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PitMad on X AKA Twitter

The Late, Lamented PitMad on Twitter/X

Oh PitMad, why hast thou forsaken us?

Sadly, I am here to report that PitMad as an event is no more.

So had you ever seen the #PitMad hashtag on X? But, why should you have cared about PitMad?

So, here is a look at what PitMad was. … and a bit on how things are today.

What was #PitMad Back in the Day?

PitMad was a quarterly pitch session on X. So essentially what you would be doing was tweeting about your work. But it was only on specific dates, and agents and publishers were watching.

Oh, and I still call it tweeting. I bet many people do, too.

In addition, it only happened in March, June, September, and December.

It was a great idea! Agents and publishers would essentially scour the Twittersphere, searching for anyone using the hashtag. And, preferably, also using a genre hashtag or two. If an agent liked your pitch, then that was an invitation to query, or at least pitch a bit more.

Your friends could rally around you and offer their support by retweeting your tweets—but liking them was considered to be a faux pas.

When it was still going on, I would dive deep into hashtag and search for people who had not been retweeted much, if at all. And I would retweet them, either with words of encouragement or a comment about how interesting their premise sounded.

And if it were to return, I would do the same. Other writers are not my competition. After all, how many books do you have in your home or on your phone or e-reader?

How many are in the library? Your book most likely will not knock mine out of any of those places. And mine would never do that to yours, either.

Getting Ready With PitMad Hashtags

So you could do yourself a favor, and create your tweets in advance. As in, today.

The idea was to know what to tweet. And you wanted to be able to fit both the #PitMad hashtag into your tweet, but also the hashtag specific to your genre. So, according to Sub It Club and Brenda Drake, the hashtags were as follows:

Main Hashtags for PitMad

† #AC – Action
• #AD – Adventure
† #BIZ – Bizarro Fiction
• #CON – Contemporary
† #CR – Contemporary Romance
• #E – Erotica
† #ER – Erotic Romance
• #ES – Erotica Suspense
† #F – Fantasy
• #FTA = Fairy Tale Retelling
† #GN = Graphic Novel
• #H – Horror
† #HA – Humor
• #HF – Historical Fiction
† #HR – Historical Romance
• #INSP – Inspirational
† #LF – Literary Fiction

• #M – Mystery
† #MA = Mainstream
• #Mem – Memoir
† #MR – Magical Realism
• #NF – Non-fiction
† #P – Paranormal
• #PR – Paranormal Romance
† #R – Romance
• #RS – Romantic Suspense
† #S – Suspense
• #SF – SciFi
† #SFF – Science Fiction & Fantasy
• #SH = Superhero
† #SHRT = Short Story Collection
• #SPF = Speculative Fiction
† #STEM = Science, Technology, Engineering, Mathematics
• #T – Thriller
† #TT = Time Travel
• #UF – Urban Fantasy
† #VF = Visionary Fiction
• #W – Westerns
† #WF – Women’s Fiction

Age Categories

So, per the Pitmad site, you had to use an age category. And here they were:

• #A – Adult
† #C – Children’s
• #CB – Chapter Book
† #MG – Middle Grade
• #NA – New Adult
† #PB – Picture Book (this is the youngest age category)
• #YA – Young Adult

Added Hashtags (Optional)

† #DIS = Disability subject matter
• #IMM = Immigrant
† #IRMC = Interracial/Multicultural subject matter
• #LGBT = LGBTQIA+ subject matter
† #MH = Mental Health subject matter
• #ND = Neurodiverse subject matter
† #OWN = Own Voices
• #POC = Author is a Person of Color

Older Hashtags

† #AA – African American (might not be used anymore?)
• #CF – Christian Fiction (might not be used anymore?)

So there did not seem to be particular hashtags for Zombies or Vampires or the like.

What Were The Rules?

Per Ms. Drake and PitchWars (run by the same people), the rules were:

† You could only pitch complete, polished manuscripts. This meant, no works in progress were allowed!
• So, you could not pitch anything already published, no matter how many changes you had made to it.
† You had to keep the feed clear, so you were not supposed to favorite pitches made by your friends. But you could always retweet and even add commentary to the original post with the #PitMad hashtag.
• Also, you were not supposed to tweet agents or publishers unless they tweeted you first.
† Plus you had to be courteous and professional, of course.

• In addition, if you could not be there, you could use a scheduling program like HootSuite to schedule your pitches.
† You could only pitch three times during a dedicated #PitMad day. And the tweets had to differ somehow, even if it was just a difference of a period.
• But if you had more than one MS to pitch, you would get three tweets per MS.
† Finally, if you were invited to submit a manuscript, you had to be sure to put PitMad Request: TITLE in the subject line of your email when sending your request. Plus, of course, you had to follow all other submission guidelines for the requestor.

What was the Schedule?

It was March, June, September, and December. Also, the times were 8 AM – 8 PM, Eastern Time.

For 2021, the dates were:

• March 4
† June 3
• September 2 (hey, that’s my birthday!)
† December 2

Note: all of these were Thursdays.

Pitmad: Always and Forever

X and other social media platforms remain valuable places for independent authors to pitch their works. Currently, with no more official setup, and with certain rules in place, X is not necessarily the most hospitable place for such pitches.

After all, per the 4-1-1 strategy, a standard six posts should be four interesting or educational posts from other people,  one educational post by you, and one promotional post by you.

Given that ratio, even attempting Pitmad now would mean a total of 18 posts per project you are trying to pitch (this is allowing for three separate Pitmad-style postings).

Is it impossible? No. Is this strategy a rule carved in stone? Of course not. But you can see how fast everything could multiply, particularly if you had more than one project to tout. And keep in mind: X has also changed demographically.

Per Sprout Social, the ratio of men to women is about 2:1. Users also post a lot, which can help to bury your pitch.

Pitmad: Takeaways

So, I am keeping the hashtags in this post because they are still useful on X, Bluesky, Facebook, and elsewhere.

Publishers and agents are still there—they are just not running under the auspices of PitMad anymore. And those publishers and agents are on these other social media platforms, too!

All in all, there are still many more agents and publishers out there. Consequently, you need to get their attention! Matching your ideal reader and their demographics to those on a particular platform is probably a better idea than ever before.

So you had better get crackin’!

And Now a Word About X, Today and Beyond

So, it is probably just as well that Pitmad has gone to that great tweet in the sky, for X itself at times teeters on the brink. Of course, that could change tomorrow. But right now, things still look a little grim.

However, while there have been some alternatives (such as Post and Mastodon), they are a bit lacking for one reason or another. Mastodon has a ton of individual servers (a bit like Discord). But these seem to be silos.

How do you find all your friends? Post seems just to be so new and not very big yet.

Bluesky, though, is looking considerably more promising!

So, even if PitMad were to be resurrected, those platforms are not necessarily the best new home for it. Perhaps they will be in time. But right now, despite its clear current problems, X still has its place.

But never count out Bluesky.


Want to see more from me, on writing, and the business of being an independent author? Click here to add my site as a preferred source.

Want More About X?

If my experiences with X resonate with you, then please be sure to check out my other blog posts about Twitter/X.

While it has a newish name, and has changed considerably, a lot of these tips will still work. And they will often work with other social media platforms as well.

Almost Everything But the Tweet

• Starting a Twitter Stream
† Demystifying Twitter/X
• X/Twitter, Social Media and Professionalism
† Verbal Elements on X
• Visual Elements on X
† Optimizing X
• Metrics and Timing on X
† Offsite Connections from X

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Your Elevator Pitch

Let’s Deconstruct Your Elevator Pitch

We have all heard of what an elevator pitch is. It seems like it is the kind of stuff for some overly eager new sales associates looking to make an impression on the big boss between floors.

But there is more to it than that.

Someone has just turned to you and asked, “You’re a writer. What is your book about?”

Don’t just stand there! You have got to be ready.

Some Ideas for Your Verbal Elevator Pitch

Try something like this on for size.

Imagine if animals started talking, and they told you what to do in a topsy-turvy world.

My book is about Alice; she’s a young girl, a little bored on a sunny afternoon, when she spots a white rabbit. The odd thing about this rabbit is, he’s wearing clothes and talking. She follows him down a rabbit hole, but then she can’t get out.

That is less than seventy words, and the person asking has the basic plot, the name of the main character, and a reason to want to know more.

Also, you do not give away any spoilers with this pitch. Is that important? You had better believe it is.

Your Pitch in Writing

Yes, you need one of these, too. But a written elevator pitch is going to be a little different.

Even if readers know you for writing sweeping, epic sagas, you should still write some short stories. They can be in your universe, or not, although it might help with both marketing and your own personal creativity if they can fit somewhere within your universe.

They do not even necessarily have to be sent out for publication, but they could be good for anthologies. Do not knock that. This is exactly how a lot of people get their starts.

In fact, if you are having trouble breaking in, or want to impress a publisher, try submitting to anthologies. You can get a publication credit and impress the publisher of the anthology. And maybe also impress other publishers.

That is a win-win right there.

Point them there, if someone wants to read a sampling of your work. Do not make them commit to a 100,000 word novel.

Unless, of course, you really feel like alienating a potential customer.

In all seriousness, never, ever do something like that.

How Do You End Both Types of Elevator Pitches?

Why, with a call to action, of course! Why, here’s one right now.

Click to buy Untrustworthy on Amazon

On Balance

Finally, try to have some fun with it. Is your main character funny?

What about quoting one of her best zingers, assuming you do not need to explain the joke (that is key)?

Now that is an off-beat idea for a pitch.

And it just might be memorable enough to snag you a customer.

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Trust Your Readers

I wrote a good chunk of this blog post on Facebook in response to a request to review a rather detailed outline that, unfortunately, seemed to have far too many of the wrong details. And the thought that I kept coming back to was this one: trust your readers.

Why Should You Trust Your Readers?

The idea behind trusting your readership is that you know and acknowledge that they are intelligent. They don’t have to get an infodump about everything and anything that happens in your characters’ lives.

Not every moment is fraught, and not every moment matters.

You know, just like in real life.

How Do You Trust Your Readers?

One easy way you can trust your readers is to not spoon feed them every single little bit. You don’t have to provide explanations for everything. For example, there are some foreign words and phrases that most Americans (assuming your readers are Americans) just know.

Which words and phrases?

These are phrases and words like bonjour, aloha, shalom, déjà vu, mañana, pasta e fagioli, omega, fjord, and carpe diem. Most importantly, these are words that you really do not need to translate for your readers.

But words like shemesh, limpia para brisa, or folgen? You’d better translate them. By the way, in order, that’s Hebrew for sun, Spanish for windshield wiper, and German for follow.

You can help out your readers by adding context, too. That’s still being trusting. But it’s also being practical and helpful. It also helps you maintain the suspension of disbelief, because making your readers run for a dictionary will make disbelief come crashing down, fast.

Hey, Wait a Second!

What about all those people who don’t know the more common foreign words and phrases? Won’t the act of not translating make their suspended disbelief come crashing down?

Well… maybe.

So, consider your ideal reader. If that person is college educated, then don’t bother explaining what aloha means. But if your ideal reader is a preschooler, then explain it, even if your ideal reader’s parent or grandparent reading to them has a college education.

And if your ideal reader is somewhere in the middle, then use your best judgment. And no matter what, remember that context is your best friend.

So, if your main character is served a dish of prosciutto, and they say, “Ugh, I keep kosher. I won’t eat ham, not even this fancy Italian ham,” then your readers are covered.

You can trust your readers to be smart, and able to follow context.

Here’s an Exercise in Trust

Do yourself an enormous favor, and watch one (or all of them, if you like) of the following classic films.

I’m suggesting older classic films—even though storytelling has changed a bit, and writing for films isn’t identical to writing a book, but it’s close enough for this particular purpose, because they’re often easier to find on cable or streaming or the like:

† The Wizard of Oz
• It’s a Wonderful Life
† The Andromeda Strain (the older one from the 70s, not the remake)

There’s nearly nothing, if anything, about these characters’ ordinary lives. Rather, the films mainly start off with a very short normal scene, but then chaos is introduced very quickly.

Dorothy is in gray Kansas, bored, wondering if there’s something more out there. George Bailey is on a bridge, considering jumping. Military personnel in hazmat suits discover a town where almost everyone has mysteriously died.

Nobody returns a library book. No one lingers over a meal unless something important is being said. No one’s morning ritual makes it to the screen.

An Idea to Make Sure You Trust Your Readers and Write Accordingly

Consider your writing and your chapters like your budget. Chapter 1 costs some amount, the next chapter costs something, etc. It’s as if, in order to get someone to pay attention, you literally have to ‘pay’ something.

Are you with me so far?

Your budget is limited, and you only have enough to get to Chapter 6 or so. However, you can economize (like getting a coupon) when you cut out the fluff.

Chapter 1 will always ‘cost’ the most because it’s the first chapter. Chapters 2 and 3 are also costly but not as much as Chapter 1.

Your final chapter is also fairly costly, and your penultimate chapter is more than for an average chapter, but not really in the same league as Chapters 2 and 3 and your final chapter.

Save on your ‘budget’ by eliminating the regular, day to day, ho-hum stuff that everyone does, unless you can justify it somehow.

If the return of a library book comes with an important conversation that will solve the mystery or lay the groundwork for the romance (or whatever your genre and main plot are), then by all means keep it!

But in that case, keep in mind that the conversation is the part that goes front and center, not the drive or walk to the library itself.

Every time you knock out a dull, pedestrian scene, you can think of it as ‘paying for’ another chapter. You need to make and keep your story something worthwhile for people to want to spend their time on. And, real money, if you plan to sell your work.

If this analogy doesn’t work for you, then consider this.

Real Life Isn’t Like This

No doubt you see people in your life who you don’t live with. In fact, you see them all the time. Classmates, coworkers, people at a gym or a market, folks at a house of worship or club or a park or whatever.

How did those people get up in the morning? Most likely, they brushed their teeth, maybe ate something, washed their faces, possibly showered or bathed, and they put on clothes.

You did not see them do these things. Yet you know they did all or most of the things I just mentioned. You did not need to witness those things, to know they happened.

Your readers don’t have to witness those actions, either. And, truth be told, they probably do not care about those things too terribly much, and they probably don’t think of them much, if at all.

Trust your readers to understand that every bit of this has happened, unless the method is somehow important or things didn’t happen as they normally do, and that matters to the overall plot.

Your readers are smart enough to understand these things happened. You will never have to tell them.

And if you ever try to, don’t be in shock if they behave as if you’re insulting their intelligence. Because, spoiler alert, you are.

Trust Your Readers — Takeaways

Being trusting means you can scrap the unnecessary scenes unless you lace them with meaningful dialogue or interactions or the like. A drive to the library can be important if the main character gets into a crash, or comes out to someone, etc.

But it’s the other stuff that’s vital. The window dressing could be anything.

If you ever wonder if you’re not trusting enough, consider what happens if you replace a scene with something else. If you can move the story along with a walk in the park versus a drive to the library, then your book return scene can probably be scrapped.

But keep the important conversation or the like.

Trust your readers’ intelligence.

And trust your readers, full stop.
Click to buy Untrustworthy on Amazon

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Reviewing – Positive Reviews

Positive Reviews

Consider this: positive reviews are the lifeblood of any independent author. We live for them! And they help us sell more books, which is really awesome. But how can you make them even better?

Caveats

Don’t provide a positive review in exchange for a positive one you just got. And don’t provide one in the hopes that you’ll get one in return. Personally, I very rarely give out five stars. A book has to truly leave me sock-free. I can enjoy a book immensely but still not give it five stars. However, I give out a lot of 3- and 4-star reviews, particularly to indie authors.

And if my review is a positive one, I spread it to as many places as I can.

Length

Just saying you loved a piece is not enough. It’s better than nothing, of course. But you, too, are a writer. You can do better than that! While you don’t have to hit an actual word count, it is more helpful if you give the review some time and attention. Naturally, if you are pressed for time or you have to do a lot of reviews, then you will not get into things like you would if your time was more open.

Plus it does not have to be a novel. A 50 – 150 word review should do nicely, unless it is a blog post. In that case, best practices for blog posts is 300 or more words. So adjust accordingly.

Specificity

Writers often get crippling self-doubt. Imposter syndrome is common. Generalized reviews don’t help much. Be clear about what you loved.

Scarlet O’Hara was a strong female character in a man’s world. What is most impressive about her is the fact that she was written in 1936. Hence Margaret Mitchell was almost revolutionary in writing her. While today we might scoff at some of Scarlet’s machinations, she still manages to be a memorable and memorably flawed character. Her motivations are clear and logical. Her endgame is satisfying.

While the author is no longer alive to read my praise, the paragraph still gets across my admiration for the work (I do, for real, like the book, although it’s not one of my absolute favorites, and I know it’s problematic). This is also a meatier review than just “It’s great!” The review does not just make the writer feel good; it also provides vital information for potential readers. As a result, it’s can help more with sales.

Spoiler-Free Positive Reviews

Please don’t give away the ending! My above review snippet about Gone With the Wind does not give away the ending. In fact, it gives away just about none of the plot at all.

I would write a longer review (the above bit is really just a part of it) where I would probably mention the US Civil War and Rhett Butler. I might get into Ashley Wilkes and Melanie Hamilton, particularly if I were writing a blog post and needed to make word count.

Spread the Love

There are several online places which take reviews.

Amazon reviews most directly affect a writer’s sales and potential sales. If you provide positive reviews on an obscure book blog read by only a few people, then the impact will not be as great. You can also review on other countries’ versions of Amazon (UK, Canada, etc.), GoodReads, CreateSpace, Barnes & Noble, or iBooks.

Positive Reviews Should Have a Call to Action to Read the Author’s Other Works

A call to action is anything from ‘click here’ to ‘buy this’. It is a statement online whereby you are asking someone to do something. It does not have to feel like a hard sell. Instead, you can write things like:

• This book was fun and I can’t wait to see what else the writer has written.
† I hear there is a sequel and I can’t wait.
• I checked out the writer’s Amazon page (provide the link) and they are blogging there. I’m excited to read what they have to say.

Above all, you are really doing someone a solid.

Positive reviews will make ANY author’s day! #amreviewing


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Reviewing – Bad Reviews

Bad Reviews

Bad reviews can be tough to write! However, you need to write the occasional less than wonderful review in order to establish and maintain credibility. Not every novel is a stellar one. And not every effort is perfect and pristine. Pretending everything is awesome helps no one, and it undermines your credibility as a reviewer.

This blog post is about reviewing badly-written works. But if a work is out and out plagiarized, then have at it. That’s just plain wrong, and it may be copyright infringement.

Soothing Hurt Feelings and Maintaining the Relationship

Let’s face it. A less than glowing review is going to engender some hurt feelings. Plus there is every possibility a friendship will end over it. That’s not someone being a prima donna (at least, that isn’t necessarily the case).

Rather, it’s that you just told someone their baby was ugly.

Yeah. It’s like that.

So, what do you do?

I believe one reasonable response is to essentially perform a cost-benefit analysis. Not everyone is a critic of any sort. Consider how hard it is to get your own work reviewed at all. It’s work!

And people like to be pleasant, plus they want very much to be liked. They may be a part of the community and hoping for positive feedback in return.

Or they might be friends or family. Hence we are all essentially graded on a curve. Know that going in.

One thing you can do is, delay and defer. Maybe that’s weasel behavior. But it will soften the blow if the negative review is not the first one anyone sees when researching a book. If someone already has 100 reviews, then it won’t be quite so noticeable.

Of course, lots of indie writers never get that many reviews. But you might be able to delay a bit.

Another idea is to go fast. Detail and length are not your friends here, so make it quick.

Consider the Audience

I suggested this for middling reviews. But it holds true here as well. Who is more likely to read your review? If the writers asks you to review on Amazon, then you are going to rather directly affect someone’s sales and potential sales.

But if you are being asked to review on an obscure book blog read by sixteen people, then the impact will not be as great. Plus you can initially post your negative review only on the obscure book blog.

Once the writer sees the review, I doubt he or she will push for you to share it on Amazon, GoodReads, CreateSpace, Barnes & Noble, or iBooks.

And, if you really want to be sensitive to the author’s feelings, you can also show them the review before you post. They may very well tell you not to bother.

Providing Constructive Criticism in Bad Reviews

While this is a good idea in theory, it’s not really what someone is looking for when they request a book review. Instead, rather than hearing that they should learn dialogue tags by checking out this Grammar Girl link, they want to read about how their book moved you.

However, you still might be able to slip in some constructive criticisms, and write things like I would love to see this book with shorter chapters; it might benefit from another round of edits or some strategic splitting. Or I was hoping for a less challenging mystery. This one was hard.

You’re not damning with faint praise but you’re also not putting lipstick on things.

And there’s no law that says you can’t privately message the writer and help them out with that kind of constructive feedback.

A Few Escape Hatches for Your Lousy Reviews

Preface a bad review with some escape hatches which will help the writer. After all, you’re not there to trash them, right? Here are a few ideas:

† I am not the intended audience for this work or genre. – For example, if you’re over 60 and asked to review YA, you probably aren’t in the intended audience. Maybe younger folks would be big fans.
• The work is unique. – Unless it’s plagiarized, this is nearly always going to be 100% honest and accurate.

† It is a good freshman effort. – This is straying into the realm of damning with faint praise. But it’s not a horrible thing to write about a work. Most people are not going to do well with their first novel. And that’s okay. Overnight successes are rare, and they should be.
• I really liked this one thing and think you should have written a lot more of it. – Liked one of the supporting characters? Enchanted by the setting? Think the plot was a good idea but poorly realized? Then this suggestion is for you.

Of course, you are not rewriting the piece for the writer. But your suggestions might just become helpful plot bunnies for them for later. Maybe they really will write a sequel or prequel, or revisit the scene, or rework the plot in another piece.

Salvage the Relationship by Privately Reviewing

You might be able to save things by privately telling someone – you don’t want me to post this review. There are review sites which will do this, and will often give the writer a choice. If a writer really wants reviews, they might be okay with a less than wonderful one.

You are presumably friendly or at least cordial with the writer. Give them a break and give them the option.

By the way, negative reviews can often help a new writer. Not only do they give the writer what could end up being really valuable feedback, they can even boost sales.

For consumers considering taking a chance on a new, unknown author, a rash of 5-star super-perfect reviews can seem suspect. But a few poor reviews can give the whole thing more credibility.

And here’s the kicker. No matter how bad your review is, it will still be listed on your reviewer page on Amazon (yes, they exist; just click on a reviewer’s name). This is a small spreading of news/linking back, and it will be helpful—almost no matter what you say. Almost.

How about Bad Reviews for Famous People?

If you only write 4- and 5-star reviews, then you are probably selling everyone short. Just like bad reviews can give a writer more credibility, they can also give the reviewer more credibility.

But if you don’t want to hurt your friends’ feelings, what do you do?

One idea is to review all sorts of books. Review classics where the writer is long dead. Or review popular works with hundreds or thousands of reviews where no one will notice your review much, anyway.

Did you hate reading The Scarlet Letter? Then go ahead and trash it on any review site you can find.

It’s not like Nathaniel Hawthorne is going to rise from the grave and complain, right?

Er, right?

Or just use a screen name.

Bad reviews are a little like medicine. Often unpleasant, but they can help cure problems!

#amreviewingClick to buy Untrustworthy on Amazon


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Reviewing – Middling Reviews

Middling Reviews

Let’s be honest: fair to middling reviews are harder to write than either positive reviews or negative ones. Why? Because there is definitely a skill involved. But you are probably going to write more of them than any other type of review. Why is that? Because truly superlative works are uncommon. At least, they should be.

As always, kindness should be your guide. The work isn’t out and out awful. It just needs some help. Mid-level reviews can be extremely helpful. They can provide valuable feedback for a new author. Because it is sweetened with praise and other positives, it is more palatable.

Consider the Audience

But who is most likely to read your review? If you review on Amazon, then anything you write is going to rather directly affect someone’s sales and potential sales. If you review on an obscure book blog read by only a few people, then the impact will not be as great.

So what happens if you post your middle of the road review only on the obscure book blog? Once the writer sees the review, he or she might not want to push for you to share it on Amazon, GoodReads, CreateSpace, Barnes & Noble, or iBooks. Or maybe the author will want to see your review spread all over the internet. It’s hard to say. Your mid-level review may be the best one they get.

And consider that the sheer number of reviews an author gets on Amazon will help with sales. A book with 500 reviews of varying stars and enthusiasm levels will have a link in at least 500 places (each reviewer has a page—wait, you didn’t know that?). If you click on the name of a reviewer, it lists all of their reviews.  But a book with 5 stellar reviews? It’s only listed on the pages of 5 reviewers.

Now, both are important. But you can see that a volume of reviews will help an author. And if the best you can muster up is a fair to middle review, then go for it.

The Value of Middling Reviews

For a new author, potential buyers are often suspicious of 100% stellar reviews. Hence if the 5-star reviews are peppered with some 3-stars, then potential buyers tend to feel more comfortable that they are seeing accurate reviews that were not bought and paid for.

Furthermore, if the author has enough reviews (the number seems to be ten or more), Amazon will sort them by most helpful positive and most helpful negative. If your middling reviews are the most helpful negative reviews, that can actually help writers.

So, how do you get started?

The Shit Sandwich

Yeah, you read that right. Since this is not going to be a wholly negative review, you can split it into thirds. This makes it feel less unremittingly negative. The first third should be the smallest or smaller positive thing you have to say. In the middle is the negative thing you need to say. Finally, end with your strongest positive.

But why am I suggesting this particular order? Let’s look at some examples.

Consider These Examples of Middling Reviews

1. The Cowardly Lion character was fantastic and very credible. The Tin Woodsman was dull. Dorothy was okay.
2. The Dorothy character was all right but could have used some work. The Tin Woodsman was hard to take at times. My favorite character was the Cowardly Lion.
3. The Tin Woodsman was terrible. Dorothy was passable. The Cowardly Lion was amazing.

In the first example, you might think it’s a purely positive review. It’s easy to forget the negative in the middle when the positive starts off so strongly. In the third example, the writer is put on the defensive nearly immediately. The review feels negative, even though the end is positive.

Further, in the second instance, the first part is generally positive albeit with constructive criticism. The middle part is negative. But it gives a specific reason for the reviewer’s negative reaction. This is also something the writer could potentially build on and fix in later works. And the final part adds a positive personal touch.

Of course you would never write such a simplistic review. Plus you are reading this blog but you are not the author of The Wizard of Oz. So, these quickie reviews are not personal to you. Therefore, substitute your own work, and consider how each review would make you feel.

Length

Because this is not a negative review, you can add some length to it. But because it’s not unremittingly positive, it does not have to be lengthy. The ideal length is probably about 50 to 100 words. If you want to say more, contact the writer in private. For self-published works, editing and republishing are usually pretty easy. Hence if you find a glaring translation error, the writer can fix it. You can save the day with your review.

Ending on a High Note

End with a positive. Seriously. Don’t lie, but there is no reason to be nasty. Be encouraging; so many indies suffer self-doubt. This is your opportunity to be kind. After all, next time, you may be in the hot seat.

Middling reviews — semi-tough love for writers. #amreviewing


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Writing Needs Editing Part 2

Writing and Editing Part 2

For editing part 2 let’s get past acting like your own biggest fan, like we did in Editing Part 1. Time to get out the scissors. Or the weedwhacker, as is the case.

More Editing Part 2 of a 2-Part Saga

So, let’s go to editing Part 2!

Now last time, we looked at some general issues surrounding editing. Although the process may seem daunting, it still must be done. For this post, I will assume you have done the tasks outlined in the first part.

If not, then this methodology will still work. But I think you’ll find you will need to do the preliminary steps anyway. Hence you might as well get them done now. Then it’s on to Editing Part 2.

Spell Check

Maybe it sounds dumb. Perhaps it’s obvious. But you still need to run a spell checker. Don’t have one? Then try a free spell checker online. But if you have a spellchecker in your application, use it.

Understand that certain typos will be a problem. If you type ‘that’ for ‘this’, it will not show up, as those are both real words. Hence your spellchecker provides only a preliminary solution. Have the program ignore names, in order to eliminate them from contention.

Find and Replace

Your find feature is a godsend; use it! Furthermore, if you use names which might have typical typos, try searching for them with ctrl-F.

For example, the main character in my 2015 NaNoWriMo novel had the name of Marnie. Hence I searched for the word ‘Marine’. But I made sure to check on usage before I hit ‘replace’.

This feature also works when you change a character’s name.

Find and Count

Do you overuse some expressions? Repetitive language isn’t bad. But too much of it is dull. Consider usage, and adjust repeated sentences accordingly.

That Attack

My good friend D. R. Perry taught me this one, and I love it.  Have your program count how often you use the word ‘that’. Of course, it’s not a bad word outright. But overusing anything can be dull.

By counting this particular word, you get a handle on your use of certain idiomatic phrases. E. g. ‘he thought that’, ‘she said that’, ‘they felt that that was funny’.

In all three of these instances, the word ‘that’ can be cut without losing any sense.

Synonym Sweep

This time, search for the word ‘very’. As with ‘that’, the word is perfectly fine, despite what Stephen King says.

However, he is right (as was Robin Williams in Dead Poets Society) insofar as it’s a not so precise use of language. What’s better: ‘very big’ or ‘gigantic’? For a children’s book, probably the former. For any other kind of book, it may be the latter.

If you can clip the adverb and instead enhance the adjective with a better synonym, your writing will be more interesting. Stay away from obscure adjectives (e. g. ‘Brobdingnagian’).

Also, your characters can use all the adverbs they like when speaking. But try to cut them in your scene setting, your transitions, and your exposition.

That’s the first half of Editing Part 2. Now onto the second half.

Editing Part 2: It’s Time for the Fat Cutter

You’ve been doing this all along, with ‘that attack’ and ‘synonym sweep’. The idea is to excise unnecessary words. Unlike the former two methods, this one will require some reading. Up until now, everything has been done programmatically.

Now you need to do some digging. But first check how long your chapters are.

There is no hard and fast rule for chapter length, but if all of your chapters are 20 – 35 pages and one is 63, then that one might have some fat you can cut. Or maybe you can just split it into two or even three chapters.

Consider descriptive text and exposition. You need it, but how long does it have to be? Familiar places in the current time period probably just need a few words: downtown Detroit, the Great Barrier Reef, etc.

Or familiar places in the past need more but can still be pretty spare, such as Victorian-era London, or ancient Rome during Claudius Caesar’s reign.

Familiar places in the future need more but you can build on today: 2023 Berlin maybe has taller buildings, 3116 Istanbul might be enclosed in a geodesic dome. Transportation is likely a lot faster.

But unfamiliar places will need more lavish attention to detail. Consider this: metaphors and similes are your friends. The new planet might be as big as Saturn but without rings, and smell like wet dog.

Editing Part 2 of Scene Shifts and Plot Changes

These are much bigger and will take up a lot more of your time. Before you do either, you might want to consider whether your story can be understood by beta readers without doing either. If so, then keep this in mind (maybe take some notes) but don’t do it.

See what beta readers say. Maybe you won’t need to make such drastic changes at all.

Final Read-Through Before Betas

Give it one last read-through. Look for the right words in all the wrong places. E. g. a typo which turned out to be a correctly spelled word, so spellchecker missed it. Those can be devilishly hard to find, so look closely.

Look for sense and ease of understanding. Make sure your plot makes sense. Then kiss your manuscript good-bye (for the time being) and send it off to beta readers.

Post-Beta Readings and Editing Part 2

After betas, Editing Part 2 should be followed by a kind of Editing Part 3. Consider your betas’ advice. You don’t need to take it all, but do listen with an open mind. Do one last read-through and then send your work to a professional editor, if you can afford one.

Why should you, if you’ve done all this? Because you (or I) may have missed something. In addition, all this preliminary work was free. Your edited work will come back a lot faster and cleaner.

Then, and only then, can you consider querying.

Editing Part 2—yep, there was a part 1, as well. See below for the link.


Click to buy Untrustworthy on Amazon

Want More on Beta Reading and Editing?

If you want more on beta reading and editing, then please be sure to check out the following blog posts:

Beta Reading:

• Beta Reading for Indie Writers
† Beta Reading, Part 2
• Working With a Beta Reader
† Beta Readers and Editors

Editing:

• Writing Needs Editing, Part 1
† Choosing an Editor
† Editing Tips

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The Weird World of Being Published

What is The Weird World of Being Published?

Published? Me?

Well, yeah, actually.

I suppose, in the back of my mind, when I was first starting to write (age four or five or thereabouts), I had an idea about becoming a published author. I also wanted to, at times, be a cowgirl, a veterinarian, an archaeologist and other things.

Becoming, for real, published, makes up one weird world.

So, sit down, and let me tell you all about it.

Origins Story

No, I was not bitten by a radioactive spider.

For probably any aspiring author, the road is a long one. When I first started writing, it constituted what you would now refer to as graphic fiction. I was a child and so I would draw little figures in addition to a few words. As I got older, the words began to dominate, and I have never written, as an adult, a graphic novel.

Maybe I should one of these days. Except my visual artistic endeavors have not truly developed beyond what they were when I was in grade school. So, maybe not.

I wrote fan fiction for a while and then began to migrate over to wholly original fiction. Furthermore, I had wanted to write for NaNoWriMo back in 2012, but I did not have a decent idea that year.

I also wanted to make what I wrote wholly original fiction. In 2013, I was fortunate enough to come up with a great idea and so Untrustworthy was born.

I submitted it to a contest held by Riverdale Avenue Books and was lucky enough when they chose me as the winner in February of 2014. My thanks, of course, goes out to the wonderful people there, particularly Lori Perkins and Don Weise.

The Start of the Wild Ride of Publishing

I took a few months for things to really start clicking along. Lori was busy, other submissions came in, plus of course they had a business to run. I was in school at Quinnipiac and so, while I noticed the time passing, I was okay with it.

In November, Lori contacted me and we started to get down to the nitty gritty. This included editing the manuscript.

It also included getting together a blurb about me and getting an established person in the business to review my book (a thousand thanks to Cecilia Tan!), and deciding on a cover.

I felt that the aliens in my novel would be too difficult to draw, and making up a model like them would be costly (such things are at issue if you’re a first-time author, folks) and wouldn’t necessarily evoke my vision.

Hence I instead suggested an image of broken glass.

Adding to that effect were the concepts that (a) the moon, Wecabossia, would be nearly the same size as Caboss, so it would be rather large in the sky and readily observable during daylight hours, and (b) the Cabossians breathe methyl salicylate, or wintergreen oil.

Those gave the cover designer (the incomparable Scott Carpenter) some design elements and ideas to work with.

I truly love the cover and how the huge moon gives a sense of foreboding as the one broken window amidst a mass of perfection is a nagging hint that something’s not quite right.

Note, by the way, that there is a newer cover, meant to evoke The Handmaid’s Tale as Untrustworthy is cut from fairly similar cloth.

Nuts and Bolts

A ton of strange things happen when you are published. For one, you need an Amazon Author page! But you can’t make one until your book is actually for sale on Amazon, in any format. Furthermore, Amazon’s many domains have different rules. You can make author pages on Amazon.com (the US), Amazon.co.uk (the UK), Amazon.fr (France), Amazon.de (Germany), and Amazon.co.jp (Japan).

Amazon Author pages exist on Amazon.ca (Canada), but you can’t change them! For Amazon.it (Italy) and others, there are no Author pages. I hope Amazon makes this feature more uniform across the board.

As for what to put into your Author page, you need a good recent headshot of yourself (mine comes from four years ago; I could use a newer one) and links to things like your Twitter stream and your blog RSS, if any.

For works available in countries with non-English native tongues, you might want to have a trusted friend help you with translations (or do them yourself, if you’re able to). Trusting Google Translate is not in your best interests. Get a native speaker.

Autographing When You’re Published

Dealing with autographing books is interesting when someone hundreds of miles away asks you to do this. I’ll pass along this tip from New York Times bestselling author Dayton Ward: arrange it all through PayPal.

For him, the best way to take care of this means to collect the cost of the book and two types of postage: one goes to his home or a post office box, and the other goes to the fan’s location.

I’ll add to this – if it’s a person you know, and you don’t mind giving out your address (or if you have a PO box I suppose your relationship with them would be moot anyway), have them have Amazon (or Barnes & Noble, wherever your book is available in dead tree format) ship the book directly to that location. Then all you need to collect is return postage.

Conceivably, someone who doesn’t want to work with PayPal could even supply a money order and slip it in the mail to your PO box.

Reviews are gold and you need them. But how do you get them? If your friends are buying your work, once they say they’ve finished, ask them to write you a review.

Reviews can be short – a five-word sentence is better than nothing. There are also book bloggers. Do your research and find some that are (a) semi-available, (b) write decent, unbiased, honest, and constructive reviews, and (c) read your genre.

Oh, and bad reviews? Not fun but don’t be discouraged! For many brand-new authors, having unmitigatingly positive reviews and five stars all over the place feels, well, kind of suspect.

But a bad review, here and there, and a single star or no stars will help you. Because readers will see the reviews as being far more authentic.

Takeaways for Being Published

It’s all rather satisfying but also a tad freaky. Every now and then, I just want to run around screaming – I’m a published author!

‘Cause I am, you know.Click to buy Untrustworthy on Amazon

By the way, one big piece of publishing is covers. Check out what I’ve written about colors and covers!


Want More About Creating, Commissioning, and Deciding on Book Covers?

If my experiences with book covers resonate with you, then check out my other articles about getting the best cover for your book. Because, like it or not, we all use them to judge books..

Book Covers and You, the Writer

• Color Theory, Part 1
† Color Theory, Part 2
• Part 3 of Color Theory
† Part 4 of Color Theory
• Color Theory Videos
† Working with a Cover Artist, Part 1
• Working with a Cover Artist, Part 2
† Covers, Working with Them
• Video on Working with a Cover Artist
† The Weird World of Being Published

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Advice for Dealing With a Rejection

Dealing With Rejection

Rejection stinks. There’s no two ways about it.

Here are three things you can do if you have received a rejection from an agent or a publisher.

Mourning a Loss/Rejection

1) Mourn. Yes, mourn! It kinda hurts so allow yourself to feel hurt. But! Put a time limit on that. As in a week. Then consider yourself done with mourning what was.

Leave it!

2) Stick it in a drawer for three months, minimum. Let it go and move onto other things (another good reason to work on a lot of stuff at once).

Review it!

3) After the magical three months (or more) have elapsed, take out the file and the rejection slip.

Objective Considerations

Consider a few objective things: (a) was it the wrong genre for that publisher? Then be more careful next time and keep track of which publisher accepts which kinds of works. (b) was it not submitted correctly? Then take the time to do submissions right.

Do they want an attachment? Then send one next time. Do they want just the pitch and three chapters? Then send that.

Do they just want the pitch? Then only send that. You get the idea. (c) Did you submit to more than one publisher when this one said they didn’t like that? Then don’t do that again.

See what I’m getting at? Pluck the low-hanging fruit, as it were. Don’t get knocked out of contention due to what are essentially unforced errors.

Subjective Considerations with a Rejection

Also consider subjective things: (a) did they not understand what your story is about? Then you need to work on your pitch/blurb. A writers’ group is a great place to do that.

Or (b) did they say they had trouble getting through your story? Then you need to edit that sucker. Never mind if you already did. Edit again. And consider working with a pro editor. They are pricey but that is for a good reason.

If you absolutely cannot afford a professional editor, then you need to hack away at your work yourself. So determine whether scenes or characters can be combined, as a start. Go back to beta feedback (you did work with beta readers, right?) and figure out what you hand waved away and work on what they told you to do. Because they were probably at least partly right.

Or (c) did they say it just wasn’t for them? Then figure out why.

Maybe they got three other moose detective stories before yours. Or maybe they’re closing the imprint you queried to. Maybe they’re just swamped.

Moving On from a Rejection

Most importantly, keep the fires burning. Keep works in five categories:

† Idea stage. You’re just kicking this one around.
• Outlining stage. If you don’t outline, then consider this the ‘serious ideas’ stage. At the absolute minimum, write down the bare bones so you don’t forget anything!
† Rough draft writing stage. Get it on paper or pixels.
• Beta reading/editing stage. Polish that prose and alter your work in response to feedback.
† Querying stage/publishing stage. If you’re self-publishing, then this is just the publishing stage.

The mourning, etc. I listed above? Call it stage #5a, or #4a if you really need to go back into the guts of the piece.

Your writing in any form is worthwhile, even with a rejection. If nothing else, always consider it to be a learning experience.

You can do this.Click to buy Untrustworthy on Amazon

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Hairstyles and Costumes—Visual Cues in Writing

What do hairstyles and costumes really have to do with writing?

Hairstyles and Costumes and How They Can Help Your Readers Out

Now, you may very well be thinking that this kind of stuff does not, truly matter. So what if a character wears shorts or jeans? How could it matter if they wear their hair down, or in a ponytail?

A lot more than you may think.

Let’s start with clothes.

Clothes Maketh the Character

When I tell you that Nell‘s clothes are often too big for her, and that the burgundy down jacket she wears is really big on her and is shedding feathers, what do you think of? How about when I tell you that Jeannie wears a Gucci blouse that’s over the top?

And these are just examples from Mettle.

But there’s really no substitute for Untrustworthy when it comes to leveraging what the characters are wearing as a plot point. In that book, the people are told what to wear. There’s no choice. It’s a mandate.

So, as Tathrelle starts to figure out something is going on, the divisions between people based on clothing get deeper and deeper. And while I didn’t intend it that way, the thugs end up wearing black.

So, let’s go from top to bottom and see what we can determine, all right?

Hats

In Mettle, people wear hats for warmth. But in The Real Hub of the Universe, people wear them for style, and to indicate class.

Ceilidh‘s original hat is just a flat little thing to wear because you can’t go outside without a hat on. But when they want her to look rich, Devon buys her a better one. And she knows things are serious with Jake when he purchases her the latest style in bonnets.

As for Jake himself, I wanted the hat which Rhett Butler wears in Gone With the Wind—a plantation owner’s hat.

Plantation Owner's Hat (for sale at Poshmark). Image is for reference purposes only.
Plantation Owner’s Hat (for sale at Poshmark). Image is for reference purposes only.

This was not just because his family is wealthy, and they had owned slaves. It is also because, frankly (heh) I did not like the looks of other hats of the time.

Shirts and Blouses

There’s a big difference between a low cut, tight blouse versus a boxy, nondescript garment that someone is swimming in.

In The Enigman Cave, when they conduct first contact, Marnie does not want uniforms. So, the squad get different shirts. These include a shirt worn to remember a deceased person and another to commemorate a band.

Belts and Shoes, Pants and Skirts, Dresses and Jumpsuits

Much like Ceilidh needs a hat for basic decency, men probably needed belts. And, characters will likely need to be shod somehow. And, if they aren’t, the best example I can give of that mattering is in the film Die Hard.

Essentially, if a character is barefoot, is broken glass or the like too far behind?

Whether a character wears a skirt can depend on gender, tradition (kilts), or just fashion. But if Ceilidh was to wear pants, it would most likely be for only one purpose—to hide and play at being a man if necessary.

Dresses are Ceilidh’s uniform, more or less, even when she is not working.

But what about jumpsuits? They give off a cool sci fi vibe to a lot of people. One reason may be that they are less fussy. Also, the wardrobe department might not have to conjure up futuristic buttons. Although they will have to repair zippers, most likely.

Undergarments

For Ceilidh, it is corsets all the way. I had to research whether they would lace up in the front, or in the back, like for Scarlett in Gone With the Wind.

Fortunately, I found that she could wear a corset with the laces in the front. Otherwise, I would have had issues with her taking it off to sleep at night while traveling by ship (and with no other woman to help her).

Peri occasionally wears a black nightie for rollicking times with Dave Shepherd. Otherwise, I don’t really delve into underwear because I generally didn’t need to.

Outerwear

Apart from Nell’s down jacket, outerwear can be stylish, warm, waterproof, or an advertisement to everyone that the wearer is wealthy. Or, it can be none of these things. A shabby jacket with holes in it says a lot about a character.

When Ceilidh goes from wearing a shabby old cloak to a new pink coat which Devon buys for her, it’s a major step up in status.

Of course, there are other categories of clothing, but you get the idea, yes?

Hairstyles

There’s a difference between the bun Ceilidh wears originally, but in the prequel to Real Hub… she starts to wear her hair in a chignon. It’s a relatively similar hairstyle, except that it sits lower on the neck.

In part, it is a symbol of leaving younger and more girlish times behind and facing womanhood, ready or not.

For Marnie, a change in her attitude about herself starts to come about when she has the quartermaster touch up her dye job and give her a long-overdue haircut. But you may notice that Lex is nervous around her even before she undergoes this small makeover.

Peri’s hair is chin length, but in a flashback (it also shows up in the prequel), it’s long enough for a ponytail.

In Mettle, anyone with longish hair braids it, including Elise, who hasn’t done that since she was a kid.

And, in part, you can gauge the passage of time with Craig’s crewcut growing out—and it comes full circle, with Jeannie going from big Texas-style hair to culturally misappropriating dreadlocks.

In Untrustworthy, Tathrelle and Ixalla wear their hair a particular way because it’s the law.

Facial Hair

While I made Jake Radford and Devon Grace clean-shaven, many men of the Victorian era had at least a moustache. Another gauge of time passing in Mettle is the appearance of beards, and then their length.

Craig says of his own that he could make a fine living selling cough drops.

Hairstyles and Costumes Leads Me to Makeup

I don’t want to go too nuts with this. Ceilidh doesn’t wear makeup as that would be vulgar. Peri uses some and even jokes that Dave has more personal grooming products than she does. Marnie uses it at times.

As for Josie, it’s a display which she can control with a wave of her hand.

Ixalla and Tathrelle have never heard of it. And as for the people of Mettle, Kitty and Mink use a lot, but only at the start of the book. Otherwise, it becomes another thing to just drop as no longer being important.

Takeaways on Hairstyles and Costumes (and Makeup!)

Do your characters want to look sexy? Straightlaced? Cool? Like they belong? These basic details can clue your readers into how you see your characters—and how you want your readers to see them as well.

Hairstyles and costumes maketh the characters!

Want More of Using Hairstyles and Costumes and Other Background to Evoke the Senses in Writing?

If the idea of leveraging hairstyles and costumes in your writing resonates with you, then check out my other articles about using sense cues.

Sense Cues:

• Scene Setting
† Set Dressing—Visual Cues in Writing
• Aroma vs Odor or Stench—Olfactory Cues in Writing
† Mixing a Score in Words and Music—Sound Cues in Writing
• Disgusting vs Delicious—Taste Cues in Writing
† Hot or Cold, Rough or Smooth, Hard or Soft—Tactile Cues in Writing

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