikileaks knocks, Editme Webinar, Cyber Legacy, Campaign 2012, Demographics, ways to improve, Time-saving tips, They Used to Call me Robot Girl

The Cyber Legacy

Published by Janet Gershen-Siegel on April 16, 2024

The Cyber Legacy

What’s your cyber legacy?

Introductions

So you find a new site. You look around. And you think – this looks like a place I might like. Therefore, you take the plunge and you register.

And it doesn’t really matter if it’s Twitter, or Facebook or Able2know. If it’s big enough, it scrolls and leaps by so fast that you can barely get your arms around it. And in the beginning, that can be incredibly exciting.

However, after a while, it’s a bit too much. So if you want to hang around and have a more meaningful interactive experience than complaining about the weather, you end up finding yourself some sort of an enclave. I’ve covered this before, actually.

Life Online

You find your niche, whatever it is. And you start spending time with people. It doesn’t matter what you’re doing, be it playing fantasy sports, or comparing notes as new mothers, or trading rumors about the next season of Doctor Who. What matters is, you’ve found your peeps.

And that’s when it can get kind of complicated.

Transitioning to the In-Person Experience

My husband and I once met a fellow we had know for a few years from online. He was passing through Boston on his way home from Maine. And one thing he mentioned was – my online friends and my offline friends are pretty well-integrated. I like that.

After all, consider some of my closest friends who I didn’t meet online. Most of them either attended school with me at some stage or another, or they worked with me. In some fashion or another, we hit it off. However, the same is true of the cyber world, is it not? You meet someone, and you hit it off with them, and you thereby become friends.

No great mystery there. The only remarkable thing is that the lines are being forever blurred between people we met physically first, and people we physically met later, if at all. And we care less and less about how we met our friends, these days.

Cyber Mourning

With cyber friendships – as with all friendships – there can be loss. And we all know that it is going to happen sooner or later. A voice will be stilled, a timeline no longer updated. We may or may not know the correct or full name. We may never have heard that person so much as speak on a video or on the telephone. Yet we feel a sense of loss just the same.

I have found that, as this has happened on Able2know (and it has happened several times now, a function of both the size of the site and its skew in the direction of more elder demographics), people have wanted to rally around. It is not necessarily a formal obituary type of posting or topic.

Instead, it can be a topic that’s more like a wake in its layout, verbiage and intent. There is no real template for this. You just go with what works. And recognize that there are people who grieve in their own ways. There may even be hostility (“You were never kind to him until it was too late!”) or one-upmanship (“I got to meet her in person!”).

Internet Afterlife and a Cyber Legacy

The If I Die app allows for a final status update once three people (you choose them) confirm to the service that you’ve shuffled the mortal coil off to Buffalo. It almost seems like a video will, where the rich uncle leaves everything to his parakeet and, while the cameras are rolling, also tells the assembled family that they’re all wastrels.

But it’s not just that. It’s also – look at the data that’s out there. What sort of a legacy are we leaving for future generations?

A tour through Facebook reveals an awful lot of appreciation for cute cats who can’t spell, George Takei and political soundbite memes.

And if future generations only look at that (which might happen, as it could very well be the only thing that survives long enough and is complete enough), they might just that cyber legacy and feel we are rather shallow people indeed.

Forums Tell a Different Story

However, if they dig into communities, I think they’ll see a rather different picture. A picture of real caring. Of reasoned and impassioned debate.

Or of rabid fandom. Of people who help each other by answering questions or offering advice on things like repairing a fan belt on a ’68 Buick or ridding a computer of spyware. And of some fall on the floor humor as well.

So, what footprints and fingerprints will you leave behind for your cyber legacy? And what digital fossils will await future archaeologists’ discovery?

What will the people of 3024 think of us? What’s your cyber legacy going to be?

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Social Media Balance

Published by Janet Gershen-Siegel on April 4, 2024

Social Media Balance

Social media balance is sometimes elusive. Yet much like everything else, social media needs to be balanced. Too much, and you’ll alienate your readers. And too little, and they’ll wonder if you’re still alive.

I’ll confine my comments to just blogging, Facebook and Twitter. Of course there are other outlets, but let’s just look at those three.

Too Much

During the 2012 Christmas season here in Boston, the oldies station began broadcasting all-day Christmas music early. How early?

So it was, if I am recalling correctly, before Veterans’ Day. Egad, it was awful. And then of course other radio stations also began their regular broadcast of holiday music. So it was very hard to get away from it all.

Now, lots of these songs are lovely. This is not me slamming religion – don’t misunderstand me. Rather, it was just … c’mon already! Because it was way too much!

It was not festive. Instead, it annoyed people (not just me!). And the same can be said of social media. If you’re a small outlet, a tiny company, a Mom and Pop operation, here’s a little secret. You don’t need to constantly tweet and update Facebook.

Reasons Why You Shouldn’t Overdo It

† You’ll oversaturate the people you’re trying to endear, and they’ll turn off to your message.
• And you’ll burn out.
† Also, you’ll run out of things to say.

Not Enough

It continually amuses me when people say something like, “I have a blog.” And they’ll post their link. However, the last time they updated was 13 months ago, or more, or they’ve never updated. Or it’s a Twitter stream with three tweets, and the account is over a year old. Maybe they have a Facebook page with nearly nothing on it.

Given the number of abandoned accounts, and the number of deceased persons’ accounts on Facebook and the like, followers might be wondering. Have you gone to the great computer room in the sky?

Per my SEO pal Garit Boothe, best practices is to keep everything fresh to the tune of nothing being over 3 months old (so, posts are updated and re-released at later dates).

Reasons Why You Shouldn’t Underdo It

• Your readers will leave you, big time. They may be loyal but today’s audiences are also pretty fickle. You’re no longer shiny and new. So they leave.
† Google still indexes abandoned accounts, although the information is out of date. And it can sometimes end up making you look worse than not having a social media presence at all.
• You show, essentially, that you no longer care about your subject matter. So why should anyone read what you write at all, if even you don’t believe in it?
† The algorithms will smash your site into smithereens.

While the exact, perfect information on any algorithm is proprietary and kept secret from us hoi polloi, one thing is certain. Newness counts. No posting means you’ve got nothing new going on. And it will push your site down in rankings on Google and YouTube. Facebook also values recency. And as for Twitter? No one will be able to find your stuff.

Seeking Social Media Balance

It’s rather Zen, I suppose, to seek a balance here.

But how do you get it?

The easiest way is to consider the people who you follow where you just love their updates. They don’t seem forced or rushed, and they seem to come in, just at the right time.

Don’t think of really big wigs in social media, like George Takei, Shama Hyder Kabani, Wil Wheaton, Guy Kawasaki, or Ashton Kutcher, etc.

Instead, consider your friends, colleagues, and neighbors, even if it’s people who aren’t making (or trying to make) a career out of social media.

Look at their Facebook walls and their Twitter streams and their blogs. What is it about how they handle those outlets that grabs you?

By the way, recognize that a person might be really good at one form of balance, but not at another. That’s not unexpected, as these are all rather different forms of media.

Your friend who crushes it on Twitter might be just plain awful on Facebook.

2 Reasons Why You Should Strike a Social Media Balance

1. Posting too much at the beginning can lead directly to posting pretty much nothing later on, so spread things out over time, and you can avoid both issues simultaneously.
2. Giving yourself a degree of posting responsibility can help you take it all more seriously. Of course you can (and probably should) be playful. But even the silliest of accounts have some form of a schedule, particularly if they’ve gotten large. They can’t just “forget” to post.

Schedule Those Suckers

• If you’re really inspired and have a lot to say, that’s great! But unless it’s time-sensitive, use the scheduling features of programs like HootSuite. Or try Facebook’s own post scheduling feature. WordPress and Blogger both allow you to save drafts and schedule them to publish when you want them to. These functions are your friend.
† Spreading the wealth over time will assure your readers that you’re not just some flash in the pan. It will also assure them that you’re still among the living.
• Too many posts means that many of them will get lost in the shuffle. Too few means that they can loom large, and maybe seem more important than you think they should be. Spread the wealth, and you can avoid both problems.

One more thing about social media balance. While Tweeting, Facebooking, etc. should be mindful, it should also be kinda fun. Overdoing it means that you’re probably spending too much time online.

While underdoing it probably means that it no longer interests you that much. Or, at least, what you’re posting and sending out to the universe has lost its luster.

Consider what either of those scenarios means to you. Because social media balance matters.

Want More About Social Media?

If my experiences with non-platform-specific social media resonate with you, then check out my other articles about navigating our social media obsessed world.

Let’s Look at The Risks of Having a Community Without Management

Is yours a community without management?

The post is a riff on The Community Roundtable’s 5 Risks of Having A Community Without Management.

The author comes up with five good ones:

1. A Ghost Town
2. Land of 1,000 Flowers
3. Drama Central
4. A Circling Storm
5. A Clique

Ghost Town

Here’s what they mean. A Ghost Town is, essentially, either a more or less empty community or one without deep engagement. People may come in after an initial push and then just abandon the place.

Now, the converse to this is people who hang around forever and never seem to convert to paying customers of any sort. In a commercial enterprise, that’s no good, either.

But definitely you need for people to hang around, at least a little bit.

Land of 1,000 Flowers

The Land of 1,000 Flowers is where there is perhaps a little bit of everything but there is little connectivity.

Some of the problem could potentially be alleviated with a very good search engine, e. g. if people see that the question about who wrote Peter Rabbit has already been answered, they might just go to that answer, rather than asking it again.

Of course the downside to this is converting potential participants right back into lurkers.

Drama Central Without Management

Drama Central, ah, yes, this bit of juvenalia in a community without management. This is a byproduct of having a smaller community/one that is not too active. If there are 100 members, and one acts out, that one will loom large.

But with 1,000 members, the impact of that one person diminishes.

And with 1,000,000 members, they barely register as a blip on the screen.

And, even in a smaller community, if there are 100 members but also a good 1,000 topics are created every month, the one Drama Queen’s attention-grabbing me me me topic can be more or less swept under the rug.

However, if your users create only five or so new topics every month, guess what is gonna be front and center?

A Circling Storm

In A Circling Storm, there are a lot of entrenched factions, hostile to one another, when your community goes without management. Even in a well-moderated community, this can still happen in a Politics section (and, to a lesser extent, in a Religion section).

Hence people form strong opinions and do not want to back down.

How to handle it? I say let them argue, for the most part, but intervene if newbies are being chased off or it becomes too personal.

A Clique Without Management

A Clique, of course is a niche or fringe group that grabs and hogs the spotlight. This can be whiny teenagers (you know who you are), organic gardeners, birthers, I dunno.

They can absolutely create a self-fulfilling prophecy, e. g. if the only people they welcome are from Omaha, then those will be the ones who stick around.

And then eventually people from Poughkeepsie or wherever will not stick around and suddenly your board is filled with Nebraskans.

What to do? Well, it may seem obvious, or it may not. Manage the site! Don’t just leave it to chance!

Light Touch with Management

However, do not go overboard with any sort of community management. Heavy-handed community management can stifle.

So find a balance, and do your best to follow it, all while respecting the community and its interests, but nudging it in the proper directions if it threatens to go off-course.

You do not just have to let the boat go wherever the currents take it but, at the same time, you also need to leave the dock.

Years Later…

I still agree with a lot of this. But at the same time, the experience I have been having with Facebook has taught me that there are a lot of places where someone will just plain step up.

There are, for sure, times when the inmates really can intelligently run the asylum. And do not get me started on Twitter. Excuse me—X. Gahhh.

Want More About Community Management?

If my experiences with community management resonate with you, then please be sure to check out my other blog posts about how online communities work.

Here are some posts about my years in community management, and what I have learned.

• A Day in the Life of a Community Manager
† Going From a Collection of Users to a True Community
• Are Off Topic Posts Ever Okay?

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Are You Promoting Your Writing With Social Media?

Are You Promoting Your Writing With Social Media?

Published by Janet Gershen-Siegel on February 7, 2023

Let’s Look at Promoting Writing With Social Media

Promoting writing is important! So let’s say you’re an amateur writer. You know you should be promoting writing with social media. But how do you get started?

Not to worry; I’ve got you covered, whether you’re looking to sell your work or just get your unsellable fanfiction noticed.

My Background in Promoting Writing and More

I have my Masters’ degree in Interactive Media from Quinnipiac University. I blog, skeet, and go to Facebook pretty much every day. And I did all of that for grades and now a lot of that for work. And for promoting writing with my own name on it.

Furthermore, I have been in the social media space for years, long before the term was even so much as coined. I go back to Usenet.

Getting Started with Promoting Writing on Social Media

So it may be tempting to just plunge right in and start hyping your work on Facebook or Twitter or the like. After all, everyone else is doing it, right? It seems so easy.

And it doesn’t hurt that it’s free. But I want you to take a step backward because we are going to do some basic strategizing. It’s called the POST Strategy.

P is for Personas

A persona, or a buyer persona, is the person who would typically buy your work. This is demographics, generally including gender, age range, and race.

It can include highest educational level attained. It can also include marital status or sexual identity, time zone, and sometimes household income.

I know you don’t have the bucks to hire a team to build a demographic profile. That’s okay. You’re more or less covered online, if you don’t mind some vagueness.

In 2017, Pew Research investigated who in America is reading. You can also pull related data, such as this study on gaming. Google, as is often the case, is your friend.

Once you’ve got your general demographics together, write a short thumbnail sketch of a biography of them. E. g.

Steve loves science fiction as he enjoys the escapism elements. He’s in his thirties and lives in a small town where he has a technical job. Unmarried, Steve wants to escape into the strange worlds that are a staple of science fiction.

Because Steve is bi, and he’s in a small town where that might seem strange to his neighbors, he is semi-closeted. He wants to read about people like him or more or less like him.

He enjoys action and adventure but doesn’t mind some romance in the storyline so long as it’s not dominant.

You are writing a description of your ideal reader. That person might be a lot like you. They might turn out not to be. Plus you might find more than one persona. That’s okay, too.

Naming them, and even giving them a face (just a pic from stock images is fine) will give you someone to connect to. What should you write to Steve? Or Annika? Or Keisha? Maybe Mei-Lin would respond better to different content. Hmm.

O is for Objectives

We’ve all got pie in the sky notions, where we want to be recognized for our art, published, get an agent, make a mint, and hobnob with the best writers we can think of. Or maybe that’s just me. But you’ve got to be realistic here.

What’s realistic? Breaking even, on a first novel, is probably not realistic (although not impossible). But selling at least one copy to someone you do not personally know? That’s a good, attainable goal. It may not sound like a lot, but you start this way.

In other words, crawl before you run.

Do some measuring, in order to know you met your objectives. Amazon shows sales data, and many places show read counts even if you aren’t publishing for $$ at this time. I personally use spreadsheets but I’ve got a data analysis background so this appeals to me.

You don’t need to go nuts! You can get by with just vague ideas, such as to see that sales have gone up, or you haven’t broken 1,000 reads, that sort of thing.

S is for Strategy

What’s your plan? First of all, allow me to suggest one thing right off the top – get HootSuite or the like and learn how to use their scheduling features. Don’t be tweeting in the middle of the night. So schedule stuff. Trust me; scheduling will save your offline life.

Scheduling and strategy also go together beautifully because you can collect a number of older bits of content (posts, landing pages, etc.) and combine and recombine them to see how they do.

Maybe one order or one combo is better than another. You’ll never know until and unless you try, and test. And sometimes fail.

T is for Technology

So now let’s start thinking about platforms. And do some more research (Pew is awesome!). Where is your buyer persona going online?

Our mythological buyer persona, Steve, is fairly young and male. I bet he likes Tumblr and maybe X. Plus he’s on Facebook because many people are. Maybe he uses FB to keep in touch with older relatives.

While he might be on Pinterest (hey, it’s not 100% female), the likelihood is greater that he’s elsewhere.

That elsewhere is likely to be Snapchat or TikTok.

So what’s your mission? To post your promotional links where Steve is. Maybe Betty. Or Lakeisha. Perhaps Hong. Or José. And change up to reach whoever your buyer persona is.

Want to know more about POST Strategy? Go to the source!

More Information on Promoting Writing

However, this barely scratches the surface when it comes to promoting writing. Because there’s a ton more to know! Where can you get started? I just so happen to have a book for that. And it also just so happens to be free.

Ask me anything, here or on Wattpad in the comments for that book. Am I missing something? And do you want anything updated or clarified? I gladly take requests to update the Social Media Guide.

Now go out there and knock ’em dead!

Want More About Social Media?

If my experiences with non-platform-specific social media resonate with you, then check out my other blog posts about navigating our social media obsessed world.

Working with Social Media

† A Day in the Life of a Social Media Marketer
• Four Important Social Media Stats
† Social Networking/Social Media Tips
† The Best Lengths for Social Media Posts and More
• Jell-O on the Wall: Social Media Perfection is Fleeting

Social Media for Writers

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Community Management Tidbits – Analytics

Published by Janet Gershen-Siegel on November 18, 2022

Community Management in the Context of Analytics

So, the truth is, analytics are a term that scares a lot of people. But do not panic.

Start by backing up for just a second, all right?

You’ve got an online community. And you are working hard on it. It is growing. But you have no idea whether what you are doing is having any sort of an impact whatsoever. This is where analytics comes in.

Now, do not panic if you are missing a data analysis background. It is not strictly necessary. What you do need, though, are (a) a means of measurement (preferably you should have a few of these) and (b) the willingness to measure. Really, it is that easy. You do not need a degree in Advanced Statistics.

Google Analytics 4 (replacing Universal Analytics)

First of all, the primary measurement stick you want is Google Analytics. And it is free and very easy to use. It is also a rather robust measurement system, capable of showing trends in Clicks, Impressions, Clickthru Rate, and more.

In addition, it shows, among other things, where your traffic is coming from, where your users land, and where they departed your site from. It also shows Bounce Rate, which is defined by Measurement Guru Avinash Kaushik as, “I came, I saw, I puked.” In other words, the visitor only visited one page of the site.

Keep in mind, though, that it is entirely possible your visitor loved your site but got everything they needed in just one page. So, while they may have bounced right out of there, it might not have been due to any fault or failing on your part.

So, try not to take it personally, okay?

AHRefs

Thank God for the website AHRefs. While free website measurement tools have come and gone (apart from Google Analytics), AHRefs will review whatever is out there.

So, one thing to keep in mind is that as this post is updated, I keep finding new yardsticks. And then they go away after a while. At least AHRefs is still hanging in there. Whew.

Also, consider SEMRush and Ubersuggest. More measuring is often better.

Analytics From More Yardsticks

Furthermore, there are also measuring websites specifically designed to help you comprehend how you’re doing on Twitter and elsewhere, namely:

• HootSuite – count the number of clicks you receive on shortened URLs, to supplement your Google Analytics click counts
† Analytic giant HubSpot – measure how influential you are (with a hugely helpful diagnostic) and
• Good ole Tweepsmap – analytics and info on who unfollowed or followed you on Twitter/X.

Facebook also has its own metrics, which you can see if you have a page.

Using Your Findings

So what do you do with all of this information once you’ve amassed it? Why, you act upon it! Does one page on your site have a far higher Bounce Rate than the others? Check it and see if the links on it are all leading users away from your site.

If that is not the culprit, perhaps its content just plain is not compelling enough.

Got a series of links you have tweeted that have consistently gotten you the most clicks? Then check to see what they all have in common, and offer similar links in the future. And maybe even build some onsite content around those subjects.

Has your HubSpot grade tanked in the past week? That might be due to external factors beyond your control, but check to see if any of it is within your purview. Perhaps your server was down.

Finally, small fluctuations over short time periods are perfectly normal and are no cause for concern. However, much larger hikes and drops, or trends over longer time periods, are more of an issue.

But you will never know about any of these things unless you start to take measurements, and read and use them.

Want More About Community Management?

If my experiences with community management resonate with you, then check out my other blog posts about how online communities work.

Here are some posts about my years in community management, and what I have learned.

• A Day in the Life of a Community Manager
† Going From a Collection of Users to a True Community
• Are Off Topic Posts Ever Okay?

Next blog post

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Community Management – Handling Yourself as a Good Netizen

Published by Janet Gershen-Siegel on March 18, 2021

Handling Yourself as a Good Netizen

Are you a good netizen?

I have been managing Able2know for over twenty years.

It is a generalized Q & A website and the members are all volunteers. I have learned a few things about handling yourself online during this time.

Chill the F*** Out

1. There are few emergencies online. Take your time. I have found, if I am in a hot hurry to respond, itching to answer, it usually means I am getting obsessive.

2. When it is really nutty, step away from the keyboard. I suppose this is a corollary to the first one. Furthermore, I pull back when it gets too crazy-making, or try to figure out what else may be bothering me, e. g. I have not worked out yet, something at home is annoying me, etc.

Being online, and being annoyed, does not equal that something online caused the annoyance.

Be Clear

3. All we have are words (emoticons do nearly nothing).I like to make my words count, and actually mean exactly, 100%, what I write, but not everyone hits that degree of precision in their communications. I have learned to cut about a 10% degree of slack.

4. Not everyone gets you. You might be hysterically funny in person, but bomb online, Netizen. Or you might feel you are a gifted writer, but you write to the wrong audience.

You may be hip for your crowd, but hopelessly out of it in another. This is not, really, a personal thing.

You can either waste your time trying to get everyone to love you or you can recognize that you did not convert one person and move on from there. Choose the latter; it will save your sanity every time.

Keep Chilling Out, Fellow Netizen

5. Be Zen. E. g. I have found the old, “oh, you go first” kind of thing smooths the way a lot. I am not saying to not have your say and let everyone else win all the time. It is just, ya kinda pick the hill you wanna die on, e. g. what is really important. Stick to those guns.

The others, not so much. E. g. getting into a shouting match and kicked off a site due to your hatred of the Designated Hitter Rule – even on a sports or baseball site – falls in the category of you are probably overreacting and being really, really silly.

I doubt that that is a hill most people would try want to die on. But defending your beliefs, fighting prejudice, etc.? Those are probably better hills.

Controversy, Shmontroversy

6. And the corollary to #5: controversial topics are controversial for a reason. They get under people’s skin and make them squirm. Be nice; do not do that all the time.

So try to engage people in other ways, Netizen. There are plenty of people on Able2know who argue a lot about politics. I am not a fan of arguing politics.

But we also get together and play Fantasy Baseball (talk about your Designated Hitter Rule). Or we swap recipes, or pet stories, or the like.

But then, when a forum member gets sick or becomes bereaved, people who just argued till they were blue in the face turn around. And they virtually hug and offer tributes, prayers (or positive, healing thoughts) and words of comfort.

And this user multidimensionality warms the heart. So, over the years, people have gotten better at it. If someone is really bothering you, it is possible that, in other contexts, you would get along. You might want to see if you can find some common ground, and other contexts.

Sing Along with Elsa and Let. It. Go.

7. Know when to stop, or even let others have the last word.

When I am really angry, I usually just withdraw. However, this is not a surrender. Instead, I am tired and life is too short.

You do not become a smaller, or less worthwhile person, and you have not lost (whatever that really means, particularly on the Internet, fer chrissakes) if you walk away and wash your hands of things. Netizen, you are entitled to call it quits on an argument or discussion.

Finally, I hope you learn from my insanity and my mistakes. Life is too short to let it get to you too much!

Here are some posts about my years in community management, and what I have learned.

• Going From a Collection of Users to a True Community
† Risks of a Community Without Management
• Are Off Topic Posts Ever Okay?

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Feeding the Content Monster

Content Strategy, Halvorson, Hip-Hop Content Strategy, Content Monster

Feeding the Content Monster

Published by Janet Gershen-Siegel on February 23, 2021

Feeding the Content Monster

Is there such a thing as a content monster?

I don’t mean the happy, contented monster. Because that one wouldn’t need any feeding.

I mean the concept of adding content regularly.

I enjoy writing about as much as, perhaps, any blogger. But sometimes the words just don’t come. And, in the meantime, you need to be pumping out content!

C’mon, chop chop! What the devil is wrong with you? Why aren’t you yammering, 24/7, like you’re supposed to?

Egad, it’s enough to put you off your feed. Or, at least, put you off blogging.

Case in Point

I used to write for the Examiner.

So I was supposed to post every month. And I did. I liked having an active status there, even if it was fairly marginal by the end. It’s not like I was buying groceries with my big earnings from there. And, truthfully, they did pay me one time. It thrilled me at the time. These days, I get an actual salary for my musings. Hence a pittance from the Examiner, while considerably better than a kick in the teeth, stopped cutting it.

And it was not enough for them, anyway. Instead, they would send me a reminder every two weeks.

The Whining Content Monster

This being constantly reminded never gave me content ideas. Going to their content idea bank never gave me ideas, either, although I knew they tried and did not fault them for that. I tend to zig when I should be zagging (or perhaps it’s the other way around). And, in the meantime, being prodded every fortnight never made me a happy blogger.

Instead, it made me feel like I was listening to a spoiled, petulant child who was dissatisfied with what I had provided, and only wanted more, more, more!

I gave you a Honda. And now you want a BMW? Cripes. Leave me alone, content monster.

Today

I still have to feed a content monster with a shovel. But at least I have other people to feed me ideas. Thank God.

Solutions

So far as I’m concerned, there are three real solutions for feeding the content monster.

Make a list, brainstorming, of everything that could possibly, ever, be associated with your topic

This list will change as time goes by, as you evolve, as the sun sinks slowly in the west, etc. etc. Refer to the list often, and record when you’ve written about a particular subtopic.

Let’s take my old weight loss column from back in the day. The list included things like carbs, aerobic exercise, running 5K races, shopping for clothes, etc. If I last wrote about clothes shopping in 2010, I could write about that activity again.

But if I last wrote about it last week, though, then forget it. So I would need to cast about for something else. Keep updating the last, even splitting out larger topics if appropriate. The subject of clothes shopping could divide by season. Or write one post just devoted to buying a swimsuit.

Strike while the iron is hot

That is, if you’re feeling inspired, don’t just write the current blog entry. If you’ve got the time, write the next five. Just go until you run out of gas. Any blogging software worth its salt provides the ability to schedule posts in advance. Take advantage of this.

Repurpose, repackage, reply, rethink

Go online. Look at others’ takes on your topic. There are few new topics under the sun. Someone has written about your topic. I can practically guarantee that. And that’s fine. Just don’t out and out plagiarize. But I don’t see any laws against referencing someone else’s blog or article on a topic and then expanding on it.

The Content Monster is a Cannibal

At a certain point, if your content is too similar, it harms your SEO efforts. It can compete against itself and cannibalize itself. You really, really don’t want that.

Takeaways

Nourish the content monster when you can, for there will be fallow times, and you must prepare for them. And, when it works for you, even silence can be golden. After all, if you’ve got absolutely nothing to say, who needs to hear that?

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Category: Content

Indie Writers – Getting This Party Started

Success?

For Facebook

Content

For Facebook

Keywords

Specifics to Get Your Own Forums Party Started

Send Out Invitations to Get the Party Started

For a Community Strictly on Facebook

Want More About Community Management?

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Online Community Managers Can Follow Structure But Still Go With the Flow

Community Managers: From Small Things, Big Things Sometimes Come

SEO

Blogging

Facebook

Site Redesign

Simplified Registration

Analysis

Community Managers: What About Going off Topic?

How Community Managers Can Fix the Problem

Community Managers: Consider Superstar Users

How Community Managers Can Start Converting Users into Superstars

Researching Superstar Users

Continuing

Directness

Why do Community Managers Want to do This?

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Community Management Tidbits

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Well, are Off Topic Posts Ever Okay?

Communities Have Off Topic Posts All the Time

Off Topic Posts Tend to Help More Than They Harm

Humor as One Way to Address a Surfeit of Off Topic Posts

Recognition

But Off Topic Posts Might Not Be So Great for SEO

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The Cyber Legacy

Introductions

Life Online

Transitioning to the In-Person Experience

Cyber Mourning

Internet Afterlife and a Cyber Legacy

Forums Tell a Different Story

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Social Media Balance

Too Much

Reasons Why You Shouldn’t Overdo It

Not Enough

Reasons Why You Shouldn’t Underdo It

Seeking Social Media Balance

2 Reasons Why You Should Strike a Social Media Balance

Schedule Those Suckers

Want More About Social Media?

Social Media in Our Society

Reviews of Books on Social Media

Working with Social Media

Social Media for Writers

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Let’s Look at The Risks of Having a Community Without Management

Ghost Town

Land of 1,000 Flowers

Drama Central Without Management

A Circling Storm

A Clique Without Management

Light Touch with Management

Years Later…

Want More About Community Management?

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Let’s Look at Promoting Writing With Social Media

My Background in Promoting Writing and More

Getting Started with Promoting Writing on Social Media