Happy Holidays, Social Media Style
Oh, I do so wish I had written this.
This sweet video says so much more about Social Media than most can say, and it does it in a breezy, easy to understand style.
The main idea behind this rather detailed video consists of a retelling of the Nativity Story. The video does so through the medium of social media, with everything from Facebook statuses to Foursquare check-ins, to tweets, and more. Even email gets into the act. The Virgin Mary apparently uses Gmail.
And then there is even more, with a look at Nazareth from Google Earth. Of course there is a check for directions from Nazareth to Bethlehem. A check for hotel space reveals only a stable available (but of course). Joseph buys a cow (from Farmville, I would guess).
The Magi discuss their offerings (over Gmail – man, Google has its hands in everything!). And they pick up their gold, frankincense and myrrh at, you guessed it, Amazon. Twitter gets into the act as the Magi, naturally, follow the star there (very clever play on words there).
Eventually, the visit to the baby by the Magi ends up on video. Someone uploads it to – could there be any other place more perfect? – YouTube. The video shows, I suspect, a play.
Lovely Ideas Made Manifest for Your Happy Holidays
Now, in the interests of full disclosure, this is not even my holiday. But it is never heavy-handed. It always has a light touch. That is a big part of why this kind of happy holidays video works. Much like with the best forms of advertising, you never really know that you’re being talked to. Or preached to, for that matter.
Or, perhaps, sold to.
Credit Where Credit Is Due
This beautifully made and cleverly written and produced video comes to us from ExcentricGrey, which is evidently a Portuguese advertising firm. They report that this viral video has over 20 million views. Viewers are concentrated more in the United States and Western Europe than elsewhere, a function (probably) at least in part due to the video being made available in both English and Portuguese.
Oddly enough, Portugal did not seem to have a very big concentration of viewers. Neither did Portuguese-speaking Brazil, Mozambique or Angola.
Enjoy, and have a wonderful holiday.