Social Media Marketing by Liana Evans Social Media Marketing by Liana Evans was a book that I might have read a little too late in the semester. In all fairness, I read this book toward the end of my first social media class at Quinnipiac (ICM 522). Hence it felt like I already knew a lot […]
Groundswell by Charlene Li and Josh Bernoff This is something of an updated review of Groundswell by Charlene Li and Josh Bernoff as, by the time I got to the ICM 522 Social Media Platforms class at Quinnipiac University, I had already read this seminal work. But no matter. Because this is still a terrific work […]
Cognitive Surplus by Clay Shirky Clay Shirky really has something here. Because I have to say, I just plain love this book. I am a fan! In addition, this book ended up tying with Groundswell for being my favorite of the six books that we were assigned to read in my first Quinnipiac University social media class, […]
Book Review: Strategic Planning for Public Relations For a Strategic Planning class at Quinnipiac University, we were required to read Ronald Smith’s Strategic Planning for Public Relations. And so it was … okay. In all honesty, I do not expect public relations textbooks to be laugh riots or thrill rides. However, one area ended up […]
The Deal Behind Online Community and Social Media Job Descriptions Social Media Job Descriptions! This is a shout-out to Blaise Grimes-Viort, Community Manager extraordinaire. His older blog post still rings true today. So in 2010 (it was his most popular blog post), Blaise outlined some differences in Social Media job descriptions. Blaise’s Theory His thinking is: […]
Executive’s Guide to New Media-from Blogs to Social Networks Executive Alert! I recently finished reading Read This First: The Executive’s Guide to New Media-from Blogs to Social Networks by Ron Ploof. Like most books on Social Media, it’s a bit behind the times, but that is to be expected, as the time from concept to […]
Quinnipiac Assignment 14 – ICM 527 – Real World versus Academics and RPIE This week, the focus shifted to the practical application of the academic readings. The emphasis was placed squarely into the real world. Key Concepts of Strategic Planning – Industry versus Academic Readings Perhaps the most industry-related reading of the week was Ashkenas, […]
Quinnipiac Assignment 13 – ICM 527 – The Center for Science in the Public Interest This week, I decided to look at the Center for Science in the Public Interest. Background The Center for Science in the Public Interest (CSPI) describes itself as “a strong advocate for nutrition and health, food safety, alcohol policy, and […]
Quinnipiac Assignment 12 – ICM 527 – Strategic Campaign Plan Formatting and Differences This week, we looked at some more campaigns, from InScope, Toms Shoes, and the Century Council. Comparing InScope, Toms, and the Century Council Plans InScope, is a “user-friendly search engine is dedicated to finding peer-reviewed, academic research among Belcher Rollins’ publications, back-dated […]
Quinnipiac Assignment 11 – ICM 527 – Continuing Program Evaluation This week, we continued studying the evaluation of public relations campaigns. Ethical Issues Regarding Evaluation As is true for any presentation of numbers, there are ways to spin findings which can lead a reader to believe one thing or another. Numbers can be used to […]