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What Does Social Media Mean to Me?

Social media has become a big part of my life. And here is how that all went down.

The truth is, I started going online in early September of 1997. It was my 35th birthday, and Princess Diana had just died. I was not a big fan of hers.

This does not mean I was actively hostile or even uninterested. It was more that I was not a royals watcher. And I am still not much of one.

Whatever Harry, Meghan, Will, and Kate are doing is not much more fascinating to me than what the Kardashians are doing.

That is, not much at all. But I digress.

I was shocked to find people (this was on MIRC) who had whatnot to talk about. Now, this was not a great swath of highly intellectual jargon. And I was not making deep, long-lasting friendships.

But I was finding out that there were people out there with something to say. And, I was learning that I, too, had what to say.

Then Came the Early Years

I switched over to the New York Times’s forum, Abuzz, in maybe 1999. There, I found more intellectual discussion but also a lot of silliness and a lot of heart. The friendships were deeper.

In fact, I am still friends with some of the people from that time.

When Abuzz finally folded, Able2know.org was born. This continued the smart talk but it also opened up less intellectual talk.

Facebook

I joined Facebook on October 5, 2008.

And when I first got there, it, too, was a more geeky and almost intellectual place. But that changed.

At some point, Facebook converted to a more egalitarian site much like it is today.

And through it all, social media has been my BFF.

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What Do You Look Like Online?

Published by Janet Gershen-Siegel on September 3, 2024

So, What Do You Look Like Online?

This post is a riff on a rather old post, Do You Know What You Look Like Online. Essentially, the question is, if you were searching for someone (someone just like you, perhaps), what sorts of judgments would you make? What seems off? What’s being suppressed, which should be promoted, and vice versa? Is the picture clear or fuzzy?

The gist of that article is, take control of your information, keep it as a uniform brand and check it every month or so. The corollary to this is one from Shama Hyder Khabani, which is, essentially, don’t spread yourself too thin. Concentrate in only a few places.

My Own Information—What I Look Like Online

Absolutely agreed. When I google my own last name, 77,1600 hits come up. And, fortunately, my own website is on page 1 (Yay, SEO!). My Entrepreneur profile (writing I do for work) comes up on the first page of results. So do my Twitter and LinkedIn profiles.

Also on the first page are my Facebook profile, and my Amazon author page. Get to page 2 and there’s my profile on YouTube.

Another Angle

Putting my last name into quotation marks yields 14,000 hits. All of the same usual suspects come up on Page One of the results. And nothing is too weird or scandalous. Even MuckRack, which essentially just scrapes for your name, doesn’t have anything bad. Hey, Bartleby published me!

How Accurate is the Information?

To my mind, checking and rechecking every single month might just be a bit excessive. Is there a need to keep your profile accurate? Sure. Flattering, or at least not damaging? Yes, particularly if you are looking for work. But to keep it sterile and perfect, as you scramble to make it perfect every moment of every day? Eh, probably not so much.

My own profile is the product of just doing a lot, and it being published. It’s easy to find flattering info on me. What I look like online is competent more than anything else. There’s nothing radical. As for less flattering stuff, well, let’s just say that I am glad the internet wasn’t around when I was in high school.

Yikes.

But…

I would like to think (am I naïve? Perhaps I am) that potential clients and employers will see the occasional typo and will, for the most part, let it slide unless the person is in copyediting. I am not saying that resumes, for example, should not be as get-out perfect as possible. What I am saying, though, is that this kind of obsessive and constant vigilance seems a bit, I don’t know, much.

Will the world end if I accidentally type there instead of their on this blog? And, does it matter oh so much if I don’t catch the accident immediately? Even when you consider that I’m a writer. After all, I should know better, yes?

I mean, with all of this brushing behind ourselves to cover up and/or perfect our tracks, and all of the things we are leaving behind, where’s the time and energy to make fresh, new content and look in front of ourselves?

Clean Up Your Presence

To me, there is little joy in reading a blog post or website that looks like the person who put it together was barely literate. But there is also little joy in reading sterile, obsessively perfect websites and blog posts. A little imperfection, I feel, is a bit of letting the ole personality creep in there. Genuineness – isn’t that what the whole Social Media experience is supposed to be about, anyway?

I refuse to believe – I hope and I pray – that a bit of individuality never cost me potential jobs or the company potential clients. And if it is, then that saddens me, to feel that, perhaps, people are paying a lot of lip service to the genuineness of Social Media but, when the chips are down, it’s just the same ole, same ole.

Genuineness is great. One you can fake that, you’ve got it made? Please, say it ain’t so.

And don’t get me started on AI.

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Writer Giveaways

Published by Janet Gershen-Siegel on August 27, 2024

Giveaways

So giveaways can be helpful when you are first starting out. Because people do not know your writing, they might not be inclined to spend too much on your work. Rather than pricing down to nothing, do one better: give your book away as a prize. Amazon, in particular, makes it easy. And on GoodReads, this kind of a promotion costs you even less.

Prizes

A lot of the internet is gamified these days. So, what do I mean by that? Essentially, instead of simply telling you that your LinkedIn profile needs work, that site gives you a completion percentage. And it also pits you against your fellow job seekers. So never mind if they have your qualifications. The competition starts even if you don’t want it to. And this kind of competing tends to spur people to action.

Hence you can provide your work as a prize for really anything. I provide it as one of the prizes for the 24 Hours of G & T Fundraiser, and I’ll even send a signed copy if the winner is in the United States (where the shipping costs less; otherwise, I try to order my work directly through whichever Amazon applies to them and then pay the exchange rate).

So if you have some sort of event, there’s no reason you can’t raffle off your book. Do it for charity, even. Just, get it out there, and into the wild. The more copies out there, the better.

Advance Review Copies

Now, Amazon has been cracking down on this a bit so proceed with some caution. However, no one is stopping you from giving away your book for free. The issue arises when writers provide a copy of their work in exchange for a review (generally referred to as “an honest review“, as the intention is to get the truth out of the reviewer and not bribe them to shower you with unfounded praise).

Hence instead of doing an even exchange, your best bet is to simply provide a copy and ask that someone review your work if they see fit.

Spoiler Alert: for most people, if they have a free copy of your book and they liked it at all, they’ll usually leave some sort of a review. This is even if it’s just in the form of stars.

Impulse Writer Giveaways

Furthermore, you can always give things away on an impulse. Or during the promotions day at various writers’ Facebook groups, I will offer my book for free. All a person has to do is show me their receipt for purchasing another group member’s work. To make my life easier, I limit the time, usually to just one week.

I ask if someone will review both our works if they want to. And then I send the book and leave it. By the way, I’ve gotten three reviews this way. That might not seem like a lot, but I have also made some friends. And that helps in ways that go far beyond promotions and marketing.

Writer Giveaways and Takeaways

Consider opportunities for giveaways, prizes, and gamification of your work. Yes, yes, I know you want to make money from your work. I get that; I really do! But sometimes you need to lay out some of your own funds to make it all work. Don’t be cheap about this. When the time and conditions are right, give away at least a few copies of your work. Because nothing builds goodwill and relationships better, or faster.

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Your Elevator Pitch

Published by Janet Gershen-Siegel on June 13, 2024

Let’s Deconstruct Your Elevator Pitch

We have all heard of what an elevator pitch is. It seems like it is the kind of stuff for overly eager new sales associates looking to make an impression on the big boss between floors.

But there is more to it than that.

Someone has just turned to you and said, “You’re a writer. What’s your book about?”

Don’t just stand there! You’ve got to be ready.

Your Verbal Elevator Pitch

Try something like this on for size.

Imagine if animals started talking, and they told you what to do in a topsy-turvy world.

My book is about Alice; she’s a young girl, a little bored on a sunny afternoon, when she spots a white rabbit. The odd thing about this rabbit is, he’s wearing clothes and talking. She follows him down a rabbit hole, but then she can’t get out.

That’s less than seventy words, and the person asking has the basic plot, the name of the heroine, and a reason to want to know more.

Your Pitch in Writing

Yes, you need one of these, too. But but a written elevator pitch a little different.

Even if readers know you for writing sweeping, epic sagas, you should still write some short stories. They can be in your universe, or not, although it might help with both marketing and your own personal creativity if they can fit somewhere within your universe.

They do not even necessarily have to be sent out for publication, but they could be good for anthologies. Don’t knock that; this is exactly how a lot of people get their starts. In fact, if you are having trouble breaking in, or want to impress a publisher, try submitting to anthologies. You can get a published credit and impress the publisher of the anthology. There’s a win-win right there.

Point them there, if someone wants to read a sampling of your work. Don’t make them commit to a 100,000 word novel.

On Balance

Finally, have fun with it. Is your main character funny? What about quoting one of her best zingers, assuming you don’t need to explain the joke? Now there’s an idea for a pitch.

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The Top 10 Pet Peeves About Job Seeking

Published by Janet Gershen-Siegel on June 11, 2024

Welcome to My Top 10 Pet Peeves About Job Seeking

Pet Peeves? I got ’em. And, in 2024, yes, I am out there, pounding the virtual pavement. Again.

Adventures in Career Changing means, well, a lot of job applications. Beyond networking, education and research, there are just sometimes some forms to fill out. I have filled out – I have no idea how many. And they come as a bit of their own special Dantean circle.

#10 – Keeping the Company’s Identity a Secret

I get that there are legitimate reasons for keeping quiet about company identities. They might not want to tip off competitors that there’s an opening. Or maybe they don’t want the person currently in the job to know that they are being replaced. I recognize this. I get it.

But it’s also a bit of serious unevenness. You know who I am. And you get to look up all sorts of stuff on me. Yet I don’t get to do anything even remotely like that where you’re concerned. Where’s the fairness in that?

#9 – Multiple Job Postings, While at the Same Time Penalizing Job Seekers for Multiple Submissions

This goes along with the previous one. When you don’t tell me who you are, and you post the same job on, say, Monster and Dice, how, exactly, am I supposed to prevent a possible double submission? What happens when you also distribute this opening to a half a dozen recruiters? Yep – I end up with multiple submissions. And guess who gets blamed for that? Hint – it’s not the prospective employer.

Also, there is just nothing like going through a half an hour with a recruiter on what looks like an awesome job – but it turns out that I have already applied for it. Ewps.

#8 – You Make Me Fill Out a Form Even After I Gave You My Resume

I know that you have laid off your entire clerical staff, and you likely did so in 2003 or earlier. I am also well aware that you are looking to get my resume into a pigeonhole pattern so that it can be readily compared to others that are in the same pigeonhole pattern. Because taking 25 seconds to scan my resume with your eyes is just too much time. Sorry, not sorry.

Okay, perhaps that wasn’t very nice, but every career counselor I have ever known has said to spend hours and hours and make it a mondo-perfect document. But the reality is that resumes are barely glanced at.

Hence, rather than creating exciting visual presentations (unless you’re in the arts), the focus is on keywords. And I’m fine with adding keywords.

I also get how badly you want uniformity. But – surprise! There’s software that will do this! So, instead of making me jump through this particular hoop, could you invest in a system such as that? The beauty of your software doing that, rather than me doing it manually, is that you can also do some filtering. Buy yourself a good system, and you’ll get a lot more done.

#7 – S…l…o…w Sites are Recurring Pet Peeves

I know, I know. The server is down. No one’s been able to fix it since Employee X left three months ago. Whatevs. But in the meantime, I am supposed to be putting my best foot forward (and all the time, I might add).

I’ve had employment counselors who’ve essentially told me my site has to look sharp every, as I never know if a potential employer will be looking. But stuff happens, and my budget is, I guarantee, nowhere near as large as yours is.

You want me to apply and not get frustrated while doing so? Then fix your damned site.

Because a super-slow site is just plain not a good look.

#6 – Ignoring the Fact that I Will Not Relocate

If it’s available, I always (always!) check the box that says that I will not relocate. And I will not. There is no coaxing me. There are no perks to sending me to Minneapolis (or wherever). I ain’t goin’. And it is all over all of my applications, profiles, etc. This is one of my really annoying pet peeves.

Yet I am still called by recruiters who tell me about some awesome, kick-bun opportunity and everything sounds wonderful and then, oh by the way, where is it? And it’s in Plano, Texas. I live in Boston. That’s a helluva commute, don’t you think?

I recognize that your job is to get a person into an opening at some company. And I further understand some people who will change their minds with enough incentives. I also know that there are folks who rent apartments briefly. But really – at the very least – be up front, immediately – with the location, and stop wasting both of our times.

While I’m here, seriously, LinkedIn, get your act in gear, and make it so that it’s easy to indicate both a reasonable close commuting distance plus universal work from home. A company need not be in Boston if I can work from home. But if I have to come in, it must be.

How hard is this to figure out. Bueller?

#5 – Vagueness (a Persistent One of My Pet Peeves)

Oh, man. You can’t be bothered to say anything meaningful about the position? Then how the hell can you honestly expect to get the right people in? I know that, a lot of the time, HR is the one writing the job description. But, truly (and this goes quadruple for large organizations), the job description should be a part of the company’s overall records.

And so, when HR (or whoever) writes up the job description, they should pull the basic framework of it from their records. And said records should be updated, perhaps every year, with things like new software versions and anything else that’s fairly major that might have changed.

Case in point. I used to work in data analysis. And this should have a basic description, which should include the system(s) being used, the version(s) of software and the general day-to-day activities.

So, is the opening more report creating, or report running? Will I train people in how to read it? Will I perform analysis to help senior management interpret it? Or am I supposed to just churn out whatever the system spits out? Of course, the upside to all of this is, I get to have ready-made questions in the event of an interview.

The Wonderful World of Engineering and Designing/Drafting

For my husband’s most recent job search, I noticed a number of issues. He is a designer. Not. An. Engineer.

And he cannot magically become an engineer in five minutes or even five months. You need, at minimum, a BS in it. Or, at least, be well on your way to getting yours.

Yet job descriptions, LinkedIn, and recruiters could not get any of that straight.

#4 – Requiring Salary Expectations Way Too Early in the Process

I have seen, on several occasions, vague job descriptions requiring some form of salary expectation mentioned up front. So, I get that you want to weed people out early, and waste less time. I get that, and I do appreciate it. However, this is so early, it’s not funny.

Plus, if I don’t know who you are, I have few ways of figuring out whether my # is anywhere near jibing with yours. And I change my expectations, depending upon what, exactly, you want me to do. The application stage is a lousy time to ask about money – on both ends.

And for women in particular, I might add, it is one of the reasons why the glaring salary gap (by gender) persists.

At least there’s salary transparency in a lot of places. But when there isn’t, you are asking me to give up my own real bargaining chip.

#3 – Requiring Me to Waste Time Updating Preexisting Information Manually

A rather large employer in my area (Boston) uses a resume management system with both a resume piece and a manual piece. I filled out the manual piece in – no lie – 2008. It remains that way, even as I provide an updated resume. What to do? Do I erase the entire shebang, and just send in the resume? Or do I update? Something else? It provides a distorted picture of where I’ve been.

Make up your mind: resume or manual entry? Or, better yet, just take my resume and be done with it. I suppose this is the corollary to #8.

#2 – No LinkedIn Functionality is One of My Bigger Pet Peeves

While I suppose this is not strictly necessary, it’s awfully nice to have. And, in particular, if you’re advertising the job itself on LinkedIn, why can’t I just apply by connecting you to my profile there?

#1 – Security to Beat Fort Knox

Of course, I want to maintain my own security. I certainly don’t want anyone else to be able to mess with my profile. But why, oh why, do you need me to change my password every other month, to some wacky combo of letters, numbers, special characters and, I dunno, cuneiform?

I swear, the security on some of these apps ends up more complicated and Byzantine than I have for my bank account!

Huh, maybe I should just change banks. Harvey’s Money-o-Rama might no longer cut it.

And Now for Two Three Dishonorable Mention Pet Peeves

Ugh.

A – Seemingly Endless Questions

And the pet peeves continue! Because apparently, you do not trust me enough to self-select out of the running because I don’t know Software version infinity plus one or whatever. But, really, folks! Save something for the interview! Because I guarantee you, you will not get every single thing answered beforehand.

And, spoiler alert – if you have too many requirements, then guess what? You won’t find anyone who can fill them.

B – Interviewing Too Many People

Screen on the phone. Then screen with your resume software. Screen with your keyword searches. And then screen with your well-written job description. Screen with your HR people calling. And screen with a Zoom interview. Screen with your published salary range. Finally, screen with a little social media investigating.

And then your decision (or in-person or Zoom interview) process can be for 1 – 5 people who can do the job. And decide amongst them based upon the intangibles.

Yet I have been in interview situations where there were a good twenty people in the in-person interview stage for one position! Sheesh! You are wasting everybody’s time. And, frankly, behavior like this makes me wonder about you as a company, and about you as a manager. Do you always hem and haw like this? Do you know naught of efficiency?

C – Personality Tests and Cognitive Tests

Whoever invented these needs to be placed into a very small, windowless room, and made to take these tests, over and over again—in order to get food or sunshine or companionship. For the rest of their days.

Yeah, they stink (and don’t worry, I have far earthier words for them).

A writer’s (or any marketer’s, for that matter) ability to match pictures is not related to writing ability. A designer’s ability to pick the “correct” personality from the multiple choice quiz that you give? That doesn’t relate to their abilities, particularly when they aren’t customer facing. Ever.

Oh, those personality tests. Would you run over your own grandmother for a Klondike bar? Do you know the way to San Jose? Are we not men? Where is the love? Who are you (who, who, who, who)? Black air and seven seas, all rotten through; but what can you do? How low can you go? Why does the sun keep on shining? When can I go swimming again?

Or whatever the hell it is you’re asking about. For a test where you claim, “there are no right or wrong answers”, there sure seem to be a lot of exclusions based on the answers. If employment is hinging on the answers, then guess what?

It means there really are right and wrong answers.

Don’t worry, I’ve got good things to say about the job search process. And I’ll post them. But for right now, these are the real stinkers. Got any pet peeves you’d like to share?

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The Top 10 Positives About Job Seeking

Published by Janet Gershen-Siegel on June 4, 2024

Ready for My Top 10 Positives About Job Seeking?

Job Seeking. Sigh. In 2024, I am back on this bandwagon, so here I go again with this top 10.

Adventures in Career Changing means job applications.

Beyond networking, education and research, there are just sometimes some forms to fill out. I have filled out – I have no idea how many. And while there are problems with many of these forms, there is also some good out there, along with other aspects of looking for a job these days.

#10 – Following X or Bluesky for Job Seeking

There are all sorts of Twitter X or Bluesky streams which showcase any number of openings. Company streams, in particular, can be a good source of leads. Make sure to watch for perhaps a week or so in order to determine whether the content is being updated frequently.

#9 – LinkedIn, Land of Job Seeking Opportunity

For power users of LinkedIn, there are numerous ways to look for work. One good way is to check their job listings, and apply through the site. Some openings allow you to apply directly via your LinkedIn profile. Others send you to a company’s website.

But make no mistake; companies (or at least they should) check the traffic sources for the job applications they receive. And so by going to a job application directly from LinkedIn, you show that, at least in some small way, the biggest online networking site in the world matters.

But instead, you should apply directly on the site if you can. Why? Because applying through LinkedIn is often just a means of showing an interest only. Sometimes, it can’t be helped. But if you have a choice, apply on the company website every single time.

#8 – LinkedIn Skills and Endorsements

If you’ve got an account on LinkedIn, surely you have seen these by now. So fill in your skills profile! And make sure to endorse other people as well. A lot of them will reciprocate.

#7 – Scannable Resumes

Gone are the days when most resumes were eyeballed, at least to start. Because your resume is far more likely to be read by a machine before a human. So get your resume loaded up with relevant keywords! Why? Because you’ll make the first cut, that’s why.

However, much like with regular old search, keyword stuffing is a lousy idea. If you’re job seeking for a career in marketing, then larding up terms like marketer, marketing, market research, etc. can often be too much. Yes, you want to match well. But you also don’t want to turn your resume into an obnoxious laundry list of terminology.

#6 – Personal Websites

The good, the bad and the ugly are out there. My own, for instance. I leave it to you to decide which category it falls under.

At least this site is completely functional and current. And it comes up quickly, plus you can readily find everything on it. Finally, Google ranks it fairly well. I know I can improve it. But it’s nothing to be ashamed of.

#5 – Clarity

Job descriptions can become very precise these days, as employers can (in part, in some instances) select software and versions from drop-downs to better communicate their needs to the job seeking public.

One special form of clarity is now the law in a lot of states—salary transparency. May it become the law of every single state, and soon!

I truly love salary transparency, and a lot of people do, too. In fact, there are plenty of people who will not apply to a job that does not list a salary range. I love this idea, although in all candor, I don’t always practice it.

But salary transparency, bottom line, saves time.

#4 – LinkedIn Recommendations

Unlike endorsements, these require a bit of prose. But they can be rather powerful. At the very least, you don’t want to be a job seeker who doesn’t have any. So ask! And not just your boss or former boss. Ask your coworkers as well, and offer to reciprocate.

If the person you ask doesn’t think they’re good at writing, offer to write the recommendation for them and have them, of course, adapt it as they like and post it or not if they wish. And the same in reverse. If you’re uncomfortable, ask the person to write a rec for you and then you can enhance it or take out bits as you see fit.

#3 – Blog

Just like this one, a candidate can use a blog to provide more information or get across personality without having to overload a resume. Savvy employers will look candidates up on social media. Why not give them something good to find?

Something better than Facebook rants, voter rolls, etc.

#2 – LinkedIn Functionality

For jobs advertised on LinkedIn, for some of them, you can apply by connecting them directly to your profile. What could be easier? But beware, as that’s not too specific to jobs, and hiring managers don’t like that.

And functionality changes over time. One thing you can do is inform a company that you’re interested in them (via LinkedIn). You can also, although I believe you currently need to have the paid version of LI, tell them if theirs is one of your top choice jobs/companies.

#1 – Being Able to do Job Seeking Online

Finally, of course, a lot of the job search still must happen in an old-fashioned manner. Interviews will, for the most part (except, perhaps, for quickie phone screens, particularly where relocation is at issue), be conducted on screen. Some may still have to be done in person.

A lot of networking will still happen at events and not on LinkedIn. But a ton of it can happen in cyberspace. It makes the search far easier and faster than it ever has been.

And God bless the developers of Zoom. An initial interview pulls maybe an hour out of your day—instead of a good four or more.

Got any of your own gems you’d like to share?

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Social Media and Writing Part 3

Published by Janet Gershen-Siegel on May 2, 2024

Time for Social Media Writing Part 3

So, Social Media Writing Part 3? Well, it’s more like Social Media and Writing Part 3. Good lord, I do write when I get going, eh?

These posts are related to a Chuck Wendig post on these topics.

When we last left, I was talking about some things not to do. Here are a few more.

You Don’t Have to be Everywhere Online

Don’t become a one-armed paper hanger online. Just like with athletic training, rest (e. g. taking breaks) is a weapon. Furthermore, too many posts will burn you out and they will probably end up hurting each other.

In SEO in particular, too-similar posts can cannibalize each other. And then nothing does well. Of course, you don’t want this.

Now, this does not mean you take three years between blog posts. It does not mean you never tweet! Rather, the idea is to say what you want and need to without overdoing it. You do not need to get back to people in five minutes. Even big-time professionals take some time.

And yes, I am including big-time professionals who have people to do all of this for them. If it bothers you, you can always set an expectation on your blog or Facebook page or the like. But do yourself a favor: don’t be too specific, so as to allow for the occasional weird hiccups in life. If your laptop is damaged during a vacation, you’ll thank me for this.

Don’t Chase the Shiny Stuff

Here is a corollary to the previous tip. By shiny, I mean new platforms. Hot platforms are fun and they can be exciting. Furthermore, it can be helpful to get in on the ground floor, as it were. Or that can be a waste of your time.

Most of us remember when MySpace was big, and Facebook was an upstart. But here we are now, years later, and we can be killin’ it on Facebook without having been there at the very start. So relax. And do some research. Maybe the shiny thing would fit your work and your readership perfectly.

Or maybe it won’t. Experimenting is all well and good. Just take some time and take its temperature and get some metrics.

If it’s not working, stop doing it.

Timing is Everything

We have all heard that expression, and it’s true on social media. But it’s also true in writing. When a big zombie television show stops making new content, for example, readers might be interested in almost continuing the story. I don’t mean fanfiction; rather, I mean similar works in the genre but they do not infringe on copyright. That could be an opportunity to ride the wave.

Or maybe people are sick of those stories, and that’s why the show was cancelled. Without further information, either theory is plausible.

Use Your Spots But Don’t Be Annoying

What? While you should not be a 24/7 advertising channel (nobody likes that, not even born advertisers), you can and should take advantage of certain spots and placements. For example, when you add a picture to a blog post, what do you put in the alt= attribute? Nothing? Sacre bleu!

Excuse me for a moment while I swoon in horror. At the absolute minimum, put your blog post title in there. Even better, add your name or your blog’s name.

Or, are you published and your work is available on Amazon? If it is, then you need to take possession of your author page. Make it so that, if someone clicks on the author name (that would be your name), then they get somewhere. Somewhere with a bit about who you are, and what you are working on next. It is foolish to let this free real estate go.

When people click on the author’s name, they want information. So feed it to them.

But don’t force-feed them, by providing a Twitter stream that is a nonstop ad for your work. That brings me to my next point.

This is a Community. Act Like It.

Way back, when I was a kid (so, the late 1960s, early 1970s), suburbia was where you could borrow a neighbor’s hedge clippers. Or they would come over for coffee and bring a cake and you would temporarily take possession of the plate it was on.

In both instances, you would return the articles as soon as possible, cleaned and ready for reuse. If you broke either, you told the owner, you apologized, and then you presented them with a brand-new one. Or if their kid had a recital and they invited you, you did your best to go. If your dog got loose, they helped find the beast. You get the idea.

People still help each other, of course. And I grew up far from Mayberry. So the concept here is: build each other up. Don’t break each other down. Got praise? Then tell everyone. Got criticism? Then tell the writer privately. Don’t lie on your public reviews, but don’t tear people new ones, either. Even bad writing can be considered unique or ambitious.

And that reminds me: if you get someone’s book, either free or cheap or used or at full price, review it!

Don’t Sacrifice Writing Time for Social Media

This one is important. Yes, you need to promote, and social media is a part of that. Promotions can also include holding book signings, or donating your book to your local library, or handing out bookmarks. But don’t lose your writing time because you’re out socializing (Or in. You know what I mean).

I use my calendar program and I just make a daily appointment with myself. Now, I don’t always keep those appointments. And the one hour I set aside sometimes means 2,000 words and sometimes it means 20. But the appointment is still there.

I urge you to make a recurring appointment so that writing is as important to you as visiting the dentist or changing the batteries in the smoke detector.

And Finally from Social Media Writing Part 3 …

Hard work is everything.

Overnight success stories take years.

You are worth it.

This has been Social Media Writing Part 3. Now back to you, in the comments section. Did I leave anything out of Social Media Writing Part 3 (of 3)? Do tell.

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Social Media Writing Part 2

Published by Janet Gershen-Siegel on April 30, 2024

Getting to Social Media Writing Part 2

Let’s look at Social Media Writing Part 2? Er, I mean Social Media and Writing, Part 2.

More about the Chuck Wendig blog post, and my take on it all.

Recap from Social Media Writing Part 1

Let us return to our discussion. In the first part of this post, I talked about the current state of social media, more or less. Numbers are high. The avalanche won’t let up.

Now is the time to talk about you.

Yeah, you.

Your Definition of Success Will Define Your Book-Related Happiness. Choose It Wisely

What am I talking about?

What I mean is, if you go into writing thinking you’re going to become wealthy, stop right there, turn around, and go to actuarial school or something.

Actuarial?

Er, I don’t know. Bear with me, okay?

Just, don’t consider writing as a super-lucrative career. That is rare, which is why most of the people who have become wealthy from writing are household names.*

Furthermore, two of them, JK Rowling and Stephen King, both started in grinding poverty. They both played what I like to call Bill Roulette, where you have five monthly bills but only enough money to pay four. So you mentally spin a big wheel and choose who you’re going to stiff that month.

Although they probably both dreamed of making it big, I imagine their initial goals were things like paying all the bills or getting the transmission fixed on the car.

*Note: there are people who write to market and can do rather well. And you should see how much they spend on ads, promos, covers, etc.! If you get there, great. But do not expect to get there. It is a ton of work. In particular, if you have a day job, it is likely to be out of reach.

Icons

Think you’re going to become iconic, like Harper Lee? You might, yes. It’s not wholly outside the realm of possibility. But don’t go into writing with that as your primary goal. For you will surely be disappointed. Furthermore, before your death, how do you even measure iconic status? If it’s by number of books sold, then you’re back to the fame and fortune dream, supra.

SMART Goal Success FTW

Instead, try defining success in bite-sized terms. And try defining it objectively. Usually that means books sold or reviews obtained.

Goal: sell 50 books. Get 20 reviews. Average 3 1/2 stars or better on the reviews.

There. That’s reasonable, attainable, and measurable. It’s a good old SMART goal. And it’s useful, because at a certain number of ads, Amazon starts serving the link to your book in more places.

You may or may not want to add a time component, but I personally would not. Why not? Because you’ll just make yourself crazy with a self-imposed timeline.

What if, for example, your most devoted and reliable readers end up being middle schoolers? They might not have the time to read for pleasure during the school year. So if you limit your goal to the school year, you could end up feeling like a failure. And then summer would save you. So avoid the heartache and just excise the time element. You’ll be a far happier person.

Nobody Wants to See or Read a Nonstop Advertising Stream

Seriously. Stop doing that. That’s why people are on the Internet in the first place. If they wanted ads, they would be watching network television.

If the only thing you have to talk about is where to buy your book, then I’ve got news for you.

You’re boring.

So please don’t do that.

Instead, divvy up your time. And spend 30% or less of it on self-promotions. For your other time, take 40% for promoting others. And take no more than 30% providing more personal information. Don’t talk about the weather or your lunch, but if you just broke through writer’s block, I bet your audience would love to know that.

Me, I use my personal info percent and a bit of my promoting others percent by writing information/instructional stuff. You know, like this post.

Social Media Writing Part 2 Isn’t Done Yet!

Egad, I had no idea I would write this much! Time for part 3!

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Social Media and Writing

Published by Janet Gershen-Siegel on April 25, 2024

What is Social Media Writing?

Is there such a thing as social media writing? No, I mean both of them. Not the combo.

Social media and writing go together.

Kind of.

I read Chuck Wendig’s post on the two and I want to comment on it.

Basic Info That Can Help Anyone (Really!)

Let’s start with the basics.

Social media will not save a bad book

Unfortunately, it’s true. We have all seen the Twilight tropes, e. g. “still a better love story than Twilight”. My apologies to Stephenie Meyer, and to the people who enjoy her work. She caught fire because she hit a particular market extremely well. Social media did not fuel her success, at least not in the beginning. Although it probably did later, as people shared their joy on Facebook, Twitter, etc.

Rather, her work did well, at least in part, because it hit the teen/tween girl market like a bull’s eye. Ever wonder why Bella Swan is so undeveloped with such a bare bones description? It’s so any young girl can dream of being her. Any girl of any race or height or weight or hobbies.

Her publisher, Hachette Book Group, also marketed the Twilight novels very well. At the time the fourth one came out, I received it (it’s called Breaking Dawn) as a bonus because I was working for Hachette in their IT department.

Some people get Thanksgiving turkeys. Some people get …

Er, sorry, Ms. Meyer. I don’t want to turn this into a bash session.

Rather, the point I am dancing around is: what if Ms. Meyer had blasted everything on Twitter and Facebook? What if she hadn’t had a good marketing department behind her? Then she probably would not have gotten so far.

Social media did not improve her works. It did not worsen them, either. Her success arose, for the most part, outside the realm of social media. And it did not save critics from savaging her work.

Converting from one platform to another is exceptionally difficult

You may be fantastic on LinkedIn but stink on X. You may be killin’ it on Wattpad but limping along on YouTube. Or you may even have tons of Facebook friends but few followers on your Facebook page.

True story. I read a lot (duh!). It’s all sorts of stuff. I read fanfiction, I read original writing, I read free stuff, I read NaNoWriMo novels. And I read the classics.

What often interests me is seeing works which are highly rated on GoodReads with so few sales on Amazon that they don’t get recommendations. But with enough sales, your book gets mentioned in those, “If you like __, you might enjoy ___” kinds of notifications.

I see people who are Wattpad gods and goddesses, cranking out tons of super-appreciated chapters and adored by hundreds of thousands of (presumably) screaming fans. Then they try to monetize their work, and it falls flat. New York Times bestselling authors, for real, only sell a few tens of thousands of works in any given week and they make the cut.

So why don’t these Wattpad writers with phenomenal read counts to an order of magnitude ten higher than that end up on bestseller lists?

Social media is a daily tsunami

Part of the reason? This right here. We are all inundated, every single day. Users upload over twenty-four hours of new YouTube content every second of every day. They have over one billion users. Facebook has over 1.7 billion registered users and over one billion of those people access the site on a daily basis. Therefore, Facebook considers them ‘regular users’.

The average number of Facebook friends currently hovers at around 150 or so. X’s users also number in the hundreds of millions.

Given all of these big numbers, you can’t blame organic reach decline on a platform trying to hide posts so you’ll pay for the privilege of advertising (although that’s part of it). It is also a sheer numbers game.

If you have 150 friends on Facebook and it’s your sole platform, you still can’t keep up with it all. If you go on Facebook for 150 minutes (e. g. two and a half hours), that won’t be one minute per friend, as you will inevitably read a headline, take a survey or quiz, like a comment, post a picture, or watch a video.

Social Media Writing – Takeaways

How does this apply to you, the indie author? Does social media writing matter? Stay tuned; I’ll keep covering it.

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Sharing Less

Published by Janet Gershen-Siegel on April 23, 2024

Sharing Less

Did you know that sharing less can help you out in dozens of ways? Because there is something to be said for mystery.

For a fan dancer’s artfully concealing fans, if you will. For a dark corner where the camera does not go, and where we do not allow others to see. Perhaps not even our lovers, our mothers, our children and, most assuredly, not our government.

Origins

This post is a riff on Learning Not to Share, an article by Rich Barlow in my alumni magazine, Bostonia.

Wait a second, oops! I just told you where I went to college. Better cover that up, and sweep it out of the way.

Oh no, wait! I just told you it was undergrad. Good thing I didn’t tell you one of my professors studied under Wittgenstein.

D’oh! I probably just gave away that I majored in Philosophy! Wait, I’ll come in again.

We Keep on Sharing

It is like this, over and over and over again online. We share. And we share again. And then we overshare. While the above few tidbits probably don’t tell you too much about me, there is plenty of additional information out there. There are plenty of minefields. So I might accidentally drop something whereby someone could steal a password, stalk me, take my identity, burgle my house while I’m away, etc.

Digital Nosiness

Stephen Baker, the author of The Numerati, talks about what essentially amounts to digital nosiness – too much information out there, and we’re all inviting it in. And we do so in the name of greater security, or peace of mind. We want to make sure our teenagers are driving safely so we agree to put a black box in the car.

And we want to know that our elderly parents are all right (but we are not committed enough to move them home with us, or move to their homes or cities, even briefly), so we install sensors in their beds to make sure they get out of them every day. So then, as privacy erodes, we accept more and more of these intrusions until they are no longer seen as intrusive. And a privacy (and shame!) tradition that harkens back to biblical times is canned in favor of The Age of TMI.

Stop Volunteering Information

Is it possible to shut the barn door, when the horse has hightailed it for the next county? Sadly, probably not. But this oversharing is nothing new. I well recall, when I was practicing law (uh oh, another identifier!), prepping witnesses for depositions. E. g. if the opposing counsel asks, “Were you driving?”, the answer is yes, no or I don’t remember. It is not, yes, and the car is blue. If the lawyer wants to know the color of the car, she’ll ask. Don’t volunteer anything.

Yet, inevitably, people would do just that – they would volunteer all sorts of stuff. The vast majority of it was completely harmless. However, every now and then, it opened up different things, and drew others into question. Or it got the whole thing onto some wacky tangent and it then became hard to throw a lasso over the proceedings and get them back to the matter at hand.

And a deposition, once, which was going to take maybe 45 minutes took the better part of a week as a witness and opposing counsel kept feeding one another more digressions – even after I repeatedly told the witness to just stick with answering the actual questions and nothing more.

This tactic, by the way, did not, ultimately, harm my client or help the opponent. All it did was make the matter stretch out that much longer. And, I am sure, it nicely increased my opponent’s bill. I was on salary – a deposition could take three years and I would not make any extra money. Dang, there I go again, oversharing!

Wiping Away Shame

Some sharing, particularly in the face of things that have been taboo for too long, seems to be, to me, to be a very good thing. Take, for example, the physical demands and changes that go along with weight loss. In the interests of full disclosure, this is a subject rather near and dear to my heart.

So I put it out there – the fact that stretch marks don’t really go away and what post-weight loss plastic surgery is really like and how sometimes, no matter how much you want to convince yourself otherwise, the oatmeal just does not taste one bit like fried chicken.

I think that this kind of oversharing can have a true benefit. Give hope, or at least some amusement and information. And trample away shame until it’s gone.

But there is plenty more out there where that came from, and it is often all too much, and it can be damaging. Give away too much and you are the naked fan dancer, all out of fans.

How to Strike a Balance by Sharing Less

So my suggestion is: tread lightly, and as wisely as you can, and ask yourself: will this information do more harm than good? Will it hurt me or my family? So even if the answer to both questions is no, my advice is: consider it and weigh it anyway. And decide, one way or the other.

Do this based upon reasoned understanding and not on expediency, or going along to get along, or trying to be cooler than everyone else in school. Above all, do not sleepwalk and step backward into these kinds of giveaways. If you are going to toss aside that last fan, at least look your audience in the eye when you do so.

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How Social Media Can Ruin Your Life

Published by Janet Gershen-Siegel on April 18, 2024

Do You Know How Social Media Can Ruin Your Life?

Woo doggy, social media can really do it to you.

Oh. My. God.

You did WHAT???!?!?!?

Quick, lemme tweet it!

No, I’ll take a picture and upload it to Instagram.

And I can’t forget to blog it!

This kind of gaffe deserves a Facebook post, too!

Really?

So you know what’s it like. You post a selfie taken at the ballgame. Except you told your boss that you were home sick, with the flu. You were supposed to be with your significant other. But, oops, you checked into Foursquare. With your friend. You know, the one with benefits. Or maybe you rant against your kid’s soccer coach on Twitter. And he calls you out on it.

Hence in May of 2014, The Boston Globe presented a half a dozen ways that social media can ruin your life.

And the article presents some boneheaded moves, including a poor choice of a Halloween costume (because evidently the victims of the Boston Marathon bombing are a laugh riot to someone out there), a Candy Crush addiction, and some poorly thought out tweets.

You Did What?

I’m sure that the following will, eventually, be the kinds of behaviors that could be added to a successor article (Note: some of these are real, some are speculative. I won’t name names. So you decide whether any of these have really happened, or are still in the ‘maybe’ column):

  1. How about claiming a permanent injury for your lawsuit and then checking in from a dance contest
  2. What about a court-ordered Gamblers’ Anonymous meeting blown off for a trip to the track – and a selfie with the dogs or horses running their hearts out in the background.
  3. Or dissing your ex, big time, on Facebook or Twitter, and your child growing up to read your sunshiny status updates.
  4. And then maybe a job interview, as you tout your fine record of academic achievement, with old Instagram photos of you showing off your barely passing C-average transcript.
  5. Finally, politicians caught with underage drinking photos, sexting, pictures of their junk, and a panoply of other nuggets of oversharing.

I love social media but man oh man, people! Have a little self-control and some common sense.

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