Category: Content Strategy

Book Reviews , Content Strategy , Facebook , Google+ , LinkedIn , Quinnipiac , Social Media , Social Media Class , Twitter

by Janet July 16, 2019 No Comments

Jab, Jab, Jab, Right Hook by Gary Vaynerchuk Jab, Jab, Jab, Right Hook is a bit too cleverly named, but the premise is an interesting one. Essentially, what Gary Vaynerchuk is saying is, little bits of content and engagement which reach your potential customers are the setup for the big finish (which is not really […]

Career changing , Content Strategy , Facebook , SEO , Site Development , Social Media , Twitter

by Janet July 9, 2019 No Comments

CLUMPS of SEO Huh? CLUMPS is an ugly acronym and I apologize profusely for that. But if you want to build and promote a website and improve your SEO (Search Engine Optimization), you should think in CLUMPS. What are CLUMPS? I will explain. Content C stands for Content, and Content is King. Don’t believe me? Try looking […]

Book Reviews , Content Strategy , Quinnipiac , Social Media , Social Media Class

by Janet August 9, 2018 No Comments

Social Media Marketing by Liana Evans Social Media Marketing by Liana Evans was a book that I might have read a little too late in the semester. In all fairness, I read this book toward the end of my first social media class at Quinnipiac (ICM 522). Hence it felt like I already knew a lot […]

Book Reviews , Content Strategy

Book Review: Strategic Planning for Public Relations

by Janet August 3, 2017 No Comments

Book Review: Strategic Planning for Public Relations For a Strategic Planning class at Quinnipiac University, we were required to read Ronald Smith’s Strategic Planning for Public Relations. And so it was … okay. In all honesty, I do not expect public relations textbooks to be laugh riots or thrill rides. However, one area ended up […]

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Category: Content Strategy

Book Review: Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

CLUMPS of SEO

Book Review: Stephen King On Writing

Social Media Balance

Are You Promoting Your Writing With Social Media?

Content Strategy for the Web by Kristina Halvorson, a Book Review

Feeding the Content Monster

Social Media Marketing by Liana Evans, A Book Review

Groundswell by Charlene Li and Josh Bernoff, An Updated Book Review

Book Review: Strategic Planning for Public Relations