Adding Key Performance Indicators and measurements means there needs to be a sea change in how the ILSC views the website. It isn’t just something thrown together in an afternoon, to be handled by some temp hired for a few weeks and then never seen again. Instead, it needs to be an integral part of the organization.
The role of a Community Manager, I believe, is mainly as a listener, and all three of these sub-roles mainly center around listening. What are people saying? How can we understand the community? And how does what we're hearing convert into metrics?
In some ways, it's the electronic equivalent of an outdoor market. But instead of people haggling over rugs or spices, it's the use of big data, as the supermarket attempts to predict what you'll pay, what you'll buy, and what will keep you coming back. How do you beat it? Current conventional wisdom is to clear cookies, surf privately, and be patient and watch for changes. But what if you need it now? And what if this is all happening in the grocery aisles or at the checkout counter? About the only things you can do are to pay in cash or put your purchases back, thereby opting out completely.
I had wanted so much to avoid tweeting or blogging or otherwise amplifying the signal around the Gaza situation. But this assignment more or less forced my hand.