Author: Janet Gershen-Siegel

Time for Social Media Writing Part 3

So, Social Media Writing Part 3? Well, it’s more like Social Media and Writing Part 3. Good lord, I do write when I get going, eh?

These posts are related to a Chuck Wendig post on these topics.

When we last left, I was talking about some things not to do. Here are a few more.

You Don’t Have to be Everywhere Online

Don’t become a one-armed paper hanger online. Just like with athletic training, rest (e. g. taking breaks) is a weapon. Furthermore, too many posts will burn you out and they will probably end up hurting each other.

In SEO in particular, too-similar posts can cannibalize each other. And then nothing does well. Of course, you don’t want this.

Now, this does not mean you take three years between blog posts. It does not mean you never tweet! Rather, the idea is to say what you want and need to without overdoing it. You do not need to get back to people in five minutes. Even big-time professionals take some time.

And yes, I am including big-time professionals who have people to do all of this for them. If it bothers you, you can always set an expectation on your blog or Facebook page or the like. But do yourself a favor: don’t be too specific, so as to allow for the occasional weird hiccups in life. If your laptop is damaged during a vacation, you’ll thank me for this.

Don’t Chase the Shiny Stuff

Here is a corollary to the previous tip. By shiny, I mean new platforms. Hot platforms are fun and they can be exciting. Furthermore, it can be helpful to get in on the ground floor, as it were. Or that can be a waste of your time.

Most of us remember when MySpace was big, and Facebook was an upstart. But here we are now, years later, and we can be killin’ it on Facebook without having been there at the very start. So relax. And do some research. Maybe the shiny thing would fit your work and your readership perfectly.

Or maybe it won’t. Experimenting is all well and good. Just take some time and take its temperature and get some metrics.

If it’s not working, stop doing it.

Timing is Everything

We have all heard that expression, and it’s true on social media. But it’s also true in writing. When a big zombie television show stops making new content, for example, readers might be interested in almost continuing the story. I don’t mean fanfiction; rather, I mean similar works in the genre but they do not infringe on copyright. That could be an opportunity to ride the wave.

Or maybe people are sick of those stories, and that’s why the show was cancelled. Without further information, either theory is plausible.

Use Your Spots But Don’t Be Annoying

What? While you should not be a 24/7 advertising channel (nobody likes that, not even born advertisers), you can and should take advantage of certain spots and placements. For example, when you add a picture to a blog post, what do you put in the alt= attribute? Nothing? Sacre bleu!

Excuse me for a moment while I swoon in horror. At the absolute minimum, put your blog post title in there. Even better, add your name or your blog’s name.

Or, are you published and your work is available on Amazon? If it is, then you need to take possession of your author page. Make it so that, if someone clicks on the author name (that would be your name), then they get somewhere. Somewhere with a bit about who you are, and what you are working on next. It is foolish to let this free real estate go.

When people click on the author’s name, they want information. So feed it to them.

But don’t force-feed them, by providing a Twitter stream that is a nonstop ad for your work. That brings me to my next point.

This is a Community. Act Like It.

Way back, when I was a kid (so, the late 1960s, early 1970s), suburbia was where you could borrow a neighbor’s hedge clippers. Or they would come over for coffee and bring a cake and you would temporarily take possession of the plate it was on.

In both instances, you would return the articles as soon as possible, cleaned and ready for reuse. If you broke either, you told the owner, you apologized, and then you presented them with a brand-new one. Or if their kid had a recital and they invited you, you did your best to go. If your dog got loose, they helped find the beast. You get the idea.

People still help each other, of course. And I grew up far from Mayberry. So the concept here is: build each other up. Don’t break each other down. Got praise? Then tell everyone. Got criticism? Then tell the writer privately. Don’t lie on your public reviews, but don’t tear people new ones, either. Even bad writing can be considered unique or ambitious.

And that reminds me: if you get someone’s book, either free or cheap or used or at full price, review it!

Don’t Sacrifice Writing Time for Social Media

This one is important. Yes, you need to promote, and social media is a part of that. Promotions can also include holding book signings, or donating your book to your local library, or handing out bookmarks. But don’t lose your writing time because you’re out socializing (Or in. You know what I mean).

I use my calendar program and I just make a daily appointment with myself. Now, I don’t always keep those appointments. And the one hour I set aside sometimes means 2,000 words and sometimes it means 20. But the appointment is still there.

I urge you to make a recurring appointment so that writing is as important to you as visiting the dentist or changing the batteries in the smoke detector.

And Finally from Social Media Writing Part 3 …

Hard work is everything.

Overnight success stories take years.

You are worth it.

This has been Social Media Writing Part 3. Now back to you, in the comments section. Did I leave anything out of Social Media Writing Part 3 (of 3)? Do tell.

Leave a Comment

Getting to Social Media Writing Part 2

Let’s look at Social Media Writing Part 2? Er, I mean Social Media and Writing, Part 2.

More about the Chuck Wendig blog post, and my take on it all.

Recap from Social Media Writing Part 1

Let us return to our discussion. In the first part of this post, I talked about the current state of social media, more or less. Numbers are high. The avalanche won’t let up.

Now is the time to talk about you.

Yeah, you.

Your Definition of Success Will Define Your Book-Related Happiness. Choose It Wisely

What am I talking about?

What I mean is, if you go into writing thinking you’re going to become wealthy, stop right there, turn around, and go to actuarial school or something.

Actuarial?

Er, I don’t know. Bear with me, okay?

Just, don’t consider writing as a super-lucrative career. That is rare, which is why most of the people who have become wealthy from writing are household names.*

Furthermore, two of them, JK Rowling and Stephen King, both started in grinding poverty. They both played what I like to call Bill Roulette, where you have five monthly bills but only enough money to pay four. So you mentally spin a big wheel and choose who you’re going to stiff that month.

Although they probably both dreamed of making it big, I imagine their initial goals were things like paying all the bills or getting the transmission fixed on the car.

*Note: there are people who write to market and can do rather well. And you should see how much they spend on ads, promos, covers, etc.! If you get there, great. But do not expect to get there. It is a ton of work. In particular, if you have a day job, it is likely to be out of reach.

Icons

Think you’re going to become iconic, like Harper Lee? You might, yes. It’s not wholly outside the realm of possibility. But don’t go into writing with that as your primary goal. For you will surely be disappointed. Furthermore, before your death, how do you even measure iconic status? If it’s by number of books sold, then you’re back to the fame and fortune dream, supra.

SMART Goal Success FTW

Instead, try defining success in bite-sized terms. And try defining it objectively. Usually that means books sold or reviews obtained.

Goal: sell 50 books. Get 20 reviews. Average 3 1/2 stars or better on the reviews.

There. That’s reasonable, attainable, and measurable. It’s a good old SMART goal. And it’s useful, because at a certain number of ads, Amazon starts serving the link to your book in more places.

You may or may not want to add a time component, but I personally would not. Why not? Because you’ll just make yourself crazy with a self-imposed timeline.

What if, for example, your most devoted and reliable readers end up being middle schoolers? They might not have the time to read for pleasure during the school year. So if you limit your goal to the school year, you could end up feeling like a failure. And then summer would save you. So avoid the heartache and just excise the time element. You’ll be a far happier person.

Nobody Wants to See or Read a Nonstop Advertising Stream

Seriously. Stop doing that. That’s why people are on the Internet in the first place. If they wanted ads, they would be watching network television.

If the only thing you have to talk about is where to buy your book, then I’ve got news for you.

You’re boring.

So please don’t do that.

Instead, divvy up your time. And spend 30% or less of it on self-promotions. For your other time, take 40% for promoting others. And take no more than 30% providing more personal information. Don’t talk about the weather or your lunch, but if you just broke through writer’s block, I bet your audience would love to know that.

Me, I use my personal info percent and a bit of my promoting others percent by writing information/instructional stuff. You know, like this post.

Social Media Writing Part 2 Isn’t Done Yet!

Egad, I had no idea I would write this much! Time for part 3!

Leave a Comment