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Month: August 2026

A Crash Course in Copyright Law, Part 2

Check Out A Crash Course in Copyright Law, Part 2

Want to learn more about copyright law?

How about infringement?

We are artists and that means we are copyright holders, even if we never assert our rights and never file with the copyright office. According to American copyright law, you own it if you made it. You never have to mail it yourself.

But to defend a case, in the US, you will need to register your work.

Infringement

So, keep in mind that I will only talk about American law. If you assert copyright in another country, the law will most likely differ. Furthermore, if you have any questions, ask me in the comments section. I will try to research and answer you in a timely fashion.

Or ask a copyright attorney. This area, like many areas of the law, has nuances and there can be changes. This blog is no substitute for good advice from an experienced lawyer. If you think you need to protect your rights, then do so properly. And that means hiring an attorney.

The United States Code for Copyright Law

According to Title 17 of the United States Code:

§ 501. Infringement of copyright

(a) Anyone who violates any of the exclusive rights of the copyright owner as provided by sections 106 through 122 or of the author as provided in section 106A(a), or who imports copies or phonorecords into the United States in violation of section 602, is an infringer of the copyright or right of the author, as the case may be. For purposes of this chapter (other than section 506), any reference to copyright shall be deemed to include the rights conferred by section 106A(a).

As used in this subsection, the term “anyone” includes any State, any instrumentality of a State, and any officer or employee of a State or instrumentality of a State acting in his or her official capacity. Any State, and any such instrumentality, officer, or employee, shall be subject to the provisions of this title in the same manner and to the same extent as any nongovernmental entity.

But What the Heck Does that all This Copyright Law Mean?

The American Bar Association explains it better. It publishes a Young Lawyers series intended to help newly minted lawyers understand the nuances of complicated sections of practice. So the ABA explains:

An action for copyright infringement may arise where a third party violates one or more of the exclusive rights granted to copyright owners.  To establish infringement, the plaintiff must prove:  “(1) ownership of a valid copyright, and (2) copying of constituent elements of the work that are original.”

Ownership of a valid copyright consists of:  “(1) originality in the author; (2) copyrightability of the subject matter; (3) a national point of attachment of the work, such as to permit a claim of copyright; (4) compliance with applicable statutory formalities; and (5) (if the plaintiff is not the author) a transfer of rights or other relationship between the author and the plaintiff so as to constitute the plaintiff as the valid copyright claimant.”  A copyright registration certificate from the Copyright Office serves as prima facie evidence of elements (1) through (4).  If the defendant rebuts the plaintiff’s prima facie evidence, then the above elements of valid copyright ownership become essential to the plaintiff’s case.

So what is the ABA is saying? Registration with the US Copyright office is absolutely necessary to successfully bring an infringement claim. It is helpful for proving ownership and for getting an award for damages.

If you think your work might be infringed upon, if you feel it is a danger and you are concerned about it, then get some peace of mind and register it with the US Copyright Office.

Next up? Exceptions in the wonderful world of copyright law!

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And yes, of course I have the copyright in my own material!

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A Crash Course in Copyright Law, Part 1

A Crash Course in Copyright

It is time for a crash course in copyright law. But never worry; no one is going to make you practice law. Least of all, me.

Seriously, you’re good.

Me, on the other hand? I am a retired lawyer, admitted to the New York state bar, 1986. I never worked in the copyright field. However, I have read plenty about it, and of course I have my own legal training and experiences to fall back on.

If you have questions, I will try to answer them. Or contact a copyright attorney if you know one, and ask! Your questions will never offend me.

Disclaimer

Do not infer or imply representation. If you have a copyright issue, and you are defending, or you think you should bring a lawsuit, I urge you to get legal representation as soon as possible.

American Copyright Law

For the purposes of these blog posts, I will only look at American law. The law differs outside the United States, it will be different. Copyright law is Federal, so jurisdiction rests with the Federal courts. It is a civil matter; no one goes to jail for copyright infringement.

Copyright Search

The United States Copyright Office exists as a part of the Library of Congress, founded in 1870. Want to find out if something has a copyright? Click the search page for the copyright office and be sure to select Other Search Options.

If you think your search will pull up a lot of records, select 100 records per page from the pull-down menu to the left.

Make sure to be as specific as possible, but you might need to go less specific in order to be truly diligent.

For example, a search for Sally Field’s character, Sister Bertrille, might not bring up anything. A search for Bertrille might give you something, but a better search would be for the television program the character comes from, The Flying Nun.

Here is the copyright for the theme song to that series.

But most people could guess that Field’s role or at least the series has or had some form of copyright. But what, exactly, is copyright?

The Heart of the Crash Course: the Elements of Copyright

According to the US Copyright Office,

Copyright is a form of protection provided by the laws of the United States (title 17, U.S.Code) to the authors of “original works of authorship,” including literary, dramatic, musical, artistic, and certain other intellectual works. This protection is available to both published and unpublished works.

Per Section 106 of the Copyright Act of 1967, a copyright holder can:

• reproduce the work in copies or phonorecords
† prepare derivative works based upon the work
• distribute copies or phonorecords of the work to the public by sale or other transfer of ownership, or by rental, lease, or lending
† perform the work publicly, in the case of literary, musical, dramatic, and choreographic works, pantomimes, and motion pictures and other audiovisual works
• display the work publicly, in the case of literary, musical, dramatic, and choreographic works, pantomimes, and pictorial, graphic, or sculptural works, including the individual images of a motion picture or other audiovisual work
† perform the work publicly (in the case of sound recordings) by means of a digital audio transmission

Hence copyright holders have any number of rights in their own works. Can they allow others to use them? Absolutely! We call that a license.

When do Copyrights Expire?

Not surprisingly, the US Copyright Office has something to say about that.

Works Created on or after January 1, 1978 The law automatically protects a work that is created and fixed in a tangible medium of expression on or after January 1, 1978, from the moment of its creation and gives it a term lasting for the author’s life plus an additional 70 years.

and …

Works in Existence but Not Published or Copyrighted on January 1, 1978 The law automatically gives federal copyright protection to works that were created but neither published nor registered before January 1, 1978. The duration of copyright in these works is generally computed the same way as for works created on or after January 1, 1978: life plus 70 years or 95 or 120 years, depending on the nature of authorship. However, all works in this category are guaranteed at least 25 years of statutory protection. The law specifies that in no case would copyright in a work in this category have expired before December 31, 2002. In addition, if a work in this category was published before that date, the term extends another 45 years, through the end of 2047.

What does this mean? Well, the short answer is that you generally do better to publish your work! After all, you can never expect anyone to guard against copying it if they do not know it exists.

The other important takeaway: you do not need to assert copyright or mail it yourself or anything like that. Does it help to register your work? Absolutely! And you will need it to defend a lawsuit. It is an absolute requirement for that.

If you ever doubt have concerns, do the legwork (or have your lawyer do so), and register your work.

More on copyright law later …

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And finally yes, of course I have the copyright in my own material!

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The Zen of Social Media Marketing by Shama Hyder Kabani, a Book Review

A Look at The Zen of Social Media Marketing by Shama Hyder Kabani

The Zen of Social Media Marketing by Shama Hyder Kabani is a fascinating little work on how to get ahead with online social media marketing.

Shama Hyder Kabani’s prose style is engaging and direct. Furthermore, if you go to her own website, the way she writes represents an obvious reflection of the way she really speaks. Major points for authenticity.

Three Main Sites

Shama says that the three main social media areas/sites you should focus on are LinkedIn, Facebook, and Twitter. Forget most others.

However, this part has changed and is out of date, for I would argue to swap out Instagram or even Snapchat (depends on demographics) for LinkedIn. That is, unless your audience is mainly business people.

Or maybe TikTok.

In addition, your should present your company (and, by extension, yourself) on all three with a kind of what I like to call professional intimacy.

That might sound like an oxymoron. However, the idea is, be genuine and sincere but also hang back in terms of too much sharing and togetherness.

Your customers want to know about your company and your product, to be sure, but a little personalization works (and, in fact, can help to build trust). But too much personalization does not work.

Your prospects and customers really do not wish to hear that you are going in to have a root canal.

ACT

So Shama’s three points come under the ACT acronym:

Attract – bring the prospects and customers in with good, lively (and up to date) content
Convert – turn your prospects into customers (and this may take several visits by them before this happens) and
Transform – turn successes into magnetic forces of attraction

Attraction is your brand, your outcomes, your differentiators. And Social Media marketing is extremely good for this. Clarity of communications is key.

However, Social Media remains a less optimal tool for converting strangers (prospects) into clients (paying customers).

However, it is good for converting strangers into information consumers, which can often be a major step in moving them along the path from prospect to client.

Transformation

Transformation involves social proof. That is, we are more inclined to do something if we see others doing it.

Therefore, you have to do a good job, and use your success in order to attract more successes. That is, ask your clients if you can retell their success stories.

Make it easy to buy and pick your tactics (means of marketing) last – you need to get the essentials (such as theory) in place first.

Strategy is the big picture. Tactics are the when, the where and the how.

Blogging is also key. The idea behind blogging is three things:

Educate – use your blog to add value by giving away good information.
Market – make it attractive to buy and
Sell – make it possible to buy.

Shama Hyder Kabadi is Walking the Walk

The book is a brisk read. Of particular interest are the testimonials in the back. As you go along, you realize that Shama practices what she preaches on every page of the book. And, it worked, am I right?

Because if she got you to buy her book and check out her website, then she has already converted you to a client. And all she needs to do is sell you her services and she hits 100% of her target.

Finally, the most amazing thing is, even after you realize how much you are being marketed to, you just do not seem to mind so much any more.

Speaking of which…

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Rating

5/5

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Book Review – Likeable Social Media by Dave Kerpen

Let’s Review Likeable Social Media by Dave Kerpen

Dave Kerpen has a rather interesting book here. This book is thoroughly likeable, if you will.

Likeable Social Media

This book was required reading, as a part of my Community Management class at Quinnipiac University.

And it made for an excellent read.

For Kerpen, a lot of social media success comes from listening to, and then surprising and delighting customers and potential customers. Are your posts what they are interested in? If you received this post, would you bother clicking on it?

Case in point for surprise and delight

In May of 2015, my husband, parents, and I went to a Mexican restaurant in my parents’ town. We had eaten there before, but not so much that they knew our names or our usual orders or the like.

My husband and I did not visit my parents too often. And he visited them even less than I did. To the restaurant, even if my parents were repeat customers, my husband and I surely did not look like repeats.

There was a short wait until we got our food. Without prompting, we received a little appetizer, which mainly consisted of little breaded and fried mashed potatoes, configured a bit like sticks. There were three bits of sauce in different colors.

The potatoes and sauce, most likely, were leftover odds and ends. It may have taken the chef all of ten minutes to make the dish. I did not see anyone else getting the appetizer. We thanked the server. The appetizer tasted good.

They served us our food, and you would think that would be the end of it. But it was not. We did not order dessert. Yet we received a plate of flan and four spoons anyway. No one asked us. We just got the flan (it tasted really good). We were not charged for either little extra.

These twin activities impressed us, so much so that I have even linked back to the restaurant. Win-win!

Surprise and delight your customers. Or, as I would like to say, where’s the flan?

Being Likeable

By no coincidence, Kerpen named his company Likeable Media. From its positive name to its obvious association with Facebook, the book and the company are all about creating positive and meaningful experiences for customers and potential customers.

Kerpen begins with listening and with careful, accurate, and specific targeting. For example, not all women in their 50s or 60s and beyond have the same interests. He strongly urges marketers to dig deeper.

He also encourages them to have empathy for their customers. Is a post interesting? Would it be welcome to the customer base?

The first fans should be preexisting customers, with perks for the really rabid fans. Another skill to master: engaging in a true dialog.

This means not just accepting praise, but also effectively and expeditiously responding to complaints. It also means owning up to your mistakes when you make them.

Honesty

Kerpen advocates authenticity, honesty and transparency in dealings, and promoting an exchange by asking questions, which goes right back to listening. From listening, comes the surprise and delight.

Did the restaurant hear us complaining about slower than normal service? Possibly. The appetizer and the flan certainly helped to quell those complaints and win us over.

Because he is talking about social media (and not restaurant service), Kerpen’s flan moment does not just cover coupons and offers. It is also the sharing of stories as social capital.

Some of this includes stories of the company (e. g. how a product was invented that spawned an industry). But it also encompasses the stories of the customers themselves.

Imagine being a soft drink company and asking customers who drank your soft drink during their first date to share their love stories? Attach this promotion to Valentines’ Day and maybe even ask a couple about their future plans

Finally, rather than hard selling, Kerpen exhorts marketers to simply make it easy to buy. Good products and services will always have customers. Generally, you do not need to massage demand. But you do need to make it easier for customers to open their wallets.

A terrific, breezy read, well worth your time.

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Rating for the Book and for Dave Kerpen Himself

5/5 stars

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Social Media Marketing by Liana Evans, A Book Review

A Look at Social Media Marketing by Liana Evans

Social Media Marketing by Liana Evans was a book that I might have read a little too late in the semester. In all fairness, I read this book toward the end of my first social media class at Quinnipiac (ICM 522).

Hence it felt like I already knew a lot of what she had written, but that was likely more a function of timing than anything else.

Sorry, Li.

Been There, Done That

So the Liana Evans book is interesting. However, I had just read a ton of other works about very similar work, strategies, and ideas. Therefore, it ended up being maybe one book too many. Plus it ended up an optional read, anyway.

Furthermore, other works seemed to have said it better. So these days, books just do not get published fast enough to take proper advantage of trends and new insights. Hence blogs, in general (although not always!) end up more current and relevant.

What Was the Best Thing I Learned from Liana Evans and Her Book?

Possibly the best takeaway I got from the book was when Evans talked about online communities, particularly in Chapter 33 – You Get What You Give. So on page 255, she writes –
• You need to invest your resources, such as …
† Time to research where the conversation is
• Time and resources to develop a strategy
† and Time and staff resources to engage community members
• Time to listen to what they are saying, in the communities
† Time and resources to measure successes and failures
• Giving valuable content
† It is similar to a bank account
• Don’t bribe the community

And ~

† Rewards come in all fashions
• Research who your audience is
† Give your audience something valuable and/or exclusive
• Don’t expect you’ll know everything
† Listen to what your audience says
• Admit when you are wrong
† Thank your community

Finally, much like we have been telling people for years on Able2know – listen before you speak!

Rating

Review: 4/5 stars.


Want More Book Reviews?

If my experiences with book reviews for social media resonate with you, then check out my other book review blog posts.

Check Out Book Reviews on Social Media, SEO, Analytics, Design, and Strategy

Avinash Kaushik’s Web Analytics 2.0, a Book Review
The Cluetrain Manifesto: 10th Anniversary Edition, a Book Review
Content Strategy for the Web by Kristina Halvorson, a Book Review
Groundswell by Charlene Li and Josh Bernoff, An Updated Book Review
Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
Likeable Social Media by Dave Kerpen
The New Rules of Marketing & PR by David Meerman Scott, A Book Review
The Numerati by Stephen Baker, a Book Review
Trust Agents by Chris Brogan and Julien Smith, a Book Review
The Zen of Social Media Marketing by Shama Hyder Kabani, a Book Review

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