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Five Ways for Charities to use Social Media

Published by Janet Gershen-Siegel on August 21, 2018

Check Out These 5 Ways for Charities to use Social Media

First of all, before anything else, here are 5 ways for charities to embrace the modern and use social media to help them. Because I still love an older great blog post on five possible uses for social media for charities.

While I think these were good ideas (the Twitter Twibbon was one of them), I suspect that charities could go even further. After all, much of social media is free. And free is one of charities’ favorite words (along with cure, and donation, I suppose).

The social media landscape is always changing, so charities should continue to think creatively. As with businesses, listening to and observing their donors would be a good idea.

Some Ideas

So, how about using Facebook and LinkedIn to promote charitable events? While these RSVPs are often unreliable (a yes often really means maybe, a maybe means “I might get to it if nothing better comes along” but at least no still seems to mean no), this could serve as a way to get the word out.

Or what about keeping donors informed of totals by tweeting them? Hence if a $1,000,000 donation total is desired, how ’bout keeping donors informed on how it’s going by using X (Twitter)? See, this would be in place of an old thermometer bar.

So could volunteers check in with a locative app like foursquare and get badges? Uh, why not? Seriously, I’d love a blood donation badge. So long as it wouldn’t be an emergency, well, why not?

How About Another 5 Ways?

Maybe. It certainly makes sense to try to reach people where they spend a lot of their time.

I’m sure there are plenty more where that came from. Got any ideas of how charities could use social media? Toss ’em here, if you like.

For more information, see the December 30, 2010 blog post on Social Media Today.

Published inSocial Media