Tag: marketing

Demystifying Facebook

Published by Janet Gershen-Siegel on May 17, 2022

Demystifying Facebook

How can demystifying Facebook help you, the independent writer? Is it passé? Can you even sell on it? Hint: it is not just for Candy Crush anymore.

And it has not been for a very, very long time.

Demystifying Facebook for Independent Writers

Like other small business persons (for that is what an indie author is, right?), you have two separate lives on any social network. One is as an individual. You have friends, you have opinions. You might play games or write about politics.

Or you might post memes or videos. You have fun, you express support or sympathy. And, to be perfectly honest about it, you give and receive attention.

Your other life is as a writer. A writer who might need help marketing. Maybe a writer who might to bounce ideas off other authors. A writer who might need some help with a plot, or at least a sympathetic ear. You might want to talk to others who have been where you are.

Plus you might want to connect with people who can help you improve your craft. Those are beta readers, cover artists, and editors. They might be writers you admire, or even publishing houses which interest you.

And, let’s face it. You may be there to sell your stuff.

Demystifying Facebook and Socializing

As a writer, there is no reason for you to stop socializing online. On Facebook in particular, hanging out with other writers is a great idea.

But Why?

Because writing is, by definition, a solitary pursuit. Even collaborators and co-authors do not trade the article for the noun for the verb for the adjective for another noun, or sentence for sentence or paragraph for paragraph. Instead, collaborators will generally write their own portion of a work and then give it to their partner, as the partner does the same.

They beta read for each other and combine the pieces, whether those are chapters or sections or the like. The details may differ, but it’s pretty inefficient to hang out together for the actual writing process (although they may get together to discuss plot).

Hangouts for Indie Writers

For independent writers, you have a few places on Facebook where you can hang out. Here are a few faves.

• Queer Sci-Fi and other specialty genre groups – do some research, as these can have varying activity levels.
† Services trading groups – your mileage will vary. Some are more active than others. And some might be more spammy than others.
• Advertising groups – these tend to be bottom-feeding. If they are just a bunch of ads, and no one is liking or replying to the ads, then you know how effective they are.

Have I missed any groups? Add them in the Comments section!

Of course there is a lot more to demystifying Facebook. I will get to it soon. Stay tuned!

Want More About Facebook?

If my experiences with Facebook resonate with you, then please be sure to check out my other blog posts about the largest social network on the planet, by far.

• Creating a Facebook page
† Working with a Facebook Page
• … Your Profile Page
† Offsite Sharing
• All Your Account Settings
† All the Rest of It
• Facebook versus Forums

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Creating a Facebook Page

Published by Janet Gershen-Siegel on December 9, 2021

Creating a Facebook page

How do you go about creating a Facebook page?

Pages versus Groups

Why do you want one over another? Why does it matter?

Groups, as you might expect, allow for more discussion. However, everyone is on a more or less equal footing in terms of presenting content. And if that is what you want, then of course that is perfectly fine.

However, if you are looking to essentially market your own wares, then a group is not going to help you very much. Instead, your own messages will be lost in the shuffle of everyone else’s content and messaging. As the administrator, though, you can eliminate any discussions you do not wish to see.

This can get tedious, plus you lose the entire discussions.

With a page, you are the site owner/administrator. You create the content, which others react to, which can include commenting, and those comments can include links. If you want those comments and links gone, you can eliminate them. But this is an activity which is bound to become tedious. But at least the generalized discussions would remain.

Creating a Facebook Page for You, an Independent Writer

Or you might post memes or videos. You have fun, you express support or sympathy. And, let’s face it, you give and receive attention.

Your other life is as a writer. A writer who might need help with marketing. Maybe a writer who might want to bounce ideas off other authors. A writer who might need some help with a plot, or at least a sympathetic ear. You might want to talk to others who have been where you are.

Plus, you might want to connect with people who can help you improve your craft. Those are beta readers, cover artists, and editors. They might be writers you admire or even publishing houses which interest you.

And, let’s face it. You may be there to sell your stuff. In fact, you probably should be.

Creating a Facebook Page: Go For a Particular Look and Feel

We have all noticed branding for our favorite commercial ventures, whether it is the shade of green for Starbucks and its products, or the use of a mascot/spokes-character like Flo from Progressive Insurance. Or it could be the backward ‘R’ in the Toys ‘R’ Us store signage. For your Facebook page, your website, your Twitter stream, and your background image, it pays to brand these items.

Branding can be subtle, such as a color scheme, or more sophisticated, with the creation of a special logo for your page.

And yes, even if you’re not much of a visual artist, you can still engage in branding. Color and word choice can be your best friends.

How to Create a Facebook Page

Facebook is constantly changing the means of performing tasks, as it is continuously A/B testing (e. g. it tests which layout or color scheme, etc. gets you to click more). Currently, the way to make a page is, click on Pages on the left side of your feed and then click on Create a Page.

Then select the page type. Select Artist, Band, or Public Figure, and pick either Author or Writer. Add your name and then click Get Started.

Seriously, it’s that simple.

Now go make an author page!

Does This Method Ever Change?

Yes. Constantly. Check at the source, always!

Want More About Facebook?

If my experiences with Facebook resonate with you, then please be sure to check out my other blog posts about the largest social network on the planet, by far.

• Creating a Facebook page
† Working with a Facebook Page
• … Your Profile Page
† Home Page
• Offsite Sharing
† All Your Account Settings
• All the Rest of It
† Facebook versus Forums

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Libraries—How to Get Your Book into Them

Libraries—How to Get Your Book into Them

Published by Janet Gershen-Siegel on November 18, 2021

Shh, this is about libraries!

Getting into Libraries

Libraries are the unsung heroes of the American (and other countries’) educational system. They are where people look for jobs, listen to lectures, or teach themselves all sorts of things.

They are also a marvelous home for your newly-published book.

Connections

First of all, you probably can’t just write to or visit every library in creation. While writing is something of a numbers game, it won’t do you much good to just launch your book at all the libraries out there. You need to have a plan.

The best and easiest plan is to go with a library where you have some sort of a connection. Did you grow up in Cleveland, go to college in Dallas, and are now settled in St. Louis? Then try your local library from when you were growing up. Don’t try every single Ohio or even Cleveland library. The same is true of Dallas, plus you may want to try your alma mater. For St. Louis, do yourself a favor and get a library card before you even start. They want to know you, at least a little bit. So go and let them at least know that much about you.

The Approach

I’m going to give you three approaches.

With the Book

Take your book with you, in a purse or tote bag or backpack. Ask to speak to whoever is in charge of acquisitions. Go to them, book in hand, and explain how you are related to the library. E. g. “I grew up down the street, on Parkland Road.” or “I just got a card three months ago.”

Now explain what you’re doing. “I’m a first-time author. This is my book. It’s about ____.”

At minimum, tell them the genre. I find it’s helpful to tell them either where it’s shelved elsewhere (is it science fiction or fantasy, for example). Also tell them whether the work has any triggers or heavy sex or violence scenes. Mention if it is LGBT-friendly. This isn’t just a courtesy to help keep small children from taking out works with explicit sex scenes. It also helps the library decide how they are going to display the work and what they are going to say if anyone asks them about it.

Then give them the book. Yes, just hand it over. Make sure it’s a perfect new copy. Do not give them a signed copy. Why not? Because those can potentially be stolen. In addition, the library has to think ahead. Your book will probably end up in their book sale, and maybe even in less than a year. A pristine copy is easier for them to sell.

Without the Book

No book? No problem! Come over with a business card instead. Again, ask to speak with whoever is in charge of acquisitions. Explain who you are and what your book is about. Hand over your business card. And if you’ve got the ISBN handy, then write it on the back. But also get their address of where you can send the work. Don’t make them ask for it. You have to do all the legwork here.

On the Phone

This one is similar to when you go in but don’t have a copy of the book with you. Again, ask to speak to whoever is in charge of acquisitions, and explain about your work. Make it clear the book is free to them. Then ask for their shipping address, and whose name should it be addressed to. And the best part about this approach (or if you need to mail the book for any reason) is, you can just have Amazon ship it to them and send it as a gift.

What do You Want in Return From Libraries?

Pictures. Yes, really! Tell them you will do this if they take pictures of your book on their shelves and send the images to you. Explain you are going to use them in your marketing campaign. And then do so, making sure to thank them profusely and link back to any libraries which help you out.

Libraries: Takeaways

You just sold another book! Never mind that it was to yourself. You still sold one, and that counts for Amazon’s rankings system. Plus your book now is in a position to be seen by others. And the librarian knows your title. Finally, I have personally found talking to librarians to be easy. Because you’re not really selling. Instead, you’re giving them a donation. Libraries want authors to succeed.

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Writing Progress Report – Third Quarter 2021

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Writing Progress Report – Third Quarter 2021

Published by Janet Gershen-Siegel on September 30, 2021

Progress Report—Third Quarter 2021

How was third quarter 2021 for writing? So, I spent third quarter 2021 writing short stories and working on planning NaNoWriMo. Work continued to be mega-busy, but I learned voice recognition on Word. It’s helped me tremendously with speed.

Third Quarter 2021 Posted Works

First of all, I worked on a number of new short stories. A lot of these had been drafted on paper and so I spent some time fixing and polishing them. Some of these short stories work well together, so they have chapters and the like.

I wrote, among others, Saddle Up, Bank Teller!, Unexpected Help, and Frozen Assets. In addition, I wrote Peddler and Uninformed.

Plus, I wrote The Future Has No Foundation, Never, and Glad All Over the Galaxy.

In addition, I started but did not finish Building Trust and Martin’s Choice.

Then on Wattpad I posted on the WattNaNo profile and the Star Trek Fans profile and nowhere else.

Milestones

Also, I have written over two and a half million words (fan fiction and wholly original fiction combined). So right now, my stats on Wattpad for wholly original works are as follows:

† Dinosaurs – 38 reads, 9 comments
• How to NaNoWriMo – 23,785 reads, 323 comments
† My Favorite Things (like kibble) – 974 reads, 133 comments
• Revved Up – 59,368 reads, 530 comments
† Side By Side – 17 reads, 1 comments
• Social Media Guide for Wattpad – 14,856 reads, 591 comments
† The Canadian Caper – 496 reads, 37 comments
• The Dish – 250 reads, 24 comments
† There is a Road – 189 reads, 28 comments
• WattNaNo’s Top Picks 2018 – 1,913 reads, 45 comments
† WattNaNo’s Top Picks 2019 – 1,700 reads, 10 comments
• What Now? – 2,553 reads, 104 comments

More Published Works

Also, I am amassing quite the collection of published works!

Untrustworthy, which is my first published novel. So yay!

A True Believer in Skepticism, to be published in Mythic Magazine.

Almost Shipwrecked, a story in the January 2019 edition of Empyreome (link no longer works, alas!).

Canaries, a short story in the March 29, 2019, edition of Theme of Absence.

Complications, a story in the Queer Sci Fi Discovery anthology. So, this is an anthology where the proceeds went to supporting the QSF website.

Cynthia and Wilder Bloom, stories in the Longest Night Watch II anthology.

Props, a story in the Longest Night Watch I anthology. So this is an anthology where the proceeds go to Alzheimer’s research.

Surprises, a story in Book One of the 42 and Beyond Anthology set.

The Boy in the Band, a story in the Pride Park anthology. So this is an anthology where the proceeds go to the Trevor Project.

The Interview, the featured story in the December 14, 2018 edition of Theme of Absence. So they even interviewed me!

The Last Patient, a story in the Stardust, Always anthology. This was an anthology where the proceeds go to cancer research.

The Resurrection of Ditte, a story in the Unrealpolitik anthology.

This is My Child, a short story published in the April 8, 2019 edition of Asymmetry Fiction, another site which is no more.

Three Minutes Back in Time, a short story published in Mythic Magazine.

Killing Us Softly, a short story published in Corner Bar Magazine.

Darkness into Light, a short story published in Corner Bar Magazine.

WIP Corner

So my current WIPs are as follows:

The Obolonk Murders Trilogy – so this one is all about a tripartite society. But who’s killing the aliens?

The Enigman Cave – can we find life on another planet and not screw it up? You know, like we do everything else?

The Real Hub of the Universe Trilogy – so the aliens who live among us in the 1870s and 1880s are at war. But why is that?

Mettle – society goes to hell in a hand basket when the metals of the periodic table start to disappear. Can a ragtag group in Boston figure out what’s going on before it’s too late?

Time Addicts – No One is Safe – so this one is all about what happens in the future when time travel becomes possible via narcotic.

Time Addicts – Nothing is Permanent – this is the second in this trilogy. What happens when time is tampered with and manipulated in all sorts of ways? It’s the ultimate in gaslighting, for one thing.

Time Addicts – Everything is Up For Grabs – coming in November 2021!

Prep Work

So, currently, my intention, for this year’s NaNoWriMo, is that I am writing the third novel in the Time Addicts/Obolonks universe. But I need to iron out the plot! So a lot of this year has been spent on that. I am calling this one Time Addicts – Everything is Up for Grabs.

Third Quarter 2021 Queries and Submissions

So, here’s how that’s been going during third quarter 2021.

In Progress

As of third quarter 2021, the following are still in the running for publishing:

This list is the name of the story and then the name of the potential publisher.

I Used to Be Happy – Gemini Magazine
Justice – Adbusters
Mettle – RAB
Soul Rentals ‘R’ Us – A Thousand One Stories
Who Do We Blame for This? – Sonder Review

But I am doubtful about all of these. I just don’t have the time or energy to devote to regular querying, and I don’t expect that to change any time soon.

All Other Statuses

So be sure to see the Stats section for some details on any query statuses for third quarter 2021 which were not in progress.

Stats

So, in 2018, my querying stats were:

† 68 submissions of 19 stories
• Acceptances: 4, 5.88%
† In Progress-Under Consideration: 3, 4.41% (so, these don’t seem to have panned out)
• In Progress: 10, 14.71%
† Rejected-Personal: 14, 20.59%
• Rejected-Form: 24, 35.29%
† Ghosted: 13 (so, these were submissions where I never found out what happened), 19.12%

So, in 2019 my querying stats were:

• 23 submissions of 11 stories (so, 6 submissions carry over from 2018)
† Acceptances: 4, 17.39%
• In Progress: 11 (so, this includes 2 holdovers from 2018), 47.83%
† Rejected-Personal: 4, 17.39%
• Rejected-Form: 3, 13.04%
† Ghosted: 1 (so, these are submissions where I never found out what happened), 4.35%

2020 Stats

So, in 2020 my querying stats were:

• 37 submissions of 12 stories (so, 9 submissions carry over from 2019)
† Acceptances: 3, 8.11%
• In Progress: 7, 18.92%
† Rejected-Personal: 12, 32.43%
• Rejected-Form: 4, 10.81%
† Ghosted: 11 (so, these are submissions where I never found out what happened), 29.73%

2021 Stats

So, in 2021 my querying stats are: 5 submissions of 5 stories (so all of these carry over from 2020).

It can be pretty discouraging and hard to go on when nothing new comes up which is positive.

Third Quarter 2021 Productivity Killers

So, my productivity killers are work, what else? See, I got a raise and more responsibility. And I’m supposed to be getting another person under me soon. As may be expected, that made it harder to get fiction writing accomplished.

I am working on a ton of things. Since that is also writing, it can sometimes burn me out. There’s been a ton of stress but I am making an effort to at least write something every night. Because third quarter 2021 will not be the end of that!

Maybe third quarter 2022 will have more querying?

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Demystifying Twitter

Published by Janet Gershen-Siegel on August 24, 2021

It’s About Time to Start Demystifying Twitter, er, X

What can Twitter (I refuse to call it X) do for you, the independent writer? Let’s look at demystifying Twitter in all its glory.

Demystifying Twitter: What’s the Big Deal About 140 280 Characters?

Twitter/X is essentially a microblogging service. You broadcast your thoughts to the ether. Some of those thoughts, to be sure, are more interesting than others.

Many of us know someone who tweets (I still call them tweets. Don’t you?) about everything in their lives. Spare me. Spare us all. Pull-eaze!

It’s dull, it’s dumb, and you want to throttle them half the time. Their cheesecake is not fascinating. Their slow bus to downtown is not riveting. You don’t much care why they didn’t buy a particular pair of sneakers.

We may also know someone who’s a lot more fascinating. I’m not talking about celebrities, who have other sources for their cachet. Instead, I am talking about people who just seem to be more interesting, or at least their tweets are. Or at least they are funny or relevant.

Guess which one you want to be like?

Two Lives

On much of social media, when you are an independent author, you lead two lives. There is your personal life where you have friends and family, but there is also your professional or semi-professional life.

Even if you never sell (or never want to) a syllable of your work, if you want to improve, you are at least in the realm of semi-professional.

Demystifying Twitter With Two Accounts?

That might not be such a bad idea. One for yourself, for your political opinions, your questions about the universe, your tweets to customer service when something goes wrong …

The other? For writing. This can be for talking about what you’re doing, and even teasing it a bit. For reporting your NaNoWriMo progress, if you like, to your cheering section. Or any similar newer challenge you’re doing.

Post your first line. Or post the page where you just typed The End. Share your triumphs and your frustrations. Ask for a little (brief) advice, even!

Also, for the hashtags #amwriting and #amediting, too.

Demystifying Twitter: A Little More About Hashtags

Engagement is the name of the game on a microblogging social media platform like X. This means actually responding to others. And it means expecting some pushback on occasion.

Because believe it or not, your hot takes aren’t always right.

And that means your stream will be more fun, more inspiring, and more of what you want. Pretty cool, huh?

There is more, of course. I’ll get to it soon. So stay tuned!

Want More About Twitter AKA X?

If my experiences with X resonate with you, then please be sure to check out my other blog posts about Twitter/X.

While it’s now got a new name, and has changed considerably, a lot of these tips will still work. And they will often work with other social media platforms as well.

• Starting a Twitter Stream
† Twitter, Social Media and Professionalism
† Verbal Elements
• Visual Elements
† Optimizing Twitter
• Metrics and Timing
† Offsite Connections

And, if you’re a fellow writer, you may want to check out:
† PitMad on Twitter

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The Power of Social Media (Neurotic Writers’ Edition)

Social Media, Social Media Writing, Social Media Writing Part, Social Media Writing Part 3, Best Lengths, Hesitation Generation, screen name, Happy Holidays, Relentless Pace, Cyber Infidelity, Podcasting, Neurotic Writers, Social Media Balance, Social Media Perfection, Losing Control, Social Media Tips, Employee Passwords, Look Like Online, social media, Social Media Platforms, Promoting Writing, Social Media Marketer, EditMe Webinar, Demand for Social Media Jobs, Stumbleupon surpasses, Less Conversation, Snapchat Settles with FTC, Quickly Boost Results, Hope and Hype, Auto-Service Economy, Sharing Less, Social Media background check, formatted posts, Four Important Social Media Stats, Cheat Sheets, Social Media Seduction, social back, Social media background check, Collaboration rocks, Wikileaks knocks, Editme Webinar, Cyber Legacy, Campaign 2012, Demographics, ways to improve, Time-saving tips, They Used to Call me Robot Girl

The Power of Social Media (Neurotic Writers’ Edition)

Published by Janet Gershen-Siegel on June 11, 2021

Welcome to The Power of Social Media (Neurotic Writers’ Edition)

We neurotic writers welcome you. And now we will go run along and hide, if you will kindly excuse us.

Chicken Scratch

Neurotic Writers. So, I know aspiring writers. Lots and lots of them, actually.

You probably do, too. There are lots of people with a manuscript out there … somewhere. Perhaps it is just in a hard drive. Or maybe it has been uploaded to a fiction site. Or perhaps it has gotten a little exposure by having a chapter or a tantalizing fragment tossed onto a forums site.

It might take the form of a blog (Gee, I wonder if I am doing that …?). There are some that are typed (Remember that?). Others are only in long hand. And still others are locked away in brain form only.

Attention Monsters, All

Whatever form it has taken, there is one thing I have learned about aspiring writers. And this includes fan fiction writers, by the way. But do not dis ’em. They care about what they do, too! This may also be true of established writers as well.

Although I am not even so sure where “established” starts happening.

If it starts when you have gotten a check for writing, then count me in the established camp. If not, well, then it might be that I am still waiting for my established writer card. But I digress. What have I learned about aspiring writers?

It is more that we are all attention monsters.

We all crave attention. But it is more than just “Look at me! Look at me!” Instead, it is more like, “Please oh please oh please read my stuff and leave detailed feedback so I know you really read it and never, ever forget to tell me how kick-bun awesome I am!”

Er, yeah.

Now, pretty much everyone on the planet adores hugs and positive attention and love and happiness. For aspiring writers, though, it is all poured onto a page.

The soul is naked, for all to poke at.

Erm, that was not meant to evoke an NC-17 image. Shame on you for thinking so. And now that is all you can think of, am I right?

It is scary and it is daunting. And it is exhilarating when you get even a scrap of positive feedback.

Enter Social Media

For aspiring writers with a backbone and a somewhat thicker skin, social media can be a way to get some of that craved feedback.

But how?

The first and probably most obvious method is to have a Twitter stream dedicated to your writing. I doubt that most people want to read about writer’s block, so you need to have something going on.

Perhaps you could write about inspirations, or earlier works, or how things fit together in your universe.

Hence I am also talking about a blog. You can blog about writing. The creative process can be fascinating for people who are into it. Maybe you would like to review your own work, and comment on what you have learned, and how you have grown as an author.

Put both of these together, and you have a pretty dynamic combination. You write, you blog about it and then you tweet or skeet about your blog posts and your writing.

Plus writing begets writing. Even blog writing (which is a rather different animal from book writing) can help keep writer’s block at bay. It helps to exercise these muscles fairly regularly.

Is There Another Option for Us Neurotic Writers?

Post on social sites. Hence for fan fiction, there are sites like Fanfiction.net. And for purely original stories, they have a sister site, Fiction Press. Or you could try Wattpad. In addition, plenty of more specialized fiction and fan fiction sites exist. Google is your friend!

But be aware of scams; they do exist. Furthermore, putting your work out there does not guarantee that you retain full rights to it. And this is despite the laws in your own country. In addition, understand there is a lot of plagiarism and downright theft out there.

And that does not even get into issues with AI.

So remain as cautious as with any other information you put online.

I honestly cannot stress that last one enough.

Understand, too, that if you neurotic writers are going to submit to a traditional publisher, they often do not want you to have posted your story elsewhere beforehand. Because this has to do with the full rights to your product.

Hence you might want to put out your smaller or less important works, and save your really big one, if you are ever planning to submit to a traditional publishing house.

Competitions

Yet another option is competitions. Here are some. Because the inspiration from this blog post came from learning that a friend had a story in an old (now offline) competition. The competition ran as a pure social media experiment.

Hence, while good storytelling and story-crafting matter, so does publicity.

Like with any other social media site, “likes”, comments and popularity all play a role. For my friend, and for others trying to make it, putting the link onto Facebook or X or Bluesky or the like is essential to getting the word out.

Even this blog post is helpful. At least, I like to think that it is. FYI, and just for the record, this post is my own idea and she did not request or suggest it.

Let’s Head on Over to the Reader End of Things

The community of aspiring writers is, truly, a community. And that means give and take. But what kind of give and take? The kind that goes along with reviews and comments.

Because for those who are trying to write for a living, commenting and reviewing should be a part of that. Readily and cheerfully provide constructive criticism, if desired. Writers depend on your kind honesty!

Aspiring neurotic writers write for exposure. And often they get exposure from fellow aspirants. What better way to forge a sense of community than to read one another’s works, and comment thereon?

The Upshot of It All for Neurotic Writers Just Like Me (and Maybe Even You?)

For those of us neurotic writers who put it out there every day, who bare ourselves and our souls with prose or poetry, fiction or nonfiction, fan or wholly original, short story or multi-novel series, we all have a major issue in common – we want recognition.

We do not even necessarily want to be famous, but we want to be the one at the fireside who spins a yarn as others sit, enraptured. And with social media, we hope, there just might be some people listening.

Set this site as a preferred source

Want More About Social Media?

If my experiences with non-platform-specific social media resonate with you, then check out my other articles about navigating our social media obsessed world.

Social Media for Neurotic Writers

† Social Media and Writing
• Also, Social Media and Writing Part 2
† Social Media and Writing Part 3
• Are You Promoting Your Writing With Social Media?

Social media platforms, the next blog post

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Happy Holidays, Social Media Style

Published by Janet Gershen-Siegel on December 29, 2020

Happy Holidays, in Social Media and Every Style

Happy Holidays!

Oh, I do so wish I had written this.

This sweet video says so much more about Social Media than most can say, and it does it in a breezy, easy to understand style.

The main idea behind this rather detailed video consists of a retelling of the Nativity Story. The video does so through the medium of social media, with everything from Facebook statuses to Foursquare check-ins, to tweets, and more.

Even email gets into the act. The Virgin Mary apparently uses Gmail.

Even More

And then there is even more, with a look at Nazareth from Google Earth. Of course there is a check for directions from Nazareth to Bethlehem. A check for hotel space reveals only a stable available (but of course). Joseph buys a cow (from Farmville, I would guess).

The Magi discuss their offerings (over Gmail – man, Google has its hands in everything!). And they pick up their gold, frankincense and myrrh at, you guessed it, Amazon. X gets into the act as the Magi, naturally, follow the star there (very clever play on words there).

Eventually, the visit to the baby by the Magi ends up on video. Someone uploads it to – could there be any other place more perfect? – YouTube. The video shows, I suspect, a play.

Lovely Ideas Made Manifest for Your Happy Holidays

Now, in the interests of full disclosure, this is not even my holiday. But it is never heavy-handed. It always has a light touch. That is a big part of why this kind of happy holidays video works.

Much like with the best forms of advertising, you never really know that you’re being talked to. Or preached to, for that matter.

Or, perhaps, sold to.

Credit Where Credit Is Due

This beautifully made and cleverly written and produced video comes to us from ExcentricGrey, which is evidently a Portuguese advertising firm. They report that this viral video has over 20 million views.

Viewers are concentrated more in the United States and Western Europe than elsewhere, a function (probably) at least in part due to the video being made available in both English and Portuguese.

Oddly enough, Portugal did not seem to have a very big concentration of viewers. Neither did Portuguese-speaking Brazil, Mozambique or Angola.

Enjoy, and have a wonderful holiday.

Want More About Social Media?

If my experiences with non-platform-specific social media resonate with you, then please be sure to check out my other blog posts about navigating our social media obsessed world.

• Social Media’s Seduction AKA Oops, Did I Do That?
† Social Media Background Check Being Used For Jury Selection
• How Social Media Can Ruin Your Life
† Social Media Balance
• Social Media: Hope, Hype or What?

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Swag for Independent Writers

Published by Janet Gershen-Siegel on September 17, 2020

Ah, Swag

Do you like swag?

So, swag is necessary when you go on the road. Work a convention at a dealer’s table, or get your book into a library, and you may need a little extra something to give away. Hence here are a few choices.

Bookmarks, a Very Common Form of Swag

Maybe the best and closest kind of giveaway item is the humble bookmark. In one sense, it’s perfect because it relates directly to books and reading. And you can spend as much or as little as you like. Plus maybe you only want something straightforward, perhaps a section of your cover, often printed on one side on heavy cardboard stock. And that’s great!

Because you’ve got some real estate, consider some additions, such as your website or even a QR code for a discount off one of your books. However, I suggest leaving one side blank for notes. While that’s not strictly necessarily, it may end up cheaper for you, not to mention it having an actual purpose.

Bookmarks are particularly useful because not only can you put them in your own books, you can put them in library or bookstore books. Yes, they might be removed and discarded. However, you need to consider that these are loss leaders; you need to be ready to lose some cash on these.

Business Cards

These seem hit or miss. If you go to conventions and run a table or booth, you will need cards. And again, try to keep the back blank. Pro tip: use matte. Shiny card stock costs more and it makes it harder to write on the card. Because you want people writing on your cards. Oh, and don’t be stingy with them. Give them away. Meet someone? Give them a card. Someone stops by your table? Give them a card. Like bookmarks, these will be discarded by a lot of people. Accept that as a cost of doing business.

Tee Shirts

These can work really well if you have a fantastic and memorable cover design, or a great catch phrase. Imagine a tee shirt which has your cover on the front and your catch phrase on the back. You can make people into walking billboards this way. Be ready to give a lot of these away, and maybe even use them as contest prizes. Most people will not purchase these unless you become really famous. Again, this is a cost of doing business.

Toys and Action Figures

Funko Pops lets you design your own male and female characters. But volume is an issue here. And so is the startup cost. The blank figures in that link are almost $10 apiece. Hence a large run of these may not be in the cards – so take advantage of their rareness and play on the scarcity aspect when giving these away or selling them.

For other types of action figures, look at prices and consider what you want to settle with. If the figure doesn’t end up looking a lot like you, how will that make you feel? If the answer is ‘terrible, of course’, then you might want to do something else with your swag budget.

Swag: Some Takeaways

Giving away swag may seem counterintuitive. After all, you want to make money, rather than spend it. But if you are new on the scene, it can be a great way to get noticed and show how you’re different from all the rest.

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Advertising on Facebook

Published by Janet Gershen-Siegel on October 15, 2019

Let’s Look at Advertising on Facebook

Have you tried advertising on Facebook? It’s easier and more affordable than you might think.

Keep in mind that Facebook is constantly A/B testing (e. g. checking to see if any new layouts or color schemes, etc. will make you click more), so these instructions might be a little out of date after a while. This has worked in the past. It might not any more. Caveat emptor.

Getting Started

About half the time, Facebook will just come to you and suggest you start advertising. I can’t say what their algorithm is for selecting a post to promote, although they usually suggest a popular one.

If they are not suggesting a post you want to promote (e. g. you would prefer to promote another one), or you are new to promotions and there are no suggestions, or you just want to see how to start one from scratch, go to your Author Page and go to Publishing Tools.

Then, on the right, pull down on Help and click Advertiser Support. This will get you to the Facebook for Business page. In the upper right corner, click Create Ad.

For the purposes of this tutorial, we’ll choose Boost Your Posts as our campaign.

Selecting an audience for a post

Audience is important; you do not want to just send to everyone, as even failed clicks are going to cost you money. You will do a lot better with targeting as that will help assure a greater percentage of your clicks are meaningful and helpful. Click Set Audience and Budget.

You can choose an audience from demographics, or from preferences or from lookalikes, who are people similar to those who like your page.

If you are just getting started, and a greater percentage than normal of your likes come from friends and family trying to help you out, do not use this option!

Select a location by navigating around the map and dropping a pin in your preferred location. The age ranges are also pretty self-explanatory. You can even exclude some people.

Setting an Advertising Budget

Start small. You can always add. The minimum is generally $1/day. I prefer what Facebook calls a Lifetime budget, which sets a total. It’s a lot easier to rein in than a Daily budget, I believe.

Scheduling

Go to your analytics and take a look at when more people are on than usual. Select those days and times for your ads! Next click Select Ad Creative. I recommend allowing everything unless you absolutely know your targeted audience is not in a particular area.

Choosing Which Post to Promote for Advertising on Facebook

Choosing a post to promote (if Facebook has not done so for you) is easy. So, select a popular one, representative of your brand. If you have a limited time offer, that could be perfect. Just make sure your ads don’t run after the offer has expired.

And finally, check out advertising on other platforms. FB isn’t the only fish in the sea. And in particular, with Facebook’s continuing problem of organic reach decline, you may do better elsewhere.

Good luck!

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Want More About Facebook?

If my experiences with Facebook resonate with you, then please be sure to check out my other blog posts about the largest social network on the planet, by far.

… And Facebook for All

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The New Rules of Marketing & PR by David Meerman Scott, A Book Review

Book Reviews, Killer UX Design, Content Nation by John Blossom, SEO Made Simple, Lee Odden, Dave Kerpen, Liana Evans, dummies, cluetrain manifesto, shama hyder kabadi, Numerati, Guerilla Marketing, White Space, Clay Shirky, Trust Agents, Kristina Halvorson, Stephen King, Zen, William Zinsser, Drupal for Dummies, Executive, XHTML, Communicating Design, Joshua Porter, Strategic Planning, Google Advertising Tools, Web Analytics, Right Hook, David Meerman Scott, web analytics, Revved Up, robot building, Charlene Li, Josh Bernoff, style guide, elements,

The New Rules of Marketing & PR by David Meerman Scott, A Book Review

Published by Janet Gershen-Siegel on September 12, 2019

A Look at The New Rules of Marketing & PR by David Meerman Scott

The New Rules of Marketing & PR by David Meerman Scott was a fascinating book that I had as required reading for Quinnipiac University’s Social Media Platforms course (ICM522).

The Premise

First of all, the premise is, like a lot of other books about the Internet and social media marketing, that marketing has become less of a one-size-fits-all/push system. Instead, it has instead evolved into a far more balanced bilateral conversation.

And perhaps the most interesting part of the book consists of the rules themselves, which are in Chapter 2, on page 31 and are as follows –

David Meerman Scott and The New Rules

The New Rules of Marketing and PR

• First of all, marketing is more than just advertising
† In addition, public relations is for more than just a mainstream media audience
• You are what you publish
† And people want authenticity, not spin
• People want participation, not propaganda
† Instead of causing one-way interruption, marketing is about delivering content at just the precise moment your audience needs it
• Furthermore, marketers must shift their thinking from mainstream marketing to the masses to a strategy of reaching vast numbers of underserved audiences via the web
† In addition, public relations is not about your boss seeing your company on TV. It’s about your buyers seeing your company on the web
• Marketing is not about your agency winning awards. Instead, it’s about your organization winning business

And the internet has made public relations public again, after years of almost exclusive focus on media

• Furthermore, companies must drive people into the purchasing process with great online content
† In addition, blogs, online video, e-books, news releases, and other forms of online content let organizations communicate directly with buyers in a form they appreciate
• And social networks like Twitter (X), Facebook, and LinkedIn allow people all over the world to share content and connect with the people and companies they do business with
† Finally, on the web, the lines between marketing and public relations have blurred

Because customers are talking back. And companies and their marketing departments had better start listening.

Rating

Review: 5/5 stars.

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Tag: marketing

Demystifying Facebook

Demystifying Facebook for Independent Writers

Demystifying Facebook and Socializing

But Why?

Hangouts for Indie Writers

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Creating a Facebook page

Pages versus Groups

Creating a Facebook Page for You, an Independent Writer

Creating a Facebook Page: Go For a Particular Look and Feel

How to Create a Facebook Page

Does This Method Ever Change?

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Getting into Libraries

Connections

The Approach

With the Book

Without the Book

On the Phone

What do You Want in Return From Libraries?

Libraries: Takeaways

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Progress Report—Third Quarter 2021

Third Quarter 2021 Posted Works

Milestones

More Published Works

WIP Corner

Prep Work

Third Quarter 2021 Queries and Submissions

In Progress

All Other Statuses

Stats

2020 Stats

2021 Stats

Third Quarter 2021 Productivity Killers

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It’s About Time to Start Demystifying Twitter, er, X

Demystifying Twitter: What’s the Big Deal About 140 280 Characters?

Two Lives

Demystifying Twitter With Two Accounts?

Demystifying Twitter: A Little More About Hashtags

Want More About Twitter AKA X?

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Welcome to The Power of Social Media (Neurotic Writers’ Edition)

Chicken Scratch

Attention Monsters, All

Enter Social Media

Is There Another Option for Us Neurotic Writers?

Competitions

Let’s Head on Over to the Reader End of Things

The Upshot of It All for Neurotic Writers Just Like Me (and Maybe Even You?)

Set this site as a preferred source

Want More About Social Media?

Social Media for Neurotic Writers

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Happy Holidays, in Social Media and Every Style

Even More

Lovely Ideas Made Manifest for Your Happy Holidays

Credit Where Credit Is Due

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Ah, Swag

Bookmarks, a Very Common Form of Swag

Business Cards

Tee Shirts

Toys and Action Figures

Swag: Some Takeaways

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Let’s Look at Advertising on Facebook