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Four Important Social Media Stats

Published by Janet Gershen-Siegel on May 15, 2018

Consider These Four Important Social Media Stats

These were four important social media stats for you! This post was, in part, a riff on Four Great Free Tools and Four Important Stats. And I like the important stats. As for the four free tools, I’ll reserve judgment for another day.

These are still somewhat important, but keep in mind that the numbers have undoubtedly changed.

STAT 1

53% of people on Twitter recommend companies and/or products in their Tweets, with 48% of them delivering on their intention to buy the product. (ROI Research for Performance, June 2010)

However does this takes into account what essentially looks like spamming (e. g. buy this stuff!) versus what seems to be more sincere mentions of products, e. g. someone says I love this new Gatorade or I think my New Balance sneakers really make me faster?

I know it can be difficult for a large-scale survey of tweets to tell the difference between the two. However, if there is that much of a return, then I figure, the people either know or, perhaps, they just don’t care.

STAT 2

The average consumer mentions specific brands over 90 times per week in conversations with friends, family, and co-workers. (Keller Fay, WOMMA, 2010) – Just what  does this mean? I mention products all the time, but it doesn’t necessarily mean I’m touting them. Ugh, I hate what they did to my conditioner! Why did John Frieda have to change it?

And that is a far cry from I want some more of that Amy’s Low-Salt Marinara Sauce with Basil – sooo good. Since the stat doesn’t mention whether the mentions went positive or negative, I suppose it’s a corollary to the old saw, that any press is good press. Note: sentiment analysis is better than it used to be, but still has a ways to go.

STAT 3

Consumer reviews are significantly more trusted – nearly 12 times more – than descriptions that come from manufacturers, according to a survey of US mom Internet users by online video review site EXPO. (eMarketer, February 2010)

This is how viral marketing works, kids. Because if a company can send out its minions to tout a product, even if not 100% positively (and it’s more believable that way, as it doesn’t look like mere puffery), then folks eat that up. Astroturfing Nation, here we come.

STAT 4

In a study conducted by social networking site myYearbook, 81 percent of respondents said they’d received advice from friends and followers relating to a product purchase through a social site; 74 percent of those who received such advice found it to be influential in their decision. (Click Z, January 2010)

However, this may be more of a function of the pervasiveness of social sites versus their influence. E. g. I truly only hear from some of my cousins through Facebook.

Do I give their opinions more credence than I do passing acquaintances’? Sometimes. But do I get this Facebook-based advice from them because we don’t pick up the phone or send snail mail or meet in person (we’re too far away to do this, anyway).

But to my mind, this is almost like giving the phone company credit for marketing strategy if we chat on the phone. We don’t. Instead, we use Facebook. I think this is a potential confusion of medium versus message.

Where Do We Go From Here With These Four Important Social Media Stats?

So, are social sites really that important? Is Twitter really that targeted? Do consumers really trust their pals more than they do slick, conventional marketers? Probably maybe, not really and yes. And it’s up to the Social Media Marketer to separate the wheat from the chaff with these kinds of stories, and see what’s really going on.

What do you think?

Five Years After This Post Was Last, Er, Posted…

… and a good thirteen years (!) after it was really first posted. Numbers shift and, these days, Twitter is called X, anyway.

But these metrics are still good, and they are still vital. For businesses, getting case studies published, and getting brand ambassadors on board, is still a terrific and inexpensive way to market. Both of these build trustworthiness (the ‘T‘ in Google’s E-EAT). They also help to build and bolster word of mouth, which is still a vital piece of any marketer’s strategy.

So, don’t discount these metrics, okay? But take the numbers with a grain of salt.

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Writing Progress Report – First Quarter 2018

Published by Janet Gershen-Siegel on March 29, 2018

Progress Report – First Quarter 2018

First quarter 2018 proved to be a good time to write. Since this is the first of my writing progress reports, here are the details.

I write all the time or at least I work on something to do with writing. The process generally runs from idea to percolating that idea or combining it with other ideas, outlining, drafting, preliminary editing, and reading aloud to my husband (a HUGE help for spotting flow errors). Then it’s beta readers sending feedback which I work out, off to the pro editor, write the query letter, query, wait for acceptance or rejection.

Accepted work? Then it’s time to work on promoting it. Rejected work? Then it’s time to regroup. This may mean more editing on my part, or changing the query or just shelving a work for a while.

Finished Works

First of all, I worked on a number of new short stories. A lot of these had been drafted on paper and so I spent some time fixing and polishing them. This included an older story, You Call is Very Important to Us.

Here’s what I created and improved.

January

I wrote well and regularly this month. It was a great kickoff to first quarter 2018.

January 1 – 7

During the first week of first quarter 2018, I wrote a piece every day. there are two pieces over 2,000 words long: The Resurrection of Ditte and A True Believer in Skepticism. Another four are under 2,000 words: Short, Sharp; Dragon for Sale, Cheap; Too Tired (tiny!); and The Landing. The seventh was also under 2,000 words and is a little scene from The Real Hub of the Universe trilogy: Snowy Allston.

Of these seven short stories, Dragon and Landing are both comedies. Allston is kind of melancholy. Tired was really just so I could get something written that day. The other three are somewhat ironic and all of them give off a Twilight Zone sort of vibe.

My favorite for this week is a tie between Ditte and Skepticism. They both having something to say about the human condition.

January 8 – 14

Then I wrote more stuff during the second week of first quarter 2018. All of the pieces are under 2,000 words. I wrote: The Forest; I Used to be Happy; The Star; I Hate Promises; A Kitten; The Outside World; and  The Meeting.

Of these seven short stories, The Star; I Hate Promises; and The Meeting are comedies. The Forest and The Outside World are more like fables, with the former being about helping a stranger and the latter about being curious about freedom. A Kitten is heartwarming and could be read to a child.

My two favorites for this week are I Used to be Happy and A Kitten. Both should make a reader think, and I love writing like that.

January 15 – 21

And I wrote even more during the third week of first quarter 2018. These are all under 2,000 words: The Other, Canada Saves the World, Worthy, Nothing Good Ever Happens at 3 AM, Who Do We Blame for This?, None of this is real, and Inventory.

Of these short stories, The Other is another fable. Canada Saves the World and Inventory are comedies. None of this is real is more of a nascent romance. Nothing Good Ever Happens at 3 AM and Who Do We Blame for This? are both tragic first contact stories. Worthy is kind of an odd story about what is a sort of dystopian society that has lost its way.

This week, I had a lot of favorites. In fact, the only one that wasn’t a favorite was Canada Saves the World as it was just kind of silly. Even Inventory was better.

January 22 – 31

So I wrote a lot more during the final ten days of the first month of first quarter 2018. Everything was under 2,000 words long. And there stories were: Soul Rentals, And the Horse You Rode in On, The Guitarist, The Metuchen Mystery, So Long, Will’s Dog, I Used to be Cruel, Just Married (sequel to The Meeting), Justice, and This is My Child.

Of these short stories, Soul Rentals is kind of spiritual. And the Horse You Rode in On is historical. The Guitarist is YA. The Metuchen Mystery is fantasy. So Long is tragedy. Will’s Dog and Just Married are more fluff pieces. Justice is dystopian. I Used to be Cruel and This is My Child are both drama.

For these last ten days, my favorites were pretty much everything but The Metuchen Mystery, which felt too light and silly. I’m not a fan of dragons, even if they are in New Jersey. The Guitarist was a particular fan favorite. I wrote almost 29,000 words during this month.

February

By design, I did no writing. However, I edited Mettle and The Enigman Cave. I didn’t do any promotions although I was busy with some work for Wattpad (I’m an Ambassador there). Working with beta readers was iffy/spotty at best. Since I do my best to nurture those relationships, but I also need to get a lasso around version control, I created a Facebook group and started using Google docs. So far, that’s had a mixed reception. Plus I didn’t work on promotions. It’s not so much that I was busy; it was more that I’m just kind of burned out on that.

Beta readers, so far, have enjoyed The Guitarist, The Obolonk Murders, None of This is Real, and The Forest. Who Do We Blame For This? got a mixed reception, as did So Long and This is My Child. I’ve been trying not to be too pushy but unfortunately Facebook algorithms require a lot of activity. I’m still trying to find a good groove there while, at the same time, respecting everyone’s time and interest levels. And my own, too!

Plus I worked some more on the plot for Real Hope of the Universe.

March

There was even more writing!

March 1 – 7

I started off the month with a bang, writing Kelvin 505.928, Oh Little Town, Almost Shipwrecked, Courage, Hot Mess, Enchantment Street and Clay. These were under 2,000 words long.

So of these short stories, Kelvin 505.928 is science fiction. Oh Little Town is horror. Almost Shipwrecked is humor and is a lot like The Meeting. Hot Mess is a prequel to Almost Shipwrecked. Courage is a romance with a twist. Enchantment Street is kind of dreamy and it’s one of the more positive stories I’ve written this quarter. Clay is a kind of odd deep future type of time travel story. Yeah, it’s weird.

My favorites this week included the one-two punch of Hot Mess and Almost Shipwrecked, plus Courage is a sweet story.

March 8 – 14

And then I kept it up by writing Blue Card, Protection, Shadows, The Path, Guinea Pigs, Loud, and It’s Five O’clock Somewhere  …. These were under 2,000 words long.

Hence of these short stories, Blue Card is dystopian and might even be the Nazis or something like that. Protection is a bit of a true crime story. Shadows and It’s Five O’Clock Somewhere are both time travel stories and they are representative of how I’ve been thinking about that premise lately. The Path is another dystopian story but there’s a bit of hope in there. Guinea Pigs is a weird science fiction story that’s kind of underdeveloped.

My favorites this week included Blue Card as it’s evocative and creepy at the same time. I also liked Shadows and It’s Five O’Clock Somewhere.

March 15 – 21

During the following week, I wrote Space Con, Daybreak, AM/FM Ghosts, The Interview, Modern Sonnet, The Witness and How Much?…. These were all under 2,000 words long.

Therefore of these stories, Space Con is something of a science fiction true crime story. Daybreak is a medical miracle. AM/FM Ghosts plays with some urban fantasy I’ve been considering. The Interview and How Much? are both truly creepy science fiction. Modern Sonnet is a touch of poetry. The Witness is a little crime drama.

This week’s favorites included the matter-of-fact vibe of Space Con and the creepiness of How Much? But the big winner is also the fan favorite: The Interview. Beta readers told me they wanted to see more, which is always a great sign.

March 22 – 31

During the final 10-day period, I wrote Appealing, The Cause, The Invaders, Halfway, Merciful, Wicked Ways, and A Trip (there are three more but they’re being posted after this blog goes live) … These were under 2,000 words long.

Hence of all of these, Appealing is an after-prison story which I admit I cribbed from my own fan fiction. The Cause and Halfway are historical. The Invaders is a little bit of unexpected humor. Wicked Ways and Merciful feel like they relate to each other, as an oppressive society turns to good. A Trip is similar to a work I did for an Alzheimer’s charity Anthology, called Props.

This week’s favorites included Appealing (one beta reader liked the main character’s strength) and Halfway. I also like Merciful; it’s a hopeful story. During this month (apart from three stories which won’t make it to this blog post), I’ve written just under 19,000 words. The big drop-off in production makes sense as work ate me alive.

Milestones

Also, I have written over two and a half million words (fan fiction and wholly original fiction combined). So right now my stats on Wattpad for wholly original works are as follows:

  • How to NaNoWriMo – 5,662 reads, 74 comments
  • My Favorite Things (like kibble) – 969 reads, 133 comments
  • Revved Up – 57,999 reads, 523 comments
  • Social Media Guide for Wattpad – 11,870 reads, 587 comments
  • The Canadian Caper – 436 reads, 37 comments
  • The Dish
  • There is a Road – 188 reads, 28 comments
  • WattNaNo’s Top Picks 2018 – 236 reads, 8 comments

WIP Corner

The current WIPs are as follows.

The Obolonk Murders Trilogy is a futuristic crime story where our society is divided into three parts – humans, semi-sentient and sentient robots, and aliens. I may end up writing a sequel trilogy. I’m not sure, so stay tuned.

The Enigman Cave takes place about a half a millennium from now and imagines a first contact where the aliens are at the level of Australopithecus.

The Real Hub of the Universe Trilogy takes place about 140 years ago and covers an Earth overrun by alien factions during the Victorian Era.

Mettle takes place only a few years from now and is the story of how society crumbles when metals begin to disappear.

Prep Work

So currently, I have been working on some writing prompts to keep me sharp and keep the words flowing so first quarter 2018. My intention, for this year’s NaNoWriMo, is that I will probably write the third novel in the Real Hub trilogy. But I need a plot! So a lot of this year will be spent on that. And – heh – I might actually have a different plot for this year’s NaNo, taking place in, of all things, the Obolonks universe. But I really should finish Real Hub. Really. Shut up, plot bunnies!

This Quarter’s Productivity Killers

Work, and what else during first quarter 2018? Plus I have all sorts of offline junk going on, including house renovations and the inevitable lousy New England weather which means shoveling snow and also running the car when it’s really cold out so it won’t stall.

Another productivity killer was my own mood. Not only does winter do it to me (I get Seasonal Affective Disorder), it’s also that I’ve got some burnout. Sometimes the writing days did not come so easily.

Note: there is no previous progress report post!
Next progress report post

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Interview with EJ RobertsAdventures in Career Changing | Janet Gershen-Siegel | A Drop of Ink Reviews

Interview with EJ Roberts

Published by Janet Gershen-Siegel on February 22, 2018

Meet EJ Roberts

EJ Roberts is an all-around indie author reviewer! Back in July of 2016 I did something different and handed over the reins to her.

She’s from A Drop of Ink Reviews. So take it away, EJ Roberts!

Background

I am EJ Roberts, the reviewer for A Drop of Ink Reviews. So let’s sit and talk about what all of this entails and how it affects the indie author.

First off, I’ve been reading since I was four. I made my family teach me how to read when I couldn’t get anyone to read to me often enough to keep me happy. And I have been devouring books left and right ever since.

I honestly can’t get enough of the written word. Though it wasn’t until about 2009 that I began to have an inkling that such a thing as an “indie author” even existed and could be viewed in a good light.

Writerly Ambitions

I used to think I wanted to be a writer.

Adventures in Career Changing | Janet Gershen-Siegel | EJ Roberts and A Drop of Ink Reviews
Welcome to EJ Roberts of A Drop of Ink Reviews!

And I have some skill at putting words together, but the idea of exposing yourself as an author and facing the rejection and judgement of others – that scared me to death.

I eventually came to the realization that I could use my skills in writing for something else entirely.

I frequented a writing group on Facebook that featured mainly indie authors. There were a few traditionally published writers in the group, but not many. However, their lament was all the same. They couldn’t get reviews for their books. So, in 2015, A Drop of Ink Reviews was born.

Why Reviews Matter

Reviews are incredibly important to an author, and more so for an indie author than one traditionally published. The reviews tell other potential readers that someone took a chance on this unknown author. The more reviews there are, the more the book gains recognition.

Indie authors don’t have advertising and marketing budgets. They have to do all of the work themselves, so each and every review is precious. It’s free marketing and helps propel their book further.

How She Got Her Start

Until that moment, I’ll admit I’d never written a review. I looked at a lot of review websites out there to see how others were doing them. I then created my own idea and ran with it. Before authors would trust me with their books, I had to essentially audition for the right to read and review them for free. I started with a few books I had on my shelf and off I went. It wasn’t long before I was swamped with requests for reviews.

How to Get a Review

Most indie book reviewers will do this free of charge. The only thing being they are given a free e-book. Each reviewer will have their preferred genre, so it’s always important to pay attention to their submission guidelines. Think of it as trying to get an agent. You have to pay attention to their guidelines or your book will be tossed aside.

Personally, I’m quite open about what I’ll review. I do avoid horror, LGBT, non-fiction, poetry, and erotica. I joke that I’m a prude and don’t even want excessive scenes in a book. If they’re important to the storyline, that’s one thing. If they’re thrown in for shock value? Please don’t bother. I’m also fond of Young Adult and Middle Grade books. A lot of reviewers won’t touch those, so it’s important to pay attention.

The Indie View

But how does one go about finding these elusive reviewers? There is an excellent list out there called The Indie View. They sponsor a list of active book reviewers. They also list what genres the author will and will not read so you can eliminate a lot of guesswork. This is not a comprehensive list as indie reviewers must submit themselves. I was on there at one point, but have since been removed.

That’s okay though as I have a steady stream of people still interested.

It’s Just an Opinion (from EJ Roberts or Anyone Else)!

One super important thing to remember about a book review. They are all the opinion of a single person. Once, I posted a 2 star review on my site. I rarely post those, but I was one of the few of hundreds of people who’d read it and gave it a low star rating. I figured the readers of my blog would still be interested and it could bring more readers to the author.

About four people told me they were going to buy the book and read it themselves. That was until the author approached me about removing the review from my site and I made the mistake of doing so. From that moment on, an entire wave of people vowed to never read anything that author ever wrote.

While your feelings might be hurt by a review, let it stand. Don’t say a word. You never know when that negative review will actually bring readers to you.

The Joys and Occasional Downsides of Being a Reviewer

Being a book reviewer I’m put in a unique position. I’m handed someone’s pride and joy and they wait anxiously to hear my opinion. I take this position seriously. My greatest joy is when I can put a 4 or 5 star rating on the book and recommend it to everyone I can think of. I have actually come across a few authors that I will buy their books as soon as they’re released because of my review site.

Unfortunately, along with the fun of discovering a great new author comes the pain of having to tell an author their book wasn’t ready for publication. I do not review those. I quietly give the author a review in an email and point out the flaws. Then there are the books I cannot read for whatever reason. That hurts the most.

Though I believe there is an audience for everyone, sometimes I’m just not it. I am not in a position to review the book if it wasn’t written for me.

Pet Peeves

As I continue to review, I am finding I’m growing a small list of pet peeves. I’m fairly lenient because I still dabble in writing on the side and I know I have my own flaws.

However, the longer I dwell in the indie book world, the more I’m finding less excuses for what are obvious errors. One being not taking the time to proofread your book. A ton of typos drives me nuts. The author cannot see them. He or she has been looking at the book too long. It requires another person to do it. Have a friend who’s picky as all get out help you. Your other option is to pay someone.

When faced with this decision, keep in mind you are investing in the future of your book. I have had the privilege of watching a book blossom from a new cover and editing services. It went from being dead in the water to netting the author a decent little income. Never underestimate the power of editing and cover art.

One Book, Though …

In the past year and a half I’ve been reviewing, I have come across a single book where I could get past the fact it wasn’t edited. A single book. I have 77 reviews on my site. I have read over a 100 books. Only one book. Think about that.

The storyline was so incredible and amazing I could overlook the typos, and there were a lot. Do not think your book can do that. Do not make that mistake. It takes an incredible author to pull that off and they’re a rare breed.

What’s Next for EJ Roberts?

I love what I do. I love reading new books and sharing my opinion with others. And I love that I can shine a light on unknown indie authors and convince people who’d never think to look at an indie author to give one a try. Indie authors break the rules.

Sure, there are a lot out there who will still follow the same worn paths as traditionally published books, but the rule breakers are here. The ones that are carving out the new genres are alive and well in the indie world. I’m glad to be a part of it.

Thank You!

Well, Hello There

It’s me again (Janet). Thank you to EJ Roberts! Please check out A Drop of Ink Reviews when you get a chance.

Just about five years later, the need for reviewers is still huge! Indie writers need reviewers. And readers need them, too.

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A Day in the Life of a Community ManagerCommunity Management, Scale. Freshening, Get Together, Love, Small Things, Without Management, True Community, Party Started, Terrible Netizen, Snakes, Circle Game, Look, Netizen, Corralling, Wandering off Topic, Facebook versus Forums, Superstar Users, Analytics, Community Roundtable, Community Management Haikus, Life of a Community Manager, Social Media Job Descriptions, Superstar Users, Community Roundtable 2010

A Day in the Life of a Community Manager

Published by Janet Gershen-Siegel on November 21, 2017

A Day in the Life of a Community Manager

The life of a community manager tends to have some fairly similar tasks, whether paid or volunteer. Community Management can be a piece of Social Media Marketing and Management, but it doesn’t, strictly, have to be.

A Community Manager’s time mainly divides up into three different modes:

  1. Discussing
  2. Nurturing and
  3. Disciplining AKA Trust and Safety

Discussing

The discussing piece involves creating new discussions and shepherding them along. Users will not return, day after day, without new content. While the users are, ultimately, responsible for the content in a community, the Community Manager should create new content as well.

This is not always topics as it can also encompass changes to the site’s blog (if any) and Facebook fan page (if it exists).

The discussion piece evolves as the community evolves. In a tiny community of fewer than one thousand users, the Community Manager’s content may turn out to be the only new content for weeks!

As such, it can loom very, very large, but can also have a much stronger ameliorative effect if the other content being created is overly snarky.

As the community grows, the Community Manager’s contributions should proportionately diminish but there should still be some involvement. Otherwise the Community Manager can be seen as hanging back a bit too much.

It is a community, and that means that the users want to know the Manager(s). An easy and relatively safe way to do this is by creating discussions.

On Topic/Off Topic

And the discussions need not always stay on topic! Lively discussions can be almost spun from whole cloth if the Manager can get the people talking. An automotive community might thrill to talking about cooking.

A cooking community might engage in an animated discussion about the Olympics. And a sports community could very well bring its passion to a topic like politics.

In particular, if the community is single-subject-based (e. g. about, say, Coca-Cola), going off-topic should probably at least peripherally relate to the overall subject. Hence Coke can branch out into cooking and, from there, perhaps into family relationships. Or into health and fitness.

But a push to discussing politics may not fly unless the discussion is based on a major recent news item or if there is precedent for it.

Finally, if a member is ill, or has passed on, getting married or having a child, an off-topic discussion can spring naturally and effortlessly. This happens regardless of the community’s main subject matter.

Corporate management may not absolutely love off-topic discussions but they keep a community together, and they help to keep it viable.

Nurturing

The nurturing piece relates to the discussion aspect. However, it tends to encompass responding to and supporting good discussions on the site. This is especially helpful if the Community Manager should identify certain superstar users who are good at making topics who the community likes.

And then nurture them to promote those persons’ discussions over more inferior ones.

Use nurturing power to encourage newbies and members who might be on the cusp of becoming superstar users if they only had a little more self-confidence, and a track record of support and positive reinforcement.

Welcoming people can get old rather quickly. But there’s nothing wrong with a form welcome, whether it’s an email or a private message or even a popup. Why not explain where to go to contact a Moderator? Or where to look and even where to report if the site is down?

Another use for a welcoming message can be to link to the Terms of Service and any other rules the community is required to abide by.

The Life of a Community Manager and Relationships

Nurturing can also take the shape of developing relationships with members. The Community Manager doesn’t have to be friends with everyone, even if the site is very small. However, they should get to know the users.

Private messages (if available), writing on a wall or the like (if possible) or otherwise are ways of somewhat intimately communicating with the membership can accomplish this.

Furthermore, the Community Manager can use private messages, etc. as a means for heading off potential problems at the pass.

Headstrong members might be perfectly wonderful if/when they write on topics not related to their overarching passion. Or they might respond to a tactful request to tone things down a bit. Or a lot.

The Community Manager can encourage those members to participate in those other discussions and also to reach out to other community members. Friendship can help to minimize flaming.

Disciplining

And that leads into the disciplining part, which is often the first thing that people think of when they think of community management. That includes things like pulling spam.

It also includes giving users timeouts or even outright suspending them when their actives contravene a site’s Terms of Service.

Trust and Safety can also mean checking content to be sure that it fits community standards. Those can be everything from avoiding porn to getting rid of health misinformation.

The Trust and Safety team on Facebook, for example, has the unenviable responsibility of weeding through violent and disturbing imagery.

And it also includes shunning and ignoring. These can be extremely powerful. The Community Manager can help to mobilize other users.

But Do It Right

An email or private message campaign is almost always a very poor idea. Rather, the Manager must lead by example. Don’t take the bait when challenged, unless it’s absolutely necessary (rare).

It’s the Community Manager’s call when to take it, particularly if personal insults fly.

Often the best tactics include: (a) get offline and cool off and (b) ask another Community Manager or Moderator to determine if it warrants disciplinary action. And then enforce that if it is.

One thing a Manager should never forget: there is far more to the community than just the people posting. There is often a far larger audience of lurkers, both registered and unregistered.

They are watching events unfold but rarely comment. By leading by example, the Community Manager can influence not only active posters but also the community at large.

Customer Service is Key for a Community Manager, Even if the Forums are Free and There are no Real ‘Customers’

During a typical day, new members register. And members lose their passwords, start and respond to topics. Furthermore, they answer older topics, and people engage in private communications (if permitted on the site).

Members may disagree on something and they may do so vehemently. The site may get spam. Or it might be smacked with violent and disturbing imagery.

The Community Manager should mainly become involved as a content creator if content creation lags or goes too far off subject. He or she should discipline difficult members if necessary.

However, generally, a Community Manager’s main task, both daily and over the life of the community, should be to carefully nurture and shape relationships.

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Google Advertising Tools by Harold Davis, a Book ReviewBook Reviews, Killer UX Design, Content Nation by John Blossom, SEO Made Simple, Lee Odden, Dave Kerpen, Liana Evans, dummies, cluetrain manifesto, shama hyder kabadi, Numerati, Guerilla Marketing, White Space, Clay Shirky, Trust Agents, Kristina Halvorson, Stephen King, Zen, William Zinsser, Drupal for Dummies, Executive, XHTML, Communicating Design, Joshua Porter, Strategic Planning, Google Advertising Tools, Web Analytics, Right Hook, David Meerman Scott, web analytics, Revved Up, robot building, Charlene Li, Josh Bernoff, style guide, elements,

Google Advertising Tools by Harold Davis, a Book Review

Published by Janet Gershen-Siegel on November 2, 2017

Google Advertising Tools by Harold Davis

So, Google Advertising Tools by Harold Davis is one of those O’Reilly books, so it’s got an animal on the cover. This one is some sort of lemur or monkey. Not that that has anything to do with the subject matter, but it ends up much nicer than the O’Reilly books with scary insects on their covers. Ick.

But I digress.

Google Adwords and Adsense

The book concerns, unsurprisingly, Google AdWords and AdSense, but it also talks about SEO (Search Engine Optimization) and the process of driving traffic to a website. Davis dispenses with the idea of adding significant article marketing-type content.

So he instead focuses in on getting your site onto directories. He also does not seem to get behind requests for backlinks. He does not seem to go for the other kinds of authority enhancements which seem to go in and out of style these days.

Affiliate Marketing

Davis also covers affiliate programs, such as Amazon and the like. For example, if you happen to check out the link to purchase the book from this blog entry, you will see an affiliate link in action. He also covers sponsored and contextual advertising.

Hence the book probably would have been better titled Advertising on the Internet. Because it explains far more than Google’s offerings. And it goes into far more detail.

While this book was not strictly about Social Media, any Social Media Marketer worth his or her salt should at least make a concentrated effort to understand online advertising. Because optimizing sites for advertising often helps to optimize them for other purposes as well. And these include important to tasks driving web traffic and even making conversions or sales.

Important to the bottom line? Absolutely. Google Advertising Tools by Harold Davis is a worthy addition to the web developer’s library.

Rating for Google Advertising Tools

Review: 2/5 stars.

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The Karmic Wheel Turns

Published by Janet Gershen-Siegel on July 11, 2017

Social Media Karma

What is the Karmic Wheel? Alas, the Examiner is no more, but the Karmic wheel keeps spinning anyway.

I was once contacted by a friend, Phil Butler, to write an article for the Examiner.

Now, Phil and I had known each other for a few years. We met through LinkedIn.

We have never actually seen each other, in person. He’s not even on the same continent as I am. Yet I wrote the article all the same. It was on an article called Food Addictions and Treatments.

Now, did I expect fame and fortune from all this?

Well, I’d be lying if I said it wouldn’t be nice. But do I honestly think that empires will rise and fall based upon my one little article?

Of course not.

Karmic Wheel Spinning

But I think it illustrates the point I have made about collaboration. That is, sometimes you just up and do something for someone. And you do it because you just, well, want to do something for someone.

So that ends up a reward unto itself, is it not?

I think the article is the kind of thing that people have got to write about. And it continues to shock me that other writers wouldn’t touch the subject matter with a ten-foot pole, as if it would give them cooties to talk about addiction. As if being at all sympathetic with people who are ill would, somehow, mean they were condoning those lifestyle choices or admitting that they, too, were imperfect.

Hey, I will shout it from the rooftops – I’m imperfect!

And if I’m not mistaken, the sky did not just come crashing down.

Go forth, and I hope you’ll collaborate, and do things for others. And the karmic wheel will turn for you, too.

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Social Media’s Seduction AKA Oops, Did I Do That?

Published by Janet Gershen-Siegel on June 8, 2017

Social Media’s Seduction AKA Oops, Did I Do That?

Seduction is often a good thing. Hmm.

But this post riffs on Seduced: For Lawyers, the Appeal of Social Media Is Obvious. It’s Also Dangerous, which is a post on ABA Journal Online.

The Background

So here’s the scoop. An attorney named Sean Conway wrote a blog post, about a perceived injustice going on in the Florida courts. According to him, “Judge Cheryl Alemán was asking defendants whether they were ready for trial only about a week after their arraignment”.

Okay, so far, so good.

Except Mr. Conway decided to use inflammatory language in order to get his point across. However, he did go through normal channels initially, and got no satisfaction. Because the problem with the one-week prep lead time is that the lead time, apparently, is normally some four or five weeks.

Hence Mr. Conway felt there was an injustice being perpetrated, e. g. the right to a speedy trial.

Over the Top

In addition, he apparently referred to the judge (who is now deceased), as follows:

  • “evil, unfair witch”
  • “seemingly mentally ill” and
  • “clearly unfit for her position and knows not what it means to be a neutral arbiter.”

Now, let’s see. I can go along, perhaps, with unfair as a descriptor, particularly if other defendants, perhaps in other area courts, were being given more lead time. However, after that, Mr. Conway, what the heck are ya doing????

Seriously. So why did he have ever believe that this sort of overly inflammatory rhetoric would be acceptable, at any time, ever? Now, I am not, specifically, suggesting a Bowdlerization of language, or of using softer words to describe hard actions. But we’re not talking about genocide here!

Furthermore, we are not describing babies being pummeled or any other awful image you’d like to conjure up (I leave this to your own devices, Gentle Reader). Rather, it is a difference in lead prep time of three to four weeks. And it’s nothing more.

Yet is it a Civil Rights violation? Possibly. I’ll even give him that one, although neither he nor I are the arbiters of same (er, that’s why we have courts in the first place). Rather, the over the top language is just, well, it’s a very, very bad idea.

Alternatives to Social Media Seduction

Because surely he could have made the point with far less negativity. Conway feels that the invective was necessary to get the point across.

According to the article, “[t]he Florida Bar, however, concluded that he had violated five ethics rules, including Rule 4-8.2(a) (making false or reckless statements regarding the qualifications or integrity of a judge) and Rule 4-8.4(d) (engaging in professional conduct that is prejudicial to the administration of justice). However, Conway argued that his actions were protected by the First Amendment, but the Florida Supreme Court rejected this. Finally, in the end, Conway acquiesced with a public reprimand and a fine of $1,250.”

The Real Issues

No one said he couldn’t talk or write about this. It’s just the overly inflammatory rhetoric, truly, at issue here. Although, by making the statements, possibly without too many supporting materials, he could’ve still been dinged on Rule 4-8.2(a), the “false or reckless statements” clause.

However, truly, the very stuff that he added to try to make his post stand out (e. g. the over the top statements and name-calling) were, most likely, the very things that made the Florida Bar not only sit up and take notice.

Those statements probably also made the Florida Bar ding him an amount that, for some people, equals close to one month’s worth of mortgage payments. It’s not a huge sum, but it’s not a small, one, either. Because clearly the Florida Bar was less than pleased.

So, what have we learned here? To my mind, it’s two things. One, we’ve got Free Speech! Yay! Awesome! And, two, that doesn’t mean we should be reckless with it. Because, certainly, if we’re gonna make accusations with our free speech, we might want to do some research and back up our statements well.

Seduction and What it Can Teach Us

Oops, we’ve also, I hope, learned a third and fourth thing as well. Three, Social Media is actual speech and it’s pretty dang permanent. Therefore, we might wanna think twice before putting stuff out there. And four, yeah, we’ve got free speech (yay!). However, it doesn’t mean we have to be jerks about using it.

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The Future of Lonely Writer and Adventures in Career Changing

Published by Janet Gershen-Siegel on March 9, 2017

The Future

The future? Well, more specifically, I mean the future of the Lonely Writer website.

Wait, What?

So as some readers may recall, I started that website as my capstone project at Quinnipiac University. I needed the project in order to graduate with a Master’s in Science in Communications (social media).

Well, graduation happened in August of 2016. However, I had paid for the domain until the end of March of 2017. It seemed silly to try to cancel early.

But now it’s March of 2017.

Changes

Hence I want to change things up. My life has gotten considerably more busy since I graduated. I currently hold down four part-time work from home jobs, all centered around various tasks having to do with blogging. I also podcast every month and I blog for that podcast and for its parent podcast. Furthermore, I still blog about social media and even about fan fiction.

In addition, I still write and still work. I always try to get more of my work published. As a result, I just plain don’t have the time for yet another domain. Most noteworthy, I’d also like to save a few bucks. This project does … okay. Yet Adventures in Career Changing does better.

Therefore, I realized: I should combine the two.

What Will Happen in This Future?

The Lonely Writer YouTube channel and Facebook groups will both live on. And the Twitter stream won’t be going away, either. They do not require as much work as a separate blog. Plus, they are also free of charge. I am only talking about the other domain and those particular blog posts.

So, where did they go? Why, they came here! As a result, the blog URLs changed, and the blog posts themselves were removed for later re-posting. I changed them up, too, so they would be more up to date. That’s all. So don’t worry, okay? That advice and that work will not go away.

It all just moved here, down the street. I was excited about the move. I thought it would help to freshen up Adventures without losing the focus, which is altering my career and also embracing social media. And the writing-related posts, of course, would give that more of a writing bent. That’s all.

Thank you so much for reading.

But then…

Greetings from the Future!

It’s 2024 as I update this post. So, here we are, seven years later. Still no flying cars.

Just kidding.

But in all seriousness, combining the two blogs was a good idea but it also wasn’t. Because the God’s honest truth is, like for so many blogs out there, this site has too much content. And, the content’s focus is often scattered.

So, how do I fix this? One way is here, by updating things. Another is by deleting (or, rather, unpublishing) a ton of stuff. But then that runs into issues with other posts pointing at the stuff which is no longer live.

Of course, I can stop pointing at them. Which… is more work.

I swear, I have the ambitions of a full SEO team for this blog, and the team is just, well, me. Heh.

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The Cluetrain Manifesto: 10th Anniversary Edition, a Book Review

Published by Janet Gershen-Siegel on January 10, 2017

A Look at The Cluetrain Manifesto: 10th Anniversary Edition

The Cluetrain Manifesto: 10th Anniversary Edition by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger is one of those books where you are getting a message.

That Message

It’s a pounding, relentless message.

Here’s a message.

Oh yeah, a message.

Look, a message!

You get the idea. It. Never. Stops.

And what is this grand and glorious message? It is this: Markets are Conversations.

Um, okay. That’s it?

Yeah, that’s it. Oh and by the way, markets are conversations.

You just told me that.

And Then There’s Even More of it

Yeah, well, they are. Did I mention that markets are conversations? Oh and by the way, marketers and PR people are mean and nasty and awful. And they and other typical business people are a vaguely (and not so vaguely) sinister stereotype.

Whereas all of the other people (somehow, there are no details of who these typical business people and PR personnel are) are righteous, pure, just and true.

They are individuals and deserve to receive our communication, and our undivided listening attention, like all individuals.

Uniqueness?

Like, uh, I’m unique, just like everyone else?

No, no, no! You’re a unique and wonderful and special person with marvelous gifts and enormous accuracy in understanding good and positive and possible markets.

And you do it all while making fun of typical business people who obviously not only do not have a clue but are also, let’s face it, heartless, cold, inaccurate, not listening, not worthy of the time of day or a significant study.

And otherwise they should be ignored and forgotten, left to die on the vine.

But me, I’m a marketing type. The kind you said was evil.

So you are. Well, you’re evil, then.

Cut it out already!

You don’t even realize that I get it, this thing you are talking about, this point you keep dancing around as you keep beating the same old tired drum. Markets are conversations! Okay, great. I get that. And I have read it before although, in fairness, it was likely copying you.

But after that – and after repeating this mantra at least a good 16 or so times in your book – what else have you got to say, other than that the creature known as Business as Usual needs to die?

Fine, I get that, too. I’ve worked in traditional corporations, and I know that the work there can feel soul-killing.

But at the same time, there are people who thrive in such environments, people who seem pleasant, intelligent, respected and even, at times, hip.

Out of touch?

But, but, but, those people are supposed to be like Richard Nixon in wingtips on the beach, so cluelessly out of tune with everything that they cannot possibly be reeled in.

Reeled in, to the Cluetrain way of thinking?

And at some point, and of course I am exaggerating, but the bottom line is, the book decries business as usual and stereotypical thinking, yet it turns right around and stereotypes the very people who it claims need to change the most.

That is, of course, a lovely and time-honored way to get people to listen to you and change their methodologies to your way of thinking: make fun of them and make them feel small.

Not.

Where is it going?

So somewhere along the line, Cluetrain feels like it lost its way, like it cannot figure out how to be brief.

Like it cannot comprehend that talking down to people – while it criticizes business as usual for talking down to people – is more than a little ironic, and that they are not on the happy end of that irony.

Like it has almost become the very thing it says not to be: a business method and rule and playbook.

Some Positives from the Cluetrain Manifesto

There are interesting observations in here, to be sure. But overlong tales of this, that and the other diverting digression bog those observations down. The Internet is full of people who are spouting and selling hokum!

Yes, well The Refreshments said that before, and better: the world is full of stupid people. This is not, sadly, news.

Oh and big business is not nimble and providing individual attention is lovely and wonderful, but hard to do if you’re very large and/or if the number of individuals you’re addressing is huge. This isn’t front-page material, either.

One Nugget

There is one nugget of interest: when you’re dealing with said enormous number of individuals, you generally don’t need to address them all as individuals – you just need to work with a few and the others will see that you care about individuals. .

And then you’re pretty much set there.

This makes sense in a Groundswell (a far better book, in my opinion) sort of a way, in that there are more people online who are reading and lurking versus writing or critiquing, so a message to one can be like a message to a thousand.

All of that panning for gold, and only one nugget? Perhaps I am cynical, and I’ve clearly read far too many Internet marketing books lately for my own good. But The Cluetrain Manifesto just left me cold. Although it did, happily, remind me of this video:

Rating for the (IMHO) Drastically Overrated Cluetrain Manifesto

Review: 2/5 stars.

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Demographics for Instagram, Tumblr and Pinterest

Published by Janet Gershen-Siegel on December 27, 2016

Check Out Some Older Demographics for Instagram, Tumblr and Pinterest and Some New Demographics

Demographics change over time. Hence the specific numeric percentages could be off, but the gist of these measurements remains on target. Part of this has to do with crowds. If a platform already caters to your demographic, you are probably going to be more interested in it than in a platform that does not.

At Agile Impact, Hilary Heino compiled some impressive statistics about who really uses these image-based social media platforms.

Tumblr

First of all, Tumblr reportedly has loyal users highly dedicated to the site. But Tumblr demographics have changed.

2013

In 2013, two-thirds of all users are under the age of 35. In addition, nearly forty percent have not yet seen 25 summers.

Finally, there are about 300 million monthly unique users; the site grew by 74 percent in 2013.

2022

Currently, over 32 million Tumblr bloggers live in the US. The demographics of Tumblr have changed a bit, in that now the number of users under the age of 35 is 2 out of 5 (or, 40%). Its audience is 40% Gen Z and 30% Millennials.

Tumblr’s traffic fell off dramatically in late 2018 when the platform banned adult content. The site still has not recovered. According to Finances Online, Tumblr has 16.74 million monthly users. Reddit, in contrast, has about 3 times as many monthly users. But some of that may be due to it being blocked in China, Iran, and Kazakhstan.

Genders are split nearly 50-50. The site’s usership has continued to decline, and they failed to capitalize on so many people being home at the start of Covid-19. Will Tumblr go the way of MySpace? Or will someone buy it?

Demographics for Pinterest

Let’s look at 2013 and 2022 Pinterest demographics side by side.

2013

First of all, as of July of 2013, there were 46.9 million unique monthly users. And women continue to dominate the platform; around a third of all women online have Pinterest accounts. In addition, two-thirds of all Pinterest users are over the age of 35, making it a near opposite to Tumblr.

Furthermore, a good three-quarters of its traffic comes through mobile apps. Hence if you post to Pinterest, make sure that your content is visible, clear, and comprehensible on smart phones. Finally, 80 percent of total Pinterest pins are repins. It’s probably the sign of a strong community. In addition, the site boasts 2.5 billion monthly pageviews.

2022

According to Omnicore,a good half of all Pinterest users are outside the United States. Just over 77% of all users are female. There are over 478 million monthly users—a ten times as many as in the older demographics of Pinterest, above.

Per 2021 info from Statista, 38% of persons between the ages of 50 and 64 are Pinterest users, making them the most represented cohort. But that number drops dramatically, to 18% for persons aged 65 and up. However, that’s probably explainable, due to generational differences and people just plain getting sicker and otherwise not having time for social media.

Instagram Demographics

Let’s compare Instagram demographics 2013 to 2022. How have things changed in the last 10 or so years?

2013

So with 150 million active users, Instagram reports 1.2 billion daily likes.

And 18% of smartphone users in the 30 – 49 demographic report using it. However, the majority of users are teens and young adults.

Furthermore, the site ties with Facebook as being the second-most popular site for teens. Yet Twitter is the first for that age demographic.

2024

Again, according to Omnicore, Instagram has nearly 2 billion daily users. The ages are now skewing differently.

Just under 2/3 of all users are between the ages of 18 and 34. In the US alone, 22.5% of users are 25 to 24 years old. Also in the US, 73% of teens say Instagram is the best way to reach them about brands or products.

Men slightly outnumber women, 51.6% to 48.4%.

Now let’s add TikTok, which wasn’t around in 2013.

TikTok

Per HubSpot, this platform is dominated by Gen Z in the US. But around the world, the demographics for TikTok skew more millennial. And globally, only about 14% of all persons aged 50 to 64. About 1/4 of Americans aged 12 to 34 have used it. Contrast with only about 3% of American adults over 35 years old.

TikTok users are more engaged and more likely to buy when they are on the platform.  There are over 14 million daily users on the Android version of the app, and almost 30 million using the iOS version. About 88% report that sound is vital to their enjoyment.

Social Media Platform Demographics: Takeaways

Savvy social media marketers (and book marketers) will do well to consider the demographics of their ideal customer/buyer persona before starting an account on any of these platforms. Marketing to women over the age of 50? Then Pinterest is important—and you can probably safely ignore TikTok and Tumblr. You may or may not be able to ignore Instagram.

If you’re marketing to teenaged boys, then TikTok is right up your alley, but you shouldn’t ignore Instagram. Pinterest would be a nonstarter for you. As for Tumblr, it may or may not be worth your time.

Since time and energy are finite, focusing like a laser on demographics will save both.

So, know your image-based social platforms. Because they are not the same!

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