Category: Content Strategy

What is Content Strategy in Social Media?

Per the US government (!), “Content strategy focuses on the planning, creation, delivery, and governance of content. Content not only includes the words on the page but also the images.”

I love this definition, but the feds are actually talking about it in the context of usability.

Not that there’s anything wrong with that.

Content Strategy + Usability

The idea here is to make it so a site can be used by the general public. Is it slow to load? Are there too many images? And do the posts and pages all work together?

One of my missions on my own site has been to continually improve usability. And hand in hand with that is strategy.

Case in point.

A Fer-Instance

Let’s say I was writing about the four seasons (er, not Frankie Valli & co.). And let us also assume that my writing has clearly defined seasonal aspects. Maybe I have a bunch of stories about snow, or about a harvest.

You get the idea.

Shoving them all together is not just a bad idea. It’s a disorganized mess. It’s hard for users to wrap their heads around.

And all I really need to do is just put the spring stuff together to fix that.

Is That ALL There is?

Not exactly.

Strategy also means that I should try to build content, one on top of another. If my works have a piece for new year’s day and another for April fools’ day, then it makes more sense to keep the latter coming after the former.

So, creativity might say one thing. But strategy and sense and usability?

They can often say something far different.