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Book Review – Likeable Social Media by Dave Kerpen

Let’s Review Likeable Social Media by Dave Kerpen

Dave Kerpen has a rather interesting book here.

Likeable Social Media

This book was required reading, as a part of my Community Management class at Quinnipiac University.

And it made for an excellent read.

For Kerpen, a lot of social media success comes from listening to, and then surprising and delighting customers and potential customers. Are your posts what they are interested in? If you received this post, would you bother clicking on it?

Case in point for surprise and delight

In May of 2015, my husband, parents, and I went to a Mexican restaurant in my parents’ town. We had eaten there before, but not so much that they knew our names or our usual orders or the like.

My husband and I don’t visit my parents too often. And he visits them even less than I do. To the restaurant, even if my parents were repeat customers, my husband and I surely didn’t look like repeats.

There was a short wait until we got our food. Without prompting, we received a little appetizer, which mainly consisted of little breaded and fried mashed potatoes, configured a bit like sticks. There were three bits of sauce in different colors.

The potatoes and sauce, most likely, were leftover odds and ends. It may have taken the chef all of ten minutes to make the dish. I didn’t see anyone else getting the appetizer. We thanked the server. The appetizer tasted good.

We were served our food, and you’d think that would be the end of it. But it wasn’t. We didn’t order dessert. But we received a plate of flan and four spoons anyway. No one asked us; we just got the flan (it tasted really good). We weren’t charged for either little extra.

These twin activities impressed us, so much so that I’ve even linked back to the restaurant. Win-win!

Surprise and delight your customers. Or, as I’d like to say, where’s their flan?

Being Likeable

By no coincidence, Kerpen named his company Likeable Media. From its positive name to its obvious association with Facebook, the book and the company are all about creating positive and meaningful experiences for customers and potential customers.

Kerpen begins with listening and with careful, accurate, and specific targeting. E. g. not all women in their 50s have the same interests. He strongly urges marketers to dig deeper.

He also encourages them to have empathy for their customers. Is a post interesting? Would it be welcome to the customer base?

The first fans should be preexisting customers, with perks for the really rabid fans. Another skill to master: engaging in a true dialog.

This means not just accepting praise, but also effectively and expeditiously responding to complaints. It also means owning up to your mistakes when you make them.

Honesty

Kerpen advocates authenticity, honesty and transparency in dealings, and promoting an exchange by asking questions, which goes right back to listening. From listening, comes the surprise and delight.

Did the restaurant hear us complaining about slower than normal service? Possibly. The appetizer and the flan certainly helped to quell those complaints and win us over.

Because he’s talking about social media (and not restaurant service), Kerpen’s flan moment doesn’t just cover coupons and offers. It’s also the sharing of stories as social capital.

Some of this includes stories of the company (e. g. how a product was invented that spawned an industry). But it also encompasses the stories of the customers themselves.

Imagine being a soft drink company and asking customers who drank your soft drink during their first date to share their love stories? Attach this promotion to Valentines’ Day and maybe even ask about a couple’s future plans….

Finally, rather than hard selling, Kerpen exhorts marketers to simply make it easy to buy. Good products and services will always have customers. Generally, you don’t need to massage demand. But you do need to make it easier for customers to open their wallets.

A terrific, breezy read, well worth your time.Click to buy Untrustworthy on Amazon

Rating for the Book and for Dave Kerpen Himself

5/5 stars

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Book Review: Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

Jab, Jab, Jab, Right Hook is a bit too cleverly named, but the premise is an interesting one.

Essentially, what Gary Vaynerchuk is saying is, little bits of content and engagement which reach your potential customers are the setup for the big finish (which is not really a finish, actually) of a call to action and an attempt to make a sale.

The other major premise of the book is that all platforms have their own native quirks and idiosyncrasies. Therefore what is reliable on Pinterest, might fall flat on Facebook.

What is killer on Tumblr might get a shrug on Instagram. And what is awesome on Twitter might bring the meh elsewhere.

But that all makes sense, as these are somewhat different platforms. Their demographics are different. They have differing user bases and numbers of people online at any given time.

Breaking Down What Went Wrong, and What Went Right

So, the most powerful part of this work was in the analysis and dissection of various real-life pieces of content on the various platforms. Why did something not work?

Maybe the image was too generic or too small or too blurry. Or maybe the call to action was too generic and wishy-washy, or the link did not take the user directly to the page with the sales information or coupon.

Or maybe there was no link or no logo, and the user was confused or annoyed.

While this book was an assignment for my Community Management class, the truth is, I can also see it as applying to the User-Centered Design course at Quinnipiac. After all, a big part of good user-centric design is to not confuse or annoy the user. Vaynerchuk is looking to take that a step further, and surprise and delight the consumer.

Give people value. So, give them what they want and need, or that at least makes them smile or informs them. In the meantime, show your humanity and your concern.

And work your tail off.

A terrific read. Everyone in this field should read this book.

Ten Years Later, What Do I Think?

Well, I think that the points Gary V makes are exceptionally valuable for the purposes of marketing. If the user has no idea what you want them to do, then they’ll just do nothing.

So, what do you want them to do? Download an app? Leave a review? Click on a link? Make a purchase? Share a post?

This is why virtually the best buttons you see on any website are the only that just say Click or Buy Now. Nobody writes War and Peace on those. Hell, you just plain can’t! The same should be true for any place where you’re putting a call to action.

This is vital for writers as well, and not just for the marketing of their wares. If you want to evoke sadness in the reader, then you had better make it clear that the characters are experiencing, or they are experiencing a sad event. Show the first with crying or depression or the like. And show the second with a truly sad event: a death, a divorce, losing a job, failing a class—you get the idea.

This book and its contents have never been more relevant. My review and rating still stand.

Rating

5/5 Stars


Want More Book Reviews?

If my experiences with book reviews for social media resonate with you, then check out my other book review articles.

Check Out Book Reviews on Social Media, SEO, Analytics, Design, and Strategy

Avinash Kaushik’s Web Analytics 2.0, a Book Review
The Cluetrain Manifesto: 10th Anniversary Edition, a Book Review
Cognitive Surplus by Clay Shirky, A Book Review
Content Nation by John Blossom, A Book Review
Content Strategy for the Web by Kristina Halvorson, a Book Review
Google Advertising Tools by Harold Davis, a Book Review
Groundswell by Charlene Li and Josh Bernoff, An Updated Book Review
Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

Likeable Social Media by Dave Kerpen
Michael Fleischner’s SEO Made Simple, a Book Review
The New Rules of Marketing & PR by David Meerman Scott, A Book Review
The Numerati by Stephen Baker, a Book Review
Optimize by Lee Odden, A Book Review
Social Media Marketing by Liana Evans, A Book Review
Trust Agents by Chris Brogan and Julien Smith, a Book Review
White Space is not your Enemy by Kim Golombisky and Rebecca Hagen, a Book Review
The Zen of Social Media Marketing by Shama Hyder Kabani, a Book Review

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Writing Progress Report – Second Quarter 2019

Progress Report –Second Quarter 2019

How great was second quarter 2019? So I spent second quarter 2019 mainly editing. This is because The Real Hope of the Universe had over 185,000 words to start with. So how amazing was that?

Second Quarter 2019 Posted Works

First of all, I spent time on editing The Real Hope of the Universe. The beast is truly enormous and I need a chainsaw. Seriously.

I also had on a number of new short stories. A lot of these had been drafted on paper and so I considered spending some time fixing and polishing them.

Then on Wattpad I posted some fan fiction as I am not posting wholly original work there these days. That is, unless it’s for the WattNaNo profile.

Finally, on I posted

Milestones

Also, I have written over two and a half million words (fan fiction and wholly original fiction combined). So right now my stats on Wattpad for wholly original works are as follows:

• How to NaNoWriMo – 13,603 reads, 142 comments
† My Favorite Things (like kibble) – 972 reads, 133 comments
Revved Up – 59,005 reads, 526 comments
† Social Media Guide for Wattpad – 12,680 reads, 587 comments
• The Canadian Caper – 457 reads, 37 comments
The Dish – 249 reads, 24 comments
There is a Road – 188 reads, 28 comments
† WattNaNo’s Top Picks 2018 – 1,545 reads, 45 comments
• What Now? – 1,602 reads, 44 comments

More Published Works

Also, I am amassing quite the collection of published works!

Untrustworthy, which is my first published novel. So yay!

Almost Shipwrecked, a story in the January 2019 edition of Empyreome, a site which unfortunately is no more.

Canaries, a short story in the March 29, 2019, edition of Theme of Absence.

Complications, a story in the Queer Sci Fi Discovery anthology. So this is an anthology where the proceeds went to supporting the QSF website.

Cynthia and Wilder Bloom, stories in the Longest Night Watch II anthology.

Props, a story in the Longest Night Watch I anthology. So this is an anthology where the proceeds go to Alzheimer’s research.

Surprises, a story in Book One of the 42 and Beyond Anthology set.

The Boy in the Band, a story in the Pride Park anthology. So, this is an anthology where the proceeds go to the Trevor Project.

The Interview, the featured story in the December 14, 2018 edition of Theme of Absence. So, they even interviewed me!

The Last Patient, a story in the Stardust, Always anthology. This was an anthology where the proceeds go to cancer research.

The Resurrection of Ditte, a story in the Unrealpolitik anthology.

This is My Child, a short story published in the April 8, 2019 edition of Asymmetry Fiction, another site which is no more.

Three Minutes Back in Time, a short story to be published in Mythic Magazine.

WIP Corner

So my current WIPs are as follows:

The Obolonk Murders Trilogy – so this one is all about a tripartite society. But who’s killing the aliens?

The Enigman Cave – can we find life on another planet and not screw it up? You know, like we do everything else?

The Real Hub of the Universe Trilogy – so the aliens who live among us in the 1870s and 1880s are at war. But why is that?

Mettle – so it’s all about how society goes to hell in a handbasket when the metals of the periodic table start to disappear. But then what?

Prep Work

So, currently, I have been working on some writing prompts to keep me sharp and keep the words flowing. My intention, for this year’s NaNoWriMo, is that I may write a new novel in the Obolonks universe. But I need a plot! So a lot of this year will be spent on that.

Second Quarter 2019 Queries and Submissions

So here’s how that’s been going during second quarter 2019.

In Progress

As of second quarter 2019, the following are still in the running for publishing:

This list is the name of the story and then the name of the potential publisher.

• A Kitten – Wee Tales
† Blue Card – Gods Among Men podcast
• Darkness Into Light – Polychrome Ink
† Dinosaurs – The Weird and Whatnot
• Gentrification – Hecate
† Killing Us Softly – Future Visions
• None of This is Real – Mithilia Review
† Nothing Good Ever Happens at 3 AM – Unfading Daydream
• Side by Side – Leading Edge Magazine
† Soul Rentals ‘R’ Us – Weekly Humorist
• Who Do We Blame for This? – Perpetual Motion Machine Publishing Newsletter

Some of those have been out for a while, so I’m not exactly hopeful. Dinosaurs is on its 8th query, and Side by Side is on its 9th. Assuming they’re not picked up, at some point, I’ll throw in the towel on those, and just post them on Wattpad.

All Other Statuses

So, be sure to see the Stats section for some details on any query statuses for second quarter 2019 which were not in progress.

Stats

So in 2018, my querying stats were:

† 68 submissions of 19 stories
• Acceptances: 4, 5.88%
† In Progress-Under Consideration: 3, 4.41% (so, these don’t seem to have panned out)
• In Progress: 10, 14.71%
† Rejected-Personal: 14, 20.59%
• Rejected-Form: 24, 35.29%
† Ghosted: 13, 19.12%

So in 2019 my querying stats are:

• 23 submissions of 11 stories (so 6 submissions carry over from 2018)
† Acceptances: 4, 17.39%
• In Progress: 11 (so this includes 2 holdovers from 2018), 47.83%
† Rejected-Personal: 4, 17.39%
• Rejected-Form: 3, 13.04%
† Ghosted: 1, 4.35%

Second Quarter 2019 – The Productivity Killers

So it’s work, what else? And second quarter 2019 just will not be the end of that!

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White Space is not your Enemy by Kim Golombisky and Rebecca Hagen, a Book Review

White Space is not your Enemy by Kim Golombisky and Rebecca Hagen

I read White Space is Not Your Enemy on my own, and then for class.

White Space is not your Enemy by Kim Golombisky and Rebecca Hagen is a beginning design book. And I purchased it because I definitely need assistance with design. While I (at least I think I do) have something of an understanding of which color goes with which, it is sometimes difficult for me to make something look good. Seeking some inexpensive professional help, I turned to this book.

Practical Help With Your White Space and More

So apart from the obvious title, the book offers tips on color combinations, font selection, focal points and even how to prepare a document for a professional print job. And the chapter on design sins really resonated with me.

I have seen poorly designed advertisements (both online and offline) and websites, and have never really been able to adequately articulate just why they were so hideous. So now I can.

Exercises

The exercises in the back of each chapter seemed, I thought, somewhat superfluous. However, I did find myself beginning to look at designs with a more critical eye.

For example, I noticed a print advertisement where the background photograph was of varied colors. Some were light, some, dark. The print, however, was pure white, and cut horizontally along the middle of the photograph.

Hence this would have been fine, except the copy crashed straight into a white space, so some of the print was invisible. Which part? The company’s name. Epic design fail.

Foolproof

Another extremely helpful chapter: the one on the “works every time” layout. This layout is all over the Internet and all over print media, and for good reason. It is, essentially, a full width photograph or other graphic across the top third of the screen or page, with the remaining two-thirds divided into two vertical columns for text.

A cutline (caption) goes directly underneath the visual (if appropriate; some visuals don’t need a cutline), with a more prominent headline directly below that.

Break up the columns into paragraphs and beware widows and orphans (one or two short words on a line). Place tags (these aren’t Internet meta tags), which are the logo, company name and small nugget of information such as the URL or physical address, in the lower right-hand corner. In addition, round it all out with generous margins all around. Voila! An instant beautiful (albeit somewhat common) layout!

If nothing else, that chapter has a greater value than the price of admission.

Learning Creativity

Creativity cannot, truly, be taught. But the peripherals around it can, such as how to gather ideas and nurture them, and how to place those ideas together in a coherent format. It’s like teaching pottery and smithing but not cookery: you get enough so that you can set the table, but not nourish anyone.

For that, you need to be an artist. And that, sadly, no book can ever teach you.

Rating for White Space is Not Your Enemy

5/5

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Avinash Kaushik’s Web Analytics 2.0, a Book Review

Avinash Kaushik’s Web Analytics 2.0 – Yeah, I’m a Fan

Web analytics matter!

We Go Way Back

First of all, the first book about this general topic that truly caught my eye and made a huge impression on me was Avinash Kaushik’s Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity.

As a (hopefully) former data person, I can relate to the idea of needing web analytics. E. g., the measurements of how your website does. Why do you want to measure with web analytics? Why, you need to see whether your message is actually going anywhere.

For e-commerce sites, the ultimate test is, naturally, whether you’re getting sales. But it’s hard to tell – particularly in a complex organization – whether the website drives sales or offline marketing efforts.

And even measuring orders via these channels may not tell the entire story, as customers may see offline advertising and then come online to buy, or they may do the reverse and buy in-store after researching a product online.

Or they could just be coming online to think about it and compare and mull it over and could convert to a paying customer days or weeks or months later. Or never.

What if You’re Not in e-Commerce?

And what about sites (such as my own) where nothing is offered for sale? My ultimate customer becomes, of course, someone to hire me, either permanently or temporarily.

And this would mean as a consultant or a partner or a founder or a director or whatever, but that might be months away. What happens in the meantime?

I might be able to dope some of that out with SEO and seeing where I am in search engine rankings, but just because people can find my site doesn’t mean they’re going to convert into hiring me or are even in a position to do so.

My mother (I miss her) could find my site and read it, but she wasn’t going to hire me at any time. Unless I wanted to come and clean the gutters or something.

How do you or I know what’s happening?

Enter Analytics.

It is, admittedly, still an imperfect science. But Mr. Kaushik breaks it down and describes the reports that you need to understand what’s happening with your site. He talks about what is essentially a Trinity strategy: experience, behavior and outcomes.

User Experience

It’s not enough to just track sales (outcomes). It’s also about user experience and behavior. This is much like in the offline world, if you think about it.

Going to a restaurant is an experience and many of them are packaged as such. But it is a far different experience going to a McDonald’s or a Chik-Fil-A versus a Bertucci’s.

And that experience differs from going to Legal Seafood’s which in turn is different from Blue Ginger (celebrity chef Ming Tsai’s restaurant).

You can intake the same amount of calories. You might even be able to get in the same quality and types of nutrition. And you might enjoy a Big Mac as much as you enjoy one of Chef Tsai’s specialties. Aside from price, what are the differences?

These are Web Analytics for What Sort of User Experience?

When you go to a McDonald’s, a part of the price is wrapped up in the experience. For chain entities in particular, it’s about sameness and predictability. If you find yourself in rural Oshkosh and have never been there before, you see the golden arches and you realize what to expect.

For Bertucci’s, even though it costs more and there’s table service, there’s a similar vibe. You go there because you can depend upon it to be a certain way.

And Blue Ginger is also dependable in the sense that it’s very upscale so you know you are going to be treated a certain way and it will look a particular way and presumably the food will taste in a way that reflects that kind of investment, both by you and by Mr. Tsai and his team.

Enhanced User Experience

Mr. Kaushik shows how understanding analytics can help you to enhance user experience.  And this, ultimately, drives user behavior. While conversions (sales) are the ultimate in user behaviors, he doesn’t forget about other valid behaviors.

Hence for the e-commerce site, product research is a valid and valuable behavior. So is printing a map to a brick and mortar store. Or comparing prices.

And for a non-e-commerce venture (again, I’ll use myself as an example), valid user (reader) behaviors are things like reading my writings and getting to know me.

I put myself out there in order to be known, because that’s a piece of the hiring puzzle (why are there interviews — it’s not to know about skills, which should already be known. It’s to see if there’s a personality and a culture fit).

Plus it enhances networking. Know me, think I’m worthwhile (at least, I hope you do) and you might think of a place where the company might need me, or someone I should meet. And I do the same, in turn, for you. And cosmic karma gets us both into better places.

Back to the Book and More Web Analytics

But I digress. Let’s get back to the book.

The book has a lively, engaging style. It’s long but I sailed through it. And Mr. Kaushik (who is very gracious and seems to be very approachable, by the way) is clearly having fun and loves what he does. It’s a refreshing joy to read a book where the author is constantly delighted.

Read his book. Learn about analytics. Make the web a better place.

May your bounce rate be low, and your conversion rate high!

Rating

5/5


Want More Book Reviews?

If my experiences with book reviews for social media resonate with you, then check out my other book review articles.

Check Out Book Reviews on Social Media, SEO, Analytics, Design, and Strategy

Avinash Kaushik’s Web Analytics 2.0, a Book Review
The Cluetrain Manifesto: 10th Anniversary Edition, a Book Review
Cognitive Surplus by Clay Shirky, A Book Review
Content Nation by John Blossom, A Book Review
Content Strategy for the Web by Kristina Halvorson, a Book Review
Google Advertising Tools by Harold Davis, a Book Review
Groundswell by Charlene Li and Josh Bernoff, An Updated Book Review
Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

Likeable Social Media by Dave Kerpen
Michael Fleischner’s SEO Made Simple, a Book Review
The New Rules of Marketing & PR by David Meerman Scott, A Book Review
The Numerati by Stephen Baker, a Book Review
Optimize by Lee Odden, A Book Review
Social Media Marketing by Liana Evans, A Book Review
Trust Agents by Chris Brogan and Julien Smith, a Book Review
White Space is not your Enemy by Kim Golombisky and Rebecca Hagen, a Book Review
The Zen of Social Media Marketing by Shama Hyder Kabani, a Book ReviewClick to buy Untrustworthy on Amazon

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Writing Progress Report – First Quarter 2019

Progress Report –First Quarter 2019

So, I spent the first quarter 2019 finishing The Real Hope of the Universe. Then everything just sort of fell into place. And how awesome was that?

Posted Works

First of all, I worked to finish The Real Hope of the Universe. But the book got really long! As in over 185,000 words! It is now the longest piece I have ever written.

Then there will be a lot of time was spent on editing it. Also, I worked on submitting to various magazines and anthologies. January seemed to be a month of rejections. Maybe people were back from vacation. February definitely was better. And March was an improvement on that.

Then on Wattpad I posted some fan fiction as I am not posting wholly original work there these days. That is, unless it’s for the WattNaNo profile. However, if some of the shorter pieces never find a home after 10 or so tries, some of them will be reworked. But others just might end up there. I am not sure.

Then on Fanfiction.net, you guessed it, I posted fan fiction, and I even wound down. So, except for two incomplete stories, which I may never finish, everything is there. So, no more Fanfiction.net, except for stats!

Milestones

Also, I have written over two and a half million words (fan fiction and wholly original fiction combined). So right now, my stats on Wattpad for wholly original works are as follows:

• How to NaNoWriMo – 12,407 reads, 137 comments
† My Favorite Things (like kibble) – 971 reads, 133 comments
Revved Up – 58,858 reads, 526 comments
† Social Media Guide for Wattpad – 12,351 reads, 587 comments
• The Canadian Caper – 455 reads, 37 comments
The Dish – 249 reads, 24 comments
There is a Road – 188 reads, 28 comments
† WattNaNo’s Top Picks 2018 – 1,307 reads, 43 comments
• What Now? – 149 reads, 6 comments

More Published Works as of First Quarter 2019

Also, I am amassing quite the collection of published works!

Untrustworthy, my first published novel.

Surprises, a story in Book One of the 42 and Beyond Anthology set. So this one got to #3 in its Amazon category!

The Last Patient, a story in the Stardust, Always anthology.

The Interview, the featured story in the December 14, 2018 edition of Theme of Absence. So they even interviewed me!

Canaries, also to be published by Theme of Absence, on March 29, 2019.

Almost Shipwrecked, a story in the January 2019 edition of Empyreome, a site which unfortunately is no more.

This is My Child, a short story published in the April 8, 2019 edition of Asymmetry Fiction, another site which is no more.

The Resurrection of Ditte, a story in the Unrealpolitik anthology.

Complications, a story in the Queer Sci Fi Discovery anthology (so this book is only available from resellers).

Props, a story in the Longest Night Watch I anthology.

The Boy in the Band, a story in the Pride Park anthology.

Cynthia and Wilder Bloom, stories in the Longest Night Watch II anthology.

All My Aliens, a story in the 72 Hours of Insanity anthology (so this book is no longer available – anywhere!).

Three Minutes Back in Time, to be published by Mythic Magazine.

WIP Corner

So, my current WIPs are as follows:

The Obolonk Murders Trilogy – so this one is all about a tripartite society where a Boston cop is investigating mass murders. But who’s killing the aliens? So how do humans and robots fit in?

The Enigman Cave – can we find life on another planet and not screw it up? You know, like we do everything else?

The Real Hub of the Universe Trilogy – so the aliens who live among us in the 1870s and 1880s are at war. But why? So how can a plucky Irish scullery maid, her closeted employer, and a secret society in Boston save the world?

Mettle – all about how society goes to hell in a hand basket when the metals of the periodic table start to disappear. Then what happens in near-future Boston?

So, if you noticed the Boston trend everywhere, give yourself a cookie. That is because it’s one of my Easter eggs.

Prep Work

So currently, I have been working on some writing prompts to keep me sharp and keep the words flowing. Yet my intention, for this year’s NaNoWriMo, is that I will probably start a new piece.

So, this may even be a series in the Obolonks universe. But I need a plot! So a lot of this year will be spent on that.

However right now I am still working on The Real Hope of the Universe so it is on the back burner for now.

Queries and Submissions

So here’s how that’s been going during first quarter 2019.

In Progress

As of first quarter 2019, the following are still in the running for publishing:

This list is the name of the story and then the name of the potential publisher.

† A Kitten – Wee Tales (as of 8/14/18)
• Blue Card – Gods Among Men podcast (as of 2/28/19)
† Darkness Into Light – Polychrome Ink (as of 1/27/19)
• Dinosaurs – Bards and Sages Quarterly (as of 1/17/19)
† Gentrification – Hecate (as of 3/10/19)
• Killing Us Softly – Future Visions (as of 1/27/19)
† None of This is Real – Andromeda Spaceways Magazine (as of 3/10/19)
• Nothing Good Ever Happens at 3 AM – Luna Station Quarterly (as of 1/24/19)
† Side by Side – Leading Edge Magazine (as of 1/18/19)
• Soul Rentals ‘R’ Us – Weekly Humorist (as of 2/17/19)
† Who Do We Blame for This? – Perpetual Motion Machine Publishing Newsletter (as of 12/12/18)

I had to resubmit some of the older ones and then declare them ghosted. There’s a lot of mental energy that goes into submitting, I feel. So sometimes I need to work my way up to it.

But aside from new submissions for some works which were rejected, no news can often feel like goodish news. Or, at least, it can feel like the other shoe hasn’t dropped yet.

All Other Statuses

Also see the Stats section for some details on any query statuses for first quarter 2019 which were not in progress.

Stats

So in 2018, my querying stats were:

68 submissions of 19 stories

† Acceptances: 4, 5.88%
• In Progress-Under Consideration: 3, 4.41%
† In Progress: 10, 14.71%
• Rejected-Personal: 14, 20.59%
† Rejected-Form: 24, 35.29%
• and Ghosted: 13, 19.12%

And in 2019, my querying stats so far are:

18 submissions of 12 stories

• Acceptances: 3, 11.11%
† In Progress: 9, 50.00%
• Rejected (any type): 6, 33.33%
† Withdrew Voluntarily: 1, 5.56%

First Quarter 2019 Productivity Killers

Work, what else? And the first quarter 2019 will not be the end of that!

Hence keeping up with this blog remains difficult. But I am trying! Thank you for hanging in there, and sticking with me, for the first quarter 2019 and beyond. I truly appreciate your support.

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Michael Fleischner’s SEO Made Simple, a Book Review

A Look at Michael Fleischner’s SEO Made Simple

Michael Fleischner‘s SEO Made Simple is a terrific book about search engine optimization.

First of all, written in a straightforward and engaging style, Mr. Fleischner makes his point: in order to dominate search engine listings, you need to make yourself known.

Furthermore, you need to get your keywords into your website (but not stuffed there!) in a logical and natural manner.

Yahoo and MSN

Mr. Fleischner’s sole focus is Google but he does talk a bit about Yahoo and MSN. Furthermore, the reason to zero in on Google is made immediately apparent by the fifteenth page: Google is dominant. Here’s how the percentages of search stack up (he got his numbers from comScore for SearchEngineWatch.com)

† Google: 43.7%
• Yahoo: 28.8%
† MSN: 12.8%
• AOL: 5.9%
† Ask: 5.4%
• Others: 3.4%

Hence Google matters – but so do Yahoo and MSN, particularly when you consider that, combined, their share is nearly identical to Google’s. Yet don’t worry: many of the techniques Mr. Fleischner advocates will help with your placement on those search engines, too.

White Hat

White hat techniques abound, everything from adding unique keywords on each page to making sure that your page’s overall design doesn’t keep the spiders and crawlers from doing their thing. And that’s just on-site optimization. In addition, he also covers off-site optimization, e. g. writing and distributing articles, or generating press releases.

Furthermore, interestingly enough, there is little to no information on working the social media angle, e. g. tweeting the existence of new blog posts or announcing page updates, adding similar information to one’s LinkedIn or Facebook statuses, or creating a fan page for your work (or, better yet, getting someone else to do that).

However, that is, in part, a function of this being a book and not an e-book – there’s a time lag between going to press and the actual production of a paper book. Hence information is sometimes not as fresh as desired.

Instincts

However, there’s still plenty in here, for the serious web entrepreneur and the hobbyist. In addition, for someone like me, one great piece of it was some validation that I’ve got pretty good instincts when it comes to my own social media website. Oh, and if you’re paying attention – you’ll see that I just practiced two of his techniques in this very paragraph.

Dominate Google and get noticed. It’s that simple.

Rating for SEO Made Simple

4/5

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Writing Progress Report – Fourth Quarter 2018

Progress Report – Fourth Quarter 2018

How superb was the fourth quarter 2018? Totally! It was another productive three-month period.

Finished Works

First of all, I posted some new short stories which had not yet made it to the group.

So, here’s what I created and improved.

October

By design, I did no writing. Instead, this was a month to catch up on posting some older stuff. Plus, I got together the last of the outline for The Real Hope of the Universe. October was truly vital for getting my act in gear for NaNoWriMo.

November

I wrote well and regularly this month. It was great progress and I wrote a total of 64,335 words during the calendar month. And I ‘won’ NaNoWriMo on the twenty-second of the month.

December

By design, I continued to work on The Real Hope of the Universe. By the time the month was halfway over, I had written a total of over 91,000 words for Real Hope… So, that was just about 26,500 new words in December.

This also means the book is longer than The Real Heart of the Universe, the middle book.

And the truth is, that seems to be a regular pattern for me. The first book is long. Then the middle one is quicker. And finally the last of the three is long again. But that is also because I truly hate saying goodbye to characters!

Milestones

Also, I have written over two and three-quarter million words (fan fiction and wholly original fiction combined). That is over one million wholly original words and over 1.8 million for fan fiction.

So right now my stats on Wattpad for wholly original works are as follows:

• How to NaNoWriMo – 12,183 reads, 137 comments
† My Favorite Things (like kibble) – 969 reads, 133 comments
Revved Up – 58,729 reads, 526 comments
† Social Media Guide for Wattpad – 12,309 reads, 587 comments. This is under my actual name, Janet Gershen-Siegel.
• The Canadian Caper – 453 reads, 37 comments
The Dish – 249 reads, 24 comments
• There is a Road – 188 reads, 28 comments
† WattNaNo’s Top Picks 2018 – 1,233 reads, 43 comments
A lot of the surging in stats on Wattpad has been due to the upswing in popularity for the WattNaNo profile.

WIP Corner

The current WIPs are as follows.

The Obolonk Murders Trilogy is a futuristic crime story where our society is divided into three parts – humans, semi-sentient and sentient robots, and aliens. I may end up writing a sequel trilogy. I’m not sure, so stay tuned.

The Enigman Cave takes place about a half a millennium from now. And it imagines a first contact where the aliens are at the level of Australopithecus.

The Real Hub of the Universe Trilogy takes place about 140 years ago and covers an Earth overrun by warring alien factions during the Victorian Era.

Mettle takes place only a few years from now and is the story of how society crumbles when metals begin to disappear.

Prep Work

So currently, for this year’s NaNoWriMo, I will write the third novel in the Real Hub trilogy. But I need to get the outline in order!

Queries and Submissions

So here’s how that’s been going during fourth quarter 2018. The third quarter was full of disappointments. Except for the 42 and Beyond anthology, I got no bites.

But then the fourth quarter picked up! Hence the following happened:

Almost Shipwrecked, was accepted for publication as a story in the January 2019 edition of Empyreome, a site which unfortunately is no more.
† Killing Us Softly – currently under consideration at Jay Henge Publishing (Pioneers & Pathfinders).
• Surprises – accepted for publication via Hydra Productions’ 42 and Beyond, Book 1.
† The Interview – accepted for publication at Theme of Absence. Published on December 14, 2018.
• The Resurrection of Ditte – accepted for publication at Jay Henge Publishing (Unrealpolitik on Amazon).
† Three Minutes Back in Time – currently under consideration at Alternate Peace.

Stats

According to The Submission Grinder, here are my lifetime stats:

† Pieces: 17
• Submissions: 65
† Rejections: 35 (53.85%)
• Acceptances: 3 (4.62%)
† Pending Submissions: 13 (20.00%)
• Lifetime Earnings: $26.25

Note: this doesn’t include anything I did not submit via the Grinder, such as Untrustworthy and Surprises. And of course the remaining percentage of the total is everything where I am still waiting to hear.

By my count, I’ve submitted to 58 different publishers (at least two aren’t included in the Grinder’s overall count).

And by the way, I consider an acceptance rate of over four and a half percent to be outstanding!

In Progress

Right now, The Real Hope of the Universe is a WIP.

All Other Statuses

I continue to wait on the potential for a number of submissions to finally go through and gain acceptance.

Fourth Quarter 2018 Productivity Killers

So it was work, what else? Furthermore, as a manager, I have obligations that go far beyond my own job. The holidays got nuts, and my house is in renovation hell. So, what else is new?

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Writing Progress Report – Third Quarter 2018

How Awesome was the Third Quarter 2018 for Writing?

Third quarter 2018 was another productive three-month period.

Finished Works

First of all, I worked on a number of new short stories. A lot of these had been drafted on paper and so I spent some time fixing and editing them.

So, here’s what I created and improved.

July

I wrote well and regularly this month. It was great progress for third quarter 2018.

July 1 – 7

During the first week of July 2018, I wrote every day. I wrote Glass, a science fiction piece. Then I added Disaster with Place Cards. This was another in the series of comic stories about a human-alien wedding. Freshly Baked Bread was about an abused mountain girl getting away. The Crossing was an imagining of how my ancestors got to the US.

Candy was about an executive restraining herself from committing sexual harassment. Turkeys was another tiny piece, semi-comic. Then the last was Impromptu Memorial, which was about a very real memorial in my neighborhood for someone who was shot.

The stories were all … okay. I think the best one was Freshly Baked Bread. It had more of a plot and more thought to it.

July 8 – 14

In the second week of July 2018, I wrote every day. First up was The Court, a reaction to how immigration courts in the US have been treating children. Then on the same day, I wrote Designer Maroon. This is another in the series about the human-alien wedding. And I started a piece for an anthology, Surprises, which takes place a year or so after the events of The Enigman Cave.

Next was The Little Farm, a historical piece about the Black Death. My next foray was Shadow Puppets, about the wife of an Alzheimer’s patient. Soup was a historical piece about the Great Depression. And Canaries was about an alien conquest of Earth. King Me was about a researcher studying centenarians.

It seems I was hitting my stride better. From Surprises to King Me, I think they were all pretty great.

July 15 – 21

During the third week of July 2018, I wrote every day. The Hermit was another Dark Ages story. Jurisdiction concerned the legal implications of shapeshifters living among us. Fragments was about an archaeological discovery in a distant star system. Then I wrote My Heroes, where pixies help a middle-aged nurse.

I then created Weeding, about a teenager and his elderly neighbor. The following day, I flipped point of view and posted Neighborly, from the elderly neighbor’s POV. My favorite, by far, was the story posted on the 21st, Three Minutes Back in Time, a historical science fiction piece.

The others were rather good although I’ve done that same sort of pixieish story before, with The Forest. As for Three Minutes … it helped tremendously that I knew the POV character as she was an original character in, of all things, a Star Trek TNG fan fiction. But there’s nothing Trek in Three Minutes … at all. Therefore, it’s a story to query.

I also finished writing a story for the 42 and Beyond anthology, Surprises, which is a sequel to The Enigman Cave. It takes place maybe a year after the events in the book.

July 22 – 31

In the ten-day period of July 2018, I wrote every day. Naturalization is another story about the wacky mix ups aliens get into. In this one, aliens in an ESL/naturalization class learn about human culture (like, what’s a bicycle?). Pixies is a lot like My Heroes, where little people help out us humans.

Roommates is a kind of strange rebellion story, where two people, thrown together by aliens to mate, plot their escape by talking political nonsense with hidden meanings. Yeah, even I think that one’s weird.

Rage is weird (and I didn’t name it well), where a cosplayer is bothered but then turns it around. Marked is a topic I’ve tackled before, where imperfections are blown way out of proportion. At least they’re not lethal, but the ending is a lot like a Twilight Zone episode. I know that I can do better than just copying.

Medals is a retread of a story I did in fan fiction. But it’s still a winner and I should query it, as it covers a disabled veteran ‘running’ a 5K. A Life in Maps is a wacky time travel-style story where the main character can go anywhere if she touches a map. Eventually, she gets an idea to touch older maps and ends up with a form of time travel. It’s another one I may be able to query.

Scratches, Beware, and The Unexpected Phenom rounded out the month.

Scratches is another we’re-on-a-ship-but-I’m-the-lone-survivor story. But it has more detail and is better certainly. Beware is a bit of a fan fiction retread about vermin on a space ship. Phenom is a bit about sports.

My best works for this time period were Medals, A Life in Maps, and Scratches.

Best of the Best for July

In the month of July, my best work was The Hermit, Fragments, Three Minutes Back in Time, Medals, and A Life in Maps.

August

By design, I did no writing. Instead, this was time for submitting to various magazines.

September

I also wrote well and regularly this month. It was more great progress for third quarter 2018.

September 1 – 7

During the first week of September 2018, I wrote every day. My first story was First Real Job, about a former homemaker getting a job answering mail for a thrash metal singer. I deliberately didn’t reveal the gender of the homemaker. So it could very well be a man. The second work was a little something to slip in the Real Hub series, A Celebration.

For the third day, I wrote Money Changes Everything. That one is another cautionary tale from the Middle Ages. And on the fourth day, I wrote Chip, about POWs trying to escape a Stalag. For the fifth day, I wrote Save Me, about an Amish girl looking to change her life.

On day six, I wrote Examination, about a weird test. Kinda creepy! And on day seven, I wrote The Shimmering Wasteland, where a routine tax collection creates an interstellar incident.

Only The Shimmering Wasteland really stood out. This is typical for me for a week of writing after some time off.

September 8 – 14

In the second week of September 2018, I wrote every day. On the first day, I wrote Appealing, which is a direct homage to a fan fiction, about a woman released from prison after two decades. Next was What’s Your Story? That odd little story was about time travelers escaping the destruction of the Earth.

On the third day, I wrote The Messenger, a kind of crazy story where the Roswell incident brings new fashion to Earth but also women’s liberation. That one was well-received.

On the fourth day (September 11th), I wrote The Bride, a direct prequel to The Real Hub of the Universe. Then on Day Five, I started to transcribe Killing Us Softly, where first contact goes wrong in a very weird kind of way.

The best of the bunch was definitely The Messenger. It’s the kind of story I should edit and submit.

September 15 – 21

During the third week of September 2018, I wrote every day. Four of these days were spent on Cape Cod. For the fourteenth, fifteenth, and sixteenth, I finished Killing Us Softly. I think it’s a good piece. On the seventeenth, I posted Make a Wish, yet another medieval time period story.

For the eighteenth, I posted The Law, a western where a woman becomes sheriff. And on the nineteenth and twentieth, I wrote (posting on the twentieth) Gentrification, where a house flipper meets a family devastated by illegal abortions in two separate generations.

For the twenty-first, I started to transcribe The Student. That one was about an alien student in an integrated school, and I meant it to be a lot like the real-life story of Ruby Bridges.

During this time frame, there were two great stories: Killing Us Softly and Gentrification. I think I’d give the edge to Gentrification.

September 22 – 30

In the ten-day period of September 2018, I wrote every day. On the twenty-second, I finished and posted The Student. That one is about an alien version of Ruby Bridges. From the twenty-third through and including the twenty-sixth, I transcribed and then posted Miss Milky Way, which is exactly what it sounds like. For the twenty-seventh, I wrote The Test, a story I tossed off about the end of a relationship.

On the twenty-eighth, I added Underfoot, where little people have crash-landed in what is now a back yard. And on the twenty-ninth, I posted Feathers, about aliens who may be conscripting us into a war. Finally, for the thirtieth, I posted Sunshine, an odd little bit about cows.

Best of the Best for September

So the best of the best were: The Shimmering Wasteland, The Messenger, Killing Us Softly, Gentrification, and Miss Milky Way,.

Of these, the best was probably Gentrification.

Best of the Best for Third Quarter 2018

From July: Three Minutes Back in Time. And from September: Killing Us Softly. What’s the best of these two? I honestly think it’s a tie.

Milestones

Also, I have written over two and a half million words (fan fiction and wholly original fiction combined). So, right now my stats on Wattpad for wholly original works are as follows:

• How to NaNoWriMo – 7,332 reads, 78 comments
† My Favorite Things (like kibble) – 969 reads, 133 comments
Revved Up – 58,601 reads, 524 comments
† Social Media Guide for Wattpad – 12,156 reads, 587 comments. This is under my actual name, Janet Gershen-Siegel.
• The Canadian Caper – 452 reads, 37 comments
The Dish – 249 reads, 24 comments
• There is a Road – 188 reads, 28 comments
† WattNaNo’s Top Picks 2018 – 826 reads, 43 comments

WIP Corner

The current WIPs are as follows.

The Obolonk Murders Trilogy is a futuristic crime story where our society is divided into three parts – humans, semi-sapient and sapient robots, and aliens. I may end up writing a sequel trilogy. I’m not sure, so stay tuned.

The Enigman Cave takes place about a half a millennium from now and imagines a first contact where the aliens are at the level of Australopithecus.

The Real Hub of the Universe Trilogy takes place about 140 years ago and covers an Earth overrun by alien factions during the Victorian Era. I’m still getting together the outline for the third book.

Mettle takes place only a few years from now and is the story of how society crumbles when metals begin to disappear.

Prep Work

So currently, I have been working on some writing prompts to keep me sharp and keep the words flowing. My intention, for this year’s NaNoWriMo, is that I will probably write the third novel in the Real Hub trilogy. But I need a plot! So a lot of this year will be spent on that.

Third Quarter 2018 Queries and Submissions

So here’s how that’s been going during third quarter 2018. So far, I’ve received some encouragement but no acceptances. Yet I keep plugging.

In Progress

I spent time on perfecting The Real Heart of the Universe. This came from some excellent beta reading.

All Other Statuses as of Third Quarter 2018

I worked on some old fan fiction to try to finally finish it. This will get it out of the way, which is what I really want.

Third Quarter 2018 Productivity Killers

Work, what else? I am now a supervisor, with two direct reports! So I have even more to do!

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Five Ways for Charities to use Social Media

Check Out These 5 Ways for Charities to use Social Media

First of all, before anything else, here are 5 ways for charities to embrace the modern and use social media to help them. Because I still love an older great blog post on five possible uses for social media for charities.

While I think these were good ideas (the Twitter Twibbon was one of them), I suspect that charities could go even further. After all, much of social media is free. And free is one of charities’ favorite words (along with cure, and donation, I suppose).

The social media landscape is always changing, so charities should continue to think creatively. As with businesses, listening to and observing their donors would be a good idea.

Some Ideas

So, how about using Facebook and LinkedIn to promote charitable events? While these RSVPs are often unreliable (a yes often really means maybe, a maybe means “I might get to it if nothing better comes along” but at least no still seems to mean no), this could serve as a way to get the word out.

Or what about keeping donors informed of totals by tweeting them? Hence if a $1,000,000 donation total is desired, how ’bout keeping donors informed on how it’s going by using X (Twitter)? See, this would be in place of an old thermometer bar.

So could volunteers check in with a locative app like foursquare and get badges? Uh, why not? Seriously, I’d love a blood donation badge. So long as it wouldn’t be an emergency, well, why not?

How About Another 5 Ways?

Maybe. It certainly makes sense to try to reach people where they spend a lot of their time.

I’m sure there are plenty more where that came from. Got any ideas of how charities could use social media? Toss ’em here, if you like.

For more information, see the December 30, 2010 blog post on Social Media Today.


Want More About Social Media?

If my experiences with non-platform-specific social media resonate with you, then check out my other articles about navigating our social media obsessed world.

Social Media in Our Society

Social Media Continues its Relentless Pace
Social Media’s Seduction AKA Oops, Did I Do That?
Social Media Background Check Being Used For Jury Selection
Social Media: Hope, Hype or What?
Social Media Balance
How Social Media Can Ruin Your Life
Happy Holidays, Social Media Style

Reviews of Books on Social Media

Social Media Marketing by Liana Evans, A Book Review
Book Review – Likeable Social Media by Dave Kerpen
The Zen of Social Media Marketing by Shama Hyder Kabani, a Book Review

Working with Social Media

A Day in the Life of a Social Media Marketer
Five Ways for Charities to use Social Media
Four Important Social Media Stats
Social Networking/Social Media Tips
The Best Lengths for Social Media Posts and More
Jell-O on the Wall: Social Media Perfection is Fleeting
When NOT to Post on Social Media Platforms

Social Media for Writers

The Power of Social Media (Neurotic Writers’ Edition)
Social Media and Writing
Social Media and Writing Part 2
Social Media and Writing Part 3
Are You Promoting Your Writing With Social Media?

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