On much of social media, when you are an independent author, you lead two lives. There is your personal life where you have friends and family, but there is also your professional or semi-professional life. Even if you never sell (or never want to) a syllable of your work, if you want to improve, you're at least in the realm of semi-professional.
Because sticking a bunch of people into a windowless room and telling them to be creative is going to be about as effective as sticking a gun to their heads and commanding that they write a guaranteed hit song.
You can still have good external visibility. What matters is not being number one. What does matter is getting onto somewhere in the top three search results and then working from there. Of course, the higher the better. But the difference between page 100 and page 1000 of search results is a moot one.