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What Does Social Media Mean to Me?

Social media has become a big part of my life. And here is how that all went down.

The truth is, I started going online in early September of 1997. It was my 35th birthday, and Princess Diana had just died. I was not a big fan of hers.

This does not mean I was actively hostile or even uninterested. It was more that I was not a royals watcher. And I am still not much of one.

Whatever Harry, Meghan, Will, and Kate are doing is not much more fascinating to me than what the Kardashians are doing.

That is, not much at all. But I digress.

I was shocked to find people (this was on MIRC) who had whatnot to talk about. Now, this was not a great swath of highly intellectual jargon. And I was not making deep, long-lasting friendships.

But I was finding out that there were people out there with something to say. And, I was learning that I, too, had what to say.

Then Came the Early Years

I switched over to the New York Times’s forum, Abuzz, in maybe 1999. There, I found more intellectual discussion but also a lot of silliness and a lot of heart. The friendships were deeper.

In fact, I am still friends with some of the people from that time.

When Abuzz finally folded, Able2know.org was born. This continued the smart talk but it also opened up less intellectual talk.

Facebook

I joined Facebook on October 5, 2008.

And when I first got there, it, too, was a more geeky and almost intellectual place. But that changed.

At some point, Facebook converted to a more egalitarian site much like it is today.

And through it all, social media has been my BFF.

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The Cyber Legacy

Published by Janet Gershen-Siegel on April 16, 2024

The Cyber Legacy

What’s your cyber legacy?

Introductions

So you find a new site. You look around. And you think – this looks like a place I might like. Therefore, you take the plunge and you register.

And it doesn’t really matter if it’s Twitter, or Facebook or Able2know. If it’s big enough, it scrolls and leaps by so fast that you can barely get your arms around it. And in the beginning, that can be incredibly exciting.

However, after a while, it’s a bit too much. So if you want to hang around and have a more meaningful interactive experience than complaining about the weather, you end up finding yourself some sort of an enclave. I’ve covered this before, actually.

Life Online

You find your niche, whatever it is. And you start spending time with people. It doesn’t matter what you’re doing, be it playing fantasy sports, or comparing notes as new mothers, or trading rumors about the next season of Doctor Who. What matters is, you’ve found your peeps.

And that’s when it can get kind of complicated.

Transitioning to the In-Person Experience

My husband and I once met a fellow we had know for a few years from online. He was passing through Boston on his way home from Maine. And one thing he mentioned was – my online friends and my offline friends are pretty well-integrated. I like that.

After all, consider some of my closest friends who I didn’t meet online. Most of them either attended school with me at some stage or another, or they worked with me. In some fashion or another, we hit it off. However, the same is true of the cyber world, is it not? You meet someone, and you hit it off with them, and you thereby become friends.

No great mystery there. The only remarkable thing is that the lines are being forever blurred between people we met physically first, and people we physically met later, if at all. And we care less and less about how we met our friends, these days.

Cyber Mourning

With cyber friendships – as with all friendships – there can be loss. And we all know that it is going to happen sooner or later. A voice will be stilled, a timeline no longer updated. We may or may not know the correct or full name. We may never have heard that person so much as speak on a video or on the telephone. Yet we feel a sense of loss just the same.

I have found that, as this has happened on Able2know (and it has happened several times now, a function of both the size of the site and its skew in the direction of more elder demographics), people have wanted to rally around. It is not necessarily a formal obituary type of posting or topic.

Instead, it can be a topic that’s more like a wake in its layout, verbiage and intent. There is no real template for this. You just go with what works. And recognize that there are people who grieve in their own ways. There may even be hostility (“You were never kind to him until it was too late!”) or one-upmanship (“I got to meet her in person!”).

Internet Afterlife and a Cyber Legacy

The If I Die app allows for a final status update once three people (you choose them) confirm to the service that you’ve shuffled the mortal coil off to Buffalo. It almost seems like a video will, where the rich uncle leaves everything to his parakeet and, while the cameras are rolling, also tells the assembled family that they’re all wastrels.

But it’s not just that. It’s also – look at the data that’s out there. What sort of a legacy are we leaving for future generations?

A tour through Facebook reveals an awful lot of appreciation for cute cats who can’t spell, George Takei and political soundbite memes.

And if future generations only look at that (which might happen, as it could very well be the only thing that survives long enough and is complete enough), they might just that cyber legacy and feel we are rather shallow people indeed.

Forums Tell a Different Story

However, if they dig into communities, I think they’ll see a rather different picture. A picture of real caring. Of reasoned and impassioned debate.

Or of rabid fandom. Of people who help each other by answering questions or offering advice on things like repairing a fan belt on a ’68 Buick or ridding a computer of spyware. And of some fall on the floor humor as well.

So, what footprints and fingerprints will you leave behind for your cyber legacy? And what digital fossils will await future archaeologists’ discovery?

What will the people of 3024 think of us? What’s your cyber legacy going to be?

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Why Use a Screen Name?

Published by Janet Gershen-Siegel on April 11, 2024

Is There Any Good Reason to Use a Screen Name?

So, a screen name – good idea, or no? Particularly in the age of Facebook and the real names requirement.

I was inspired by this post in Angela Connor‘s blog. If you don’t know Angela Connor, I urge you to check her out; her blog is extremely insightful and is still one of my favorites.

Her ideas make a great deal of sense, and I think some of this is why the Blizzard forum experiment in real names for users was such an immediate and egregious flop.

Masks

The ’net, like it or not, is for many people a place of masks. You pretend to be younger and thinner than you are. Or you pretend to be unmarried. You pretend to be a Klingon. Or you’re a teenager and pretend to be an adult.

Or you pretend to be another gender or richer or lovelier or more conservative or whatever.

And the masks can be freeing to many. Perhaps they were freeing when the ancient Greeks donned them while performing Oedipus Rex for the first time. I think there is more of a place for them than perhaps we’d all care to admit.

Because there seems to be a value to being able to spread war paint (or lamp black) on one’s face, or wear a Halloween costume.

Screen Name Unreality

And this is not the same as our reality. It is related but not identical. Maybe the librarian who goes out for Halloween dressed as a dance hall girl wants to be known as someone who takes risks (and maybe foolish ones, at that).

But when the morning after rolls around, she’s back in the library helping others do research.

A Screen Name Allows for (Somewhat) Anonymous Commenting

This kind of anonymous commenting allows for something like this. Because the sympathetic guy who’s really seething inside gets to call people out. He gets to be a bully and be an all-around racist jerk (I have worse names, but don’t wish to besmirch my blog) behind one screen name.

But then he surfs to a different site where he can chat up the ladies with his sensitive New Age guy demeanor, all behind another screen name. And then when the time to log off comes, he goes home and kisses his wife and plays with his children. And this is all one guy.

Facebook and Screen Names

To comment openly through a full, correct name (usually) medium like Facebook would be to cut off the dance hall girl. And it would stifle the racist jerk, the ladies’ man, and any number of other secret selves in favor of a drab and ordinary world.

Even on a news site, which is pretty much the definition of drab unless there’s some sort of a hot story, the jerk, the dancer and the Romeo all want to be free.

Still, Facebook has been a runaway success. But some of that is still screen names. A person with Au at the end of their name is identifying to all and sundry that they are on the autism spectrum.

I have seen last names like Lionchaser and Orange and Juneberry. The chances are extremely good that none or most of these are real.

But does that actually matter, in the grand scheme of things?

Screen Names and Reviews

Hey, are you writing the occasional bad reviews, but still want to remain friends with the people you’re reviewing? Then you might just need to be using a screen name, eh?

Who’s Real?

But we shouldn’t take their opinions as seriously as the real people. Because, even though those personae live in real people’s skins, it’s the real people who vote, marry, pay taxes, work, make the news and are members of our real society.

The trouble is telling them apart and knowing which one is real.

Can you always tell? I bet you can’t. Not always.Click to buy Untrustworthy on Amazon

ChatGPT Adds to the Confusion on Screen Names and More

Beyond whether the name is real, are the posts real these days? A friend who runs a writing contest just had to jettison a few entries because they were written by AI.

AI is only going to get better and better—and more unnerving—as time marches on.

We may very well look back on questions about screen names as being a quaint little hiccup. You know, right before the Apocalypse.

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Social Media Balance

Published by Janet Gershen-Siegel on April 4, 2024

Social Media Balance

Social media balance is sometimes elusive. Yet much like everything else, social media needs to be balanced. Too much, and you’ll alienate your readers. And too little, and they’ll wonder if you’re still alive.

I’ll confine my comments to just blogging, Facebook and Twitter. Of course there are other outlets, but let’s just look at those three.

Too Much

During the 2012 Christmas season here in Boston, the oldies station began broadcasting all-day Christmas music early. How early?

So it was, if I am recalling correctly, before Veterans’ Day. Egad, it was awful. And then of course other radio stations also began their regular broadcast of holiday music. So it was very hard to get away from it all.

Now, lots of these songs are lovely. This is not me slamming religion – don’t misunderstand me. Rather, it was just … c’mon already! Because it was way too much!

It was not festive. Instead, it annoyed people (not just me!). And the same can be said of social media. If you’re a small outlet, a tiny company, a Mom and Pop operation, here’s a little secret. You don’t need to constantly tweet and update Facebook.

Reasons Why You Shouldn’t Overdo It

† You’ll oversaturate the people you’re trying to endear, and they’ll turn off to your message.
• And you’ll burn out.
† Also, you’ll run out of things to say.

Not Enough

It continually amuses me when people say something like, “I have a blog.” And they’ll post their link. However, the last time they updated was 13 months ago, or more, or they’ve never updated. Or it’s a Twitter stream with three tweets, and the account is over a year old. Maybe they have a Facebook page with nearly nothing on it.

Given the number of abandoned accounts, and the number of deceased persons’ accounts on Facebook and the like, followers might be wondering. Have you gone to the great computer room in the sky?

Per my SEO pal Garit Boothe, best practices is to keep everything fresh to the tune of nothing being over 3 months old (so, posts are updated and re-released at later dates).

Reasons Why You Shouldn’t Underdo It

• Your readers will leave you, big time. They may be loyal but today’s audiences are also pretty fickle. You’re no longer shiny and new. So they leave.
† Google still indexes abandoned accounts, although the information is out of date. And it can sometimes end up making you look worse than not having a social media presence at all.
• You show, essentially, that you no longer care about your subject matter. So why should anyone read what you write at all, if even you don’t believe in it?
† The algorithms will smash your site into smithereens.

While the exact, perfect information on any algorithm is proprietary and kept secret from us hoi polloi, one thing is certain. Newness counts. No posting means you’ve got nothing new going on. And it will push your site down in rankings on Google and YouTube. Facebook also values recency. And as for Twitter? No one will be able to find your stuff.

Seeking Social Media Balance

It’s rather Zen, I suppose, to seek a balance here.

But how do you get it?

The easiest way is to consider the people who you follow where you just love their updates. They don’t seem forced or rushed, and they seem to come in, just at the right time.

Don’t think of really big wigs in social media, like George Takei, Shama Hyder Kabani, Wil Wheaton, Guy Kawasaki, or Ashton Kutcher, etc.

Instead, consider your friends, colleagues, and neighbors, even if it’s people who aren’t making (or trying to make) a career out of social media.

Look at their Facebook walls and their Twitter streams and their blogs. What is it about how they handle those outlets that grabs you?

By the way, recognize that a person might be really good at one form of balance, but not at another. That’s not unexpected, as these are all rather different forms of media.

Your friend who crushes it on Twitter might be just plain awful on Facebook.

2 Reasons Why You Should Strike a Social Media Balance

1. Posting too much at the beginning can lead directly to posting pretty much nothing later on, so spread things out over time, and you can avoid both issues simultaneously.
2. Giving yourself a degree of posting responsibility can help you take it all more seriously. Of course you can (and probably should) be playful. But even the silliest of accounts have some form of a schedule, particularly if they’ve gotten large. They can’t just “forget” to post.

Schedule Those Suckers

• If you’re really inspired and have a lot to say, that’s great! But unless it’s time-sensitive, use the scheduling features of programs like HootSuite. Or try Facebook’s own post scheduling feature. WordPress and Blogger both allow you to save drafts and schedule them to publish when you want them to. These functions are your friend.
† Spreading the wealth over time will assure your readers that you’re not just some flash in the pan. It will also assure them that you’re still among the living.
• Too many posts means that many of them will get lost in the shuffle. Too few means that they can loom large, and maybe seem more important than you think they should be. Spread the wealth, and you can avoid both problems.

One more thing about social media balance. While Tweeting, Facebooking, etc. should be mindful, it should also be kinda fun. Overdoing it means that you’re probably spending too much time online.

While underdoing it probably means that it no longer interests you that much. Or, at least, what you’re posting and sending out to the universe has lost its luster.

Consider what either of those scenarios means to you. Because social media balance matters.

Want More About Social Media?

If my experiences with non-platform-specific social media resonate with you, then check out my other articles about navigating our social media obsessed world.

Social Media in Our Society

† Social Media Continues its Relentless Pace
• Social Media’s Seduction AKA Oops, Did I Do That?
† Social Media Background Check Being Used For Jury Selection
• Social Media: Hope, Hype or What?
† Social Media Balance
• How Social Media Can Ruin Your Life
† Happy Holidays, Social Media Style

Reviews of Books on Social Media

• Social Media Marketing by Liana Evans, A Book Review
† Book Review – Likeable Social Media by Dave Kerpen
• The Zen of Social Media Marketing by Shama Hyder Kabani, a Book Review

Working with Social Media

† A Day in the Life of a Social Media Marketer
• Five Ways for Charities to use Social Media
† Four Important Social Media Stats
• Social Networking/Social Media Tips
† The Best Lengths for Social Media Posts and More
• Jell-O on the Wall: Social Media Perfection is Fleeting
† When NOT to Post on Social Media Platforms

Social Media for Writers

• The Power of Social Media (Neurotic Writers’ Edition)
† Social Media and Writing
• Social Media and Writing Part 2
† Social Media and Writing Part 3
• Are You Promoting Your Writing With Social Media?

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Eavesdropping for Fun and Inspiration

Published by Janet Gershen-Siegel on February 13, 2024

It’s Time to Start Eavesdropping… For Fun and Inspiration!

So, Eavesdropping? Seriously?

Eavesdropping really works, and it is probably a writer‘s best tool. Once you start listening in on conversations, you will open up a whole new world. Because real dialogue, interspersed with your created dialogue, adds realism. And it’s the kind of realism you may not have been able to pull off by yourself.

Subtlety

First of all, you have got to be subtle. This means maybe you pretend to play with your phone. Or you look out a window or stare into space. Because you should not be obvious about such things.

Furthermore, conversations are often layered. While you are perhaps listening to one person talk to three other people, there is a give and take between that person and the others. However, there are also words passed among the others in the group. Then they might even break off and begin their own conversations.

This doesn’t even get into what happens when you’re in a crowded room. Since it is hard to follow a lot of conversations, concentrate on only one or two. You won’t hear it all, anyway. Furthermore, if you split your focus, you won’t get anything good.

Nosiness

I am not saying you need to be nosy. Furthermore, this is not for gossip. You’re not some latter day Gladys Kravitz. Rather, you are a writer and you are doing research. And do yourself a favor and mix up what you hear. Don’t copy paragraphs outright. Instead, grab a sentence here and there. Write them down and put them away for later. Since you will presumably be writing for years, a sentence might work a decade from now. You never know.

The Names Have Been Changed to Protect the Innocent

Have you ever heard that? Make sure to change names. Or eliminate them altogether. You can also swap gender. Hence if a friend is complaining about her boyfriend, why not change the friend to a man? Or slip the complaint into something else. The complaint could be about your protagonist’s coworker.

Eavesdropping: Takeaways

Be subtle. Don’t use what you hear in order to gossip. Change the details. Finally, don’t repeat truly personal information (bank account numbers and balances, divorce proceedings, fatal disease diagnoses, etc.) unless you change nearly all of the verbiage. Be your usual pleasant, polite, and caring self. Yes, even as you gather some writing fodder.

And by the way, if someone notices you’re using their words, and they don’t want you to, be a sport and change your manuscript. That is, if you care about maintaining any sort of a relationship with them.

If not, then bombs away, I guess.

Eavesdropping — all the cool writers are doin’ it! 😉

Click to buy Untrustworthy on Amazon

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Teasing Your Work

Published by Janet Gershen-Siegel on July 25, 2023

Let’s Look at Teasing Your Work

Teasing is a subtle art. It is a lot like a fan dancer’s moves or a shy person’s come-on.

Teasing should feel like a movie trailer because that is exactly what movie trailers do.

Teasers are usually a bit longer than blurbs and are meant to generate excitement. They often end with a question, but they don’t have to. Think of how films are teased if you’re stumped for ideas.

She was spoiled, rich, and beautiful, until the Civil War ended it all.
Scarlett O’Hara has lost nearly everything.
But there’s a rich man who’s interested, and he might even love her.
Can she win Rhett Butler and save her beloved home, Tara?

Revealing Too Much

Don’t get too obvious! In this case, you do not do yourself any favors by spoiling your own book. Notice how the above teasing for Gone With The Wind does not go past maybe the middle of the film?

And how it never mentions Ashley or Melanie Wilkes, the burning of Atlanta, or Scarlett’s first two husbands? In short, it stays focused.

I deliberately left the teaser off at just about when the first big reel ends. It used to be, in the theater, Gone With The Wind would have an intermission, the film was so long. This teaser ends just about a minute after intermission ends.

In fact, this is at least part of how the actual film was edited. The book gives Scarlett two children before Bonnie—one each from her first two husbands. But Wade and Ella aren’t in the film.

Then again, they aren’t in the book that much, either.

Revealing Too Little

This is another problem. If I just said Scarlett was a wealthy woman living a life of luxury on the brink of the Civil War, that would feel a bit incomplete.

I can go a little further, plus adding Rhett Butler’s name to the teaser brings in the chief male character (he’s kind of a main character, but if I had to choose, the main character would be Scarlett).

Marrying Rhett is one of Scarlett O’Hara’s main character drivers, whether it is to secure finances for her family or due to love on her part.

Bringing Rhett into the conversation means the listener or reader gets an even better idea about who Scarlett is, and what motivates her.

So, providing her motivation really cinches it.

The Bare Bones

We have something of a framework here. Of course, none of this is set in concrete. But these elements seem to matter the most.

1. Mention the main character by name.
2. Give a brief background to orient the reader to time and place.
3. Introduce the problem/conflict.
4. Add one driver of the main character’s behavior.
5. Wrap it up with tying the first, smaller driver to the most important driver of the main character’s behavior.

A Teasing Sample

To wit:

Alice is just plain bored, so she gets to daydreaming. When she sees a white rabbit wearing a waistcoat and carrying a pocket watch, it piques her interest.

She follows the rabbit when she hears it talk, and ends up in Wonderland. But Wonderland is odd, exasperating, and often downright confusing.

Can Alice get out of Wonderland with her sanity intact?

Here’s a Second Teasing Sample

Kansas is dreary and nothing ever seems to happen there. It’s a tough place for Dorothy, a girl with big dreams. When a twister drops her, her little dog, and her house into the land of Oz, things seem to be looking up.

But Oz has perils for both Dorothy and her dog, Toto. And Dorothy realizes she misses Kansas and her family after all.

Can Dorothy and Toto get back to Kansas and the people they love?

Practical Teasing Practice

I love practicing on classic works because just about anyone you talk to knows them, even a little bit. And, because they aren’t your own work, the pressure is off. That is, messing up the teaser won’t result in you losing sales or other opportunities.

Less internal pressure can help you be more creative, too. So, consider the following exercise.

Can you write a teaser for a classic work? Try it in the Comments section, and let’s see how you do!

Click to buy Untrustworthy on Amazon

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Social Media: Hope, Hype or What?

Published by Janet Gershen-Siegel on March 23, 2023

Social Media: Hope, Hype or What?

Hype? Hope? Now, this subject has probably been done to death but, here I will do it all over again. Perhaps (hopefully!) my perspective will be fresh and/or of some value.

First of all, this post is inspired by The ABA Journal’s take on Social Media. As in the online magazine for lawyers. And they went on about Social Media, much like I have and others have, as well.

Hype Feeds Itself

And I can’t help feeling that that, in and of itself, is feeding the ole hype machine. Is Social Media hyped? Well, let’s put out an article about just that, and we’ll rev up the hype machine and get the word out and and and …. Suddenly, there’s hype about the hype.

Ai chihuahua.

However, there is, perhaps less of a hype issue than there is one of unrealistic expectations. I suspect that most people, if they give Social Media more than a passing glance (and, in particular, if they need to touch on it for business), take one look at it and think: free. Ooh, goody!

This marvelous free thing will supplement (and perhaps eventually supplant) all of the things I have to actually pay good money for! My wealth will increase, in an incredible and exponential manner, because I can put my advertising and marketing dollars elsewhere, outside of traditional (read: expensive) channels, and instead shove it all into some investment that catches my eye. Llama ranching, perhaps.

Traditional vs. Social Media Marketing

Okay. Let’s back up. The real thing is, Social Media marketing isn’t really an apples to apples comparison with traditional marketing. It’s more like holding a town hall meeting and seeing what people have to say about your product. Or like doing community outreach (e. g. having your company send people to work at a soup kitchen or build a house).

It’s like a million networking events. In short, it’s that dreaded, over-used term: relationship building.

And creating relationships is hard. And messy. Plus it’s not necessarily terribly free, at all.

Hype and A Sense of Entitlement

Because I have seen, in many instances, when software on a website changes. And in particular with community forums, people tend to freak out. They have a mislaid proprietary interest in a whole lotta sameness. Or they want the site to be the same from day to day, because that’s familiar to them.

Hence moving the post button from the left to the right, or changing its color, is akin to moving their cheese. So it tears at them.

But, ultimately, they figure it out. And they give it a chance and come back, and pretty soon, so far as they’re concerned things have always been the new way, and were never the old way. Because for them, it’s not about the tools; it’s about the people.

And the same thing should be true for you – and that should knock the hype right out, and for good. It’s not about the tools. It’s not about Twitter, or Facebook, or TikTok, or Groupon, or Yelp, or AirBnB, or MySpace (back in the day), or LinkedIn or StumbleUpon or Snapchat or a billion others. Instead, it’s about the people.

Want More About Social Media?

If my experiences with non-platform-specific social media resonate with you, then check out my other articles about navigating our social media obsessed world.

Social Media in Our Society

† Social Media Continues its Relentless Pace
• Social Media’s Seduction AKA Oops, Did I Do That?
† Social Media Background Check Being Used For Jury Selection
• Social Media: Hope, Hype or What?
† Social Media Balance
• How Social Media Can Ruin Your Life
† Happy Holidays, Social Media Style

Reviews of Books on Social Media

• Social Media Marketing by Liana Evans, A Book Review
† Book Review – Likeable Social Media by Dave Kerpen
• The Zen of Social Media Marketing by Shama Hyder Kabani, a Book Review

Working with Social Media

† A Day in the Life of a Social Media Marketer
• Five Ways for Charities to use Social Media
† Four Important Social Media Stats
• Social Networking/Social Media Tips
† The Best Lengths for Social Media Posts and More
• Jell-O on the Wall: Social Media Perfection is Fleeting
† When NOT to Post on Social Media Platforms

Social Media for Writers

• The Power of Social Media (Neurotic Writers’ Edition)
† Social Media and Writing
• Social Media and Writing Part 2
† Social Media and Writing Part 3
• Are You Promoting Your Writing With Social Media?

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A Day in the Life of a Social Media Marketer

Published by Janet Gershen-Siegel on March 21, 2023

Let’s Look at a Day in the Life of a Social Media Marketer

What does a social media marketer do all day? There’s more to social media marketing than Community Management.

Job titles vary, and nothing seems to be settled yet in terms of prescribed, expected tasks. The Bureau of Labor Statistics doesn’t really have a listing although they do acknowledge that social media is out there. They seem to be more or less placing it under Public Relations-style work.

However, a review of recent job postings reveals what social media personnel are mainly expected to do on the job, whether they’re called Social Media Marketers, Inbound Marketers, Social Media Specialists or something else.

Platforms

Tasks related to platforms. This is what most people think of when they think of Social Media Specialists, and it includes:

• Blogging – either creating and maintaining one, or encouraging the business or engineering sides to create or maintain blogs, or commenting on and keeping blogs active. May also include polishing prose, suggesting topics and performing research

† Facebook – creating and maintaining a fan page or pages. Possibly make an account (or more than one) to communicate with users and potentially also find rogue fan sites (e. g. those not created by the company).

Perhaps to have them shut down or changed (usually at the behest of the Legal Department)

• Twitter – creating accounts and maintaining them, tweeting to followers, reciprocally following as necessary/desired and possibly also helping to design a background or logo for the company’s Twitter account(s)
† LinkedIn – creating and maintaining the company’s profile on LinkedIn, plus adding job openings as necessary
• Sharing and bookmarking services (these have changed over time) – create and maintain accounts. Make sure that blog posts and any company articles and press releases go to these services, and keep track of all mentions of the company and its products on these services

† Articles and Press Releases – working with the Public Relations Department. Release non-secret information in the form of articles and press releases as circumstances permit
• Podcasting and YouTube – working with the PR Department and if there is a Media Relations Department at the company. Create and release appropriate content as circumstances dictate
† Community Management – create, moderate, manage and promote any online communities owned by the company

More Tasks

Other possible tasks include:

• Search Engine Optimization Efforts – in conjunction with the Webmaster, work to promote the site’s Page Rank on Google and other search engines, though a variety of activities including but not limited to article marketing, the addition of backlinks from quality resources and helping to select the best keywords for the site

† Analytics – reviewing Google Analytics 4 (or Yahoo Analytics or Omniture or whatever the company is using). Help the Webmaster reduce bounce rate, increase loyalty, and increase the number of new users and page views
• On-Site Advertising (if applicable) – work with the Marketing Department and the Webmaster. This is to increase overall online advertising presence or decide on advertising for the site (e. g. banner versus skyscraper, etc.)

† Strategy – this is probably the biggest task for a Social Media person. Although it can also be more of a manager’s job. Strategy should be defined and covered with the Board of Directors (or owner if the company is small).

Small changes such as adding a link here or there probably don’t have to be a Board vote.

But major decisions on direction should be. This can also encompass working with Marketing, such as to determine better ways of presenting and delivering content. This can include A/B testing.
• Meetings and the Like – apart from the ones above, the Social Media Specialist should find him/herself as a part of many different teams, potentially assisting with advertising, marketing, public relations, media, and web design

Social Media Marketer: Takeaways

There’s more to it than just the tools. What a real Social Media Marketer does is far more strategic and analytical and design-oriented. Twitter, etc. are only the beginning, and may be replaced by the next new thing(s) in time.

But well thought out strategy, carefully observed analytics and usable, pleasing design are timeless pieces of the Social Media Marketer puzzle.

And Later Still…

Social media marketing now can also encompass email marketing, or content marketing and management. It veers into the land of SEO as well. There’s nothing perfect about it, and it keeps on changing.

Want More About Social Media?

If my experiences with non-platform-specific social media resonate with you, then that’s awesome! So, please check out my other articles about navigating our social media obsessed world.

Social Media in Our Society

† Social Media Continues its Relentless Pace
• … Seduction AKA Oops, Did I Do That?
† Social Media Background Check Being Used For Jury Selection
• Hope, Hype or What?
† Social Media Balance.
• How Social Media Can Ruin Your Life
† Happy Holidays, Social Media Style

Reviews of Books on Social Media

• Social Media Marketing by Liana Evans
† Likeable Social Media by Dave Kerpen.
• The Zen of Social Media Marketing by Shama Hyder Kabani

For a Social Media Marketer: Working with Social Media

† A Day in the Life of a Social Media Marketer
• Five Ways for Charities to use Social Media
† Four Important Social Media Stats
• Social Networking/Social Media Tips

† The Best Lengths for Social Media Posts and More.
• Jell-O on the Wall: Social Media Perfection is Fleeting
† When NOT to Post on Social Media Platforms

Social Media for Writers

• The Power of Social Media (Neurotic Writers’ Edition)

† Social Media and Writing
• Writing Part 2.
† Social Media and Writing Part 3

• Are You Promoting Your Writing With Social Media?

Next articleClick to buy Untrustworthy on Amazon

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Reinvention

Published by Janet Gershen-Siegel on March 2, 2023

In Which I Turn Myself Inside Out With Reinvention

Reinvention for fun and, hopefully, some profit? Well, kind of. At least, that’s the idea.

Moving Onward and Upward

Reinvention is such a lonely word, isn’t it? We are so used to being one way, and the world is used to it, too. But then there we go, screwing it all up.

I mean, changing it up.

Oops, I mean, improving ourselves.

Well, but what if we liked everything just the way it was?

Ready or not, changes are going to happen. So we may as well embrace them.

Changes

For quite a while, Adventures in Career Changing ended up somewhat stagnant. At the same time, I was running a blog for independent writers called Lonely Writer. The numbers for that other blog were not so great, and they fell off dramatically after I graduated in the summer of 2016. Furthermore, it was costing me some bucks. Hence I decided to simply not allow that URL to renew when it came up again.

Instead, I decided to combine the two works, back here, on Adventures. Because career changing, for me, has also been about writing.

As a result, a lot of the Lonely Writer has simply been republished here.

Cosmetics

You may have noticed me making some housekeeping changes. There is a lot more color. The theme is considerably livelier. But beneath the surface there is another change, and it is not merely a cosmetic one. For these changes also contain adding the Lonely Writer videos, updating what I post here, and what I put on Facebook as well.

And then there’s Twitter (or Twitter for Lonely Writer). Plus of course there is still a YouTube channel, although I may eventually figure out a way to rebrand it.*

Some things cannot be changed (such as the audio in preexisting YouTube videos). But for the most part, I have changed anything that can possibly be changed.

*Just about ten years after graduating, and I still haven’t changed it. Heh, ewps.

Reinvention and Going Pro… ish

These transformations are folding Lonely Writer into my professional social media brand.

But please do not worry! What is free is still free! Rather, I want to introduce you to what I can do. So, that is another purpose behind this particular blog post, all right?

I can blog about virtually any topic, and I can write landing pages. I can create WordPress sites, and I can develop and manage them. See, I can get you started on social media platforms. And I can help you with SEO.

As a freelance blogger, my job was to write about maritime law one day and ad retargeting the next, and then about real estate a few days later. And I can still do that, of course.

Reinvention: Takeaways

In the old, pre-Internet days, people like me would put out a shingle.

So, here’s my shingle.

Almost Six Years Later…

I have worked in regular jobs and not so regular ones. Yet through it all, I have been writing! So, maybe there’s something to this after all?

And why am I reposting this a few weeks after Valentines’ Day? Because self-love is important. And reinvention is a part of that.

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Are You Promoting Your Writing With Social Media?

Published by Janet Gershen-Siegel on February 7, 2023

Let’s Look at Promoting Writing With Social Media

Promoting Writing is important! So let’s say you’re an amateur writer. You know you should be promoting writing with social media. But how do you get started?

Not to worry; I’ve got you covered, whether you’re looking to sell your work or just get your unsellable fanfiction noticed.

My Background

I have my Masters’ degree in Interactive Media from Quinnipiac University. I blog, tweet, and go to Facebook pretty much every day. And I did all of that for grades and now a lot of that for work.

Furthermore, I have been in the social media space for years, long before the term was even so much as coined. I go back to Usenet.

Getting Started with Promoting Writing on Social Media

So it may be tempting to just plunge right in and start hyping your work on Facebook or Twitter or the like. After all, everyone else is doing it, right? It seems so easy. And it doesn’t hurt that it’s free. But I want you to take a step backward because we are going to do some basic strategizing. It’s called the POST Strategy.

P is for Personas

A persona, or a buyer persona, is the person who would typically buy your work. This is demographics, generally including gender, age range, and race. It can include highest educational level attained. It can also include marital status or sexual identity, time zone, and sometimes household income.

I know you don’t have the bucks to hire a team to build a demographic profile. That’s okay. You’re more or less covered online, if you don’t mind some vagueness.

In 2017, Pew Research investigated who in America is reading. You can also pull related data, such as this study on gaming. Google, as is often the case, is your friend.

Once you’ve got your general demographics together, write a short thumbnail sketch of a biography of them. E. g.

Steve loves science fiction as he enjoys the escapism elements. He’s in his thirties and lives in a small town where he has a technical job. Unmarried, Steve wants to escape into the strange worlds that are a staple of science fiction.

Because Steve is bi, and he’s in a small town where that might seem strange to his neighbors, he is semi-closeted. He wants to read about people like him or more or less like him. He enjoys action and adventure but doesn’t mind some romance in the storyline so long as it’s not dominant.

You are writing a description of your ideal reader. That person might be a lot like you. They might turn out not to be. Plus you might find more than one persona. That’s okay, too.

Naming them, and even giving them a face (just a pic from stock images is fine) will give you someone to connect to. What should you write to Steve? Or Annika? Or Keisha? Maybe Mei-Lin would respond better to different content. Hmm.

O is for Objectives

We’ve all got pie in the sky notions, where we want to be recognized for our art, published, get an agent, make a mint, and hobnob with the best writers we can think of. Or maybe that’s just me. But you’ve got to be realistic here.

What’s realistic? Breaking even, on a first novel, is probably not realistic. But selling at least one copy to someone you do not personally know? That’s a good, attainable goal. It may not sound like a lot, but you start this way.

Do some measuring, in order to know you met your objectives. Amazon shows sales data, and many places show read counts even if you aren’t publishing for $$ at this time. I personally use spreadsheets but I’ve got a data analysis background so this appeals to me.

You don’t need to go nuts! You can get by with just vague ideas, such as to see that sales have gone up, or you haven’t broken 1,000 reads, that sort of thing.

S is for Strategy

What’s your plan? First of all, allow me to suggest one thing right off the top – get HootSuite or the like and learn how to use their scheduling features. Don’t be tweeting in the middle of the night. So schedule stuff. Trust me; scheduling will save your offline life.

Scheduling and strategy also go together beautifully because you can collect a number of older bits of content (posts, landing pages, etc.) and combine and recombine them to see how they do. Maybe one order or one combo is better than another. You’ll never know until and unless you try, and test. And sometimes fail.

T is for Technology

So now let’s start thinking about platforms. And do some more research (Pew is awesome!). Where is your buyer persona going online?

Our mythological buyer persona, Steve, is fairly young and male. I bet he likes Tumblr and Twitter. Plus he’s on Facebook because many people are. Maybe he uses FB to keep in touch with older relatives.

While he might be on Pinterest (it’s not 100% female), the likelihood is greater that he’s elsewhere.

That elsewhere is likely to be Snapchat or TikTok.

So what’s your mission? To post your promotional links where Steve is. Maybe Betty. Or Lakeisha. Perhaps Hong. Or José. And change up to reach whoever your buyer persona is.

Want to know more about POST Strategy? Go to the source!

More Information on Promoting Writing

However, this barely scratches the surface when it comes to promoting writing. Because there’s a ton more to know! Where can you get started? I just so happen to have a book for that. And it also just so happens to be free.

Ask me anything, here or on Wattpad in the comments for that book. Am I missing something? And do you want anything updated or clarified? I gladly take requests to update the Social Media Guide.

Now go out there and knock ’em dead!

Want More About Social Media?

If my experiences with non-platform-specific social media resonate with you, then check out my other articles about navigating our social media obsessed world.

Social Media in Our Society

† Social Media Continues its Relentless Pace
• Social Media’s Seduction AKA Oops, Did I Do That?
† Social Media Background Check Being Used For Jury Selection
• Social Media: Hope, Hype or What?
† Social Media Balance
• How Social Media Can Ruin Your Life
† Happy Holidays, Social Media Style

Reviews of Books on Social Media

• Social Media Marketing by Liana Evans, A Book Review
† Book Review – Likeable Social Media by Dave Kerpen
• The Zen of Social Media Marketing by Shama Hyder Kabani, a Book Review

Working with Social Media

† A Day in the Life of a Social Media Marketer
• Five Ways for Charities to use Social Media
† Four Important Social Media Stats
• Social Networking/Social Media Tips
† The Best Lengths for Social Media Posts and More
• Jell-O on the Wall: Social Media Perfection is Fleeting
† When NOT to Post on Social Media Platforms

Social Media for Writers

• The Power of Social Media (Neurotic Writers’ Edition)
† Social Media and Writing
• Social Media and Writing Part 2
† Social Media and Writing Part 3
• Are You Promoting Your Writing With Social Media?

Next articleClick to buy Untrustworthy on Amazon

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Content Strategy with Kristina HalvorsonContent Strategy, Halvorson, Hip-Hop Content Strategy, Content Monster

Content Strategy with Kristina Halvorson

Published by Janet Gershen-Siegel on January 31, 2023

What Hath Kristina Halvorson Wrought?

So, Kristina Halvorson is the author of Content Strategy for the Web.

I was excited to hear her speak to the Content Strategy New England Meet Up group on May 24, 2010.

What are the Essential Elements of Content Strategy?

• Auditing and Assessment – so, what’s the available content? What are the skill sets of the persons in the organization? What is their work flow? Just what do their competitors do? What are the needs? Also, what are the Key Performance Indicators (KPIs)?

† Messaging/Substance – what are you trying to say? What should your readers leave with or act upon? Can you archive older, less vital material in order to retain it but also have it leave more room for content that is more in demand?

• Structure – usability and design are key. Make it easy to browse for and search for content. Add a taxonomy and metadata..

† Workflow and Governance – what are the tools to move content through an organization? What are the metrics, and how will they be analyzed? How does the organization decide which content is going to go out there? Who makes the decisions?

Companies With Issues

So, Ms. Halvorson talked a lot about working with companies that simply do not seem to get it. Also, she made it clear that these strategies need to be implemented by humans, not automated CMS systems.

Tips included:

• Make and stick to an Editorial Calendar
† Create a Governance Policy
• Identify Standards and Goals
† Create and adhere to Benchmarks
• Establish Guidelines
† Create a Content Inventory

The truth is, over fourteen years later, every single bit of this still applies. And Kristina Halvorson ends up looking like a dang prophet.

Recommendations from Kristina Halvorson

She recommended not only her own book but also a blog post by Rachel Lovinger, The Philosophy of Data.

And she had one final whimsical, yet still serious tip: When you find cool stuff, tweet about it.

And so, we will.

Twelve Plus Years Later…

Content strategy is less of a discipline that needs to justify itself. Rather, now, it is more of a discipline that needs to herd cats. It is a dance of social media, content, advertising, and corporate egos.

It is also a dance of language. A company has to know what it is saying, and it may have to define that for its customers and prospects—the primary audience for the blog and other content machines.

Also, much like years ago, companies don’t seem to know what they have half the time.

A Content Strategist can make a decent impact in a new job just by figuring out what the business actually owns. And then figuring out if it’s dated or current, relevant or out there, and if it’s following linguistic requirements.

This doesn’t even get into SEO and any attempts to use the various subsets of marketing (like advertising, etc.) in a synergistic fashion.

Advertising creates a campaign to tout a blog post, which you share on social media. It’s the transcription (more or less) of a recent livestream, now available on YouTube.

Embed the video in the blog post to aid visual learners. And link to the blog on YouTube and anywhere else you’re housing the video—so people can get the gist if they prefer the written word.

When all of these work together, content strategy is the conductor or perhaps the ringmaster, making everything work together and making everyone better.

And when they don’t, well, those egos may have had a little something to do with that…

But you never heard that from me.

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