Tag: social media

What Does Social Media Mean to Me?

Social media has become a big part of my life. And here is how that all went down.

The truth is, I started going online in early September of 1997. It was my 35th birthday, and Princess Diana had just died. I was not a big fan of hers.

This does not mean I was actively hostile or even uninterested. It was more that I was not a royals watcher. And I am still not much of one.

Whatever Harry, Meghan, Will, and Kate are doing is not much more fascinating to me than what the Kardashians are doing.

That is, not much at all. But I digress.

I was shocked to find people (this was on MIRC) who had whatnot to talk about. Now, this was not a great swath of highly intellectual jargon. And I was not making deep, long-lasting friendships.

But I was finding out that there were people out there with something to say. And, I was learning that I, too, had what to say.

Then Came the Early Years

I switched over to the New York Times’s forum, Abuzz, in maybe 1999. There, I found more intellectual discussion but also a lot of silliness and a lot of heart. The friendships were deeper.

In fact, I am still friends with some of the people from that time.

When Abuzz finally folded, Able2know.org was born. This continued the smart talk but it also opened up less intellectual talk.

Facebook

I joined Facebook on October 5, 2008.

And when I first got there, it, too, was a more geeky and almost intellectual place. But that changed.

At some point, Facebook converted to a more egalitarian site much like it is today.

And through it all, social media has been my BFF.

A Day in the Life of a Community Manager

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A Day in the Life of a Community Manager

Published by Janet Gershen-Siegel on May 21, 2026

A Day in the Life of a Community Manager

Whether paid or volunteer, the life of a community manager tends to be fairly similar. Community management can be a piece of social media marketing and management, but it does not, strictly, have to be.

Most of a Community Manager’s time divides into three different modes:

1. Discussions
2. Nurturing and
3. Disciplining AKA Trust and Safety

Discussions

The discussion piece involves creating new discussions and shepherding them along. Users will not return, day after day, without new content. While the users are, ultimately, responsible for the content in a community, the Community Manager should create new content as well.

This is not always topics as it can also encompass informing users about changes in the site blog (if any) and even a Facebook fan page (if it exists).

This discussion piece will evolve as the community evolves. In a community of fewer than one thousand users, content from the Community Manager might be the only new content for weeks! Which…can sometimes be problematic.

As such, it can loom very, very large. But it can also have a much stronger calming effect if other content is snarky.

As the community grows, regular Community Manager contributions should diminish. But there should still be some involvement. Otherwise members may feel the Community Manager is hanging back a bit too much.

It is a community, and that means that the users want to know the Manager(s). An easy and somewhat safe way to do this is by creating discussions.

On Topic/Off Topic

And the discussions need not always stay on topic! Lively discussions can be almost spun from whole cloth if the Manager can get the people talking. An automotive community might thrill to talking about cooking.

A cooking community might engage in an animated discussion about the Olympics. And a sports community could very well bring its passion to a topic like politics.

In particular, if the community is single subject-based (e. g. about, say, Coca-Cola), going off-topic should probably at least peripherally relate to the overall subject.

Hence Coke could branch out into cooking and, from there, into family relationships. Or into health and fitness.

But a push to discussing politics may not work unless it stems from a major recent news item or if there is precedent. And, if you get started with politics, it is maddeningly hard to put that genie back in the bottle.

Finally, if a member is ill, or has passed on, getting married or having a child, an off-topic discussion can spring naturally and effortlessly. This happens regardless of the community’s main subject matter.

Corporate management may not love off-topic discussions. But they keep a community together, and they do help to keep it viable.

Nurturing

The nurturing piece relates to the discussion aspect. However, it tends to encompass responding to and supporting good discussions on the site.

This is especially helpful if the Community Manager identifies top users who are good at making topics who the community likes.

And then nurtures them to promote their discussions over more inferior ones.

Use nurturing to encourage newbies. And use it to encourage members who might become superstar users if they only had a little more self-confidence. Give them a track record of support and positive reinforcement.

But keep in mind that welcoming people can get old rather quickly. But there is nothing wrong with a form welcome, whether it is an email or a private message or even a popup. Why not explain where to go to contact a Moderator? Or where to look and even where to report if the site is down?

Another use for a welcoming message can be to link to the Terms of Service and any other rules the community must abide by.

The Life of a Community Manager and Relationships

Nurturing can also take the shape of developing relationships with members. The Community Manager does not have to be friends with everyone, even if the site is very small. However, they should get to know the users.

Private messages (if available), writing on a wall or the like can do this.

Furthermore, the Community Manager can use private messages, etc. to head off potential problems at the pass.

Headstrong members might be wonderful when they write on topics not related to their overarching passion. Or they might respond to a tactful request to tone things down a bit. Or a lot.

The Community Manager can encourage those members to take part in those other discussions. The manager can reach out to other community members. Friendship can help to minimize flaming.

After all, it is a lot easier to go ballistic on someone if they are just faceless to you. But with your friend Joe, it is a rather different story.

Disciplining AKA Trust and Safety

And this leads me to the disciplining part. It is often the first thing that people think of when they think of community management. That includes things like pulling spam.

It also includes giving users timeouts or even outright suspending them when their activities run against a site’s Terms of Service.

Trust and Safety can also mean checking content to be sure that it fits community standards. Those can be everything from avoiding porn to getting rid of health misinformation.

The Facebook Trust and Safety team, for example, once had the unenviable responsibility to weed through violent and disturbing imagery. Nowadays, that is a task done by AI.

And it also includes shunning and ignoring. These can be extremely powerful. The Community Manager can help to mobilize other users.

But the Community Manager Must Do It Right

An email or private message campaign is almost always a very poor idea. Rather, the Manager must lead by example. Do not take the bait when challenged, unless it is absolutely necessary. But that is rare.

It is the Community Manager’s call when to take it, particularly if personal insults fly.

Often the best tactics include: (a) get offline and cool off. And (b) ask another Community Manager or Moderator to determine if it warrants disciplinary action. And then enforce that if it does.

One thing a Manager should never forget: there is far more to the community than just the people posting. There is often a far larger audience of lurkers, both registered and unregistered.

They are watching events unfold but rarely comment. By leading by example, the Community Manager can influence not only active posters but also the community at large.

Customer Service is Key in the Life of a Community Manager, Even if the Forums are Free, with no Real Customers

During a typical day, new members register. Also, members lose their passwords, or start and respond to topics. Furthermore, they answer older topics. People engage in private communications (if permitted on the site).

Members may disagree on something and they may do so vehemently. The site may get spam. Or someone might add violent and disturbing imagery.

The Community Manager can become involved as a content creator if content creation lags or goes too far off subject. He or she should discipline difficult members if necessary.

However, generally, a Community Manager’s main task, both daily and over the life of the online community, should be to carefully nurture and shape relationships.

Want More About Community Management?

If my experiences with community management resonate with you, then please be sure to check out my other blog posts about how online communities work, and how to best make them work for you and your organization.

Here are some posts about my years in community management, and what I have learned.

• Going From a Collection of Users to a True Community
† Risks of a Community Without Management
• Are Off Topic Posts Ever Okay?

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Your Elevator Pitch

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Your Elevator Pitch

Published by Janet Gershen-Siegel on January 27, 2026

Let’s Deconstruct Your Elevator Pitch

We have all heard of what an elevator pitch is. It seems like it is the kind of stuff for some overly eager new sales associates looking to make an impression on the big boss between floors.

But there is more to it than that.

Someone has just turned to you and asked, “You’re a writer. What is your book about?”

Don’t just stand there! You have got to be ready.

Some Ideas for Your Verbal Elevator Pitch

Try something like this on for size.

Imagine if animals started talking, and they told you what to do in a topsy-turvy world.
My book is about Alice; she’s a young girl, a little bored on a sunny afternoon, when she spots a white rabbit. The odd thing about this rabbit is, he’s wearing clothes and talking. She follows him down a rabbit hole, but then she can’t get out.

That is less than seventy words, and the person asking has the basic plot, the name of the main character, and a reason to want to know more.

Also, you do not give away any spoilers with this pitch. Is that important? You had better believe it is.

Your Pitch in Writing

Yes, you need one of these, too. But a written elevator pitch is going to be a little different.

Even if readers know you for writing sweeping, epic sagas, you should still write some short stories. They can be in your universe, or not, although it might help with both marketing and your own personal creativity if they can fit somewhere within your universe.

They do not even necessarily have to be sent out for publication, but they could be good for anthologies. Do not knock that. This is exactly how a lot of people get their starts.

In fact, if you are having trouble breaking in, or want to impress a publisher, try submitting to anthologies. You can get a publication credit and impress the publisher of the anthology. And maybe also impress other publishers.

That is a win-win right there.

Point them there, if someone wants to read a sampling of your work. Do not make them commit to a 100,000 word novel.

Unless, of course, you really feel like alienating a potential customer.

In all seriousness, never, ever do something like that.

How Do You End Both Types of Elevator Pitches?

Why, with a call to action, of course! Why, here’s one right now.

On Balance

Finally, try to have some fun with it. Is your main character funny?

What about quoting one of her best zingers, assuming you do not need to explain the joke (that is key)?

Now that is an off-beat idea for a pitch.

And it just might be memorable enough to snag you a customer.

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Four Important Social Media Stats for Writers

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Four Important Social Media Stats for Writers

Published by Janet Gershen-Siegel on January 6, 2026

The four important social media stats are for writers and non-writers alike!

Consider These Four Important Social Media Stats

These were four important social media stats for you! This post was, in part, a riff on Four Great Free Tools and Four Important Stats. And I like the important stats. As for the four free tools, I’ll reserve judgment for another day.

These are still somewhat important, but keep in mind that the numbers have undoubtedly changed.

STAT 1 for Writers

53% of people on Twitter recommend companies and/or products in their Tweets, with 48% of them delivering on their intention to buy the product. (ROI Research for Performance, June 2010)

However does this takes into account what essentially looks like spamming (e. g. buy this stuff!) versus what seems to be more sincere mentions of products, e. g. someone says I love this new Gatorade or I think my New Balance sneakers really make me faster?

I know it can be difficult for a large-scale survey of tweets to tell the difference between the two. However, if there is that much of a return, then I figure, the people either know or, perhaps, they just don’t care.

For authors, your best bet may very well be to make sure that your work is a part of the overall conversation. But not in the way of, “A story about the president? Well, here’s my story about a turtle and a Shetland sheepdog!” It’s…probably not related. So, don’t go there.

STAT 2 for Authors

The average consumer mentions specific brands over 90 times per week in conversations with friends, family, and co-workers. (Keller Fay, WOMMA, 2010) – Just what does this mean? I mention products all the time, but it doesn’t necessarily mean I’m touting them.

Ugh, I hate what they did to my conditioner! Why did John Frieda have to change it?

And that is a far cry from I want some more of that Amy’s Low-Salt Marinara Sauce with Basil – sooo good.

Since the stat doesn’t mention whether the mentions went positive or negative, I suppose it’s a corollary to the old saw, that any press is good press. Note: sentiment analysis is better than it used to be, but still has a ways to go.

For writers, the best move may be to get a conversation centered on your work going, and keep it going.

STAT 3 for Independent Authors

Consumer reviews are significantly more trusted – nearly 12 times more – than descriptions that come from manufacturers, according to a survey of US mom Internet users by online video review site EXPO. (eMarketer, February 2010)

This is how viral marketing works, kids. Because if a company can send out its minions to tout a product, even if not 100% positively (and it’s more believable that way, as it doesn’t look like mere puffery), then folks eat that up. Astroturfing Nation, here we come.

Here’s a counter-example.

When Untrustworthy first came out, people would privately message me and tell me that they liked it. Well, this is lovely and all, but at the time, I had none or nearly no public reviews.

And so, I nicely asked those folks to please review me, preferably on Amazon. I would provide the link, of course! And even when people said it wasn’t their cup of tea, I asked them to review the book, anyway.

Why?

Because a set of 100% five-star reviews for a brand-new author looks rather suspect. Warts and all, my reviews are the real deal.

STAT 4 for Indie Writers

In a study conducted by social networking site myYearbook, 81 percent of respondents said they’d received advice from friends and followers relating to a product purchase through a social site.

74 percent of those who received such advice found it to be influential in their decision. (Click Z, January 2010)

However, this may be more of a function of the pervasiveness of social sites versus their influence. E. g. I truly only hear from some of my cousins through Facebook.

Do I give their opinions more credence than I do passing acquaintances’? Sometimes. But do I get this Facebook-based advice from them because we don’t pick up the phone or send snail mail or meet in person (we’re too far away to do this, anyway).

But to my mind, this is almost like giving the phone company credit for marketing strategy if we chat on the phone. We don’t. Instead, we use Facebook. I think this is a potential confusion of medium versus message.

For authors, your best bet is likely to involve yourself in

Where Do We Go From Here With These Four Important Social Media Stats?

So, are social sites really that important? Is X (Twitter) really that targeted? Perhaps not as much as it was. Do consumers really trust their pals more than they do slick, conventional marketers? Probably maybe, not really and yes.

Even years later, it’s up to the writer (acting as their own Social Media Marketer) to separate the wheat from the chaff with these kinds of stories, and see what’s really going on.

What do you think?

Fifteen Years After This Post Was First, Er, Posted…

… (and over five since it was last posted) keep in mind that numbers shift and, these days, Twitter is called X, anyway.

But these metrics are still good, and they are still vital. For larger businesses, getting case studies published, and getting brand ambassadors on board, is still a terrific and inexpensive way to market. For writers, that translates into reviews.

These types of marketing build trustworthiness (the ‘T‘ in Google’s E-EAT). They also help to build and bolster word of mouth, which is still a vital piece of any marketer’s strategy.

And in the world of AI, trustworthy and clear reviews and answers are a lot more likely to pass muster and be recommended by the likes of, say, Google Gemini.

So, don’t discount these metrics, okay? But do be sure to take the numbers with a grain of salt.

Writers: Do You Want More About Social Media?

If my experiences with non-platform-specific social media resonate with you, then please be sure to check out my other blog posts about navigating our social media obsessed world.

So, What Do You Look Like Online?

This post is a riff on a rather old post, Do You Know What You Look Like Online. Essentially, the question is, if you were searching for someone (someone just like you, perhaps), what sorts of judgments would you make? What seems off?

What’s being suppressed, which aspects should you be promoting, and vice versa? Is the picture clear or fuzzy?

The gist of that article is, take control of your information, keep it as a uniform brand and check it every month or so. The corollary to this is one from Shama Hyder Khabani, which is, essentially, don’t spread yourself too thin. Concentrate in only a few places.

My Own Information—What I Look Like Online

Absolutely agreed. When I google my own last name, 40,900 hits come up. And, fortunately, my own website is on page 1 (Yay, SEO!). My Entrepreneur profile (writing I did for work) comes up on the first page of results. So do my Twitter/X and LinkedIn profiles.

Also on the first page are my Facebook profile, and my Amazon author page. Get to page 2 and there’s my profile on YouTube.

Another Angle

Putting my last name into quotation marks yields 6,480 hits. All of the same usual suspects come up on Page One of the results. And nothing is too weird or scandalous. Even MuckRack, which essentially just scrapes for your name, doesn’t have anything bad.

Hey, Bartleby published me!

How Accurate is the Information?

To my mind, checking and rechecking every single month might just be a bit excessive. Is there a need to keep your profile accurate? Sure. Flattering, or at least not damaging? Yes, particularly if you are looking for work.

But to keep it sterile and perfect, as you scramble to make it perfect every moment of every day? Eh, probably not so much.

My own profile is the product of just doing a lot, and it being published. It’s easy to find flattering info on me. What I look like online is competent more than anything else. There’s nothing radical.

As for less flattering stuff, well, let’s just say that I am glad the internet wasn’t around when I was in high school.

Yikes.

But…

I would like to think (am I naïve? Perhaps I am) that potential clients and employers will see the occasional typo and will, for the most part, let it slide unless the person is in copyediting.

I am not saying that resumes, for example, should not be as get-out perfect as possible. What I am saying, though, is that this kind of obsessive and constant vigilance seems a bit, I don’t know, much.

Will the world end if I accidentally type there instead of their on this blog? And, does it matter oh so much if I don’t catch the accident immediately? Even when you consider that I’m a writer. After all, I should know better, yes?

I mean, with all of this brushing behind ourselves to cover up and/or perfect our tracks, and all of the things we are leaving behind, where’s the time and energy to make fresh, new content and look in front of ourselves?

Clean Up Your Presence

To me, there is little joy in reading a blog post or website that looks like the person who put it together was barely literate. But there is also little joy in reading sterile, obsessively perfect websites and blog posts.

A little imperfection, I feel, is a bit of letting the ole personality creep in there. Genuineness – isn’t that what the whole Social Media experience is supposed to be about, anyway?

I refuse to believe – I hope and I pray – that a bit of individuality never cost me potential jobs or any company I’ve ever worked for potential clients.

And if it has, then that saddens me, to feel that, perhaps, people are paying a lot of lip service to the genuineness of Social Media but, when the chips are down, it’s just the same ole, same ole.

Genuineness is great. One you can fake that, you’ve got it made? Please, say it ain’t so.

And don’t get me started on AI.

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Eavesdropping for Fun and Inspiration

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Eavesdropping for Fun and Inspiration

Published by Janet Gershen-Siegel on February 13, 2024

It’s Time to Start Eavesdropping… For Fun and Inspiration!

So, Eavesdropping? Seriously?

Eavesdropping really works, and it is probably a writer‘s best tool. Once you start listening in on conversations, you will open up a whole new world. Because real dialogue, interspersed with your created dialogue, adds realism. And it’s the kind of realism you may not have been able to pull off by yourself.

Subtlety

First of all, you have got to be subtle. This means maybe you pretend to play with your phone. Or you look out a window or stare into space. Because you should not be obvious about such things.

Furthermore, conversations are often layered. While you are perhaps listening to one person talk to three other people, there is a give and take between that person and the others. However, there are also words passed among the others in the group. Then they might even break off and begin their own conversations.

This doesn’t even get into what happens when you’re in a crowded room. Since it is hard to follow a lot of conversations, concentrate on only one or two. You won’t hear it all, anyway. Furthermore, if you split your focus, you won’t get anything good.

Nosiness

I am not saying you need to be nosy. Furthermore, this is not for gossip. You’re not some latter day Gladys Kravitz. Rather, you are a writer and you are doing research. And do yourself a favor and mix up what you hear. Don’t copy paragraphs outright. Instead, grab a sentence here and there. Write them down and put them away for later. Since you will presumably be writing for years, a sentence might work a decade from now. You never know.

The Names Have Been Changed to Protect the Innocent

Have you ever heard that? Make sure to change names. Or eliminate them altogether. You can also swap gender. Hence if a friend is complaining about her boyfriend, why not change the friend to a man? Or slip the complaint into something else. The complaint could be about your protagonist’s coworker.

Eavesdropping: Takeaways

Be subtle. Don’t use what you hear in order to gossip. Change the details. Finally, don’t repeat truly personal information (bank account numbers and balances, divorce proceedings, fatal disease diagnoses, etc.) unless you change nearly all of the verbiage. Be your usual pleasant, polite, and caring self. Yes, even as you gather some writing fodder.

And by the way, if someone notices you’re using their words, and they don’t want you to, be a sport and change your manuscript. That is, if you care about maintaining any sort of a relationship with them.

If not, then bombs away, I guess.

Eavesdropping — all the cool writers are doin’ it! 😉

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Teasing Your Work

Published by Janet Gershen-Siegel on July 25, 2023

Let’s Look at Teasing Your Work

Teasing is a subtle art. It is a lot like a fan dancer’s moves or a shy person’s come-on.

Teasing should feel like a movie trailer because that is exactly what movie trailers do.

Teasers are usually a bit longer than blurbs and are meant to generate excitement. They often end with a question, but they don’t have to. Think of how films are teased if you’re stumped for ideas.

She was spoiled, rich, and beautiful, until the Civil War ended it all.
Scarlett O’Hara has lost nearly everything.
But there’s a rich man who’s interested, and he might even love her.
Can she win Rhett Butler and save her beloved home, Tara?

Revealing Too Much

Don’t get too obvious! In this case, you do not do yourself any favors by spoiling your own book. Notice how the above teasing for Gone With The Wind does not go past maybe the middle of the film?

And how it never mentions Ashley or Melanie Wilkes, the burning of Atlanta, or Scarlett’s first two husbands? In short, it stays focused.

I deliberately left the teaser off at just about when the first big reel ends. It used to be, in the theater, Gone With The Wind would have an intermission, the film was so long. This teaser ends just about a minute after intermission ends.

In fact, this is at least part of how the actual film was edited. The book gives Scarlett two children before Bonnie—one each from her first two husbands. But Wade and Ella aren’t in the film.

Then again, they aren’t in the book that much, either.

Revealing Too Little

This is another problem. If I just said Scarlett was a wealthy woman living a life of luxury on the brink of the Civil War, that would feel a bit incomplete.

I can go a little further, plus adding Rhett Butler’s name to the teaser brings in the chief male character (he’s kind of a main character, but if I had to choose, the main character would be Scarlett).

Marrying Rhett is one of Scarlett O’Hara’s main character drivers, whether it is to secure finances for her family or due to love on her part.

Bringing Rhett into the conversation means the listener or reader gets an even better idea about who Scarlett is, and what motivates her.

So, providing her motivation really cinches it.

The Bare Bones

We have something of a framework here. Of course, none of this is set in concrete. But these elements seem to matter the most.

1. Mention the main character by name.
2. Give a brief background to orient the reader to time and place.
3. Introduce the problem/conflict.
4. Add one driver of the main character’s behavior.
5. Wrap it up with tying the first, smaller driver to the most important driver of the main character’s behavior.

A Teasing Sample

To wit:

Alice is just plain bored, so she gets to daydreaming. When she sees a white rabbit wearing a waistcoat and carrying a pocket watch, it piques her interest.
She follows the rabbit when she hears it talk, and ends up in Wonderland. But Wonderland is odd, exasperating, and often downright confusing.
Can Alice get out of Wonderland with her sanity intact?

Here’s a Second Teasing Sample

Kansas is dreary and nothing ever seems to happen there. It’s a tough place for Dorothy, a girl with big dreams. When a twister drops her, her little dog, and her house into the land of Oz, things seem to be looking up.
But Oz has perils for both Dorothy and her dog, Toto. And Dorothy realizes she misses Kansas and her family after all.
Can Dorothy and Toto get back to Kansas and the people they love?

Practical Teasing Practice

I love practicing on classic works because just about anyone you talk to knows them, even a little bit. And, because they aren’t your own work, the pressure is off. That is, messing up the teaser won’t result in you losing sales or other opportunities.

Less internal pressure can help you be more creative, too. So, consider the following exercise.

Can you write a teaser for a classic work? Try it in the Comments section, and let’s see how you do!

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Social Media: Hope, Hype or What?

Published by Janet Gershen-Siegel on March 23, 2023

Social Media: Hope, Hype or What?

Hype? Hope? Now, this subject has probably been done to death but, here I will do it all over again. Perhaps (hopefully!) my perspective will be fresh and/or of some value.

First of all, this post is inspired by The ABA Journal’s take on Social Media. As in the online magazine for lawyers. And they went on about Social Media, much like I have and others have, as well.

Hype Feeds Itself

And I can’t help feeling that that, in and of itself, is feeding the ole hype machine. Is Social Media hyped? Well, let’s put out an article about just that, and we’ll rev up the hype machine and get the word out and and and …. Suddenly, there’s hype about the hype.

Ai chihuahua.

However, there is, perhaps less of a hype issue than there is one of unrealistic expectations. I suspect that most people, if they give Social Media more than a passing glance (and, in particular, if they need to touch on it for business), take one look at it and think: free. Ooh, goody!

This marvelous free thing will supplement (and perhaps eventually supplant) all of the things I have to actually pay good money for! My wealth will increase, in an incredible and exponential manner, because I can put my advertising and marketing dollars elsewhere, outside of traditional (read: expensive) channels, and instead shove it all into some investment that catches my eye. Llama ranching, perhaps.

Traditional vs. Social Media Marketing

Okay. Let’s back up. The real thing is, Social Media marketing isn’t really an apples to apples comparison with traditional marketing. It’s more like holding a town hall meeting and seeing what people have to say about your product. Or like doing community outreach (e. g. having your company send people to work at a soup kitchen or build a house).

It’s like a million networking events. In short, it’s that dreaded, over-used term: relationship building.

And creating relationships is hard. And messy. Plus it’s not necessarily terribly free, at all.

Hype and A Sense of Entitlement

Because I have seen, in many instances, when software on a website changes. And in particular with community forums, people tend to freak out. They have a mislaid proprietary interest in a whole lotta sameness. Or they want the site to be the same from day to day, because that’s familiar to them.

Hence moving the post button from the left to the right, or changing its color, is akin to moving their cheese. So it tears at them.

But, ultimately, they figure it out. And they give it a chance and come back, and pretty soon, so far as they’re concerned things have always been the new way, and were never the old way. Because for them, it’s not about the tools; it’s about the people.

And the same thing should be true for you – and that should knock the hype right out, and for good. It’s not about the tools. It’s not about Twitter, or Facebook, or TikTok, or Groupon, or Yelp, or AirBnB, or MySpace (back in the day), or LinkedIn or StumbleUpon or Snapchat or a billion others. Instead, it’s about the people.

Want More About Social Media?

If my experiences with non-platform-specific social media resonate with you, then check out my other articles about navigating our social media obsessed world.

Social Media in Our Society

† Social Media Continues its Relentless Pace
• Social Media’s Seduction AKA Oops, Did I Do That?
† Social Media Background Check Being Used For Jury Selection
• Social Media: Hope, Hype or What?
† Social Media Balance
• How Social Media Can Ruin Your Life
† Happy Holidays, Social Media Style

Reviews of Books on Social Media

• Social Media Marketing by Liana Evans, A Book Review
† Book Review – Likeable Social Media by Dave Kerpen
• The Zen of Social Media Marketing by Shama Hyder Kabani, a Book Review

Working with Social Media

† A Day in the Life of a Social Media Marketer
• Five Ways for Charities to use Social Media
† Four Important Social Media Stats
• Social Networking/Social Media Tips
† The Best Lengths for Social Media Posts and More
• Jell-O on the Wall: Social Media Perfection is Fleeting
† When NOT to Post on Social Media Platforms

Social Media for Writers

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A Day in the Life of a Social Media Marketer

Published by Janet Gershen-Siegel on March 21, 2023

Let’s Look at a Day in the Life of a Social Media Marketer

What does a social media marketer do all day? There is more to social media marketing than Community Management.

Job titles vary, and nothing seems to be settled yet in terms of prescribed, expected tasks. The Bureau of Labor Statistics does not really have a listing although they do acknowledge that social media is out there. They seem to be more or less placing it under Public Relations-style work.

However, a review of recent job postings reveals what social media personnel are mainly expected to do on the job, whether they are called Social Media Marketers, Inbound Marketers, Social Media Specialists or something else.

Platforms

Tasks related to platforms. This is what most people think of when they think of Social Media Specialists, and it includes:

• Blogging – either creating and maintaining one, or encouraging the business or engineering sides to create or maintain blogs, or commenting on and keeping blogs active. May also include polishing prose, suggesting topics and performing research

† Facebook – creating and maintaining a fan page or pages. Possibly make an account (or more than one) to communicate with users and potentially also find rogue fan sites (e. g. those not created by the company).

Perhaps to have them shut down or changed (usually at the behest of the Legal Department)

• X (Twitter) – creating accounts and maintaining them, tweeting to followers, reciprocally following as necessary/desired and possibly also helping to design a background or logo for the company X account(s). These tasks are similar if, instead, the company has an account on Bluesky.
† LinkedIn – creating and maintaining the company profile on LinkedIn, plus adding job openings as necessary
• Sharing and bookmarking services (these have changed over time) – create and maintain accounts. Make sure that blog posts and any company articles and press releases go to these services, and keep track of all mentions of the company and its products on these services

† Articles and Press Releases – working with the Public Relations Department. Release non-secret information in the form of articles and press releases as circumstances permit
• Podcasting and YouTube – working with the PR Department and if there is a Media Relations Department at the company. Create and release appropriate content as circumstances dictate
† Community Management – create, moderate, manage and promote any online communities owned by the company

More Tasks

Other possible tasks include:

• Search Engine Optimization Efforts – in conjunction with the Webmaster, work to promote the site on Google and other search engines, though a variety of activities including but not limited to establishing and maintaining authority with high quality articles and posts, the addition of backlinks from quality resources and helping to select the best keywords for the site.

This also includes working on how to get AI to cite the company.

† Analytics – reviewing Google Analytics (or Yahoo Analytics or Omniture or whatever the company is using). Help the Webmaster reduce bounce rate, increase loyalty, and increase the number of new users and page views

• On-Site Advertising (if applicable) – work with the Marketing Department and the Webmaster. This is to increase overall online advertising presence or decide on advertising for the site (e. g. banner versus skyscraper, etc.)

† Strategy – this is probably the biggest task for a Social Media person. Although it can also be more of a managerial job. Strategy should be defined and covered with the Board of Directors (or owner if the company is small).

Small changes such as adding a link here or there probably do not have to be a Board vote.

But major decisions on direction should be. This can also encompass working with Marketing, such as to determine better ways of presenting and delivering content. This can and should include A/B testing.

• Meetings and the Like – apart from the ones above, the Social Media Specialist should find they are a part of many different teams, potentially assisting with advertising, marketing, public relations, media, and web design

The Life of a Social Media Marketer: Takeaways

There is more to it than just the tools. What a real Social Media Marketer does is far more strategic and analytical and design-oriented. Twitter, etc. are only the beginning, and may be replaced by the next new thing(s) in time.

But well thought out strategy, carefully observed analytics and usable, pleasing design are timeless pieces of the Social Media Marketer puzzle.

And Later Still…

Social media marketing now can also encompass email marketing, or content marketing and management. It veers into the land of SEO as well, and even working with AI. There is nothing perfect about it, and it keeps on changing.

Want More About Social Media?

If my experiences with non-platform-specific social media resonate with you, then that is just plain awesome! So, please check out my other blog posts about navigating our social media obsessed world.

Working with Social Media

† Four Important Social Media Stats
• Social Networking/Social Media Tips

† The Best Lengths for Social Media Posts and More.
• Jell-O on the Wall: Social Media Perfection is Fleeting

Next blog post

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Reinvention

Adventures in Career Changing, Welcome to my Welcome Mat, Color Theory Videos, Cheat Sheets, future of the lonely writer, Second 5K, Contact me, Tech Boston, More Than This, First 5K, This Sunday, Monday morning dash, My Appointments, Fun at Andala, Job interview, site map, my reinvention, karmic wheel, sail on, which universe, my videos, Sense and safety, universal explorations, job at Neuron Robotics, Social Media Club, enough spoons, Happy Birthday Mass Innovation, a look at Pegasystems, our collective future, Future of the Lonely Writer, Job Seeking, AI hype train, Writing Freedom, Chance Encounter in Time, Show for the Galaxy, Sense, my sitemap, site map, cheat sheets for you and me,

Reinvention

Published by Janet Gershen-Siegel on March 2, 2023

In Which I Turn Myself Inside Out With Reinvention

Reinvention for fun and, hopefully, some profit? Well, kind of. At least, that is the idea.

Reinvention is such a lonely word, isn’t it? We are so used to being one way, and the world is used to it, too. But then there we go, screwing it all up.

I mean, changing it up.

Oops, I mean, improving ourselves.

Well, but what if we liked everything just the way it was?

Ready or not, changes are going to happen. So we may as well embrace them.

Changes

For quite a while, Adventures in Career Changing ended up somewhat stagnant. At the same time, I was running a blog for independent writers called Lonely Writer. The numbers for that other blog were not so great, and they fell off dramatically after I graduated in the summer of 2016. Furthermore, it was costing me some bucks. Hence I decided to simply not allow that URL to renew when it came up again.

Instead, I decided to combine the two works, back here, on Adventures. Because career changing, for me, has also been about writing.

As a result, a lot of the Lonely Writer has simply been republished here.

Cosmetics

You may have noticed me making some housekeeping changes. There is a lot more color. The theme is considerably livelier. But beneath the surface there is another change, and it is not merely a cosmetic one. For these changes also contain adding the Lonely Writer videos, updating what I post here, and what I put on Facebook as well.

And then there is X (or X for Lonely Writer). Plus of course there is still a YouTube channel, although I may eventually figure out a way to rebrand it.*

Some things cannot be changed (such as the audio in preexisting YouTube videos). But for the most part, I have changed anything that can possibly be changed.

*And over ten years after graduating, and I still have not changed it. Heh, ewps.

Reinvention and Going Pro… ish

These transformations are folding Lonely Writer into my professional social media brand.

But please do not worry! What is free is still free! Rather, I want to introduce you to what I can do. So, that is another purpose behind this particular blog post, all right?

I can blog about virtually any topic, and I can write landing pages. I can create WordPress sites, and I can develop and manage them. See, I can get you started on social media platforms. And I can help you with SEO.

As a freelance blogger, my job was to write about maritime law one day and ad retargeting the next, and then about real estate a few days later. And I can still do that, of course.

Reinvention: Takeaways

In the old, pre-Internet days, people like me would put out a shingle.

So, here is my shingle.

A Good Six Years Later and More…

I have worked in regular jobs and not so regular ones. Yet through it all, I have been writing! So, maybe there is something to this after all?

And why am I reposting this a few weeks after Valentines Day? Because self-love is important. And reinvention is a part of that.

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Are You Promoting Your Writing With Social Media?

Are You Promoting Your Writing With Social Media?

Published by Janet Gershen-Siegel on February 7, 2023

Let’s Look at Promoting Writing With Social Media

Promoting writing is important! So let’s say you’re an amateur writer. You know you should be promoting writing with social media. But how do you get started?

Not to worry; I’ve got you covered, whether you’re looking to sell your work or just get your unsellable fanfiction noticed.

My Background in Promoting Writing and More

I have my Masters’ degree in Interactive Media from Quinnipiac University. I blog, skeet, and go to Facebook pretty much every day. And I did all of that for grades and now a lot of that for work. And for promoting writing with my own name on it.

Furthermore, I have been in the social media space for years, long before the term was even so much as coined. I go back to Usenet.

Getting Started with Promoting Writing on Social Media

So it may be tempting to just plunge right in and start hyping your work on Facebook or Twitter or the like. After all, everyone else is doing it, right? It seems so easy.

And it doesn’t hurt that it’s free. But I want you to take a step backward because we are going to do some basic strategizing. It’s called the POST Strategy.

P is for Personas

A persona, or a buyer persona, is the person who would typically buy your work. This is demographics, generally including gender, age range, and race.

It can include highest educational level attained. It can also include marital status or sexual identity, time zone, and sometimes household income.

I know you don’t have the bucks to hire a team to build a demographic profile. That’s okay. You’re more or less covered online, if you don’t mind some vagueness.

In 2017, Pew Research investigated who in America is reading. You can also pull related data, such as this study on gaming. Google, as is often the case, is your friend.

Once you’ve got your general demographics together, write a short thumbnail sketch of a biography of them. E. g.

Steve loves science fiction as he enjoys the escapism elements. He’s in his thirties and lives in a small town where he has a technical job. Unmarried, Steve wants to escape into the strange worlds that are a staple of science fiction.

Because Steve is bi, and he’s in a small town where that might seem strange to his neighbors, he is semi-closeted. He wants to read about people like him or more or less like him.

He enjoys action and adventure but doesn’t mind some romance in the storyline so long as it’s not dominant.

You are writing a description of your ideal reader. That person might be a lot like you. They might turn out not to be. Plus you might find more than one persona. That’s okay, too.

Naming them, and even giving them a face (just a pic from stock images is fine) will give you someone to connect to. What should you write to Steve? Or Annika? Or Keisha? Maybe Mei-Lin would respond better to different content. Hmm.

O is for Objectives

We’ve all got pie in the sky notions, where we want to be recognized for our art, published, get an agent, make a mint, and hobnob with the best writers we can think of. Or maybe that’s just me. But you’ve got to be realistic here.

What’s realistic? Breaking even, on a first novel, is probably not realistic (although not impossible). But selling at least one copy to someone you do not personally know? That’s a good, attainable goal. It may not sound like a lot, but you start this way.

In other words, crawl before you run.

Do some measuring, in order to know you met your objectives. Amazon shows sales data, and many places show read counts even if you aren’t publishing for $$ at this time. I personally use spreadsheets but I’ve got a data analysis background so this appeals to me.

You don’t need to go nuts! You can get by with just vague ideas, such as to see that sales have gone up, or you haven’t broken 1,000 reads, that sort of thing.

S is for Strategy

What’s your plan? First of all, allow me to suggest one thing right off the top – get HootSuite or the like and learn how to use their scheduling features. Don’t be tweeting in the middle of the night. So schedule stuff. Trust me; scheduling will save your offline life.

Scheduling and strategy also go together beautifully because you can collect a number of older bits of content (posts, landing pages, etc.) and combine and recombine them to see how they do.

Maybe one order or one combo is better than another. You’ll never know until and unless you try, and test. And sometimes fail.

T is for Technology

So now let’s start thinking about platforms. And do some more research (Pew is awesome!). Where is your buyer persona going online?

Our mythological buyer persona, Steve, is fairly young and male. I bet he likes Tumblr and maybe X. Plus he’s on Facebook because many people are. Maybe he uses FB to keep in touch with older relatives.

While he might be on Pinterest (hey, it’s not 100% female), the likelihood is greater that he’s elsewhere.

That elsewhere is likely to be Snapchat or TikTok.

So what’s your mission? To post your promotional links where Steve is. Maybe Betty. Or Lakeisha. Perhaps Hong. Or José. And change up to reach whoever your buyer persona is.

Want to know more about POST Strategy? Go to the source!

More Information on Promoting Writing

However, this barely scratches the surface when it comes to promoting writing. Because there’s a ton more to know! Where can you get started? I just so happen to have a book for that. And it also just so happens to be free.

Ask me anything, here or on Wattpad in the comments for that book. Am I missing something? And do you want anything updated or clarified? I gladly take requests to update the Social Media Guide.

Now go out there and knock ’em dead!

Want More About Social Media?

If my experiences with non-platform-specific social media resonate with you, then check out my other blog posts about navigating our social media obsessed world.

Working with Social Media

† A Day in the Life of a Social Media Marketer
• Four Important Social Media Stats
† Social Networking/Social Media Tips
† The Best Lengths for Social Media Posts and More
• Jell-O on the Wall: Social Media Perfection is Fleeting

Social Media for Writers

Next blog post

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Tag: social media

What Does Social Media Mean to Me?

Then Came the Early Years

Facebook

A Day in the Life of a Community Manager

Discussions

On Topic/Off Topic

Nurturing

The Life of a Community Manager and Relationships

Disciplining AKA Trust and Safety

But the Community Manager Must Do It Right

Customer Service is Key in the Life of a Community Manager, Even if the Forums are Free, with no Real Customers

Want More About Community Management?

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Let’s Deconstruct Your Elevator Pitch

Some Ideas for Your Verbal Elevator Pitch

Your Pitch in Writing

How Do You End Both Types of Elevator Pitches?

On Balance

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Consider These Four Important Social Media Stats

STAT 1 for Writers

STAT 2 for Authors

STAT 3 for Independent Authors

STAT 4 for Indie Writers

Where Do We Go From Here With These Four Important Social Media Stats?

Fifteen Years After This Post Was First, Er, Posted…

Writers: Do You Want More About Social Media?

Social Media in Our Society

Working with Social Media

Social Media for Writers

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So, What Do You Look Like Online?

My Own Information—What I Look Like Online

Another Angle

How Accurate is the Information?

But…

Clean Up Your Presence

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So, Eavesdropping? Seriously?

Subtlety

Nosiness

The Names Have Been Changed to Protect the Innocent

Eavesdropping: Takeaways

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Let’s Look at Teasing Your Work

Revealing Too Much

Revealing Too Little

The Bare Bones

A Teasing Sample

Here’s a Second Teasing Sample

Practical Teasing Practice

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Like this:

Social Media: Hope, Hype or What?

Hype Feeds Itself

Traditional vs. Social Media Marketing

Hype and A Sense of Entitlement

Want More About Social Media?

Social Media in Our Society

Reviews of Books on Social Media

Working with Social Media

Social Media for Writers

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Let’s Look at a Day in the Life of a Social Media Marketer

Platforms

More Tasks

The Life of a Social Media Marketer: Takeaways

And Later Still…

Want More About Social Media?

Working with Social Media

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In Which I Turn Myself Inside Out With Reinvention