Categories
Facebook Social Media

… And Facebook for All Your Account Settings

… And Facebook for All – Your Account Settings Explained

… And Facebook for All – Your Account Settings – in Facebook, how to do you change your account settings? When you pull down on the Account section of Facebook, you see a few choices but they change. Keep in mind that Facebook is continuously testing its format. What worked a year ago might not work now, but these are pretty close to being right although some of the parts have moved around on the page or might now have new names.

Your Account Settings
Your Account Settings
  • Edit Friends
  • Manage Pages
  • Account Settings
  • Privacy Settings
  • Help Center, and,
  • Log Out

Edit Friends

First of all, you get a list of your friends. And if you have separate friend lists (say, for work or school), those lists are on the left. Facebook does move these sorts of settings around. By the time you read this blog post, this feature could potentially have been moved. Truth is, it may be gone by now.

You can add friends to various lists, remove them, or delete them from your list altogether. There are also suggested names to be added to various lists (assuming you’ve chosen a list, versus all of your friends). The default here is not only to show the entire list of friends, but to put the ones you’ve interacted with most recently up at the top.

Account Settings: Manage Pages

If you manage pages – and you may very well have that as a task if you are using Facebook for your business – here is a link straight to each page and how to change it. Simply click “Go to Page” and you are transported to the correct page in question. I’ll get into the specifics of what you can do from there later in this series.

Account Settings

This is a part of Facebook that always seems to be changing. It is entirely possible that, by the time you read this blog post, these instructions will be obsolete. I’ll keep everything at a high level and won’t get into too many specifics. So it is divided as follows:

  • Settings
  • Networks
  • Notifications
  • Mobile
  • Language
  • Payments

Account Settings: Basics

This section is currently divided as follows:

  • Name – your real name
  • Username
  • Email – self-explanatory
  • Password – self-explanatory
  • Linked Accounts – you can put more than one account together
  • Security Question – self-explanatory
  • Privacy – control the information you put out there. But do keep in mind: if something is truly personal, the Internet is an awfully foolish place to put it in.
  • Account Security – you can add some form of extra protection
  • Download Your Information – save your photos, etc. to a ZIP file
  • Deactivate Account – self-explanatory

Networks

You can join networks, such as identifying yourself with an employer or a school you’ve attended.

Notifications

Control settings for notifications such as when someone tags you in a photo. I think that the default settings are pretty excessive. I like to know if someone wants to add me as a friend, and when I’ve been tagged in a photograph. Other than that, I’ll just check when I’m online. Obviously, my preferences need not be identical to yours.

Mobile

Activate a phone and register for Facebook text messages here.

Language

Set a primary language or translate Facebook into other languages from here. There’s currently a rather extensive list, including some languages not written with a Western alphabet.

Payments

So track your credits balance, credits purchase history, payment methods and preferred currency here.

Privacy Settings

Control some aspects of the sharing experience here. So this includes who can see your photographs, religious and political views, etc.

Help Center

This area is undoubtedly going to continue to evolve as questions come up and the increasingly complicated Facebook system breaks in all sorts of interesting and as-yet unexpected ways. So you can even ask a question, and the most common questions are listed. Unsurprisingly, these include topics such as how to delete your account or change your name.

But keep in mind: Facebook won’t answer 99%+ of any questions you have for them. Why? Because they are running an enormous site with a surprisingly tiny number of employees. Hence many of the judgement calls come from bots.

Log Out

Pretty self-explanatory. Click here and you’ll log out of Facebook.

Next: Company Pages

Categories
Career changing

Starting a Twitter stream

Starting a Twitter stream

How do you go about starting a Twitter stream? Should you plunge right in, or hang back?

Twitter Stream
Starting a Twitter Stream isn’t Hard

Your Account

You need a name! Let’s say you’ve taken my advice (or decided this on your own), and gone with an account just for writing. If you want a personal account, you make a second one.

Fine, but you need a name. How about a word like writer or author somewhere in there? You can’t go beyond 15 characters. Fortunately, you’ve got both letters and numbers, so you could conceivably add wr1ter or auth0r if you liked. Go as short as you can while remaining coherent and unique.

Your look

Settings are important in Twitter as they are with every social network. Twitter moves them on occasion (every large site does beta testing, where they experiment with different layouts and looks to see what you’ll click on more often – this is normal); currently, they are under your profile image. Add a profile image and make it a head shot or at least a picture of the cover of your book, if you have one. Don’t keep the egg!

A background image is nice but not strictly necessary; Twitter has some pretty decent generic images if you are unsure of how you want things to look.

Who do you follow?

Spend a little time chasing hashtags. #amwriting, #amediting, #PitMad, and #MSWL are great for getting started. Know an author you like is on Twitter? Then follow him or her! Publishers and agents are also good choices, as are your friends from NaNoWriMo or Wattpad or the rest of the writing community, even the fan fiction writing community. Follow people who put words together into sentences and stories. Applaud their efforts and read what they have to say. It matters.

More to come later!

Categories
Twitter

Almost Everything But the Tweet – Conquering Twitter (metrics and timing)

Almost Everything But the Tweet – Conquering Twitter (metrics and timing)

Metrics and timing. When you tweet may not seem to matter too much. In particular, if you don’t tweet too terribly often, your tweets will still be out there, so why bother to even care about timing?

metrics and timing

Not so fast.

Patterns

According to The Science of Retweets, Twitter users tend to follow some recognizable patterns. First thing Monday morning is prime time for retweeting; so is five o’clock on a Friday afternoon. And that makes sense, as tweeters are either settling into the work week or are just about to start the weekend. Weekend tweeting is another animal as well. Noon is another good time for retweeting — people are at lunch or are about to go.

Plus there’s also the matter of accounts (often for job sites) that pump out a good dozen tweets, one right after another. These have little individual impact and seem only to be useful for later searching.

Timed tweeting seems almost counterintuitive. But for a business to use Twitter effectively, the tweets should be planned anyway. Why not plan not only their content but also their timing?

Scheduling Software

Here’s where services like Tweet DeckSocial Oomph (formerly Tweet Later) and HootSuite can provide some assistance. By scheduling the most important tweets for the very start and end (and middle) of each business day, you can add to their impact. Separating out your tweets can also get them all out there while simultaneously preventing a flood of tweets which many users are generally just going to ignore.

Another positive upshot to spacing out your tweets is giving you content that can be used later. For Social Media platforms, it’s easy to initially attack them with an enormous amount of enthusiasm and then taper off or even fizzle out entirely. If you regularly spit out twenty tweets per day, you’ll be tweeting 100 times during any given work week. Even your most dedicated followers are probably not going to read every single one. Plus, you’re setting yourself up for burnout.

Time Zone Scheduling

Instead, how about scheduling only two tweets per day (say, at 9:00 and 5:00 PM in the time zone where you have the greatest market share)? That way, you’ll have more people reading and no one will feel overwhelmed. Plus your 100 tweets will work for a little over a month or even two, if you are judicious and don’t tweet on the weekends.

So long as your tweets aren’t intimately tied to a specific time (e. g. announcements of an upcoming event), it shouldn’t matter. And, if they are, you might want to consider splitting them over several Twitter accounts. Perhaps open up one for just events in Seattle, for example.

Now, what about metrics?

URLs

Unfortunately, Twitter itself doesn’t do much, so you’ll have to cobble things together yourself and use off-Twitter resources. One idea is to use a URL-shortening service that tracks basic metrics, such as Social Oomph or Idek. You may not get much more data from them than click count, but it’s still something. Hoot Suite provides .owly link metrics, with two free reports.

Another idea is to use a unique URL for the site URL in your profile, say, http://yoursite.com/twitter. If you’ve got Google Analytics set up, you can track when that page is used for landings to your site, and its bounce rate. For commercial ventures, you might even make up a coupon code and tweet about it, or use your Twitter landing page as a means of communicating certain special offers available only to Twitter users.

Follower/Following Ratio

Your number of followers, and the ratio of followers to who youfollow, is all well and good, but it’s hard to say what you’re measuring. On Twitter, as on much of the web, popularity tends to breed even more popularity. And, it doesn’t really mean much if you have a number of purely spammy sites following you. They aren’t reading your tweets, anyway, so what’s the point?

This dilutes any idea of what these numbers might provide regarding influence, but if for some reason you really want to be followed by a bunch of spammers, just place the term weight loss into your profile and never block the spammers. In fact, follow them back, and you can get even more of them.

It hardly seems a worthwhile trophy to be followed by the biggest-ever village of spammers, eh?

Some Metrics

Some sites, such as Audiense, show number of followers and their influence and activity. You can see which inactive people you follow (so you can drop them), which famous people follow you, etc. Some of these are admittedly vanity metrics, but they are helpful.

Tweet Stats demonstrates, among other things, a graph of daily aggregate tweets. And it also contains your most popular hours to tweet and who you retweet. Twitter Reach reveals exposure and reach. E. g. this means impressions and mentions of any topic, be it a word, a phrase, a userid or a hashtag.

In conclusion, keep up with Twitter, but don’t overwhelm your followers with floods of content, and measure your influence as well as you can, both using your own and external tools. If you can adjust your tweets to better serve your followers, your true influence will surely rise.

Categories
Career changing Promotions

Demystifying Facebook

Demystifying Facebook

How can demystifying Facebook help you, the independent writer?

Reviews

It’s not just for Candy Crush anymore.

Demystifying Facebook for Independent Writers

Like other small business persons (for that is what an indie author is, right?), you have two separate lives on any social network. One is as an individual. You have friends, you have opinions. You might play games or write about politics. Or you might post memes or videos. You have fun, you express support or sympathy. And, let’s face it, you give and receive attention.

Your other life is as a writer. A writer who might need help marketing. Maybe a writer who might to bounce ideas off other authors. A writer who might need some help with a plot, or at least a sympathetic ear. You might want to talk to others who have been where you are. Plus you might want to connect with people who can help you improve your craft. Those are beta readers, cover artists, and editors. They might be writers you admire, or even publishing houses which interest you.

Demystifying Facebook and Socializing

As a writer, there is no reason for you to stop socializing online. On Facebook in particular, hanging out with other writers is a great idea.

But Why?

Because writing is, by definition, a solitary pursuit. Even collaborators and co-authors don’t trade the article for the noun for the verb for the adjective for another noun, or sentence for sentence or paragraph for paragraph. Instead, collaborators will generally write their own portion of a work and then give it to their partner, as the partner does the same. They beta read for each other and combine the pieces, whether those are chapters or sections or the like. The details may differ, but it’s pretty inefficient to hang out together for the actual writing process (although they may get together to discuss plot).

Hangouts for Indie Writers

For independent writers, you have a few places on Facebook where you can hang out.

  • NaNoWriMo group online – if you compete to write 50,000 words in November or April, then this is your scene. The group is large and generally friendly, although there are sometimes stretches of people stepping on toes. It’s best to hang back at the start and see how things go before you plunge in. There are also groups for local NaNo groups.
  • Wattpad – if you belong to Wattpad, check them out on Facebook. While this is a games page, you can still get a handle on who is who. Befriend fellow Wattpadders? Why not?
  • Queer Sci-Fi and other specialty genre groups – do some research; these can have varying activity levels.
  • Services trading groups – your mileage will vary. Some are more active than others. And some might be more spammy than others.
  • Advertising groups – these tend to be bottom-feeding. If they are just a bunch of ads, and no one is liking or replying to the ads, then you know how effective they are.

Have I missed any groups? Add them in the Comments section!

Of course there is a lot more to demystifying Facebook. I’ll get to it soon. Stay tuned!

Categories
LinkedIn

The Conquest of LinkedIn — Last Little Bits

The Conquest of LinkedIn — Last Little Bits

Last Little Bits. Now, there’s more to LinkedIn than what I’ve already covered. And, truth be told, the number and diversity of add-ons and features is only going to keep growing. As with any other truly viable online business, LinkedIn keeps adding new bells and whistles, and constantly A/B testing. It is already a far different site from the one I joined a few years ago. And, by the way, I have never gone Premium. I think it’s a waste of money, particularly for job seekers who are often watching every dime.

The Conquest of LinkedIn -- Last Little Bits
LinkedIn pen (Photo credit: TheSeafarer)

However, there is an appreciable difference between making and keeping your page lively and interesting, versus making it too busy. I don’t think that you need everything. Really. I think a bit of restraint is in order.

Connections List

Your connections list is not as granular as it once was, possibly a function of LinkedIn getting larger. After all, at the end of 2015, LinkedIn had a good 414 million registered users. Hence the demands of data, and server speed and size, mean that they aren’t going to give you as many opportunities to add metadata about your connections.

Instead, the site offers groups. Create a group, and invite likely people to join it. Your High School’s graduating class, or your sorority chapter might be good choices, as your High School is probably already represented and your sorority might be as well. But these groups provide more specificity. Of course, not everyone you invite will join one of these groups, but it’s worth a shot. Still, LinkedIn is no longer trying to be like a CRM system. That’s, I feel, for the better, as it gives the site more focus as a networking platform.

Events

Another tool that is gone is events. A pity, in some ways. But again, the site is looking to focus itself better. That includes eliminating some of the fat.

Following a Company

LinkedIn provides the ability to follow a company. If you are in charge of your company’s LinkedIn profile, you can help to stimulate this information stream by listing comings and goings, promotions and transfers. Got an event going on, with an interesting or attractive look to it? Take a picture and post it!

Profile Page Shortcut

The shortcut to your profile page is an easy way to make yourself stand out a bit more. Just select a reasonable shortcut for yourself. Mine is my last name, because it’s unique.

Interests

The Interests section (found under your Profile) is useful for adding not only keywords but also some personality to your profile. Do you play the violin? Do you like to cook? Safe, positive information is good here, so long as it’s not extensive (you don’t want this section to overwhelm everything else). It’s probably not the best place to mention, for example, your extensive action figures collection.

Personal Information

The Personal Information section is what you make of it. I keep in my birth date (because it generates a status update on the day in question) but not the year. And I list my town but not my full home address. Although that is easy enough to find elsewhere online. Furthermore, I list myself as married, but you certainly don’t have to. I keep my phone number off as I don’t want to perhaps have LinkedIn become a vehicle for calls I don’t wish to receive – if someone wants my phone number that badly, they can connect to me and ask.

You Profile Photograph

The last, and perhaps most important bit is your profile picture. To add, or not to add? I say, add it. It’s not like you’re going to hide your race, your age or your gender if you meet someone. So you may as well come forward so that, if you meet in person, they can recognize you. Use a recent, clear headshot, and for God’s sake, smile! Mine is of me wearing a dress with a blazer. Look professional and try to keep it current. That reminds me; I should update mine.

Conclusion

There will undoubtedly be more changes  and last little bits as LinkedIn dreams up new ways to connect business persons. Perhaps video demos, or real-time conferencing, are in its future. Stay tuned – I may blog more about LinkedIn and its last little bits as it continues to reinvent and improve itself.

Categories
Facebook Social Media

… And Facebook for All – Your Profile Page, Part II

… And Facebook for All – Your Profile Page, Part II

Your Profile Page, Part II.

First of all, Facebook members have seen it dozens, if not hundreds, of times – your Profile Page.

... And Facebook for All -- Your Profile Page, Part II

Let’s talk some more about your Profile. Here’s mine.

In addition to the basic tabs at the top, it also contains:

  • A space for your profile picture
  • Information on any mutual friends you might share with anyone peeking at your profile
  • A small subgroup of your friends
  • Your Likes
  • and Your Photos
  • Your Links
  • A share button, and,
  • On the right side, there are advertisements

NOTE: Facebook continually A/B tests, and so buttons and features move, change, are resized, added, or can disappear altogether. Your neighbor can sometimes see a rather different version of Facebook versus yours. And this is normal.

Let’s look at these in order.

A space for your profile picture

No one is stopping you from putting up a picture that is not, actually, of you. And I’ve seen dogs on Facebook, scenery, people’s children and cartoon characters. Hence it’s a place to be somewhat expressive. However, recognize that, if you’re using Facebook at all for your business (or if you’re simply looking for work), you’ll need to tone this down. If you want to go fairly conservative (which I personally think is best but opinions differ), go with a headshot or a head and shoulders shot that’s fairly recent. And, do make sure you’re smiling.

Mutual Friends

If someone surfs in and finds your Profile Page, they’ll probably be drawn to whether you’re really the person they’re looking for, and whether you have any acquaintances in common. If you’ve got a somewhat common name (e. g. Gregory Cole), then it’s really going to help out people if they see anyone who you know is in common with whoever they know.

One way I’ve used this information has been in locating High School friends, as we tend to have the same mutual friends. If I see that Jane Smith is also friends with John Jones and Dave Brown (names are made up, of course), then I realize, aha! Chances are good that Jane and I attended High School together. However, sometimes it just means that Jane is a local (if John and Dave stayed in the area after graduation). Or it might mean she’s a younger or older sibling of my classmates. Hence it’s an imperfect system.

A small subgroup of friends

So this is six friends (fewer, if you have fewer than six friends, of course). And it used to be you had control over this, but apparently not anymore.

Your Likes

Whenever you click “Like” on a group or page, it can show up here. A few show up at a time, and they rotate. To take something out of rotation, un-“Like” it. Much older and inactive pages and groups show up less, as Facebook follows social signals in this area, too. E. g. pages and groups that appear inactive or even downright abandoned will lose precious visibility time and space to groups and pages that are up to date and lively.

Your Photos

So note here is where your profile picture shows up in all its glory, and bigger than on your Home Page. Therefore, make sure it looks good here as well as on your Home Page. If you’re going to use Facebook for business (or if you’re looking for work), make sure this is a flattering photograph that clearly shows your face. It need not be full-length (and, if it is, it’ll be smaller on the Home Page, but here it’s all visible) and, for God’s sake, smile!

Plus, photographs also show up on your wall if you upload them and agree to publish them to your wall.

And Your Links

So put a link in your status, or post it to your wall, and it will convert to something clickable. And if it comes from Youtube, it’ll even embed the video. And like most things on Facebook, any link can get comments or “Likes”.

A Share Button

Actually, there are several of these. Pretty much everything on Facebook can be shared in one manner or another, and even off Facebook.

Bottom line: your Profile Page is your face to the world. It is clickable, shareable and somewhat searchable. Don’t want people to know something about you? Don’t put it on your Profile Page.

Next: Your Home Page

Categories
Career changing Promotions

Writer Giveaways

Giveaways

So giveaways can be helpful when you are first starting out. Because people do not know your writing, they might not be inclined to spend too much on your work. Rather than pricing down to nothing, do one better: give your book away as a prize. Amazon, in particular, makes it easy. And on GoodReads, this kind of a promotion costs you even less.

Prizes

Adventures in Career Changing | Janet Gershen-Siegel | Giveaways
Do you ever run giveaways?

A lot of the internet is gamified these days. So, what do I mean by that? Essentially, instead of simply telling you that your LinkedIn profile needs work, that site gives you a completion percentage. And it also pits you against your fellow job seekers. So never mind if they have your qualifications. The competition starts even if you don’t want it to. And this kind of competing tends to spur people to action.

Hence you can provide your work as a prize for really anything. I provide it as one of the prizes for the 24 Hours of G & T Fundraiser, and I’ll even send a signed copy if the winner is in the United States (where the shipping costs less; otherwise, I try to order my work directly through whichever Amazon applies to them and then pay the exchange rate). So if you have some sort of event, there’s no reason you can’t raffle off your book. Do it for charity, even. Just, get it out there, and into the wild. The more copies out there, the better.

Advance Review Copies

Now, Amazon has been cracking down on this a bit so proceed with some caution. However, no one is stopping you from giving away your book for free. The issue arises when writers provide a copy of their work in exchange for a review (generally referred to as “an honest review“, as the intention is to get the truth out of the reviewer and not bribe them to shower you with unfounded praise). Hence instead of doing an even exchange, your best bet is to simply provide a copy and ask that someone review your work if they see fit.

Spoiler Alert: for most people, if they have a free copy of your book and they liked it at all, they’ll usually leave some sort of a review. This is even if it’s just in the form of stars.

Impulse

Furthermore, you can always give things away on an impulse. Or during the promotions day at various writers’ Facebook groups, I will offer my book for free. All a person has to do is show me their receipt for purchasing another group member’s work. To make my life easier, I limit the time, usually to just one week. I ask if someone will review both our works if they want to. And then I send the book and leave it. By the way, I’ve gotten three reviews this way. That might not seem like a lot, but I have also made some friends. And that helps in ways that go far beyond promotions and marketing.

Takeaways

Consider opportunities for giveaways, prizes, and gamification of your work. Yes, yes, I know you want to make money from your work. I get that; I really do! But sometimes you need to lay out some of your own funds to make it all work. Don’t be cheap about this. When the time and conditions are right, give away at least a few copies of your work. Because nothing builds goodwill and relationships better, or faster.

Categories
Career changing Promotions Publishing

PitMad on Twitter

PitMad on Twitter

So have you ever seen the #PitMad hashtag on Twitter? Also, why should you care about PitMad?

What is #PitMad | Janet Gershen-Siegel | Adventures in Career Changing
What is PitMad?

So, let’s take a look at what PitMad is.

What is #PitMad?

PitMad is a quarterly pitch session on Twitter. So essentially what you are doing is tweeting about your work, but it is only on specific dates, and agents and publishers are watching.

In addition, it happens in March, June, September, and December.

Getting Ready With PitMad Hashtags

So do yourself a favor, and create your tweets now. As in, today. You want to know what to tweet, and you want to be able to fit both the #PitMad hashtag into your tweet, but also the hashtag specific to your genre. So, according to Sub It Club and Brenda Drake, the hashtags are as follows:

Main Hashtags for PitMad

  • #AC – Action
  • #AD – Adventure
  • #BIZ – Bizarro Fiction
  • #CON – Contemporary
  • #CR – Contemporary Romance
  • #E – Erotica
  • #ER – Erotic Romance
  • #ES – Erotica Suspense
  • #F – Fantasy
  • #FTA = Fairy Tale Retelling
  • #GN = Graphic Novel
  • #H – Horror
  • #HA – Humor
  • #HF – Historical Fiction
  • #HR – Historical Romance
  • #INSP – Inspirational
  • #LF – Literary Fiction
  • #M – Mystery
  • #MA = Mainstream
  • #Mem – Memoir
  • #MR – Magical Realism
  • #NF – Non-fiction
  • #P – Paranormal
  • #PR – Paranormal Romance
  • #R – Romance
  • #RS – Romantic Suspense
  • #S – Suspense
  • #SF – SciFi
  • #SFF – Science Fiction & Fantasy
  • #SH = Superhero
  • #SHRT = Short Story Collection
  • #SPF = Speculative Fiction
  • #STEM = Science, Technology, Engineering, Mathematics
  • #T – Thriller
  • #TT = Time Travel
  • #UF – Urban Fantasy
  • #VF = Visionary Fiction
  • #W – Westerns
  • #WF – Women’s Fiction

Age Categories

So, per the Pitmad site, you must use an age category. And here they are:

  • #A – Adult
  • #C – Children’s
  • #CB – Chapter Book
  • #MG – Middle Grade
  • #NA – New Adult
  • #PB – Picture Book (this is the youngest age category)
  • #YA – Young Adult

Added Hashtags (Optional)

  • #DIS = Disability subject matter
  • #IMM = Immigrant
  • #IRMC = Interracial/Multicultural subject matter
  • #LGBT = LGBTQIA+ subject matter
  • #MH = Mental Health subject matter
  • #ND = Neurodiverse subject matter
  • #OWN = Own Voices
  • #POC = Author is a Person of Color

Older Hashtags (Not Sure If They Are Still Being Used)

  • #AA – African American (might not be used anymore?)
  • #CF – Christian Fiction (might not be used anymore?)

So there do not seem to be particular hashtags for Zombies or Vampires or the like, but that may change in the future.

What Are The Rules?

Per Ms. Drake and PitchWars (run by the same people), the rules are:

  • You can only pitch complete, polished manuscripts. This means, no works in progress allowed!
  • So, you can’t pitch anything already published, no matter how many changes have been made to it.
  • Keep the feed clear, so don’t favorite or retweet your friends’ pitches. But you can always reply and just take the #PitMad hashtag out.
  • Also, don’t tweet agents or publishers unless they tweet you first.
  • Plus be courteous and professional, of course.
  • In addition, if you can’t be there, use HootSuite or TweetDeck to schedule your pitches.
  • You can only pitch three times during a dedicated #PitMad day and the tweets have to differ somehow, even if it’s just a difference of a period.
  • But if you have more than one MS to pitch, you get three tweets per MS.
  • Finally, if you are invited to submit a manuscript, be sure to put PitMad Request: TITLE in the subject line of your email when sending your request. Plus, of course, follow all other submission guidelines for the requestor.

What Is The Schedule?

It’s March, June, September, and December. Times are 8 AM – 8 PM, Eastern Time.

For 2020, the dates are:

  • March 5
  • June 4
  • September 3
  • December 3

Note: all of these are Thursdays.

So you’d better get crackin’!

Categories
Facebook Social Media Twitter

Happy Holidays, Social Media Style

Happy Holidays, Social Media Style

Happy Holidays!

Oh, I do so wish I had written this.

Happy Holidays, Social Media Style

It says so much more about Social Media than most can say, and it does it in a breezy, easy to understand style.

The main idea behind this rather detailed video consists of a retelling of the Nativity Story. The video does so through the medium of social media, with everything from Facebook statuses to Foursquare checkins, to tweets, and more. Even electronic mail gets into the act. The Virgin Mary apparently uses Gmail.

Even More

And then there is even more, with a look at Nazareth from Google Earth. Of course there is a check for directions from Nazareth to Bethlehem. A check for hotel space reveals only a stable available (but of course). Joseph buys a cow (from Farmville, I would guess).

The Magi discuss their offerings (over Gmail – man, Google has its hands in everything!). And they pick up their gold, frankincense and myrrh at, you guessed it, Amazon.  Twitter gets into the act as the Magi, naturally, follow the star there (very clever play on words there).

Eventually, the visit to the baby by the Magi gets placed onto video and uploaded to – could there be any other place more perfect? – YouTube. The video shows, I suspect, a play.

Credit Where Credit Is Due

This beautifully made and cleverly written and produced video comes to us from ExcentricGrey, which is evidently a Portuguese advertising firm. They report that this viral video has over 20 million views. Viewers are concentrated more in the United States and Western Europe than elsewhere, a function (probably) at least in part due to the video being made available in both English and Portuguese.  Oddly enough, Portugal did not seem to have a very big concentration of viewers. Neither did Portuguese-speaking Brazil, Mozambique or Angola.

Enjoy, and have a wonderful holiday.

Categories
Career changing Promotions

Creating a Facebook page

Creating a Facebook page

How do you go about creating a Facebook page?

Adventures in Career Changing adding a Facebook page
Adventures in Career Changing adding a Facebook page

Pages versus Groups

Why do you want one over another? Why does it matter?

Groups, as might be expected, allow for more discussion. However, everyone is on a more or less equal footing in terms of presenting content. And if that is what you want, then of course that is perfectly fine. However, if you are looking to essentially market your own wares, then a group is not going to help you very much. Instead, your own messages will be lost in the shuffle of everyone else’s content and messaging. As the administrator, though, you can eliminate any discussions you do not wish to see. This can get tedious, plus you lose the entire discussions.

With a page, you are the site owner/administrator. You create the content, which others react to, which can include commenting, and those comments can include links. If you want those comments and links gone, you can eliminate them – an activity which is also bound to become tedious. But at least the generalized discussions would remain.

Look and Feel

We have all noticed branding for our favorite commercial ventures, whether it is the shade of green for Starbucks and its products, or the use of a mascot/spokes-character like Flo from Progressive Insurance. Or it could be the backward ‘R’ in the Toys ‘R’ Us store signage. For your Facebook page, your website, your Twitter stream, and your background image, it pays to brand these items. Branding can be subtle, such as a color scheme, or more sophisticated, with the creation of a special logo for your page.

How to Create a Facebook Page

Facebook is constantly changing the means of performing tasks, as it is continuously A/B testing (e. g. it tests which layout or color scheme, etc. gets you to click more).  Currently, the way to make a page is, click on Pages on the left side of your feed and then click on Create a Page. Then select the page type. Select Artist, Band, or Public Figure, and pick either Author or Writer. Add your name and then click Get Started.

Seriously, it’s that simple.

Now go make an author page!