Content Nation by John Blossom John Blossom wrote a rather interesting work. And so for Quinnipiac University’s Social Media Platform’s class (ICM 522), this book was assigned as required reading. Blossom sharply and compellingly puts forth his case. The Internet has become home to more and more content creators all the time. And this constitutes a very […]
The New Rules of Marketing & PR by David Meerman Scott The New Rules of Marketing & PR by David Meerman Scott was a fascinating book that I had as required reading for Quinnipiac University’s Social Media Platforms course (ICM522). The Premise First of all, the premise is, like a lot of other books about the […]
Twitter, Social Media and Professionalism Professionalism? This post riffs on Be careful who you hire to manage your business’ Twitter account, a post on Social Media Today. Since the post is from 8 years ago, it’s long gone. But I still think the ideas are of value. In addition, in the original article, the author […]
Jab, Jab, Jab, Right Hook by Gary Vaynerchuk Jab, Jab, Jab, Right Hook is a bit too cleverly named, but the premise is an interesting one. Essentially, what Gary Vaynerchuk is saying is, little bits of content and engagement which reach your potential customers are the setup for the big finish (which is not really […]
CLUMPS of SEO Huh? CLUMPS is an ugly acronym and I apologize profusely for that. But if you want to build and promote a website and improve your SEO (Search Engine Optimization), you should think in CLUMPS. What are CLUMPS? I will explain. Content C stands for Content, and Content is King. Don’t believe me? Try looking […]
Book Review: Stephen King On Writing For my social media writing class at Quinnipiac, we were required to purchase Stephen King On Writing although it turned out to be an optional work. I think the work was decent. A lot of people seem to fall over themselves with praise for King. Me? Eh, not so much. […]
It’s rather Zen, I suppose, to seek a balance here.
But how do you get it?
Promoting Writing With Social Media Promoting Writing is important! So let’s say you’re an amateur writer. You know you should be promoting writing with social media. But how do you get started? Not to worry; I’ve got you covered, whether you’re looking to sell your work or just get your unsellable fanfiction noticed. My Background […]
A review of Content Strategy for the Web by Kristina Halvorson
Keeping that content stream going, even when the muse has left for parts unknown.