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Michael Fleischner’s SEO Made Simple, a Book Review

A Look at Michael Fleischner’s SEO Made Simple

Michael Fleischner‘s SEO Made Simple is a terrific book about search engine optimization.

First of all, written in a straightforward and engaging style, Mr. Fleischner makes his point: in order to dominate search engine listings, you need to make yourself known.

Furthermore, you need to get your keywords into your website (but not stuffed there!) in a logical and natural manner.

Yahoo and MSN

Mr. Fleischner’s sole focus is Google but he does talk a bit about Yahoo and MSN. Furthermore, the reason to zero in on Google is made immediately apparent by the fifteenth page: Google is dominant. Here’s how the percentages of search stack up (he got his numbers from comScore for SearchEngineWatch.com)

  • Google: 43.7%
  • Yahoo: 28.8%
  • MSN: 12.8%
  • AOL: 5.9%
  • Ask: 5.4%
  • Others: 3.4%

Hence Google matters – but so do Yahoo and MSN, particularly when you consider that, combined, their share is nearly identical to Google’s. Yet don’t worry: many of the techniques Mr. Fleischner advocates will help with your placement on those search engines, too.

White Hat

White hat techniques abound, everything from adding unique keywords on each page to making sure that your page’s overall design doesn’t keep the spiders and crawlers from doing their thing. And that’s just on-site optimization. In addition, he also covers off-site optimization, e. g. writing and distributing articles, or generating press releases.

Furthermore, interestingly enough, there is little to no information on working the social media angle, e. g. tweeting the existence of new blog posts or announcing page updates, adding similar information to one’s LinkedIn or Facebook statuses, or creating a fan page for your work (or, better yet, getting someone else to do that).

However, that is, in part, a function of this being a book and not an e-book – there’s a time lag between going to press and the actual production of a paper book. Hence information is sometimes not as fresh as desired.

Instincts

However, there’s still plenty in here, for the serious web entrepreneur and the hobbyist. In addition, for someone like me, one great piece of it was some validation that I’ve got pretty good instincts when it comes to my own social media website. Oh, and if you’re paying attention – you’ll see that I just practiced two of his techniques in this very paragraph.

Dominate Google and get noticed. It’s that simple.

Rating for SEO Made Simple

4/5

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Writing Progress Report – Fourth Quarter 2018

Progress Report – Fourth Quarter 2018

How superb was the fourth quarter 2018? Totally! It was another productive three-month period.

Finished Works

First of all, I posted some new short stories which had not yet made it to the group.

So here’s what I created and improved.

October

By design, I did no writing. Instead, this was a month to catch up on posting some older stuff. Plus, I got together the last of the outline for The Real Hope of the Universe. October was truly vital for getting my act in gear for NaNoWriMo.

November

I wrote well and regularly this month. It was great progress and I wrote a total of 64,335 words during the calendar month. And I ‘won’ NaNoWriMo on the twenty-second of the month.

December

By design, I continued to work on The Real Hope of the Universe. By the time the month was halfway over, I had written a total of over 91,000 words for Real Hope… So, that was just about 26,500 new words in December. This also means the book is longer than The Real Heart of the Universe, the middle book.

And the truth is, that seems to be a regular pattern for me. The first book is long. Then the middle one is quicker. And finally the last of the three is long again. But that is also because I hate saying goodbye to characters!

Milestones

Also, I have written over two and three-quarter million words (fan fiction and wholly original fiction combined). That is over one million wholly original words and over 1.8 million for fan fiction.

So right now my stats on Wattpad for wholly original works are as follows:

  • How to NaNoWriMo – 12,183 reads, 137 comments
  • My Favorite Things (like kibble) – 969 reads, 133 comments
  • Revved Up – 58,729 reads, 526 comments
  • Social Media Guide for Wattpad – 12,309 reads, 587 comments
  • The Canadian Caper – 453 reads, 37 comments
  • The Dish – 249 reads, 24 comments
  • There is a Road – 188 reads, 28 comments
  • WattNaNo’s Top Picks 2018 – 1,233 reads, 43 comments

A lot of the surging in stats on Wattpad has been due to the upswing in popularity for the WattNaNo profile.

WIP Corner

The current WIPs are as follows.

The Obolonk Murders Trilogy is a futuristic crime story where our society is divided into three parts – humans, semi-sentient and sentient robots, and aliens. I may end up writing a sequel trilogy. I’m not sure, so stay tuned.

The Enigman Cave takes place about a half a millennium from now. And it imagines a first contact where the aliens are at the level of Australopithecus.

The Real Hub of the Universe Trilogy takes place about 140 years ago and covers an Earth overrun by warring alien factions during the Victorian Era.

Mettle takes place only a few years from now and is the story of how society crumbles when metals begin to disappear.

Prep Work

So currently, for this year’s NaNoWriMo, I will write the third novel in the Real Hub trilogy. But I need to get the outline in order!

Queries and Submissions

So here’s how that’s been going during fourth quarter 2018. The third quarter was full of disappointments. Except for the 42 and Beyond anthology, I got no bites.

But then the fourth quarter picked up! Hence the following happened:

  • Almost Shipwrecked – accepted for publication at Empyreome.
  • Killing Us Softly – currently under consideration at Jay Henge Publishing (Pioneers & Pathfinders).
  • Surprises – accepted for publication via Hydra Productions’ 42 and Beyond, Book 1.
  • The Interview – accepted for publication at Theme of Absence. Published on December 14, 2018.
  • The Resurrection of Ditte – accepted for publication at Jay Henge Publishing (Unrealpolitik on Amazon).
  • Three Minutes Back in Time – currently under consideration at Alternate Peace.

Stats

According to The Submission Grinder, here are my lifetime stats:

  • Pieces: 17
  • Submissions: 65
  • Rejections: 35 (53.85%)
  • Acceptances: 3 (4.62%)
  • Pending Submissions: 13 (20.00%)
  • Lifetime Earnings: $26.25

Note: this doesn’t include anything not submitted via the Grinder, such as Untrustworthy and Surprises. And of course the remaining percentage of the total is everything where I’m still waiting to hear. By my count, I’ve submitted to 58 different publishers (at least two aren’t included in the Grinder’s overall count).

And by the way, I consider an acceptance rate of over four and a half percent to be outstanding!

In Progress

Right now, The Real Hope of the Universe is a WIP.

All Other Statuses

I continue to wait on the potential for a number of submissions to finally go through and gain acceptance.

Fourth Quarter 2018 Productivity Killers

Happy holidays from Adventures in Career Changing! Social Media Happy Holidays!
Happy holidays from Adventures in Career Changing!

So it was work, what else? Furthermore, as a manager, I have obligations that go far beyond my own job. The holidays got nuts, and my house is in renovation hell. So, what else is new?

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Writing Progress Report – Third Quarter 2018

How Awesome was the Third Quarter 2018 for Writing?

Third quarter 2018 was another productive three-month period.

Finished Works

First of all, I worked on a number of new short stories. A lot of these had been drafted on paper and so I spent some time fixing and polishing them.

So here’s what I created and improved.

July

I wrote well and regularly this month. It was great progress for third quarter 2018.

July 1 – 7

During the first week of July 2018, I wrote every day. I wrote Glass, a science fiction piece. Then I added Disaster with Place Cards. This was another in the series of comic stories about a human-alien wedding. Freshly Baked Bread was about an abused mountain girl getting away. The Crossing was an imagining of how my ancestors got to the US.

Candy was about an executive restraining herself from committing sexual harassment. Turkeys was another tiny piece, semi-comic. Then the last was Impromptu Memorial, which was about a very real memorial in my neighborhood for someone who was shot.

The stories were all … okay. I think the best one was Freshly Baked Bread. It had more of a plot and more thought to it.

July 8 – 14

In the second week of July 2018, I wrote every day. First up was The Court, a reaction to how immigration courts in the US have been treating children. Then on the same day, I wrote Designer Maroon. This is another in the series about the human-alien wedding. And I started a piece for an anthology, Surprises, which takes place a year or so after the events of The Enigman Cave.

Next was The Little Farm, a historical piece about the Black Death. My next foray was Shadow Puppets, about the wife of an Alzheimer’s patient. Soup was a historical piece about the Great Depression. And Canaries was about an alien conquest of Earth. King Me was about a researcher studying centenarians.

It seems I was hitting my stride better. From Surprises to King Me, I think they were all pretty great.

July 15 – 21

During the third week of July 2018, I wrote every day. The Hermit was another Dark Ages story. Jurisdiction concerned the legal implications of shapeshifters living among us. Fragments was about an archaeological discovery in a distant star system. Then I wrote My Heroes, where pixies help a middle-aged nurse.

I then created Weeding, about a teenager and his elderly neighbor. The following day, I flipped point of view and posted Neighborly, from the elderly neighbor’s POV. My favorite, by far, was the story posted on the 21st, Three Minutes Back in Time, a historical science fiction piece.

The others were rather good although I’ve done that same sort of pixieish story before, with The Forest. As for Three Minutes … it helped tremendously that I knew the POV character as she was an original character in, of all things, a Star Trek TNG fan fiction. But there’s nothing Trek in Three Minutes … at all. Therefore, it’s a story to query.

I also finished writing a story for the 42 and Beyond anthology, Surprises, which is a sequel to The Enigman Cave. It takes place maybe a year after the events in the book.

July 22 – 31

In the ten-day period of July 2018, I wrote every day. Naturalization is another story about the wacky mix ups aliens get into. In this one, aliens in an ESL/naturalization class learn about human culture (like, what’s a bicycle?). Pixies is a lot like My Heroes, where little people help out us humans.

Roommates is a kind of strange rebellion story, where two people, thrown together by aliens to mate, plot their escape by talking political nonsense with hidden meanings. Yeah, even I think that one’s weird.

Rage is weird (and I didn’t name it well), where a cosplayer is bothered but then turns it around. Marked is a topic I’ve tackled before, where imperfections are blown way out of proportion. At least they’re not lethal, but the ending is a lot like a Twilight Zone episode. I know that can do better.

Medals is a retread of a story I did in fan fiction. But it’s still a winner and I should query it, as it covers a disabled veteran ‘running’ a 5K. A Life in Maps is a wacky time travelish story where the main character can go anywhere if she touches a map. Eventually, she gets an idea to touch older maps and ends up with a form of time travel. It’s another one I may be able to query.

Scratches, Beware, and The Unexpected Phenom rounded out the month.

Scratches is another we’re-on-a-ship-but-I’m-the-lone-survivor story. But it has more detail and is better certainly. Beware is a bit of a fan fiction retread about vermin on a space ship. Phenom is a bit about sports.

My best works for this time period were Medals, A Life in Maps, and Scratches.

Best of the Best for July

In the month of July, my best work was The Hermit, Fragments, Three Minutes Back in Time, Medals, and A Life in Maps.

August

By design, I did no writing. Instead, this was time for submitting to various magazines.

September

I also wrote well and regularly this month. It was more great progress for third quarter 2018.

September 1 – 7

During the first week of September 2018, I wrote every day. My first story was First Real Job, about a former homemaker getting a job answering mail for a thrash metal singer. I deliberately didn’t reveal the gender of the homemaker. So it could very well be a man. The second work was a little something to slip in the Real Hub series, A Celebration.

For the third day, I wrote Money Changes Everything. That one is another cautionary tale from the Middle Ages. And on the fourth day, I wrote Chip, about POWs trying to escape a Stalag. For the fifth day, I wrote Save Me, about an Amish girl looking to change her life.

On day six, I wrote Examination, about a weird test. Kinda creepy! And on day seven, I wrote The Shimmering Wasteland, where a routine tax collection creates an interstellar incident.

Only The Shimmering Wasteland really stood out. This is typical for me for a week of writing after some time off.

September 8 – 14

In the second week of September 2018, I wrote every day. On the first day, I wrote Appealing, which is a direct homage to a fan fiction, about a woman released from prison after two decades. Next was What’s Your Story? That odd little story was about time travelers escaping the destruction of the Earth.

On the third day, I wrote The Messenger, a kind of crazy story where the Roswell incident brings new fashion to Earth but also women’s liberation. That one was well-received.

On the fourth day (September 11th), I wrote The Bride, a direct prequel to The Real Hub of the Universe. Then on Day Five, I started to transcribe Killing Us Softly, where first contact goes wrong in a very weird kind of way.

The best of the bunch was definitely The Messenger. It’s the kind of story I should edit and submit.

September 15 – 21

During the third week of September 2018, I wrote every day. Four of these days were spent on Cape Cod. For the fourteenth, fifteenth, and sixteenth, I finished Killing Us Softly. I think it’s a good piece. On the seventeenth, I posted Make a Wish, yet another medieval time period story.

For the eighteenth, I posted The Law, a western where a woman becomes sheriff. And on the nineteenth and twentieth, I wrote (posting on the twentieth) Gentrification, where a house flipper meets a family devastated by illegal abortions in two separate generations.

For the twenty-first, I started to transcribe The Student. That one was about an alien student in an integrated school, and I meant it to be a lot like the real-life story of Ruby Bridges.

During this time frame, there were two great stories: Killing Us Softly and Gentrification. I think I’d give the edge to Gentrification.

September 22 – 30

In the ten-day period of September 2018, I wrote every day. On the twenty-second, I finished and posted The Student. That one is about an alien version of Ruby Bridges. From the twenty-third through and including the twenty-sixth, I transcribed and then posted Miss Milky Way, which is exactly what it sounds like. For the twenty-seventh, I wrote The Test, a story I tossed off about the end of a relationship.

On the twenty-eighth, I added Underfoot, where little people have crash-landed in what is now a back yard. And on the twenty-ninth, I posted Feathers, about aliens who may be conscripting us into a war. Finally, for the thirtieth, I posted Sunshine, an odd little bit about cows.

Best of the Best for September

So the best of the best were: The Shimmering Wasteland, The Messenger, Killing Us Softly, Gentrification, and Miss Milky Way,.

Of these, the best was probably Gentrification.

Best of the Best for Third Quarter 2018

From July: Three Minutes Back in Time. And from September: Killing Us Softly. Best of these two? I honestly think it’s a tie.

Milestones

Also, I have written over two and a half million words (fan fiction and wholly original fiction combined). So right now my stats on Wattpad for wholly original works are as follows:

  • How to NaNoWriMo – 7,332 reads, 78 comments
  • My Favorite Things (like kibble) – 969 reads, 133 comments
  • Revved Up – 58,601 reads, 524 comments
  • Social Media Guide for Wattpad – 12,156 reads, 587 comments
  • The Canadian Caper – 452 reads, 37 comments
  • The Dish – 249 reads, 24 comments
  • There is a Road – 188 reads, 28 comments
  • WattNaNo’s Top Picks 2018 – 826 reads, 43 comments

WIP Corner

The current WIPs are as follows.

The Obolonk Murders Trilogy is a futuristic crime story where our society is divided into three parts – humans, semi-sentient and sentient robots, and aliens. I may end up writing a sequel trilogy. I’m not sure, so stay tuned.

The Enigman Cave takes place about a half a millennium from now and imagines a first contact where the aliens are at the level of Australopithecus.

The Real Hub of the Universe Trilogy takes place about 140 years ago and covers an Earth overrun by alien factions during the Victorian Era. I’m still getting together the outline for the third book.

Mettle takes place only a few years from now and is the story of how society crumbles when metals begin to disappear.

Prep Work

So currently, I have been working on some writing prompts to keep me sharp and keep the words flowing. My intention, for this year’s NaNoWriMo, is that I will probably write the third novel in the Real Hub trilogy. But I need a plot! So a lot of this year will be spent on that.

Third Quarter 2018 Queries and Submissions

So here’s how that’s been going during third quarter 2018. So far, I’ve received some encouragement but no acceptances. Yet I keep plugging.

In Progress

I spent time on perfecting The Real Heart of the Universe. This came from some excellent beta reading.

All Other Statuses

I worked on some old fan fiction to try to finally finish it. This will get it out of the way, which is what I really want.

Third Quarter 2018 Productivity Killers

Work, what else? I am now a supervisor, with two direct reports! So I have even more to do!

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Five Ways for Charities to use Social Media

Check Out These 5 Ways for Charities to use Social Media

First of all, before anything else, here are 5 ways for charities to embrace the modern and use social media to help them. Because I still love an older great blog post on five possible uses for social media for charities.

While I think these were good ideas (the Twitter Twibbon was one of them), I suspect that charities could go even further. After all, much of social media is free. And free is one of charities’ favorite words (along with cure, and donation, I suppose).

The social media landscape is always changing, so charities should continue to think creatively. As with businesses, listening to and observing their donors would be a good idea.

Some Ideas

So, how about using Facebook and LinkedIn to promote charitable events? While these RSVPs are often unreliable (a yes often really means maybe, a maybe means “I might get to it if nothing better comes along” but at least no still seems to mean no), this could serve as a way to get the word out.

Or what about keeping donors informed of totals by tweeting them? Hence if a $1,000,000 donation total is desired, how ’bout keeping donors informed on how it’s going by using X (Twitter)? See, this would be in place of an old thermometer bar.

So could volunteers check in with a locative app like foursquare and get badges? Uh, why not? Seriously, I’d love a blood donation badge. So long as it wouldn’t be an emergency, well, why not?

How About Another 5 Ways?

Maybe. It certainly makes sense to try to reach people where they spend a lot of their time.

I’m sure there are plenty more where that came from. Got any ideas of how charities could use social media? Toss ’em here, if you like.

For more information, see the December 30, 2010 blog post on Social Media Today.

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Social Media Marketing by Liana Evans, A Book Review

A Look at Social Media Marketing by Liana Evans

Social Media Marketing by Liana Evans was a book that I might have read a little too late in the semester. In all fairness, I read this book toward the end of my first social media class at Quinnipiac (ICM 522).

Hence it felt like I already knew a lot of what she had written, but that was likely more a function of timing than anything else.

Sorry, Li.

Been There, Done That

So the Liana Evans book is interesting. However, I had just read a ton of other works about very similar work, strategies, and ideas. Therefore, it ended up being maybe one book too many. Plus it ended up an optional read, anyway.

Furthermore, other works seemed to have said it better. So these days, books just do not get published fast enough to take proper advantage of trends and new insights. Hence blogs, in general (although not always!) end up more current and relevant.

What Was the Best Thing I Learned from Liana Evans and Her Book?

Possibly the best takeaway I got from the book was when Evans talked about online communities, particularly in Chapter 33 – You Get What You Give. So on page 255, she writes –
• You need to invest your resources, such as …

    • Time to research where the conversation is
    • Time and resources to develop a strategy
    • and Time and staff resources to engage community members
    • Time to listen to what they are saying, in the communities
    • Time and resources to measure successes and failures

• Giving valuable content
† It is similar to a bank account
• Don’t bribe the community

And ~

  • Rewards come in all fashions
    • Research who your audience is
    • Give your audience something valuable and/or exclusive
    • Don’t expect you’ll know everything
    • Listen to what your audience says
    • Admit when you are wrong
    • Thank your community

Finally, much like we’ve been telling people for years on Able2know – listen before you speak!

Rating

Review: 4/5 stars.

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Groundswell by Charlene Li and Josh Bernoff, An Updated Book Review

Another Look at Groundswell by Charlene Li and Josh Bernoff

This is something of an updated review of Groundswell by Charlene Li and Josh Bernoff as, by the time I got to the ICM 522 Social Media Platforms class at Quinnipiac University, I had already read this seminal work.

But no matter. Because this is still a terrific work by Josh Bernoff and Charlene Li, and it remains more than a little relevant.

And in fact, I think I understand it better than I ever have.

Changing the Way You Think about Online Marketing for Good

For Li and Bernoff, the online world is a rich and diversified community. And in that large umbrella community, there are several smaller communities. But unlike in the case of the classic Matryoshka (Russian nesting dolls), there is an enormous amount of overlap.

Above all, they put forward the idea of a system called POST. And if you read nothing else, read this part of not just my review but of their book itself.

  • Personae – who are your potential buyers? Who are your readers? And who makes up your audience?
  • Objectives – what do you expect to get out of going online, and continuing online, or going in a different direction online?
  • Strategies – how will you implement your ideas? What comes first? In addition, what must wait?
  • Technologies – which platforms will you use? How will you use these differently as your strategy begins to click into place?

So the last time I read Groundswell, I suspect that I did not really understand POST.

And now I know never to start a social media campaign without it. So thanks to Charlene Li and Josh Bernoff! This work is a classic for a damned fine reason. It really is that good. Because you need this book in your social media library.

Five Years Later — are Charlene Li and Josh Bernoff Still Relevant?

Social media platforms come and go. Fads rise and fall. Yet through it all, the lessons of the POST strategy, and why it’s so vital? Those are a rock, an anchor in an online world that sometimes feels like just so much jello stuck to the wall, ever sliding downwards.

Ew, sorry for that image, folks.

But never mind that for now.

I think the biggest and most vital part of POST is the first initialism, the P. The buyer persona is someone who we should be thinking about all the time. Not just sometimes, and for God’s sake not just when there’s an exam at school or the boss comes around at work.

It’s even a vital concept in a place that you would least expect it — a personal blog. And even in our own social media postings.

For if we are flinging those pixels out to the universe, then we are expecting an audience. We are wishing and hoping to be read! But if we don’t take that buyer persona into account at all (even when we aren’t selling anything and not expecting anyone to ever want to buy anything), we should still account for our audience.

Social media is exceptionally performative. We curate our photos and our words and our stories and our snark. If we want any sort of a reaction, then we have our audience in mind. Even if that’s subconsciously.

Being offensive is bad. Being unfunny is worse. But being unread? Quelle horreur! That is the worst.

Rating

Review: 5/5 stars.

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Writing Progress Report – Second Quarter 2018

Progress Report – Second Quarter 2018

Second quarter 2018 was another productive three-month period.

Finished Works

So first of all, I worked on a number of new short stories. A lot of these had been drafted on paper and so I spent some time fixing and polishing them.

So here’s what I created and improved.

April

So first of all, by design, I did no writing. However, I posted The Badge of Humanity (Book 3 of The Obolonk Murders trilogy) and The Real Heart of the Universe (Book 2 of that trilogy) for review.

Also, I queried The Resurrection of Ditte twice and Darkness into Light one time.

May

So, I wrote well and regularly this month. All in all, it was great progress for second quarter 2018.

May 1 – 7

So, during the first week of May 2018, I wrote a piece every day. I also posted The Lark, Recovery, Flooding, Intolerable Behavior, Coping, Cultural Exchange, and Suspension of Disbelief.

So, in keeping with the dystopian scenarios that have been creeping into my works lately, The Lark, Coping, and Cultural Exchange are all pretty creepy, with the former two being post-disaster stories. Finally, Cultural Exchange is more of a first contact gone wrong short story.

Recovery is kind of odd, since I deliberately made it unclear whether the narrator was human. Also, Suspension of Disbelief is almost the prelude to a whodunit. In addition, Flooding takes the perspective of (yes, really!) a worker ant. And Intolerable Behavior is a comedy; the main character is rather similar to the unnamed narrator of Revved Up.

So, I think I like Coping and Flooding the best, with the former having a commanding lead over the latter.

May 8 – 14

So in the second week of May 2018, I wrote a piece every day. I also posted Side by Side, You Never Know, Taste, A Path Not Taken … Much, Coincidence, Succession, and Snub. Side by Side is another comparison of one timeline to another. Since readers said they felt one of the sides was like The Path (from the previous quarter), that was an issue. You Never Know is another humans fighting back type of story.

Taste is another return to cave people. A Path … is a wry comedy about another first contact gone wrong. Coincidence is yet another creepy Twilight Zone-type piece where people seem to be disappearing. Succession is a sequel to Merciful. Finally, Snub is a kind of wedding drama piece.

So this week, I like Side by Side, You Never Know, Coincidence. If I had to pick a favorite, I would probably go with either Coincidence or You Never Know. The former because I spent some time crafting it (rather than just reeling it off), and the latter because it’s ultimately got some hope in it (like Coping does, from the prior week).

May 15 – 21

During the third week of May 2018, I wrote a piece every day but the 19th (the day off was because a friend had died).  So, I wrote Dinosaurs, The Panther, Chains, Freedom, The Seed, and Time Stretching. So, Dinosaurs is about a race which has gone past physical bodies and moved onto mechanical ones. The Panther is another tale of cave people.

So, Chains is a kind of odd dystopian story. Also, Freedom is the defiant words of a prisoner. The Seed is yet another cave people story. Finally, Time Stretching is just a short tween thing.

So, this week, I liked The Panther the most, with The Seed coming in second.

May 22 – 31

So in this ten-day period of May 2018, I wrote a piece every day. I wrote Just About, Captive, Your Planet Smells Like Wet Dog, A Touch of Gray Hair, Carney Crash Canyon, Separated, A Place, The Ridge, Placid, and also Treasures. Also, Just About is a sonnet I wrote for my wedding anniversary. Captive is about a woman held hostage in the jungle. Finally, Your Planet Smells Like Wet Dog is a semi-amusing alien contact story.

Also, A Touch of Gray Hair is an amusing piece I wrote for a contest. But Carney Crash Canyon is a depressing story of a crash victim waiting to die. In addition, Separated is about children separated from their parents in America. A Place is about a mentally ill or challenged person who is also being mainstreamed. The Ridge is a war story. Also, Placid is about Nessie. Finally, Treasures is a strange story about witness protection.

So, I think my favorites from this period are Your Planet Smells Like Wet Dog, A Touch of Gray Hair, The Ridge, Placid, and Treasures.

For this month, my overall favorite is the last story I wrote, Treasures.

In addition, I queried Ditte again and Blue Card.

June

Also by design, I did no writing.

Second Quarter 2018 Milestones

Also, I have written over two and a half million words (fan fiction and wholly original fiction combined). So right now my stats on Wattpad for wholly original works are as follows:

  • How to NaNoWriMo – 6,196 reads, 75 comments
  • My Favorite Things (like kibble) – 969 reads, 133 comments
  • Revved Up – 58,341 reads, 524 comments
  • Social Media Guide for Wattpad – 11,953 reads, 587 comments
  • The Canadian Caper – 439 reads, 37 comments
  • The Dish – 248 reads, 24 comments
  • There is a Road – 188 reads, 28 comments
  • WattNaNo’s Top Picks 2018 – 684 reads, 43 comments

WIP Corner

So, the current WIPs are as follows.

The Obolonk Murders Trilogy is a futuristic crime story where our society is divided into three parts. So, they are humans, semi-sentient and sentient robots, and aliens. So, I may end up writing a sequel trilogy. I’m not sure, so stay tuned.

The Enigman Cave takes place about a half a millennium from now. However, it also imagines a first contact. But this is where the aliens are at the level of Australopithecus.

The Real Hub of the Universe Trilogy takes place about 140 years ago and covers an Earth overrun by alien factions during the Victorian Era.

Mettle takes place only a few years from now and is also the story of how society crumbles when metals begin to disappear.

So I also spent a bit of time writing fan fiction, in order to finish up a series during second quarter 2018.

Prep Work

So currently, I have been working on some writing prompts to keep me sharp and keep the words flowing. After that comes this year’s NaNoWriMo. So, I will probably write the third novel in the Real Hub trilogy. But I need a plot! So a lot of this year will be spent on that. In addition, this quarter, I got closer to having a viable plot. So this is for what I now know will have the title of The Real Hope of the Universe.

I also have some ideas for a time travel series and maybe even young adult. But those didn’t happen during second quarter 2018.

Second Quarter 2018 Queries and Submissions

So here’s how that’s going as of second quarter 2018.

In Progress

This list is the name of the story and then the name of the potential publisher.

  • A Kitten – Flash Fiction Online
  • A Touch of Gray Hair – Owl Canyon Press
  • Almost Shipwrecked – Not One of Us
  • Blue Card – Cincinnati Review
  • Darkness into Light – ServiceScape Contest
  • Dinosaurs – Factor Four Magazine
  • Side by Side – Strange Horizons
  • The Interview – Kferrin.com
  • The Resurrection of Ditte – AGNI Magazine, Slice Magazine
  • This is My Child – Analog Science Fiction & Fact
  • Who Do We Blame for This? – Apparition Lit Flash Fiction Contest

All Other Statuses

  • Almost Shipwrecked — Clarkesworld Magazine; Spaceports and Spidersilk; Unidentified Funny Objects — all rejected
  • Blue Card – Threepenny Review – rejected
  • Dinosaurs – Fantasy & Science Fiction; Shimmer – rejected from both
  • The Enigman Cave – Bolide Publishing – ghosted; RAB – back in play as of 6/14/18
  • The Resurrection of Ditte – Apex Magazine – rejected; Metamorphosis Magazine – personal, encouraging rejection
  • Who Do We Blame for This? – Daily Science Fiction; Freeze Frame Fiction – rejected from both

Second Quarter 2018 Productivity Killers

So it was work, what else? Because yes, that includes second quarter 2018. So, the following quarter should be better. Because I would like to reduce the stress in my life!

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Four Important Social Media Stats

Consider These Four Important Social Media Stats

These were four important social media stats for you! This post was, in part, a riff on Four Great Free Tools and Four Important Stats. And I like the important stats. As for the four free tools, I’ll reserve judgment for another day.

These are still somewhat important, but keep in mind that the numbers have undoubtedly changed.

STAT 1

53% of people on Twitter recommend companies and/or products in their Tweets, with 48% of them delivering on their intention to buy the product. (ROI Research for Performance, June 2010)

However does this takes into account what essentially looks like spamming (e. g. buy this stuff!) versus what seems to be more sincere mentions of products, e. g. someone says I love this new Gatorade or I think my New Balance sneakers really make me faster?

I know it can be difficult for a large-scale survey of tweets to tell the difference between the two. However, if there is that much of a return, then I figure, the people either know or, perhaps, they just don’t care.

STAT 2

The average consumer mentions specific brands over 90 times per week in conversations with friends, family, and co-workers. (Keller Fay, WOMMA, 2010) – Just what  does this mean? I mention products all the time, but it doesn’t necessarily mean I’m touting them. Ugh, I hate what they did to my conditioner! Why did John Frieda have to change it?

And that is a far cry from I want some more of that Amy’s Low-Salt Marinara Sauce with Basil – sooo good. Since the stat doesn’t mention whether the mentions went positive or negative, I suppose it’s a corollary to the old saw, that any press is good press. Note: sentiment analysis is better than it used to be, but still has a ways to go.

STAT 3

Consumer reviews are significantly more trusted – nearly 12 times more – than descriptions that come from manufacturers, according to a survey of US mom Internet users by online video review site EXPO. (eMarketer, February 2010)

This is how viral marketing works, kids. Because if a company can send out its minions to tout a product, even if not 100% positively (and it’s more believable that way, as it doesn’t look like mere puffery), then folks eat that up. Astroturfing Nation, here we come.

STAT 4

In a study conducted by social networking site myYearbook, 81 percent of respondents said they’d received advice from friends and followers relating to a product purchase through a social site; 74 percent of those who received such advice found it to be influential in their decision. (Click Z, January 2010)

However, this may be more of a function of the pervasiveness of social sites versus their influence. E. g. I truly only hear from some of my cousins through Facebook.

Do I give their opinions more credence than I do passing acquaintances’? Sometimes. But do I get this Facebook-based advice from them because we don’t pick up the phone or send snail mail or meet in person (we’re too far away to do this, anyway).

But to my mind, this is almost like giving the phone company credit for marketing strategy if we chat on the phone. We don’t. Instead, we use Facebook. I think this is a potential confusion of medium versus message.

Where Do We Go From Here With These Four Important Social Media Stats?

So, are social sites really that important? Is Twitter really that targeted? Do consumers really trust their pals more than they do slick, conventional marketers? Probably maybe, not really and yes. And it’s up to the Social Media Marketer to separate the wheat from the chaff with these kinds of stories, and see what’s really going on.

What do you think?

Five Years After This Post Was Last, Er, Posted…

… and a good thirteen years (!) after it was really first posted. Numbers shift and, these days, Twitter is called X, anyway.

But these metrics are still good, and they are still vital. For businesses, getting case studies published, and getting brand ambassadors on board, is still a terrific and inexpensive way to market. Both of these build trustworthiness (the ‘T‘ in Google’s E-EAT). They also help to build and bolster word of mouth, which is still a vital piece of any marketer’s strategy.

So, don’t discount these metrics, okay? But take the numbers with a grain of salt.

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Writing Progress Report – First Quarter 2018

Progress Report – First Quarter 2018

First quarter 2018 proved to be a good time to write. Since this is the first of my writing progress reports, here are the details.

I write all the time or at least I work on something to do with writing. The process generally runs from idea to percolating that idea or combining it with other ideas, outlining, drafting, preliminary editing, and reading aloud to my husband (a HUGE help for spotting flow errors). Then it’s beta readers sending feedback which I work out, off to the pro editor, write the query letter, query, wait for acceptance or rejection.

Accepted work? Then it’s time to work on promoting it. Rejected work? Then it’s time to regroup. This may mean more editing on my part, or changing the query or just shelving a work for a while.

Finished Works

First of all, I worked on a number of new short stories. A lot of these had been drafted on paper and so I spent some time fixing and polishing them. This included an older story, You Call is Very Important to Us.

Here’s what I created and improved.

January

I wrote well and regularly this month. It was a great kickoff to first quarter 2018.

January 1 – 7

During the first week of first quarter 2018, I wrote a piece every day. there are two pieces over 2,000 words long: The Resurrection of Ditte and A True Believer in Skepticism. Another four are under 2,000 words: Short, Sharp; Dragon for Sale, Cheap; Too Tired (tiny!); and The Landing. The seventh was also under 2,000 words and is a little scene from The Real Hub of the Universe trilogy: Snowy Allston.

Of these seven short stories, Dragon and Landing are both comedies. Allston is kind of melancholy. Tired was really just so I could get something written that day. The other three are somewhat ironic and all of them give off a Twilight Zone sort of vibe.

My favorite for this week is a tie between Ditte and Skepticism. They both having something to say about the human condition.

January 8 – 14

Then I wrote more stuff during the second week of first quarter 2018. All of the pieces are under 2,000 words. I wrote: The Forest; I Used to be Happy; The Star; I Hate Promises; A Kitten; The Outside World; and  The Meeting.

Of these seven short stories, The Star; I Hate Promises; and The Meeting are comedies. The Forest and The Outside World are more like fables, with the former being about helping a stranger and the latter about being curious about freedom. A Kitten is heartwarming and could be read to a child.

My two favorites for this week are I Used to be Happy and A Kitten. Both should make a reader think, and I love writing like that.

January 15 – 21

And I wrote even more during the third week of first quarter 2018. These are all under 2,000 words: The Other, Canada Saves the World, Worthy, Nothing Good Ever Happens at 3 AM, Who Do We Blame for This?, None of this is real, and Inventory.

Of these short stories, The Other is another fable. Canada Saves the World and Inventory are comedies. None of this is real is more of a nascent romance. Nothing Good Ever Happens at 3 AM and Who Do We Blame for This? are both tragic first contact stories. Worthy is kind of an odd story about what is a sort of dystopian society that has lost its way.

This week, I had a lot of favorites. In fact, the only one that wasn’t a favorite was Canada Saves the World as it was just kind of silly. Even Inventory was better.

January 22 – 31

So I wrote a lot more during the final ten days of the first month of first quarter 2018. Everything was under 2,000 words long. And there stories were: Soul Rentals, And the Horse You Rode in On, The Guitarist, The Metuchen Mystery, So Long, Will’s Dog, I Used to be Cruel, Just Married (sequel to The Meeting), Justice, and This is My Child.

Of these short stories, Soul Rentals is kind of spiritual. And the Horse You Rode in On is historical. The Guitarist is YA. The Metuchen Mystery is fantasy. So Long is tragedy. Will’s Dog and Just Married are more fluff pieces. Justice is dystopian. I Used to be Cruel and This is My Child are both drama.

For these last ten days, my favorites were pretty much everything but The Metuchen Mystery, which felt too light and silly. I’m not a fan of dragons, even if they are in New Jersey. The Guitarist was a particular fan favorite. I wrote almost 29,000 words during this month.

February

By design, I did no writing. However, I edited Mettle and The Enigman Cave. I didn’t do any promotions although I was busy with some work for Wattpad (I’m an Ambassador there). Working with beta readers was iffy/spotty at best. Since I do my best to nurture those relationships, but I also need to get a lasso around version control, I created a Facebook group and started using Google docs. So far, that’s had a mixed reception. Plus I didn’t work on promotions. It’s not so much that I was busy; it was more that I’m just kind of burned out on that.

Beta readers, so far, have enjoyed The Guitarist, The Obolonk Murders, None of This is Real, and The Forest. Who Do We Blame For This? got a mixed reception, as did So Long and This is My Child. I’ve been trying not to be too pushy but unfortunately Facebook algorithms require a lot of activity. I’m still trying to find a good groove there while, at the same time, respecting everyone’s time and interest levels. And my own, too!

Plus I worked some more on the plot for Real Hope of the Universe.

March

There was even more writing!

March 1 – 7

I started off the month with a bang, writing Kelvin 505.928, Oh Little Town, Almost Shipwrecked, Courage, Hot Mess, Enchantment Street and Clay. These were under 2,000 words long.

So of these short stories, Kelvin 505.928 is science fiction. Oh Little Town is horror. Almost Shipwrecked is humor and is a lot like The Meeting. Hot Mess is a prequel to Almost Shipwrecked. Courage is a romance with a twist. Enchantment Street is kind of dreamy and it’s one of the more positive stories I’ve written this quarter. Clay is a kind of odd deep future type of time travel story. Yeah, it’s weird.

My favorites this week included the one-two punch of Hot Mess and Almost Shipwrecked, plus Courage is a sweet story.

March 8 – 14

And then I kept it up by writing Blue Card, Protection, Shadows, The Path, Guinea Pigs, Loud, and It’s Five O’clock Somewhere  …. These were under 2,000 words long.

Hence of these short stories, Blue Card is dystopian and might even be the Nazis or something like that. Protection is a bit of a true crime story. Shadows and It’s Five O’Clock Somewhere are both time travel stories and they are representative of how I’ve been thinking about that premise lately. The Path is another dystopian story but there’s a bit of hope in there. Guinea Pigs is a weird science fiction story that’s kind of underdeveloped.

My favorites this week included Blue Card as it’s evocative and creepy at the same time. I also liked Shadows and It’s Five O’Clock Somewhere.

March 15 – 21

During the following week, I wrote Space Con, Daybreak, AM/FM Ghosts, The Interview, Modern Sonnet, The Witness and How Much?…. These were all under 2,000 words long.

Therefore of these stories, Space Con is something of a science fiction true crime story. Daybreak is a medical miracle. AM/FM Ghosts plays with some urban fantasy I’ve been considering. The Interview and How Much? are both truly creepy science fiction. Modern Sonnet is a touch of poetry. The Witness is a little crime drama.

This week’s favorites included the matter-of-fact vibe of Space Con and the creepiness of How Much? But the big winner is also the fan favorite: The Interview. Beta readers told me they wanted to see more, which is always a great sign.

March 22 – 31

During the final 10-day period, I wrote Appealing, The Cause, The Invaders, Halfway, Merciful, Wicked Ways, and A Trip (there are three more but they’re being posted after this blog goes live) … These were under 2,000 words long.

Hence of all of these, Appealing is an after-prison story which I admit I cribbed from my own fan fiction. The Cause and Halfway are historical. The Invaders is a little bit of unexpected humor. Wicked Ways and Merciful feel like they relate to each other, as an oppressive society turns to good. A Trip is similar to a work I did for an Alzheimer’s charity Anthology, called Props.

This week’s favorites included Appealing (one beta reader liked the main character’s strength) and Halfway. I also like Merciful; it’s a hopeful story. During this month (apart from three stories which won’t make it to this blog post), I’ve written just under 19,000 words. The big drop-off in production makes sense as work ate me alive.

Milestones

Also, I have written over two and a half million words (fan fiction and wholly original fiction combined). So right now my stats on Wattpad for wholly original works are as follows:

  • How to NaNoWriMo – 5,662 reads, 74 comments
  • My Favorite Things (like kibble) – 969 reads, 133 comments
  • Revved Up – 57,999 reads, 523 comments
  • Social Media Guide for Wattpad – 11,870 reads, 587 comments
  • The Canadian Caper – 436 reads, 37 comments
  • The Dish
  • There is a Road – 188 reads, 28 comments
  • WattNaNo’s Top Picks 2018 – 236 reads, 8 comments

WIP Corner

The current WIPs are as follows.

The Obolonk Murders Trilogy is a futuristic crime story where our society is divided into three parts – humans, semi-sentient and sentient robots, and aliens. I may end up writing a sequel trilogy. I’m not sure, so stay tuned.

The Enigman Cave takes place about a half a millennium from now and imagines a first contact where the aliens are at the level of Australopithecus.

The Real Hub of the Universe Trilogy takes place about 140 years ago and covers an Earth overrun by alien factions during the Victorian Era.

Mettle takes place only a few years from now and is the story of how society crumbles when metals begin to disappear.

Prep Work

So currently, I have been working on some writing prompts to keep me sharp and keep the words flowing so first quarter 2018. My intention, for this year’s NaNoWriMo, is that I will probably write the third novel in the Real Hub trilogy. But I need a plot! So a lot of this year will be spent on that. And – heh – I might actually have a different plot for this year’s NaNo, taking place in, of all things, the Obolonks universe. But I really should finish Real Hub. Really. Shut up, plot bunnies!

This Quarter’s Productivity Killers

Work, and what else during first quarter 2018? Plus I have all sorts of offline junk going on, including house renovations and the inevitable lousy New England weather which means shoveling snow and also running the car when it’s really cold out so it won’t stall.

Another productivity killer was my own mood. Not only does winter do it to me (I get Seasonal Affective Disorder), it’s also that I’ve got some burnout. Sometimes the writing days did not come so easily.

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Interview with EJ Roberts

Meet EJ Roberts

EJ Roberts is an all-around indie author reviewer! Back in July of 2016 I did something different and handed over the reins to her.

She’s from A Drop of Ink Reviews. So take it away, EJ Roberts!

Background

I am EJ Roberts, the reviewer for A Drop of Ink Reviews. So let’s sit and talk about what all of this entails and how it affects the indie author.

First off, I’ve been reading since I was four. I made my family teach me how to read when I couldn’t get anyone to read to me often enough to keep me happy. And I have been devouring books left and right ever since.

I honestly can’t get enough of the written word. Though it wasn’t until about 2009 that I began to have an inkling that such a thing as an “indie author” even existed and could be viewed in a good light.

Writerly Ambitions

I used to think I wanted to be a writer.

Adventures in Career Changing | Janet Gershen-Siegel | EJ Roberts and A Drop of Ink Reviews
Welcome to EJ Roberts of A Drop of Ink Reviews!

And I have some skill at putting words together, but the idea of exposing yourself as an author and facing the rejection and judgement of others – that scared me to death.

I eventually came to the realization that I could use my skills in writing for something else entirely.

I frequented a writing group on Facebook that featured mainly indie authors. There were a few traditionally published writers in the group, but not many. However, their lament was all the same. They couldn’t get reviews for their books. So, in 2015, A Drop of Ink Reviews was born.

Why Reviews Matter

Reviews are incredibly important to an author, and more so for an indie author than one traditionally published. The reviews tell other potential readers that someone took a chance on this unknown author. The more reviews there are, the more the book gains recognition.

Indie authors don’t have advertising and marketing budgets. They have to do all of the work themselves, so each and every review is precious. It’s free marketing and helps propel their book further.

How She Got Her Start

Until that moment, I’ll admit I’d never written a review. I looked at a lot of review websites out there to see how others were doing them. I then created my own idea and ran with it. Before authors would trust me with their books, I had to essentially audition for the right to read and review them for free. I started with a few books I had on my shelf and off I went. It wasn’t long before I was swamped with requests for reviews.

How to Get a Review

Most indie book reviewers will do this free of charge. The only thing being they are given a free e-book. Each reviewer will have their preferred genre, so it’s always important to pay attention to their submission guidelines. Think of it as trying to get an agent. You have to pay attention to their guidelines or your book will be tossed aside.

Personally, I’m quite open about what I’ll review. I do avoid horror, LGBT, non-fiction, poetry, and erotica. I joke that I’m a prude and don’t even want excessive scenes in a book. If they’re important to the storyline, that’s one thing. If they’re thrown in for shock value? Please don’t bother. I’m also fond of Young Adult and Middle Grade books. A lot of reviewers won’t touch those, so it’s important to pay attention.

The Indie View

But how does one go about finding these elusive reviewers? There is an excellent list out there called The Indie View. They sponsor a list of active book reviewers. They also list what genres the author will and will not read so you can eliminate a lot of guesswork. This is not a comprehensive list as indie reviewers must submit themselves. I was on there at one point, but have since been removed.

That’s okay though as I have a steady stream of people still interested.

It’s Just an Opinion (from EJ Roberts or Anyone Else)!

One super important thing to remember about a book review. They are all the opinion of a single person. Once, I posted a 2 star review on my site. I rarely post those, but I was one of the few of hundreds of people who’d read it and gave it a low star rating. I figured the readers of my blog would still be interested and it could bring more readers to the author.

About four people told me they were going to buy the book and read it themselves. That was until the author approached me about removing the review from my site and I made the mistake of doing so. From that moment on, an entire wave of people vowed to never read anything that author ever wrote.

While your feelings might be hurt by a review, let it stand. Don’t say a word. You never know when that negative review will actually bring readers to you.

The Joys and Occasional Downsides of Being a Reviewer

Being a book reviewer I’m put in a unique position. I’m handed someone’s pride and joy and they wait anxiously to hear my opinion. I take this position seriously. My greatest joy is when I can put a 4 or 5 star rating on the book and recommend it to everyone I can think of. I have actually come across a few authors that I will buy their books as soon as they’re released because of my review site.

Unfortunately, along with the fun of discovering a great new author comes the pain of having to tell an author their book wasn’t ready for publication. I do not review those. I quietly give the author a review in an email and point out the flaws. Then there are the books I cannot read for whatever reason. That hurts the most.

Though I believe there is an audience for everyone, sometimes I’m just not it. I am not in a position to review the book if it wasn’t written for me.

Pet Peeves

As I continue to review, I am finding I’m growing a small list of pet peeves. I’m fairly lenient because I still dabble in writing on the side and I know I have my own flaws.

However, the longer I dwell in the indie book world, the more I’m finding less excuses for what are obvious errors. One being not taking the time to proofread your book. A ton of typos drives me nuts. The author cannot see them. He or she has been looking at the book too long. It requires another person to do it. Have a friend who’s picky as all get out help you. Your other option is to pay someone.

When faced with this decision, keep in mind you are investing in the future of your book. I have had the privilege of watching a book blossom from a new cover and editing services. It went from being dead in the water to netting the author a decent little income. Never underestimate the power of editing and cover art.

One Book, Though …

In the past year and a half I’ve been reviewing, I have come across a single book where I could get past the fact it wasn’t edited. A single book. I have 77 reviews on my site. I have read over a 100 books. Only one book. Think about that.

The storyline was so incredible and amazing I could overlook the typos, and there were a lot. Do not think your book can do that. Do not make that mistake. It takes an incredible author to pull that off and they’re a rare breed.

What’s Next for EJ Roberts?

I love what I do. I love reading new books and sharing my opinion with others. And I love that I can shine a light on unknown indie authors and convince people who’d never think to look at an indie author to give one a try. Indie authors break the rules.

Sure, there are a lot out there who will still follow the same worn paths as traditionally published books, but the rule breakers are here. The ones that are carving out the new genres are alive and well in the indie world. I’m glad to be a part of it.

Thank You!

Well, Hello There

It’s me again (Janet). Thank you to EJ Roberts! Please check out A Drop of Ink Reviews when you get a chance.

Just about five years later, the need for reviewers is still huge! Indie writers need reviewers. And readers need them, too.

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