Social Media Marketing by Liana Evans Social Media Marketing by Liana Evans was a book that I might have read a little too late in the semester. In all fairness, I read this book toward the end of my first social media class at Quinnipiac (ICM 522). Hence it felt like I already knew a lot […]
Groundswell by Charlene Li and Josh Bernoff This is something of an updated review of Groundswell by Charlene Li and Josh Bernoff as, by the time I got to the ICM 522 Social Media Platforms class at Quinnipiac University, I had already read this seminal work. But no matter. Because this is still a terrific work […]
Cognitive Surplus by Clay Shirky Clay Shirky really has something here. Because I have to say, I just plain love this book. I am a fan! In addition, this book ended up tying with Groundswell for being my favorite of the six books that we were assigned to read in my first Quinnipiac University social media class, […]
Twitter, Social Media and Professionalism Professionalism? This post riffs on Be careful who you hire to manage your business’ Twitter account, a post on Social Media Today. In addition, in the original article, the author talks about, essentially, how to tell whether a Twitter feed is being handled professionally, or not. Hence following are their “5 […]
Jab, Jab, Jab, Right Hook by Gary Vaynerchuk Jab, Jab, Jab, Right Hook is a bit too cleverly named, but the premise is an interesting one. Essentially, what Gary Vaynerchuk is saying is, little bits of content and engagement which reach your potential customers are the setup for the big finish (which is not really […]
Book Review: Strategic Planning for Public Relations For a Strategic Planning class at Quinnipiac University, we were required to read Ronald Smith’s Strategic Planning for Public Relations. And so it was … okay. In all honesty, I do not expect public relations textbooks to be laugh riots or thrill rides. However, one area ended up […]
Book Review: Stephen King On Writing For my social media writing class at Quinnipiac, we were required to purchase Stephen King On Writing although it turned out to be an optional work. I think the work was decent. A lot of people seem to fall over themselves with praise for King. Me? Eh, not so much. […]
It’s rather Zen, I suppose, to seek a balance here.
But how do you get it?
Promoting Writing With Social Media Promoting Writing is important! So let’s say you’re an amateur writer. You know you should be promoting writing with social media. But how do you get started? Not to worry; I’ve got you covered, whether you’re looking to sell your work or just get your unsellable fanfiction noticed. My Background […]
The New Rules of Marketing & PR by David Meerman Scott The New Rules of Marketing & PR by David Meerman Scott was a fascinating book that I had as required reading for Quinnipiac University’s Social Media Platforms course (ICM522). The Premise First of all, the premise is, like a lot of other books about the […]